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    Guidelines for NGO partners revised version September 2005

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    EUROPEAN COMMISSIONHUMANITARIAN AID DIRECTORATE GENERAL (ECHO)

    Information and Communication

    A partnership for communicationGuidelines for the Commissions NGO partners on

    the implementation of visibility, information andcommunication activities relating to humanitarian aid

    Contents

    A. INTRODUCTION

    1. WHY IS JOINT COMMUNICATION IMPORTANT?

    2. The INFORMATION STRATEGY OF THE HUMANITARIAN AID DIRECTORATE-GENERAL

    3. EUROPEAN TERMINOLOGY

    B. CATEGORIES OF JOINT COMMUNICATION

    1. INTRODUCTION

    2. INFORMATION ACTIONS LINKED TO PROJECTS UNDER A HUMANITARIAN AID FINANCINGAGREEMENT

    3. ADDITIONAL INFORMATION ACTIONS

    C. IMPLEMENTING THE FPA - SPECIFIC GUIDELINES

    1. MINIMUM REQUIREMENTS

    2. APPROPRIATE VISIBILITY

    3. WHAT IS AN INFORMATION ACTION?

    4. WHAT SHOULD A VISIBILITY PLAN CONTAIN?

    5. THE BUDGET

    6. POLITICAL AND ETHICAL ASPECTS

    ANNEX TYPES OF VISIBILITY AND COMMUNICATION ACTION

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    A. INTRODUCTION

    1.WHY IS JOINT COMMUNICATION IMPORTANT?The fundamental task of the European Commissions Humanitarian Aid Directorate-General is to finance humanitarian operations implemented by partners in crisis zones.In a media-oriented world, however, there is also a need proactively to communicate theconcrete achievements of humanitarian actors as well as the values and principles thatunderpin their work. Good communication is all the more important given the challengefaced by the humanitarian aid community in preserving its space in many crisis zones.

    The need for effective communication is also linked to a number of specific factors:

    The obligation to be transparent. The Commissions Humanitarian Aid Directorate-General (DG) manages public funds and has a duty to inform EU citizens about how

    the money is spent. Few EU citizens are aware that the Commission is one of theworlds largest humanitarian donors.

    Getting closer to the citizen. This is a Commission commitment that entails pro-active communication efforts. Most Europeans support the idea of aiding the worldsmost vulnerable people through relief assistance. They should be informed that thissupport is reflected in the humanitarian work of the Commission and its implementingpartners.

    Underlining European solidarity. People living in countries affected by crises (victims,host populations and opinion leaders) should be aware of the EUs solidarityexpressed in concrete terms through humanitarian aid. Messages such as the

    impartiality of aid, the fact that it is needs-based, and its non-discriminatory nature areparticularly significant here.

    Highlighting a badge of quality: Given the stringent criteria for acceding to theFramework Partnership Agreement (FPA), partner organisations can benefit frompublicising their quality relationship with the European Commission.

    The changing framework of the European Union(enlargement, a possible newConstitution, new Commission etc.) In a period of flux, it is important fully to informEU decision-makers about the Commissions role in delivering effective assistance tovictims of humanitarian crises.

    2.THE INFORMATION STRATEGY OF THE HUMANITARIAN AID DIRECTORATE-GENERAL

    The strategy, updated at the beginning of 2004, identifies the DGs informationobjectives, recognising that limited resources need to be used in a way that maximisestheir impact. The essential orientations may be summarised as follows:

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    (a) Targeting multipliers

    This is the basic principle underpinning the strategy. Target groups have been chosenprimarily on the basis that they are likely to act as multipliers, passing on informationabout humanitarian issues and the Commissions work to wider audiences. Multipliersidentified are as follows:

    EU decision-makers/opinion leaders(with a particular focus on new Member Stateswhere knowledge about humanitarian aid is very low)

    The media. TV, radio and print journalists are the most effective multipliers that exist.Given the intense competition for space in the media, the targeting should focus onoutlets where stories featuring the Commissions humanitarian aid, and humanitarianmessages, have a good chance of being featured.

    Humanitarians. This encompasses people with a specific and declared interest inhumanitarian issues. Many people working for NGOs already know about theCommissions humanitarian aid (and therefore do not need to be targeted per se) but

    there are others who support humanitarian organisations and whose knowledge ofEuropean humanitarian aid is more limited. It is worth targeting them because theyare likely to be receptive to Commission messages and to act as grassrootsmultipliers.

    Young people. The arguments here are similar to those that apply to humanitarians.Young people are receptive and good multipliers in talking about what they havelearned with parents, relatives etc. They can also integrate the notion of solidarity intheir approach to political, social and moral issues. The Youth Solidarity Dayorganised by the Commissions Humanitarian Aid DG and the European Parliament inJanuary 2004, and involving 540 secondary school students from across the EU,clearly demonstrated the receptiveness of young Europeans when presented with

    humanitarian issues in an interesting way.

    (b) Delivering key messages

    Successful communication depends on the frequent repetition of clear messages.Succinct messages encapsulating the humanitarian principles that govern the DGs workhave been identified for use across a range of information products and activities.

    European Commission helping the victims of humanitarian crises(the basicmessage).

    Humanitarian aid is an expression of European solidarity with the worlds mostvulnerable people.

    The Commission offers humanitarian aid impartially to people in distress, irrespectiveof their race, ethnic group, religion, gender, age, nationality or political affiliation.

    Humanitarian aid goes to those in greatest need.

    Humanitarian aid is governed by the key principles of humanity, impartiality andneutrality.

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    The European Commission is committed to preserving the dignity of populationsaffected by humanitarian crises.

    The Commission does not, of course, claim a monopoly over these messages, most ofwhich reflect the basic values and principles of the wider humanitarian community. It issensible to work in synergy with humanitarian partners to get these messages across.

    (c) Developing a wider information reflex

    Communicating about the Commissions humanitarian aid is not solely the task of theinformation staff working in its Humanitarian Aid department. The strategy aims todevelop a wider information reflex in the DG. It also involves working more closely withpartners, taking advantage of their well-developed communication resources andencouraging them to develop an information reflex as well in the context of theircooperation with the Commission.

    (d) Applying a cost benefit approach

    The choice of information tools (products and activities) must always be preceded by a

    cost benefit assessment, to ensure that resources are used effectively. Costs mustinclude human resources deployed (and not merely the budgetary element) whilebenefits will be determined on the basis of the expected impact, both quantitative andqualitative.

    3.EUROPEAN TERMINOLOGY

    The European Unions institutional evolution is reflected in nomenclature that cansometimes be confusing. Over the years we have had EEC, Common Market,European Communities, European Community (EC) and European Union (EU).

