ECO Innovation Smart 15 March

Eco-Innovation Development: INOVA/UNICAMP casesINOVA/UNICAMP cases

Prof. Dr. Bastiaan P. Reydon

NEAA-IE-UNICAMP

Training on Sustainable Entrepreneurship

Time: Monday 5th of March, 2012.

Organizing partners: Deutsche Telekom, T-Systems Brazil, UNEP/Wuppertal

Institute Collaborating

Centre on Sustainable Consumption and Production (CSCP)

Summary

� Theoretical perspective on eco-innovation

and it’s drivers.

� UNICAMP – an University patents, and it’s

classification.

� Conthec’s case – an enterprise that opened

a new enviornment division.

Sustainability: definitions

� What is sustainable development ?

� "Sustainable development is development that meets

the needs of the present without compromising the the needs of the present without compromising the

ability of future generations to meet their own needs."

� Bruntdland Commission, 1987, “Our Commune Future” :

Sustainable Development has to combine:

ECONOMIC EFICIENCY

SOCIAL JUSTICE SOCIAL JUSTICE

(solidarity in the generation)

ECOLOGICAL CARE

(solidarity between generations )

THE DEVELOPMENT of SUSTAINABLE

TECHNOLOGIES CAN OCCOUR:

�products,

�productive processes,

�management, �management,

� institutions and at policies

� innovation is a basic components of

enterprise competition and economic

development

Eco-Technology-main questions

� Will it help solving the environment problem?

� Do we need strict regulations to make them work?

� From Freeman (1992) – the new technological paradigm (ITC) is changing the industry:

� Increasing services trade replacing products;

� Uses less row material;

� So can damage less the environment.

Porter (1995) main ideas:

� Enterprises that pollute are not completing

their industrial process –have to pay to display

the residues;

� Competitive advantage from environmental � Competitive advantage from environmental

management can be a source of profits;

� With strict regulation the environmental

management could increase even more.

The role of innovations: definitions

(DALY, 1997).

� To keep the throughput flow constant, society

should increase the services flows provided by

the economic system.

� Three factors that may increase service

provision efficiency:

� technology design;

� efficient allocation along the economy;

� and fair distribution.

Eco-innovation: definitionAll relevant stakeholders actions for the development and application of:

� New Ideas,

� Behavior's,

� Products,

� Process, � Process,

� Management Techniques,

� Policies,

Which contributes to reduce environmental degradation and to reach specific ecological targets (Kemp et. al., 2009).

Environmental Innovation (Typology)

Clean Technology:

� Less input for the sameoutput;

� Substitution of nonrenawables for renewable

Cleaning Technology:

� Waste treatment;

� End-of-pipe technologies.

renawables for renewableinputs;

� Changes on integratedprocess wich preventspollution;

� Recycling Technologies;

� Clenear products.

Technology Drivers

Innovation generation can be consider equal to the other kind’s of innovation (Kemp, 2000):

� Endogenous and reacts to demand and supplyimpulses, within an environment of technologicimpulses, within an environment of technologicopportunities and a social and economic context;

� Cleaner technologies development is a consequenceof a specific and complex system of interactionsbetween the firms and the environment around it.

Drivers

Selective Environment (Anthony & Kemp, 2009):

� Regulation;

� Research funding;� Research funding;

� Environmental consciousness;

� Consumers behaviors;

� Impacts increase.

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Unicamp – State University of

CampinasFounded in 196620 Schools and Institutes- 58 undergraduate courses- 135 graduate coursesStudents Enrollment (2007)- 16.984 undergraduates- 16.984 undergraduates- 15.230 graduatesAcademic staff – 1743 (97% hold PhDs degree)Administration – 7.797

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Case: Unicamp

� 17% of national research

� 10% of PhDs

University with the highest number of top � University with the highest number of top rated PhD and and MSc programs

� Highest number of patent filling applications in recent years

� Always concerned about transferring the knowledge to the public

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Capes Institute Licensing¹ Patents

7 Chemistry 8 204

7 Food Engineering 5 34

7 Biology 4 16

6 Mechanical Engineering 4 59

5 Medical Sciences 3 18

Research excellence and tech transfer Research excellence and tech transfer Research excellence and tech transfer Research excellence and tech transfer

UNICAMP UNICAMP UNICAMP UNICAMP

5 Medical Sciences 3 18

6 Chemical Engineering 3 20

6 Electrical and Comp. Eng. 4 50

5 Agriculture Engineering 3 24

• Source: http://www.prpg.unicamp.br/curso_stricto.phtml after 2003

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Agency for Innovation Inova Unicamp

The AIMS

� The main aim is to encourage, promote, and facilitate the relationship between Unicamp and the market to encourage interdisciplinary research on various matters, encourage interdisciplinary research on various matters, education and knowledge development.

