Ecity Megamart
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Transcript of Ecity Megamart
![Page 1: Ecity Megamart](https://reader031.fdocuments.in/reader031/viewer/2022020311/56d6be991a28ab301692cc61/html5/thumbnails/1.jpg)
MARKETING PLANFOR E CITY MEGAMART
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WHAT IS MARKETING ??
For Current Scenario Marketing is “Anything” !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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MARKETING INCLUDES
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WHEELS OF PRODUCT ??
CONTENT & MARKETING ARE THE WHEELS OF A PRODUCT
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PRE- STRATEGY BEFORE COME IN MARKET
• OFFICE BRANDING.• CHANNEL PARTNER DEVLOPEMENT.*• SCHEMES FOR CHANNEL PARTNERS.*• REFERAL SCHEMES.*• SITE BRANDING.*• LOAN FACILITY SHOUL BE
AVAILAIBLE
*You can ask me about this
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TEASER CAMPAIGN
• It’s time of innovation, people want to see the things which can enforce them to think about it. Teaser campaign is the best way to attract the market.
• It should also be clear that what have to be promote after it like the name of Builder of Name of Project or Both.
• MOST IMPORTATNT IS “CONTENT”**You can ask me about this
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WHAT MEDIA HAVE TO BE USE FOR BRANDING
• HOARDING & OTHER OOH MEDIUM• TEASER ON FM Radio• CINEMA SLIDES• T-SHIRTS DISTRIBUTIONS OF CAMPG.• MOBILE VAN• MALL ACTIVITY WITH TEASER• JOGGERS PARK ACTIVITY
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MARKETING BUDGET
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ATL ACTIVITIES INVOLVES
• OOH• NEWSPAPER AD• RADIO FM• ELECTRONIC MEDIA• ETC..
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ATL (OOH ACTVITY)• HOARDINGS• POLE KIOSK• BQS• TRAFFIC I-LAND• GANTRY• SITE BRANDING
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OOH ACTVITYBILL BOARD BILL BOARD
BUS QUEE SHELTER GANTRY
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OOH ACTVITY
POLE KIOSK UNIPOLE
BUS QUEE SHELTER GANTRY
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SITE BRANDING(FIRST IMPRESSION IS LAST
IMPRESSION)
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BTL ACTIVITIES & BRANDING EXERCISE
• DISPLAY OF L-BAND IN REGIONAL NEWS CHANNEL LIKE ETV & OTV,ZEE KALINGA
• DISPLAY OF TVC IN REGIONAL NEWS CHANNEL.*
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ATL (NEWS PAPER AD’s)
• MAKE A YEARLY DEAL WITH LEADING NEWS PAPER.
• MEDIA SELECTION• DAINIK JAGRAN• TOI+NBT• NAB BHARAT (WEST ORISSA)
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Print ads in news paper, with selected publication over the month.
FULL PAGE ADD OR FULL PAGE INSERT
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Print ads in news paper, with selected publication over the month.
JACKET
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BTL ACTIVITIES INVOLVES
• MULTIPLE EVENTS• RWA ACTIVITY• BROKER MEET• GROUND PROMOTIONS• MOBILE VAN• FLYER• BROACHERS• OTHER MARKETING COLLATES
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BTL ACTIVITIES & BRANDING EXERCISE
• MULTI CITY EVENTS*• RWA ACTIVITIES*• CORPORATE ACTIVITIES• AIRPORT SET UP*• PARTICIPATION IN VARIOUS PROPERTY
EXPO’s *• MOBILE VAN• FLYER DISTRIBUTION
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BTL ACTIVITIES & BRANDING EXERCISE
• CANOPY ACTIVITY IN PARKS.*• WATER BOTTLE DISTRIBUTION WITH
CARRY BAG & BROACHERS.• PRINTED T-SHIRT DISTRIBUTIONS.*• GOODY BAGS DISTRIBUTION IN
EVENTS & WALKIN CUSTOMERS.*• NOTE PADS & PEN FOR WALKIN
CUSTOMERS IN OFFICE.*
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BTL ACTIVITIES & BRANDING EXERCISE
• CHANNEL PARTNER’S OFFICE BRANDING.*
• CHANNEL PARTNER MEET.*• EVENTS IN PSU’s.*• SORTING OF FAMOUS CLUBS.• MONTHLY PRE ACTIVITY
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MULTICITY EVENTS LOCATIONS
BHUBANESWAR BERHAMPUR SAMBALPUR ROURKELA ANGUL BALASORE
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MULTICITY EVENTS(LEAD GENERATION ACTIVITY)
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CANOPY ACTIVITY IN JOGGERS PARKS(LEAD GENERATION & BRANDING
RXERCISE)
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PR- ACTIVITY
MONTHLY PR ACTIVITY IS REQUIRE .
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RADIO CAMPAIGNS
Sample 30 sec spot
Sample 20 sec spot
Sample 30 sec spot
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FLAT ON WHEEL
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FLAT ON WHEEL
• NEW IDEA IT IS VERY USE FULL IN RWA ACTIVITY OR OUR MULTICITY EVENTS, BECAUSE WE CAN GIVE A FEELING OF LUXRY AMBIENCE TO THE CUSTOMER THAT WHAT WE ARE MAKING. INSIDE PICS.OF
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FLAT ON WHEEL(SAMPLE PICS.)
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DIGITAL ACTIVITIES INVOLVES
• SOCIAL MEDIA• SEARCH ENGINE OPTIMIZATION • GOOGLE AD WORLD• E-MAILERS• TIE-UP WITH MAGIC BRICS, COMMON
FLOOR, 99 ACER & ETC• MICRO SITES
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In-House Mailer For Product
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In-House Google Adword Campaign
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Strip Banner –City Page
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Top Banner – Lucknow Page
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Single Project Listing – Project Search Page
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SUMMARY• ECITY PROJECT IS VERY HI-TECH
PROJECT WITH LUXRY AMENITIES & CAN SAY PROVIDING DIGITAL SPACE TO THERE CUSTOMERS.
• MARKETING ACTIVITY REQ.TO GENERATE THE PRESENSE OF BRAND IN MARKET BECAUSE THERE ARE A LOT OF PRODUCT RANGES AVAIL IN MARKET.
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SUMMARY• TOTAL MARKETING BUDGET PLAYS A
GREAT ROLL IN TERM OF SELLING AND BRAND BUILDING.
• DIFFERENT MARKETING ACTIVITY ATTRACT THE CUSTOMER’S CURIOSITY TOWARDS THE BRAND.
• MARKETING BUDGET EXPENDITURE BUILDS THE BRAND IMAGE .
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MARKETING TEAM