    The first three terms are now obsolete and while European Community continues to belegally correct (as seen in the provisions of the Framework Partnership Agreement), itshould not be used in public information materials. The preferred terms are:

    European Commission:Thiscan be shortened to Commission once the context isobvious. The term should always be used when referring to the work of theCommissions Humanitarian Aid Directorate-General.

    European Union:Reflecting the practice of most media organisations, the Commissionspress department recommends the more general use of European Union and itsacronym EU in non-technical communications. In the humanitarian area, this isacceptable so long as it does not create confusion (for example: it is not clear in the

    phrase the EUs humanitarian aid response whether this means the Commission onlyor the Commission plus Member States.)

    When referring to the Humanitarian Aid Directorate-General, the term HumanitarianAid department (d in lower case) is preferred in non-technical texts targeting thepublic.

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    B. CATEGORIES OF JOINT COMMUNICATION

    1.INTRODUCTION

    The Commission and its humanitarian partners responsible for implementing projectshave a common interest in communicating key humanitarian messages and highlightingthe fruits of their collaboration at operational level. The synergies that contribute to asuccessful humanitarian aid programme may also be relevant for a variety of informationactions.

    The Humanitarian Aid DG recognises that the creativity of partners offers additionalpotential for displaying our common commitment to humanitarian principles and values,and thus to strengthen the image both of the Commission and of the organisations thatimplement Commission- funded humanitarian programmes.

    There are two broad categories of activity that the Commission and its humanitarianpartners undertake on a collaborative basis:

    Visibility actions linked to projects under a humanitarian aid financing agreement.

    Additional information actions outside the framework of humanitarian aid financingagreements.

    2. INFORMATION ACTIONS LINKED TO PROJECTS UNDER A HUMANITARIAN AIDFINANCING AGREEMENT

    In the Framework Partnership Agreement, the essential provision relating tovisibility/information is Article 5.2 which states:

    Signatory non-governmental humanitarian organisations commit to highlight theCommunity nature of the aid and to promote the understanding of humanitarian values,in particular in Europe and in third countries where the Community funds majorhumanitarian operations.

    More detailed rules are contained at Article 6 of the General Conditions applicable toEuropean Community Grant Agreements with non-governmental organisations forhumanitarian aid operations. The term visibility used here is interpreted broadly toinclude information and communication activities.

    (a) The general rule

    Under Article 6.1 of the General Conditions, The humanitarian organisation shallcontribute to the visibility of the humanitarian operations financed by the EuropeanCommunity, provided that this does not harm the organisations mandate or the safety ofits staff.

    This requirement should be viewed by partners as an opportunity to increase their ownprofile as well as giving due credit to the Commission as the donor, highlightinghumanitarian needs, issues and responses.

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    Where the partner believes that visibility is undesirable, because it may harm theorganisations mandate or the safety of its staff, this should be agreed in advance withthe Humanitarian Aid DG.

    (b) Visibility actions (including information and communication)

    Article 6.2 of the General Conditions states During each operation, the humanitarianorganisation shall endeavour to bring the support and financing given by the EuropeanCommunity to the attention of the beneficiaries, the general public and the media. Inkeeping with this objective, the organisation should present a visibility plan within theframework of the operation proposal.

    Evidence of implementation of activities undertaken in this article will be provided in thefinal narrative report.

    This is the key provision covering information and communication actions. It has a widescope allowing a range of activities to be implemented, both in the field and, whereappropriate, in the EU. Detailed guidelines covering different situations are provided atsection C below.

    (c) Minimum requirements for basic visibility

    Articles 6.3, 6.4 and 6.5 of the General Conditions set out the minimum visibility rules -involving the display of posters, stickers and the Commissions visual identity ondocuments, equipment, vehicles and materials used in operations financed by theHumanitarian Aid DG.

    Article 6.3

    In cases where equipment or vehicles and major supplies have been purchased usingfunds provided by the Commission and provided that this does not harm theorganisations mandate or the safety of its staff, the humanitarian organisation shall

    include appropriate acknowledgement on such vehicles, equipment and major supplies,including display of the European logo (twelve yellow stars on a blue background).

    Article 6.4

    Communications or publications by the humanitarian organisation about the operation,including at a conference or seminar, shall indicate that the operation has receivedfunding from the Community and shall display the European Union logo in anappropriate way. Publications by the humanitarian organisation pertaining to operationsthat have received funding from the Commission, in whatever form and whatevermedium, including the Internet, shall carry the following or a similar disclaimer: "Thisdocument has been produced with the financial assistance of the European Community.

    The views expressed herein should not be taken, in any way, to reflect the officialopinion of the European Community.

    Article 6.5

    Publicity pertaining to the European Community contributions shall quote thesecontributions in Euro, between brackets if necessary. The Organisations publicationsand reports prepared in response to, and in accordance with, its legislative directives areexcluded from this provision.

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    In general, the visual identity of the Humanitarian Aid DG, which incorporates theEuropean emblem, must therefore be prominently displayed on all items mentionedabove (including, where feasible, containers, tents, sacks, plastic sheeting and individualpackaging used for foodstuffs and other supplies), accompanied where appropriate by aspecific acknowledgement of the Commission funding (see part A of the annex).

    This rule must always be followed if the Commission is financing 50% or more of theproject other than where the exception at Article 6.1 has been invoked by the partner

    Where the Commissions contribution is less than 50% and other partners are alsoproviding funding, visibility for the Commission should still be provided but it may be in areduced form. In some cases, for example, where it is not feasible for all co-funderslogos to be reproduced on a small visibility item, the requirement is waived.

    The requirement to display the European logo (6.3) should be met by using theHumanitarian Aid DGs visual identity. It must be used in its entirety without anyalterations or additions. Local language versions prepared by the partner must besubmitted to the DGs relevant field office for approval.

    The visual identity is available on the DGs website.

    The reference to communications or publications at Article 6(4) includes informationabout Commission-funded humanitarian operations on partners websites. On the pageor pages where this information is published, the acknowledgement of the Commissionssupport should include the DGs visual identity (or an appropriate part of the text)hyperlinked to one of the following DG web addresses:

    http://europa.eu.int/comm/echo/index_en.htm (English)

    http://europa.eu.int/comm/echo/index_fr.htm (French)

    http://europa.eu.int/comm/echo/index_en.htmhttp://europa.eu.int/comm/echo/index_en.htmhttp://europa.eu.int/comm/echo/index_fr.htmhttp://europa.eu.int/comm/echo/index_fr.htmhttp://europa.eu.int/comm/echo/index_fr.htmhttp://europa.eu.int/comm/echo/index_en.htm
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    (d) The Commissions right to publish basic information about partners and theirCommission-funded humanitarian operations

    Under Article 6.6 of the General Conditions, The humanitarian organisation authorisesthe Commission to publish the following information in any form and medium, includingvia the Internet:

    - the humanitarian organisations name and official address;

    - the purpose of the grant agreement;

    - the amount granted and the proportion of the operations total cost covered by thefunding.