Mission

� Support to create and share knowledge that contributes to the economic development of Sao Paulo State, Brazil and the world

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Inova Unicamp Programs and Activities

Cooperative R&D Program

� Strategic Partnership Program

� Continued Education & Training Program

� Science Park Program – Development and � Science Park Program – Development and

Implementation

� Incentive to Technological-based start-up companies

Program, and

� Intellectual Property Program – Registration and

Licensing

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Inova Unicamp

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State University of Campinas UNICAMP

Patenting & Licensing

� Inova TLO files patents on 100% of the professors

inventions in Brazil;

� National: funded by the university or government;National: funded by the university or government;

� International: funded by the licensee;

� + 1 license agreement per month

� Royalties ranging from 2-9%, for the patent life time;

� Innovation Law (Dec/2004): all government universities

and R&D centers Must have an office to manage IP

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State University of Campinas UNICAMPOwership

� Law 9279, May/1996: 100% university ownership of professors’

and researcher’ inventions;

� Innovation Law allows public institutions to give up the

ownership to the inventor;

� If the research is funded by a company, usually IP belongs to

the company.

Benefits Sharing

� Innovation Law (Dec/2004): Inventors must receive from 5% to

33% of royalties or licensing income. Unicamp applies 33%.

Professors are also given % of the income from any consultancy

they perform.

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State University of CampinasUNICAMP

Support to Start-ups and Spin-offs

� The university provides incentives for the professors to create

new companies and has a business incubator which supports

these companies. When the companies become self sustained

they pay a % of their income to the university

Government Incentives to Innovation

� Tax benefits to: companies that pays royalties (licensees) and to

companies that invest in R&D;

� 50% of the salary of a researcher hierd by the company;

� Some priority sectors: Information Technology, energy

(electricity, oil, natural gas). Priority areas: semiconductors,

biotech, pharmaceutical.

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Inova Unicamp

10 - 11 August 2009 IP Unilink - Consortium Meeting in India

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Patent Application Distribution by Unicamp Research Units


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UNICAMP Patent Applications: 1989-2009

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How to transfer the knowledge

26How to form a partnership Inova Unicamp

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Innovation Laboratories

� Places where private companies can

develop their collaborative projects inside

the universitythe university

Examples:

� Future LIB –Laboratory of Biofuels;

� InovaSoft.

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UNICAMP

Company Incubation


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Number Incubeted Business

University Patent

� Central role of public universities in providing

solutions to Brazilians technical problems.

� UNICAMP had the major number of patent

applications between 1999 and 2003.

State University of Campinas� Despite the non existence

of specific incentives for

environmental innovations

� Nearly 15% of total patent

deposits can be consider as

eco-innovations

State University of Campinas

52 % → End-of-Pipe

�Waste treatment

48 % → Clean Technologies.

�Potential to represent a �Waste treatment

�Generally increase

costs

�Adopted to follow the

environmental law

�Potential to represent a

paradigm shift

�Generates structural and

long living solutions

�Efficiency increases

Contech’s case

� Conventional methodologies showed low success rate tosolve problems in the colored Wastewater TreatmentStation (WTS) for the pulp and paper industry.

� Development of a new material in powder form, basedon synthetic clay, effective in the remediation ofcolored effluents. UNICAMP’s Chemistry Institute.colored effluents. UNICAMP’s Chemistry Institute.

� Could eliminate approximately 95% of the color of thewater.

� Conventional method of adsorption (using charcoal)which reduces about 50%.

Fentox® and Fentox TPH®

� Technology combined with hydrogen peroxide, demonstrated

efficiency about tenfold in the remediation of contaminated

areas.

� One acts more specifically in the decontamination of liquids,

while the other acts mainly in soils.

� Both have potentially lower cost than conventional methods

and are biodegradable, with fast action (12-24 hours),

decomposing easily.

Conclusions� High potential of environmental technology development by

Universities.

� The synergies of the relations between enterprise and the

university was high that created a new specific division.

� The state and the universities play a major role in the

technological development.technological development.

� Slightly predominance of end-of-pipe technology over clean

technology development.

� Brazilian Universities privileges chemistry and metallurgy

innovations.

36UNICAMP VENTURES


Thank’s for your attention!

Bastiaan Philip [email protected] [email protected]

Rafael Kellerman [email protected]

Vera Maria Duch Crósta

[email protected]

ECO Innovation Smart 15 March

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