ECKART Effects
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Page 1 06/21/22 Page 1 Forename Surname Company or Department Title of the Presentation Metallic and Special Effects for Graphic Arts For Further Exploration into Brilliant Metallic Effects. . . Scott Schultz, Applications Specialist 830 East Erie Street Painesville, Ohio 44077 440-954-7666 [email protected] www.eckart.net
Transcript of ECKART Effects
Page 1
05/03/23Page 1Forename SurnameCompany or DepartmentTitle of the Presentation
Metallic and Special Effects for Graphic ArtsFor Further Exploration into Brilliant Metallic Effects. . .
Scott Schultz, Applications Specialist830 East Erie StreetPainesville, Ohio [email protected]
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Effect PigmentsProduct Range
Metallic Coatings
Pearlescent Pigments
PVD Pigments
Aluminum Pigments
Trade Products
Bronze Pigments
Metallic Printing Inks
Zinc Pigments
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Graphic ArtsValue Chain
ECKART believes it is essential to understand the needs of key industry leaders including brand owners, designers, printers, substrate and ink suppliers and therefore is partnering with all those industries in order to further expand the use of effect inks
Brandowners
Printers
InkManufacturers
OEM(Presses,
Substrates etc.)
Designer,Advertising
Agents
Promotion &back selling
Sales & Supply
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Metalized Substrates and Foil StampingThe metallic ink manufacturer’s nightmare
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Considering why a particular method for applying metallic effects might be chosen,we can say most often that….
• Hot foil is chosen for Effect• Cold foil is chosen for Effect• Metallic paper is chosen for Effect• Metallic film is chosen for Effect & Barrier • Metallic ink is chosen for Effect & mainly Cost
Therefore when selecting a metallic process and the prime consideration of the brand has been Effect, it is likely that the use of metalised foils, films & papers has in the past been most common.
Choice in metallic effects
Shelf-Impacting Metallic Inks
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Cost Effective, Bright SilverShrink and Flexibles
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Printable Gold FoilShrink and Flexibles
• Advanced ink technology giving Mirrorgold effects when reverse printed on film, competing with metallization.
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Metallic Inks - Cost of Application Comparison
0
10
20
30
40
50
0 10 20 30 40 50 60 70 80 90 100% coverage on design
cost
per
100
0 sq
. inc
hes
(¢) ULTRASTAR®
(solvent gravure - VMP)
PLATINSTAR® (solvent gravure)
ROTOSTAR® (solvent gravure)
MIRRORGOLD® (solvent gravure gold)
Challenge: What is the true cost of not-in-kind decorating?
MET Film
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Brand Decoration Tools• Conventional Metallics Inks
• Ultra Bright Gold & Silvers Inks
• Pearlescent Effects
Once again. . .What does this all mean?
Eye Catching
Special-Effect
Decorating Solutions
Printing and Packaging
