Facebook Overview and Case Studies

Keith Feighery

Outline

• Recent Irish Online Usage Stats to Consider• General Points to Consider when engaging with

Social Media• Facebook Overview• Critique Case Studies (Aesthetic and Content)• Running Competitions• Using Facebook Applications• Questions and Answers

Upto Date Online Usage Stats in Ireland

Recent Irish Online Usage Stats

• 77% of all Irish Internet Users use Facebook (approx 2M)• Tops 3 sites visited are Google (38%), Facebook (19%) , Ryanair

(13%)• Average Irish person spends 18 Hrs+ online each month

– 4 hours 10 mins Facebook– 2 hours 51 mins Google– 1 hour 36 mins

• 13% Facebook Users Aged 13-17; 55% Aged 18-35;• 90% of 15-24 YO active on Facebook• 47% of all Facebook Users login Daily• 2.1 M Unique Visitors Each Month to YouTube (400M views)• 400K Twitter Accounts – 80K Daily Users• 480K Users on LinkedIn – 31% login weekly (9% Daily)

Shopers are Online

Online Shoppers Active Social Media

Numbers of Brands Followed

Reasons you Liked

How do You interact with Social Media

Be Social – Interact with People & Solicit Feedback and Responses

Elements of a social media campaign

• Essentials of a successful campaign– Know your target audience– Plan goals and aims of campaign– Think about the tone, voice and personality to adopt– Choose your platforms carefully– Think about the type of content to use on each platform– Take risks – not everything will work– Connect to other channels

Facebook Pages

Technical Specs of Pages

Technical Spec for Pages

Case Studies

Presidential Candidates

Norris

Sean Gallagher

Mary Davis

Michael D Higgins

Martin McGuiness

Mitchell

Michael D

Selection of Businesses

D4Hotels.ie

Lidl Ireland

Superquinn Ireland

Harvey Norman Ireland

JoBurger Rathmines

Marks and Spencers

Fallon and Byrne

National Concert Hall

Tourism Ireland

Dublin Simon Community

Irish Cancer Society

Barrys Tea

Breast Cancer Ireland

Wright Venue

Wright Venue – Like Us

Wright Venue Wall

Non-Profits Leveraging Facebook

(Some before and afters)

Irish Wildlife Trust - Before

Irish Wildlife Trust - Now

Breast Cancer Ireland - Before

Breas Cancer Ireland - Now

Barnardos - Before

Barnardos - Now

Trocaire – Before

Trocaire - Now

Selling Goods on Facebook

Puddleducks

Selling on FacebookFacebook eCommerce Apps

Payvment

Payvment Facebook App

Facebook Competitions

What you are not allowed to do

• Running competitions directly on a Facebook Page.• You are required to use a competition application must not run a competition

directly on your Wall.• Having users automatically enter by ‘Liking’ a Page.• You may have them first ‘Like’ your Page but this must lead on to entering a

properly set up competition.• Conditioning entry in the promotion upon a user providing content on

Facebook, such as posting on a Wall of a Page, uploading a photo, posting a status update (such as asking Friends to ‘Like’ the Page).

• Any interaction a user takes must be using the competition application and not directly on your Page.

• Notifying winners on their Facebook Wall. Most people do not realise that Facebook requires that you notify the winner by email or other means, but not using Facebook in any way to do so.

Facebook Guidelines

• You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as posting on a Wall of a Page, uploading a photo, or posting a status update.

• You can: Use a third party application to condition entry to the promotion upon a user providing content to the application. For example, you may administer a photo contest whereby a user uploads a photo to a third-party application to enter the contest.

• You cannot: Administer a promotion that users automatically enter by liking your Page, checking in to your Place or connecting to your Platform integration.

• You can: Require entrants to like your Page, check in to your Place or connect to your Platform integration before they provide their full entry information, such as name and contact information.

• You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

• You can: Collect an email or address through the third-party application for the promotion in order to contact the winner by email or standard mail.

• You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.

Landing and Custom Page Apps

iFrame App

Iframe App

PageModo

Shortstack

ShortStack App

Facebook Third Party Tools

Wildfire Apps

Involver

North Social

Fanappz.com

Facebook eCommerce Apps

ShopTab

EasyPromos

EasyPromos

Thank You

Contact Details

www.linkedin.com/in/keithfeighery

www.twitter.com/kfeighery

www.faceboook.com/keith.feighery

keith.feighery@digitalinsights.ie

086 6070274