    Upon a duly substantiated request by the Humanitarian Organisation, the EuropeanCommission may agree to forgo such publicity if disclosure of the above informationwould risk threatening the Organisations safety or harming its interests.

    3.ADDITIONAL INFORMATION ACTIONSThe Commission is keen to develop cooperation with partners in the information sphere,beyond the requirements of the FPA, where this is cost-effective and added value canbe obtained. Such cooperation is possible both in Europe and in the field.

    (a) Actions where the partner is the lead actor and where an input from theHumanitarian Aid DG is requested

    Partners may approach the DG for an input to one of their information activities orproducts. Examples include requests for DG speakers at seminars/conferences,contributions to newsletters, magazines and websites. This happens less often than onemight expect, however, and the DG encourages its partners to develop a Commission

    reflex when devising information activities.

    Grants are not available from the DG for information actions, except throughhumanitarian aid financing agreements where the action must be linked to theoperational activities covered by the agreement.

    (b) Actions where the Humanitarian Aid DG is the lead actor and where apartners input is requested

    The DG may approach partners for an input to its information activities. Examplesinclude the provision of specialised stands, activities or speakers for public eventsorganised by the DG. Again, more could be done to develop this kind of action.

    Such inputs can be either informal(e.g. acceptance of an invitation to speak at an event)or contractual(e.g. the DG concludes a service contract with the partner to prepare,transport and display a stand at a conference).

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    Partners should be aware that in the latter case, Commission financial rules generallyrequire a tender process. The DGs Information Unit (ECHO 7) has established an AMIList (from the French appel manifestation dintrt) of potential contractors for a rangeof information activities. NGOs are eligible for inclusion on this list and those that areinterested should consult the following webpage for information on how to apply:

    http://europa.eu.int/comm/echo/whatsnew/calls_en.htm#info

    (c) Support for partners information activities

    There is no procedure under the information budget managed by the Humanitarian AidDGs Information Unit to mount joint actions with operational partners on the basis ofmatching funding. It is possible, however, for the DG to buy into partners informationoperations using service contracts, for example through the purchase of advertising inpublications, or the hiring of space for a stand at a conference, thereby allowing

    activities to be presented in a collaborative way.

    http://europa.eu.int/comm/echo/whatsnew/calls_en.htm#infohttp://europa.eu.int/comm/echo/whatsnew/calls_en.htm#infohttp://europa.eu.int/comm/echo/whatsnew/calls_en.htm#info
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    C. IMPLEMENTING THE FPA - SPECIFIC GUIDELINES

    Partners should be aware that the visibility elements are integral to financingagreements. Performance in implementing the visibility plan and in meeting the basicvisibility requirements set out in the General Conditions will therefore be evaluated in the

    same way as performance in delivering the operational components.As stated above, Article 6.2 of the General Conditions is the key provision requiringpartners to draw up a visibility plan in the framework of operational proposals. Thisapplies to all operations but the nature and scope of information activities will clearlyvary depending on the kind of humanitarian action that is proposed.

    1.MINIMUM REQUIREMENTS

    The following minimum requirements apply to all operations.

    (1) A budget line specifically for visibility in the operational agreement.

    (2) Provision for basic visibility in accordance with article 6.3, 6.4 and 6.5 of the GeneralConditions other than where the exception at article 6.1 has been invoked.

    Normally, visibility materials should be produced under the budget line mentioned in thepreceding point but in the case of sudden emergencies, the DG may be able to supplycertain items such as stickers.

    (3) A visibility plan. As is clear in the following section, this need not be a lengthydocument but it is important to ensure that visibility/communication issues areconsidered in advance and not, as has happened in the past, only where the operationis nearing completion. This is in line with the aim set out in the DGs information strategyof developing a wider information reflex including among partners.

    2.APPROPRIATE VISIBILITY

    The amount of emphasis given to visibility should be appropriate, taking account of theurgency, nature and context of the operation.

    (a) Urgency

    Where a speedy intervention is envisaged in response to a sudden crisis, (primaryemergency decision) partners are not expected at the outset to devote significant time orresources to information aspects. Thus, the obligation to submit a visibility plan can bemet by a short paragraph in the proposal. Partners should nonetheless ensure, in suchsituations, that the Commissions support for their action is displayed prominently insome way. Given that emergencies often attract significant media attention, whenspeaking to journalists, partners should mention the Commissions support. Later, duringthe implementation phase, they should examine appropriate ways of gaining furthervisibility for the action.

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    Where an urgent intervention is envisaged in response to a developing situation(emergency decisions), information activities that go beyond basic visibility should beconsidered at the outset, insofar as this is compatible with operational priorities.

    Where more long-term assistance is being provided (through normal humanitarian aiddecisions and global plans), the information element must be fully developed in the

    visibility plan.

    (b) Nature

    Some operations lend themselves more readily to information activities than others.Projects relating to coordination, security etc. are unlikely to require a major visibilitycomponent. Those covering human interest actions such as child nutrition, health andrefugee support should involve a more extensive visibility/information component.

    (c) Context

    The Humanitarian Aid DG recognises that factors such as insecurity or local politicalsensibilities may curtail information activities in some crisis zones and, in extreme cases,

    it may be necessary to avoid visibility altogether. In such circumstances, partners shouldconsider whether there is still scope for information actions linked to the project butundertaken outside the project area (for example, in the EU).

    3.WHAT IS AN INFORMATION ACTION?

    In determining the suitability of actions to be funded under the visibility heading inCommission-funded humanitarian operations, a distinction needs to be drawn between:

    (a) Information and communication activities, in which the central objective is to raiseawareness among a target audience about:

    The Commission, its humanitarian role and key messages;

    The Commissions partnership with the agency implementing the project, or;

    The project and its aims,

    and:

    (b) Activities that are part of the operational content of the project itself and which, bydefinition, require the use of information and communication tools. Examples include:

    awareness raising about the risks of UXO;

    public education campaigns designed to encourage understanding of hygiene;

    training brochures.

    Activities mentioned at (a) above clearly come under the visibility heading. Generallyspeaking, it is inappropriate to use visibility funds in operational agreements for thekinds of activity listed at (b).

