eCMO Conference 2013 - eCommerce - from Policies to Practices
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eCommerce - from Policies to Practices Henry Chang Information Technology Advisor The Office of the Privacy Commissioner for Personal Data 4 June 2013 eCMO Conference 2013 “New Challenges of Brand Building and eCommerce”
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Dr. Henry Chang Information Technology Advisor, Office of the Privacy Commissioner for Personal Data, HK Speech topic: eCommerce - from Policies to Practices
Transcript of eCMO Conference 2013 - eCommerce - from Policies to Practices
eCommerce - from Policies to Practices
Henry ChangInformation Technology Advisor
The Office of the Privacy Commissioner for Personal Data4 June 2013
eCMO Conference 2013“New Challenges of Brand Building and eCommerce”
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Data Protection Principles (DPPs) under the Personal Data (Privacy) Ordinance
• Purpose Specification and Collection Limitation
• Data Quality and Retention Principle
• Use Limitation Principle
• Security Safeguard Principle
• Openness Principle
• Individual Participation Principle
1. Informed Consent
2. Protection
3. Transparency
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eCommerce - from Policies to Practices
Privacy by Design
A clever person solves problem,
a wise person avoids it.
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Negative examples of execution
eCommerce - from Policies to Practices
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Predictable URLs
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‘Straight-through’ processing
Start
Online
shopping
Select
items
Create
accountProcess
order
Send
confirmation
receipt to
registered
address
Take credit
card
details
No
checking of
address
Receipt sent
to the wrong
address
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The ‘new’ direct marketing legislation
eCommerce - from Policies to Practices
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eCommerce - from Policies to Practices
http://www.pcpd.org.hk/english/pu
blications/files/DM_infographic_e.
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eCommerce - from Policies to Practices
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• Please check out the “New Guidance on Direct Marketing”http://www.pcpd.org.hk/english/publications/files/GN_DM_e.pdf
• Attend PCPD workshops on Direct Marketinghttp://www.pcpd.org.hk/english/activities/workshop.html
eCommerce - from Policies to Practices
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Thank you
eCommerce - from Policies to Practices
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