Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses...

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Dieter Wegener CKI Jahreskonferenz @ TU Berlin Berlin, 8th June 2010 Copyright © Siemens AG 2010. All rights reserved. Eco-friendlyness as an impulse for a product development of more efficient machines and plants

Transcript of Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses...

Page 1: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

Dieter Wegener

CKI Jahreskonferenz @ TU BerlinBerlin, 8th June 2010

Copyright © Siemens AG 2010. All rights reserved.

Eco-friendlyness as an impulse for a product development of more efficient machines and plants

Page 2: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

Page 2 I IS TIDieter Wegener8th June 2010Copyright © Siemens AG 2010. All rights reserved.

CKI-Jahreskonferenz@TU-Berlin

Overview

Motivation for „Green Solutions“

Eco-Care-Matrix and Green-PLM

Examples for “Green Solutions“

Page 3: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

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CKI-Jahreskonferenz@TU-Berlin

A significant growth of Renewables – but there will be still 54% CO2-rich Power Generation in 2030

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Drastic reduction of CO2-emissions are required – high demand for „Green Solutions“

Stand:2007Quelle: McKinsey, „Der Global Deal“ (Nicholas Stern, 2009)

Concentration level: - 1850 285 ppm- 1950 330 ppm- 2008 430 ppm

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Siemens Product Portfolio addresses sectors being responsible for 2/3 of global CO2 emissions

14%

18%

14%

8%

24%

23%

Forestry

Agriculture /Waste

Transport

Buildings

Power

Industry

GHG-emissions by sector, 2002

100% = 40 Gt CO2 e

Source: IEA, McKinsey analysis

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„Green Solutions“ help our customers to reduce their environmental footprint and to increase productivity

Green Solutions

EnergyInput Embedded

Energy Generation

Energy Distribution Production Processes Buildings

CO2

Losses

Sector Energy Sector Industry + Healthcare

Energy Flow

Industrial segments, urban centers and other organizational structures

CO2, reduced productivity, reduced efficiency Customer needs to avoid

LossesLosses Losses

LossesLosses

SIS

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CKI-Jahreskonferenz@TU-Berlin

Main levers to reduce CO2-emissions

Power Generation Siemens Energy

- Improve CO2-footprint of existing CO2-rich technologies (e.g. coal, gas)

- Increase share of Renewables

Power Consumption Siemens Industry

- Improve Energy efficiency

- Improve Material efficiency

- Improve CO2-footprint of existing C-based processes (e.g. steel)

Page 8: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

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CKI-Jahreskonferenz@TU-Berlin

Kunst-stoffe

BDI Klimainitiative: Energieeffizienzsteigerungen in der industriellen Wertschöpfungskette

Verfahrens-technische Produktions-verbesserung

Optimierung der Komponentenund Neben-prozesse

Fossile KWsWindparksCCSSmart grid/metering

Baustoffe Wärmedämmung Gebäudesteuerung Beleuchtung

Elektromobil AntriebeKarosserien Züge

Legie-rungen

AGs Energie, Gebäude und Transport

Materialien Produktion Produkte/Anwendung

Andere Werkstoffe

CO2 Einsparung durch Energie- und Materialeffizienz

AG Industrie

Page 9: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

Page 9 I IS TIDieter Wegener8th June 2010Copyright © Siemens AG 2010. All rights reserved.

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Overview

Motivation for „Green Solutions“

Eco-Care-Matrix and Green-PLM

Examples for “Green Solutions“

Page 10: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

Page 10 I IS TIDieter Wegener8th June 2010Copyright © Siemens AG 2010. All rights reserved.

CKI-Jahreskonferenz@TU-Berlin

Siemens Industry the Green automation company ...

Trends

Resourcescarcity

Productivityimprovement

Increasing energydemand

Environmentalcare

Urbanization / increasing mobility

Benefits

For our customers:Competitiveness

For our shareholders:Performance

For society:Sustainability

Our answers

Increasedproductivity

Enhanced flexibility

Improved efficiency

We care about theenvironment

We automate industry lifecycles

Page 11: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

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Eco-Care-Matrix helps to find the right answers in line with Sector strategy

Source: I IS TI

Our answers Eco-Care-Matrix (ECM)

Increasedproductivity

Enhanced flexibility

Improved efficiency

We care about theenvironment

We automate industry lifecycles

Posi

tive

Envi

ronm

enta

l Im

pact

Customer Benefit (Productivity)

C

B

A

Reference

Grüne  Lösung

B

CGreen Solution

Sustainable Engineeringnecessary

We automate industry lifecycles

We

care

abo

ut th

e en

viro

nmen

t

A

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Eco-Care-Matrix (ECM)

The Eco-Care-Matrix supports the development of „Green Solutions“ and „Sustainable Engineering“

Section A:„Green Solutions“

Section B:Advantage in Productivity, but Disadvantage in Environmental Impact( Ecodesign)

Section C:Advantage in Environmental Impact, but Disadvantage in Productivity( Design-to-Cost)

C

B

A

Posi

tive

Envi

ronm

enta

l Im

pact

Customer Benefit (Productivity)

Reference

Grüne  Lösung

B

CGreen  Solution

Sustainable Engineering necessary

A

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„Environmental Impact“ acc. SN 36350 (y-axis)

Eco-Care-Matrix (ECM)

Environmental impact categoriesHuman toxicityEco-toxicityGreenhouse Gas Effect(global warming potential, i.e. CO2,…)Stratospheric ozone depletionAcidification of bodies of water/soilsNutrient enrichment/Eutrophication of bodies of waterPhotochemical oxidant creation (ozone, smog)

Land useResource consumption(Raw materials, Energy, Water)

In addition to CO2, other pollutants require attention in the design process, too!