    The following examples illustrate the distinction:

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    Correct use of visibility funds for communication purposes:

    (i) Publication of a brochure describing the project, the problems it was designed toaddress and its concrete results.

    (ii) Organisation of a launch event, with media invited, to inaugurate the project.

    (iii) Production of a TV or radio spot explaining the project, highlighting theCommission/partner relationship and delivering a key message (e.g. Europeansolidarity with those in need).

    Incorrect use of visibility funds for communication purposes:

    (i) Publication of a practical manual on how to maintain Commission-funded wells thathave just been constructed.

    (ii) Organisation of a seminar for local staff on how to keep the project running.

    (iii) Broadcast of educational TV messages on good hygiene as part of a health project.

    The fact that the DGs visual identity is displayed in the aforementioned examples is not

    sufficient, in itself, to turn them into communication actions. (The visual identity should,in any case, always appear.)

    4.WHAT SHOULD A VISIBILITY PLAN CONTAIN?

    Visibility plans developed for operational agreements under a normal humanitarian aiddecision or global plan should be drawn up at the same time as the agreement whereverpossible, for implementation in parallel with the project. In addition to a budget, theyshould contain the following elements:

    (a) Clearly defined objective(s)

    For example: to ensure that the beneficiary population is aware of thepartner/Commission role in the activity; to raise awareness among the host countrypopulation or in Europe of the partner/Commission role in delivering relief to thepopulation in a crisis zone.

    (b) A defined target audience

    For example: the population of a refugee camp; opinion leaders or the general public inthe host country; specific groups or the general public in an EU Member State (typicallythe partners country of origin).

    (c) The communication instruments chosen and why, emphasising cost

    effectiveness.Examples of different types of information and communication activities are provided inthe Annex at section F.

    (d) An assessment of likely impact through indicators

    The Humanitarian Aid DG recognises that in the information sphere, it is extremelydifficult to devise reliable impact indicators that do not involve prohibitive expense.Ultimately, the only way to gauge the impact of an information action is by

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    representative polling of the target group, which is rarely feasible. However, the partnershould, in the visibility plan, provide as much information as possible about the expectedimpact of information activities citing figures such as:

    newspaper circulation/readership (where a written media action is proposed)

    audience viewing and listening figures (where an audiovisual action is proposed) number of participants and likely coverage in local international media (where an

    event is proposed)

    expected number of hits on the website (where a website is proposed)

    At events involving invited participants, and in other circumstances where feasible,assessment forms should be provided to those taking part in information activities inorder to obtain feedback about the effectiveness and utility of the action.

    5.THE BUDGET

    The proportion of the budget in an operational agreement set aside for informationactivities will clearly depend on the various factors already outlined relating to theurgency and nature of the action. The following guidelines are suggested:

    Minimum Not fixed but a suggested minimum of around 1,000 for basic visibilityitems (stickers/visual identity on humanitarian items distributed under theproject)

    Maximum 50,000 or 5% of the overall budget, whichever is the smaller.

    Any proposal by a partner to exceed the maximum figures stated above should be dulyjustified by the partner and accepted by the Humanitarian Aid DG.

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    6.POLITICAL AND ETHICAL ASPECTS

    Partners should take account of the following in devising information activities to befunded under operational agreements:

    The Commissions humanitarian aid is governed by the key principle of impartiality.This principle applies to the content of all information products financed by theHumanitarian Aid DG. While it may be necessary to summarise the political context toexplain why a particular humanitarian action is required, this should be done in afactual and objective way avoiding, as far as possible, direct criticism of states,international institutions, public authorities or personalities. The focus should be onneeds and the way in which the humanitarian action meets these needs.

    Methods of communication selected and messages should be compatible with theprevailing social or religious norms in the place where the information action is beingimplemented.

    Activities should respect the local environment. In publications, the local language should be used as far as possible.

    The annex contains a list of visibility, information and communicationactions with a number of specific examples provided as guidance to

    partners. This list is not exhaustive and the Humanitarian Aid DG

    welcomes innovative communication proposals.

    Further details and/or clarifications about the Humanitarian Aid DGs informationactivities can be obtained from the information unit (ECHO 7) at the following address:

    Information Unit (ECHO 7)Humanitarian Aid Directorate-GeneralEuropean CommissionB - 1049 BrusselsTel: + 32 (0)2 295 44 00Fax: + 32 (0)2 295 45 72E-mail: [email protected]

    Web site:http://europa.eu.int/comm/echo/

    http://europa.eu.int/comm/echo/http://europa.eu.int/comm/echo/http://europa.eu.int/comm/echo/http://europa.eu.int/comm/echo/
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    Annex

    A partnership for communication

    Types of visibility and information/communication action

    A. Basic visibility

    1.DISPLAY PANELS

    Display panels must be used to identify Commission-funded humanitarian projects beingimplemented in clearly identifiable geographical locations. The number and size of thepanels should be commensurate with the scale of the operation. The panels should bein the local language(s) and clearly legible. They should normally be erected besideaccess routes to the project site or at the entrance to selected buildings used/supportedby the project (for example the main administrative project office, a hospital funded

    under the project etc.)

    The panels must clearly display the Humanitarian Aid DGs visual identity and shouldinclude the following message:

    Project (funded) (supported) by the European Commission

    through its Humanitarian Aid department

    in local language(s) and English or French.

    The dual use of display panels, in which space is also allocated to practical messages,is also encouraged. Thus, for example, a panel:

    relating to a Commission-funded health clinic could include information about goodhygiene practices;

    displayed at the headquarters of a demining operation could give advice on what todo (and not to do) when suspect devices are found.

    2.VISIBILITY ON SUPPLIES AND EQUIPMENT

    Supplies or equipment delivered under a humanitarian project funded by theCommission must clearly display the DGs visual identity and the text:

    Provided with European Commission supportthrough its Humanitarian Aid department

    in local language(s) and English or French.

    Once the project has been completed, the visual identity and text must be removed fromany vehicles still in use, or being disposed of, by the partner.

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    3.VISIBILITY AT EVENTS FUNDED BY THE HUMANITARIAN AID DG

    People attending training courses, conferences, seminars, fairs, exhibitions andworkshops financed within the framework of operational contracts must be made awarethat the Commission is financing the event, through the prominent use of the DGs visualidentity and of the following text:

    Supported by the European Commission through

    its Humanitarian Aid department

    The DGs visual identity must appear on all documents relating to the event.

    4.POSTERS, STICKERS, PROMOTIONAL ITEMS(e.g. t-shirts, caps, pens, footballs)

    All of the above-mentioned materials produced in the context of a Commission-fundedhumanitarian project must feature the DGs visual identity, in the same dimensions as

    the partners logo and in an equally prominent position, using local languages whereappropriate.

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    B. Using existing communication tools

    1.PARTNERS WEBSITE

    Where the partners website specifically features a Commission-funded humanitarianproject, this fact should be acknowledged in the text using a full description and notsimply the short form. For example:

    The project, funded by the European Commissions Humanitarian Aid department,

    supports 10,000 refugees living in temporary camps...

    More generally, the partnership with the Commission should be mentioned on thewebsites of its FPA partners. The location of the reference will depend on the structureof the site. Possibilities include:

    A page listing partners

    A page listing donors

    A page describing finances

    In any event, the minimum requirement is to include a reference to the Commission as afunding partner and the Humanitarian Aid DG visual identity, hyperlinked to the DGswebsite. Where the page structure allows, a more descriptive text about theCommissions humanitarian aid should be included. (See Section E of this annex for thelong and short presentational messages).

    2.PARTNERS PUBLICATIONS

    Where a partner publication (including regular newsletters/magazines, leaflets andbrochures) specifically features a Commission-funded humanitarian project, this factshould be acknowledged in the text usinga full description and not simply the shortform. For example:

    The project, funded by the European Commissions Humanitarian Aid department,

    supports 10,000 refugees living in temporary camps...

    More generally, the DG is willing to provide stories for partners publications and is keento develop closer links with the relevant newsletter/magazine editors.

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    C. Media actions

    1.PRESS RELEASES

    Partners are encouraged to issue press releases highlighting Commission-fundedhumanitarian projects. Project-specific press releases are more likely to lead tocoverage if issued to the media in the region or country of operation (in the appropriatelanguage) than in the partners home country. An exception is high profile crises, wherepress releases issued in the partners home country may be appropriate.

    Press releases may be issued at any stage during the implementation of a project butwould normally be linked to a key event in the project cycle, for example:

    The signature of the financing agreement. e.g (using a hypothetical NGO calledPeople First):

    PF project funded by the European Commission

    New health clinic for Bunia

    Commencement of work on the infrastructure. e.g.:

    PF project funded by the European Commission

    First bricks of new Bunia health clinic are put in place

    Completion of project/commencement of service delivery. e.g.:

    PF project funded by the European Commission

    New Bunia health clinic opens for business

    The use of a double title is recommended: the first in a smaller font mentioning theCommission/partner link and the second main heading, in journalistic style, highlightingthe project.

    In the substantive text, it must be stated clearly that the Humanitarian Aid department ofthe European Commission is funding the project.

    After the substantive text and details of whom to contact, a short box should be includedcontaining the DG logo and the following text.

    The European Commissions Humanitarian Aid department supports relief activities

    for vulnerable people in crisis zones around the world.

    This could be preceded, if the partner wishes, with a similar sentence about the partner.

    The DGs visual identity should appear on the press release.

    Where a press release of a more general nature issued by the partner refers specificallyto a Commission-funded humanitarian project, this fact should be indicated.

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    Example of a project-specific press release relating to a Commission-fundedhumanitarian project (fictitious):

    PF project funded by the European Commission

    New Bunia health clinic opens for business

    J u s t e i g h t w e e k s a f t e r t h e f i r s t b r i c k w a s l a i d , a n e w c l i n i c s e r v i n g t h e n o r t h e r n d i s t r i c t o f B u n i a

    h a s o p e n e d . I t i s p r o v i d i n g v i t a l h e a l t h s e r v i c e s f o r m o r e t h a n 1 0 , 0 0 0 p e o p l e , i n c l u d i n g 3 , 0 0 0 w h o

    w e r e d i s p l a c e d i n r e c e n t f i g h t i n g i n e a s t e r n a r e a s o f I t u r i p r o v i n c e .

    T h e c l i n i c w a s b u i l t b y P e o p l e F i r s t , a n N G O t h a t p r o v i d e s e m e r g e n c y r e l i e f t o v i c t i m s o f

    h u m a n i t a r i a n c r i s e s , w i t h f u n d i n g f r o m t h e E u r o p e a n C o m m i s s i o n s H u m a n i t a r i a n A i d d e p a r t m e n t .

    A t a b r i e f o p e n i n g c e r e m o n y b e f o r e t h e f i r s t c o n s u l t a t i o n s b e g a n , D r G e o r g e K i a r i e , t h e c l i n i c s

    d i r e c t o r , s a i d t h a t t h e n e w f a c i l i t y w o u l d m e e t e s s e n t i a l n e e d s i n a n a r e a w h e r e p e o p l e p r e v i o u s l y

    h a d n o a c c e s s t o h e a l t h s e r v i c e s . W e w i l l b e a b l e t o d i a g n o s e a n d t r e a t m a n y p e o p l e b e f o r e i t i s t o o

    l a t e a n d b e g i n t h e i m p o r t a n t t a s k o f v a c c i n a t i n g c h i l d r e n a g a i n s t l i f e - t h r e a t e n i n g d i s e a s e s .

    L i a m M u r p h y , t h e c o o r d i n a t o r f o r P F p r o j e c t s i n I t u r i s t r e s s e d t h e i m p o r t a n c e o f t h e c l i n i c i n

    i d e n t i f y i n g a n d t a c k l i n g m a l n u t r i t i o n a m o n g u n d e r - f i v e s . T h e s c h e d u l e d m o t h e r a n d c h i l d s e s s i o n s

    w i l l e n s u r e t h a t t h e v e r y y o u n g e s t m e m b e r s o f t h e c o m m u n i t y w h o a r e a l s o i t s m o s t v u l n e r a b l e

    w i l l b e p r o p e r l y m o n i t o r e d a n d , w h e r e n e c e s s a r y , t r e a t e d .

    T h e r e p r e s e n t a t i v e o f t h e C o m m i s s i o n s H u m a n i t a r i a n A i d d e p a r t m e n t , G r e t a S c h n e i d e r , e x p l a i n e d

    t h e d e c i s i o n t o f i n a n c e t h e n e w c l i n i c . W e a r e t a r g e t i n g a r e a s a n d p e o p l e w h o a r e i n g r e a t e s t n e e d

    a n d i t i s c l e a r t o u s a f t e r t h e f i g h t i n g t h r e e m o n t h s a g o , t h a t h e a l t h c a r e i s a t o p p r i o r i t y f o r

    N o r t h e r n B u n i a .

    T h e p r o j e c t i n c l u d e s f u n d i n g f o r m e d i c i n e s , s u p p l i e s a n d s t a f f f o r s i x m o n t h s . P F , w i t h C o m m i s s i o n

    s u p p o r t , i s a l s o e x a m i n i n g w a y s o f e n s u r i n g l o n g e r t e r m d e v e l o p m e n t f u n d i n g o f t h e c l i n i c .