Posi

tive

Envi

ronm

enta

l Im

pact

Customer Benefit (Productivity)

C

B

A

Reference

Grüne  Lösung

B

CGreen Solution

Sustainable Engineeringnecessary

We automate industry lifecycles

We

care

abo

ut th

e en

viro

nmen

t

A

SN 36350 (y-axis):

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„Green PLM“ = PLM + ECM

ECM = Eco-Care-Matrix

ECM could be easily implemented at existing PLM in the Divisions and BUs „ Green PLM”

Posi

tive

Envi

ronm

enta

l Im

pact

Customer Benefit (Productivity)

C

B

A

Reference

Grüne  Lösung

B

CGreen Solution

Sustainable Engineeringnecessary

A

Product-Lifecycle-Management (PLM-Process)

Define Commercialize /Operate Phase outProduct Portfolio

Management (PPM) Realize

Page 15: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

Page 15 I IS TIDieter Wegener8th June 2010Copyright © Siemens AG 2010. All rights reserved.

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Overview

Motivation for „Green Solutions“

Eco-Care-Matrix and Green-PLM

Examples for “Green Solutions“

Page 16: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

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Optimized Component:Process water produced out of sea water

Green Solution

MED: Using the waste heat from the steel plant for producing process water out of sea water.

ED/CEDI is the most eco-efficient approach to generate process water out of sea water (under development).

Customer Benefit

Environmental Impact

Water Industry

Envi

ronm

enta

l Im

pact

Customer Benefit (Productivity)

MSF

ED/CEDIRO

MED(CHP)

MEDMSF(CHP)

Multi-Effect Distillation (MED)

Page 17: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

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Optimized Component:HTS-Generators and Drives for ships

Green Solution

HTS-Technology is described by the following Benefits against conventional technology:

compact design (weight, size)higher efficiency rate (95% 98%)higher torque overload (1,5 7,5)

Customer Benefit

Environmental Impact

Ship Industry

High-Temperature-Superconducting (HTS)

Conventional

YachtCruise  Ship

Customer Benefit (Productivity)

Envi

ronm

enta

l Im

pact

Page 18: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

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Optimized Auxiliary Process: Reject Power – Energy instead of deposit

Green Solution

Using the heat of burned paper waste for electrical power and heat generation instead of environmentally critical deposition (example for W2E = Waste-to-Energy)

Customer Benefit

Environmental Impact

Pulp & Paper Industry

Deposition

Reject Power

Production Process with Reject Power

Customer Benefit (Productivity)

Envi

ronm

enta

l Im

pact

Page 19: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

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Optimized Process Technology: Endless Strip Production (ESP)

Green Solution

Continuous process gives the opportunity to use the heat of the hot steel for the process instead of waste heat at a batch driven process.

Steel Industry

ConventionalHot strip

ESP

Environmental Impact

Optimized Production with ESP

Customer Benefit

Customer Benefit (Productivity)

Envi

ronm

enta

l Im

pact

Page 20: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

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PROCESS COMPARISONESP vs. Standard Thin Slab Casting / Rolling Line

Standard Thin Slab Casting /Rolling Line

> 400 m

Mould 55- 65mm

F1Roller Hearth Furnace

up to 300 m F612.0 - 1.2 (1.0)mm

14 m

A concept with high potential

Arvedi ESP LineMould 90 mm

IHHRM

12.0 – 0.8mmFM

180 m

6.7 mFlying shear

Page 21: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

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Summary

High demand for „Green Solutions“ due to the need ofglobal CO2-reduction

“Green Solutions“ can be defined by Eco-Care-Matrix (Ecological and economic benefit)

The eco-friendly product design can be achieved by using the “Green-PLM“ combining existing PLM-Process and Eco-Care-Matrix

Examples for “Green Solutions“ by “Siemens Industry Solutions“:

- Components: Sea water desilination, HTS-Technology

- Auxiliary Processes: Reject Power

- Process Technology: ESP-Technology

Page 22: Eco-friendlyness as an impulse for a product development ... · Siemens Product Portfolio addresses sectors ... Steel Industry Conventional Hot strip ESP Environmental ... “Green

Page 22 I IS TIDieter Wegener8th June 2010Copyright © Siemens AG 2010. All rights reserved.

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Contact

Prof. Dr. Dieter WegenerI IS TI

Schuhstraße 6091052 Erlangen

Phone: +49 (9131) 7-28615Fax: +49 (9131) 8835-28615Mobile: +49 (173) 2512980

E-mail: [email protected]