    C o n t a c t f o r f u r t h e r i n f o r m a t i o n :

    M a r y M c C a r t h y T e l .

    F a x .

    e - m a i l .

    L o g o + P F i s a n I r i s h n o n - g o v e r n m e n t a l o r g a n i s a t i o n t h a t r u n s r e l i e f a n d d e v e l o p m e n t p r o g r a m m e s i n

    1 5 c o u n t r i e s i n A f r i c a a n d s o u t h - e a s t A s i a .

    V i s u a l i d e n t i t y + T h e E u r o p e a n C o m m i s s i o n s H u m a n i t a r i a n A i d d e p a r t m e n t s u p p o r t s r e l i e f a c t i v i t i e s

    f o r v u l n e r a b l e p e o p l e i n c r i s i s z o n e s a r o u n d t h e w o r l d .

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    Example of a general press release mentioning a Commission-funded humanitarianproject

    People First calls for more focus on clean water in crisis zones

    S a n d r a C o l l i n s , t h e d i r e c t o r o f h u m a n i t a r i a n N G O , P e o p l e F i r s t , h a s p l e a d e d f o r m o r e f u n d i n g f o r

    e m e r g e n c y w a t e r s u p p l y p r o j e c t s i n c r i s i s z o n e s . H e r c a l l f o l l o w s t h e r e v e l a t i o n t h a t u p t o h a l f a

    m i l l i o n d i s p l a c e d p e o p l e f r o m D a r f u r , l i v i n g i n t e m p o r a r y c a m p s , r i s k c o n t r a c t i n g s e r i o u s d i s e a s e s

    t h r o u g h d r i n k i n g c o n t a m i n a t e d w a t e r .

    S p e a k i n g a t a c o n f e r e n c e i n D u b l i n , M s C o l l i n s s a i d : T h e h u m a n i t a r i a n c o m m u n i t y i s f a c e d w i t h a

    h u g e c h a l l e n g e w h e n l a r g e n u m b e r s o f p e o p l e h a v e b e e n d i s p l a c e d . P r o v i d i n g b a s i c f o o d , s h e l t e r a n d

    m e d i c a l a s s i s t a n c e a r e o b v i o u s l y p r i o r i t i e s b u t c l e a n w a t e r i s j u s t a s i m p o r t a n t . D i s e a s e s s u c h a s

    t y p h o i d a n d c h o l e r a o f t e n k i l l m o r e p e o p l e i n t h e a f t e r m a t h o f a c r i s i s w h e n p e o p l e t h i n k t h e y h a v e

    r e a c h e d a p l a c e o f s a f e t y .

    M s C o l l i n s c i t e d t h e e x a m p l e o f a s u c c e s s f u l P F p r o j e c t c a r r i e d o u t l a s t y e a r i n S o u t h e r n S u d a n .

    F u n d e d b y t h e E u r o p e a n C o m m i s s i o n s H u m a n i t a r i a n A i d d e p a r t m e n t , t h e p r o j e c t r e d u c e d t h e

    i n c i d e n c e o f w a t e r - b o r n e d i s e a s e b y a n e s t i m a t e d 4 0 % . M o r e r e s o u r c e s a r e n e e d e d f o r a c t i o n s l i k e

    t h i s , s h e s a i d . T h e y a r e h i g h l y e f f e c t i v e i n s a v i n g l i v e s .

    2.PAID ADVERTISING

    There may be occasions when it is appropriate to purchase advertising space in theprint media. Care should be exercised in ensuring that messages are not overtly politicalnor seen as propaganda. Advertorials involve using most of the purchased space forarticles featuring projects, preferably with a human interest angle. A short box articledescribing the partner and the Commissions humanitarian aid is included alongside (thepress release above provides a possible model).

    3.MEDIA INTERVIEWS

    Obtaining media coverage is the most effective way of communicating to largeaudiences. Partners are encouraged to provide stories to the media featuring theircooperation with the Commission in the humanitarian field, and to attract media interestthrough innovative information and communication actions.

    Partners should always cite the Commission when speaking to the media about theirprojects funded through the Humanitarian Aid DG. In emergency situations, partnersreceiving or expecting to receive Commission humanitarian funds should, as far as

    possible, mention this fact in any media interviews.Where journalists visit a Commission-funded humanitarian project, the partner shouldensure that the Commissions role as the donor is fully explained. Where feasible, thepartner should also:

    Offer information to the journalists about whom to contact in the Humanitarian Aid DG(normally the nearest field office) for further information about its role;

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    Notify the relevant DG field office about the media interest in the project, giving thenames of the media organisations and journalists concerned.

    4.FUNDING FOR JOURNALISTS VISITS

    A partner may use visibility funds to pay basic costs - travel and daily allowances - tojournalists to cover their Commission-funded humanitarian projects (see example at F.1below). Care is needed when exercising this option as the principle of journalisticindependence means that coverage cannot always be guaranteed and where it doesoccur, it could be in a form that undermines the impartiality of humanitarian aid. It isusually better to focus on feature/documentary journalists or writers from morespecialised publications likely to cover humanitarian stories.

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    D. Examples of other information and communication that couldbe financed under the visibility heading of a financing agreement

    1.PUBLIC EVENTSVarious kinds of event are possible, so long as the primary purpose is information andcommunication (see section C.3 of the Guidelines on the distinction between informationactions and actions using information tools that are part of the operational content of aproject).

    Events can be staged either in the country/region where the project is located or in theEuropean Union. In either case, attracting media interest particularly TV and radio -will nearly always be a key element. Events that focus on other information multipliers(see point A.2.(a) of the Guidelines) are also encouraged.

    Good visibility should be ensured through banners and display boards, in the local

    language where appropriate, giving information about the project, the partner and theCommission.

    Where such events are planned, the Humanitarian Aid DG, through its field office and/orthe Commission delegation/representation must be invited to participate. Localcommunity leaders would normally be invited as well. The presence of regional ornational officials/politicians will normally boost the prospect of media coverage but thismust depend on the local political context.

    In general, it is a good idea to have more than just speechmaking at events staged inthe project location. Possibilities for boosting their attractiveness include a practicaldemonstration of the project at work (where suitable), a display or performance by a

    local cultural group, a competition for local children etc.The following are examples of the kind of event that could be organised. The list is notexhaustive and other ideas are always welcome:

    (a) Opening events at the project location

    Where a project is due to be initiated at a specific time, the partner may organise aformal opening ceremony. The circumstances need to be appropriate. For example,such an event may be suitable for the inauguration of a well in a flood-prone village, butnot for the opening of a malnutrition centre in an acute crisis. In any case, care isneeded to ensure that the event is in keeping with the humanitarian nature of theoperation. It should not be too extravagant or flashy.

    (b) Closing events at the project location

    Although closing events are less likely to be considered, there are occasionallycircumstances when the phasing out of a humanitarian project is so strongly associatedwith an improved local situation that such an event can be used to signify the end of thecrisis and looking to a brighter future. Normally, there would be significant LRRDelements involved (i.e. the relief agencies have completed their task and longer termdevelopment is now under way).

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    (c) Other events at the project location during the implementation period

    Any social, cultural or recreational activities organised for beneficiaries. Examplesinclude sports events for teenagers, drawing/painting workshops or puppet shows forchildren in hospitals etc. These are an effective way of being directly visible to thebeneficiaries and can attract media attention.

    Community events can also include more low-profile but effective activities regularlycarried out by partners to increase local awareness - such as meetings and dialoguewith local authorities and traditional and religious leaders. During these activities,partners should explain where the funding comes from.

    (d) Events outside the project area (e.g. in the capital city of the country of operation, orin Europe)

    Possibilities here include:

    Photo exhibitions featuring the projects achievements;

    Seminars/conferences to discuss the humanitarian issues dealt with by the project(note that a link with the project is needed and the event must be potentially highimpact to justify spending visibility funds);

    Interactive events for particular target groups (such as children) highlighting thehumanitarian issue covered by the project with wider publicity envisaged.

    2.AUDIOVISUAL PRODUCTIONS

    Audiovisual productions featuring projects can be an effective way of communicatinghumanitarian messages and publicising the work of the partner and of the Commission.Professional productions are often expensive, however, and the partner should thereforehave a proper plan for the utilisation of the product.

    A key aim should be to obtain expressions of interest (and, if possible, commitments)from TV stations with a view to ensuring that the programme will be broadcast.

    The Humanitarian Aid DG may also support audiovisual productions intended for widerdissemination, for example to schools, without their actually being broadcast. In thiscase, a proper distribution plan is needed, with a list of intended recipients. Suchproductions may be part of a wider information campaign (that may include writtenmaterials/promotional items etc.)

    For all videos produced under a Commission-funded humanitarian project (under the

    visibility heading, as a training product etc) the following are required: The submission in advance to the DG of a detailed scenario describing the planned

    sequence of images, the themes to be covered in the production and the likelyinterviewees.

    The inclusion of one of the following texts on a separate shot in the opening or closingcredits of the video and on the jacket or CD-rom box:

    Supported by+DGvisual identity

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    or

    Supported by the European Commission through

    its Humanitarian Aid department

    Where the video appears on a CD-rom, the creation of a hyperlink between the DGsvisual identity and its website.

    In all productions of a documentary nature lasting three minutes or more (as opposedto spots) the Commission must be specifically integrated into the programme. TheHumanitarian Aid DG should therefore be requested to nominate an appropriatemember of staff for interview fitting in with the context of the production to appearon the video. Where Commission-funded humanitarian projects are being featured,this should be stated clearly in the commentary (e.g. funding for the project comesfrom the European Commissions Humanitarian Aid department).

    The Commission is entitled to use or reproduce, wholly or in part, videos produced by a

    partner under a financing agreement. 3 VHS copies and a Betacam version (and aMPEG version where possible) should be sent to the ECHO Information Unit.

    Partners must take particular care to meet the requirements of the first indent of SectionC.6 of the Guidelines (application of the principle of impartiality that applies to thecontent of all information products financed by the DG).

    3.PRINT PUBLICATIONS

    Leaflets and brochures may be produced under the visibility line of a financingagreement, highlighting the project. These should always include a box with at least the

    following basic text:

    Visual identity +

    The Humanitarian Aid department of the European Commission funds relief

    operations for victims of natural disasters and conflicts outside the European

    Union. Aid is channelled impartially, straight to victims, regardless of their race,

    religion and political beliefs.

    Publications may be produced for various target audiences including beneficiaries, andpopulations in the country where the operation is being implemented (using locallanguages where necessary) as well as European readerships.

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    4.WEBSITES AND PAGES

    The cost of developing websites or web pages that are specific to the project may becovered by the visibility line in the financing agreement.

    New project-specific websites will only be supported if shown to be cost effective interms of their likely impact. Normally these would be linked to a wider communicationcampaign (for example, a schools competition).

    Where a website or webpage relating to a Commission-funded humanitarian project isestablished:

    the text must include specific mention of the fact that the project has been funded bythe Commission;

    the DG visual identity must be prominently displayed.

    5.PHOTOGRAPHS/PHOTO EXHIBITIONS

    Visibility funding can be used to employ professional photographers to coverCommission-funded humanitarian operations. This can be in support of otherinformation activities (images for leaflets, websites or other publications produced by thepartner).

    It may also be in the context of a proposed photo exhibition. Where funding is sought fora photo exhibition (covering the costs of the photographer, venue, advertising etc), theNGO must show that the action is likely to have a sufficiently high impact to justify thecost.

    In contracts with photographers funded by the Humanitarian Aid DG, explicit permissionshould be given to the DG (and, we recommend, to the partner) to use the photos intheir own range of information products on a non-exclusive basis. This may be moreexpensive than rights that are tied to a particular information product. However, it avoidsthe problem of follow-up where a photo purchased for one use has to be paid for againif a decision is taken to use it in another way.

    Copies of all photos should be supplied to the information unit of the Humanitarian AidDG (ECHO 7) as high quality prints and/or in numeric format containing at least threemillion pixels. The images should be accompanied by brief captions relating to thesubject of the picture and an explanatory sheet giving background information about thephoto series in question (date, country, city/region, project).

    The name of the organisation or person that owns the copyright should always beincluded to allow the DG to ensure that the photos are properly credited.

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    6.COMMEMORATIVE PLAQUES

    Permanent commemorative plaques are an effective way of acknowledging Commissioninvolvement in the rehabilitation of permanent structures such as hospitals or schools.

    These should be produced in the local language.They may be envisaged in the context of an opening or closing event as mentionedearlier. The plaque must contain the following sentence:

    This (name of structure) was funded by the European Commission

    through its Humanitarian Aid department

    Where feasible, the visual identity should be included on the plaque.

    7.INFORMATION STAFF

    Where a substantial information activity or a series of activities are envisaged under anoperational agreement, a proportion of the funding may be used to employ staff withparticular expertise in the field (e.g. an events organiser, web designer or writer/editor).

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    E. Presentational texts/messages

    The Humanitarian Aid DG is keen to communicate key messages in all the informationactivities that it supports. A list of such message is provided at point 2(b) of the

    Guidelines.

    In addition to these, the DG has two presentational texts to be used wherever possible.

    Long text

    The European Commissions Humanitarian Aid department is under the direct

    responsibility of Commissioner (name).

    Since 1992, the Commission has funded relief to millions of victims of natural and

    man-made disasters outside the EU.

    Aid is channelled impartially to the affected populations, regardless of their race,

    ethnic group, religion, gender, age, nationality or political affiliation.

    In the area of humanitarian aid, the Commission works with 200 operational

    partners, including specialised United Nation agencies, the Red Cross/Crescent

    movement and non-governmental organisations (NGOs).

    The European Commission is one of the biggest sources of humanitarian aid in the

    world. In (year), it provided (amount latest available figure) for humanitarian

    programmes. This does not include the aid given separately by the EUs 25 Member

    States. Support went to projects in (number) countries. The funds are spent on

    goods and services such as food, clothing, shelter, medical provisions, watersupplies, sanitation, emergency repairs and mine-clearing. The Commission also

    funds disaster preparedness and mitigation projects in regions prone to natural

    catastrophes.

    The following situations, involving funding from the visibility line of an operationalagreement, are examples of where this text should be used:

    As a box article supplied to journalists receiving funding to write about the project;

    In any relevant publication (brochure, event programme etc);

    On a panel at a photo exhibition.

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    Short text

    The Humanitarian Aid department of the European Commission funds relief

    operations for victims of natural disasters and conflicts outside the European

    Union. Aid is channelled impartially, straight to victims, regardless of their race,

    ethnic group, religion, gender, age, nationality or political affiliation.

    This short version should be used where insufficient space is available for the longversion. Examples include:

    Display panels at project locations

    As a box on web pages featuring projects

    Leaflets on projects

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    F. Concrete examples of successful communication actions

    Reports by TVE2 on the Palestinian Territories, in partnership with Accin contrael Hambre (ACH) and the Commission

    A series of five short reports was shown on Spains second public TV channel inFebruary 2004, during evening news programme watched by millions of viewers. Someof the reports were also broadcast around the world by TVEs satellite channel.

    The reports highlighted the deteriorating humanitarian situation in the West Bank andreported on an ACH water and food security project funded by the Commission.

    Transport and accommodation for the film crew and ACH HQ staff were paid for underthe visibility line of the operational agreement.

    While ACH and ECHO had little control over the end product, the broadcaster provided

    suitable visibility for the Commission, including interviews with a DG field expert and theCommission representative in the Palestinian Territories. From a visibility standpoint, theoperation was therefore highly cost-effective.

    UNHCR schools project in France and selected German Lnder

    The UN High Commissioner for Refugees, with significant inputs from the informationunit of the Humanitarian Aid DG (ECHO 7), developed and implemented a campaignaimed at raising awareness in schools in France and three German lnder on some ofthe most serious protection-related issues affecting young refugees in Africa.

    The project included the production of an educational pack for 12-17 year-olds on thetheme of African Refugee Youth: Building the Future. The educational pack waslaunched in June and was disseminated in schools.

    Through personal testimonials from young refugees, the campaign focused on the keychallenges facing young African refugees, on the UNHCRs response and on the role ofthe Commission as a humanitarian donor, working with the UN agency.

    This project was funded under the visibility line of an operational agreement withUNHCR.

    Flights for children on Schuman day in NairobiOn 9 May 2002 (Schuman Day), ECHOs Nairobi regional office organised short trips onECHO Flight for orphans and other children living in homes in the region. In addition tothe flight, the children received baseball caps, tee-shirts, and bags as well asinformation about the humanitarian work of the Commission.

    From a communication point of view, the main purpose of the initiative was to generatemedia coverage. This was achieved locally (through TV, radio and newspaper).

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    The activity was funded through the regional office. The main cost, for the flights, wasabsorbed by the ECHO Flight budget (using spare flying hours in the contract with theair service company).

    Equipment for Serbian participants at the 2003 Special Olympics in IrelandTo mark the end of Commission humanitarian aid activities in the Balkans, and to give afitting conclusion to its long years of support for people with disabilities in the region, theECHO office in Belgrade provided equipment for the first-ever Serbian team to take partin the Special Olympics.

    The activity, funded through the field office, gave the Commission good visibility in theSerbian media as well as highlighting disability issues.

    Landmines Experience Media Day by MAG in the UK

    This awareness-raising event, staged in Leeds (UK), was attended by a group of around30 young people from local schools. A Commission representative made a presentationat the opening session and Commission visibility was assured through the display of thevisual identity on all documents, at the exhibition and on banners at the venue for thepractical demonstration.

    The young people were shown a wide variety of unexploded ordnance with a particularemphasis on anti-personnel devices. This lively briefing was followed by an exercise inwhich the participants donned protective clothing and used metal detectors to findhidden mines (metal badges). A BBC journalist who lost a limb in a mine explosion inIraq spoke about his experience.

    The project was extremely well conceived with a view to attracting local media attentionwith positive results on TV, radio and the local press.

    The Commission funded 50% of the cost of the action through the ECHO awareness-raising grant facility (no longer in use).

    Youth Solidarity Day in Brussels

    In January 2004, 540 secondary school students (aged 16-17) and 60 of their teachersfrom the 15 Member States attended a Youth Solidarity Day at the EuropeanParliament in Brussels, jointly organised by the Commission and the EP. This was alarge-scaled, multi-faceted event that included the following:

    A series of interactive modules provided by operational partners of the HumanitarianAid DG (the Mines Advisory Group provided a demining experience similar to the onementioned above, ACF set up a mock feeding centre, Belgian Red Cross ran afamily tracing exercise).

    A press conference.

    Presentations in plenary, in the EPs debating chamber, by various speakers (high

    mailto:[email protected]:[email protected]
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    level EP, Commission and HCR), partners etc.

    Debate in plenary on a draft resolution covering a range of humanitarian issues,including debate and votes on amendments/addenda submitted by the participatingschools. The text adopted was presented to the EP President.

    Animation was provided by a well-known TV presenter.The event was covered throughout the day by numerous TV and radio crews and print

    journalists. Extensive coverage was obtained, most notably in the home regions of theparticipating schools.

    The project was funded jointly by the EP, which provided the venue and coveredtransport and accommodation for the participants, and the Commission, using servicecontracts under the information budget of the ECHO information unit. This includedcontracts with partners for the interactive modules.