Echo Backup “Cost Effective Backup Software for Private Networks” Presented by the Blue Team 1...
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Transcript of Echo Backup “Cost Effective Backup Software for Private Networks” Presented by the Blue Team 1...
Echo Backup“Cost Effective Backup Software for Private Networks”
Presented by theBlue Team
1 March 2012 1
Feasibility Presentation
• About the Team• Problem Definition• Customer Base• Solution• Risks• Pricing
Outline
1 March 2012 2Echo Backup
Team Organization
1 March 2012 3Echo Backup
Data Maintenance
• Data loss is catastrophic.– Photographers can lose priceless photographs.– Accountants can lose years of financial records.– The costs of not being able to continue business can be astronomical.
• A backup solution that takes advantage of network resources is needed.
1 March 2012 4Echo Backup
Frequency of Data Loss
• 70% of small firms that experience major data loss go out of business within a year.2
• A 2009 survey by Kroll Ontrack polled IT managers from 945 companies.1
– 49% of all IT managers reported a data loss situation in the two years prior.
– 36% felt that data loss could have a significant impact on their business.
– “An alarming 49 per cent of small companies stated that they fail to back up their data on a daily basis.”
• So why are current solutions not being utilized?
1 March 2012 5
From Tech Managers Often Underestimate Impact of Data Loss1
Impact on U.S. Small Business of Natural & Man-Made Disasters2
Echo Backup
Impact of Data Recovery
• If no backups were used and the hard drive is intact, data can sometimes be recovered
• The cost of data recovery can vary widely and depends on– Severity of damage– Urgency– Parts required– Size and type of storage media
• Recovery following a data loss episode is expensive• If the data cannot be recovered, it is permanently lost and the costs
can be significantly higher
From Data Loss and Hard Drive Failure: Understanding the Causes and Costs3
1 March 2012 6Echo Backup
From Data Loss and Hard Drive Failure: Understanding the Causes and Costs3
Causes of Data Loss
1 March 2012 7
Drive failure; 38%
Drive read instability; 30%Software
issues; 13%
User error; 12%Other; 7%
Echo Backup
• Typically one to two dozen computers7
• Lack dedicated IT support7
• Much smaller budgets than Enterprise• Need for security and encryption• Over 50% wary of online solutions8
Small Businesses
1 March 2012 8
From Designing and Building the Best Small Office Network From the Ground Up7
The Universe of Corporate PC Backup Options8
Echo Backup
• 94% of computer users risk losing their data5
• Users have priceless files (pictures, video)• Not always technically savvy
Consumer Home Networks
1 March 2012 9
From 4th Annual Backblaze Data Backup Study Finds 94% of People Risk Data Loss5
Echo Backup
Computers Per Home Network
1 March 2012 10From The Complex & Surprising Anatomy of a Home Network6
Echo Backup
Current Solutions
• Dedicated hardware– Expensive
• Additional local storage– Optical media
• Fragile• High maintenance
– External disks• Expensive
– Flash storage• Expensive• Easy to misplace
• Cloud backups– Monthly fee and bandwidth usage
1 March 2012 11Echo Backup
Problem Without Solution
1 March 2012 12
Small business or home user needs data on a PC.
Users attempts to access files.
Something is wrong with the needed data. Many causes. Bottom line is the file is missing or not in the state the user wanted.
User has no backup. Data might can be recreated. Irreplaceable files can be lost. Recreation takes lots of time. Businesses lose money due to lost records. Personal Anguish can occurred.
Echo Backup
Ad Hoc Network Backups aims to provide cost-effective, easy to use and reliable backups to home, small and medium-sized LANs
Solution Objective
1 March 2012 13Echo Backup
To meet this objective, our solution must• Be inexpensive• Have no recurring fees• Use only existing hardware• Not need WAN access• Not be susceptible to a single point of failure• Be easy for untrained staff to use• Give peace-of-mind to owners, operators, and users• Optionally make use of centralized management
Solution Characteristics
1 March 2012 14Echo Backup
A simple LAN with four devices• Clients subscribe to a channel to listen for neighbors
How it Works
1 March 2012 15Echo Backup
At this moment, one client sends a hello to all others.
How it Works (cont.)
1 March 2012 16Echo Backup
Other clients respond with their own hellos. Direct connections are created between nodes.
How it Works (cont.)
1 March 2012 17Echo Backup
Backups of machine A are made on machines B and C. Various “smart” algorithms determine how much and where to save.
AB
C
How it Works (cont.)
1 March 2012 18Echo Backup
• Benefits– Easy to learn interface– Low cost– No need for additional hardware
• Caveats– May be easy, but yet another interface to learn– Installation management may be cumbersome for
larger networks– Highly dynamic nodes (laptops, etc) may pose
problems
Benefits & Caveats to the Consumer
1 March 2012 19Echo Backup
Problem Solved with Ad Hoc
1 March 2012 20
User has EchoBackup
Data problem is discovered.
EchoBackup was previously used to create a redundant LAN backup plan. EchoBackup ensures up to date backups are available from multiple sources.
EchoBackup allows user to go back to an up to date state where all data is present and in the expected state. Virtually no time, money, or anguish occurred.
EchoBackup runs in the background keeping backups current.
Echo Backup
• This is an entirely software solution, so the MFCD only includes major components of the software.
• Each of the 11 lowest blocks is an independent module.
Major Functional Component Diagram
1 March 2012 21Echo Backup
• Economy is still struggling9, but improving• Home users and small businesses are on tight
budgets• Need to price competitively
Unemployment % rate over the last ten years (source: USDL)
Consumer Spending Constraints
1 March 2012 22From Labor Force Statistics from the Current Population Survey9Echo Backup
Competitor Features
• Echo Backup’s competitors are feature rich • Full feature listing can be found in the competition matrix• Echo Backup will provide all those features and will also provide:
– Automatic backup source selection– Backup to LAN nodes– SMART drive scanning– Restore from any networked node– Mac, Linux, and GNU OS support– Trusted and non-trusted node listings– Remote, centralized management– Automatic Node Detection– Bandwidth and Storage throttling– Data to node multiplexing
1 March 2012 23Echo Backup
Pricing Factors
• Ad Hoc can be developed:– With little hardware– In a small facility– With minimal staff
• Ad Hoc has an advantage in all three areas and can be cheaper than the competition
1 March 2012 24Echo Backup
Competitors and Echo Backup Prices
1 March 2012 25
• Return on Investment: Echo Backup pays for itself many times over for even one data recovery
Product Price
NovaBACKUP $44.95
DT Utilities PC Backup $49.99
Genie Backup Manager $49.95
Acronis True Image $49.99
Echo Backup Single license < $40.00Volume license TBD
Echo Backup
• No “new” technologies are being implemented.
• We have the resources to develop and test.• Our modular design allows modular
development.
Can it be done?
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Yes, it can be done.
Echo Backup
• Statistics show there is a need for a small business backup solution.
• The current risks are not debilitating.• Little capital is needed to begin development.
Should it be done?
1 March 2012 27
Yes, it should be done.
Echo Backup
References1. Ko, Carol. Tech Managers Often Underestimate Impact of Data Loss. June 21, 2009.
(http://www.pcworld.com/businesscenter/article/167077/tech_managers_often_underestimate_impact_of_data_loss.html). February 26, 2012.
2. HP and Score: Counselors to America’s Small Business. Impact on U.S. Small Business of Natural & Man-Made Disasters. 2007. (http://www.edwardsinformation.com/content/ImpactofDisaster.pdf). February 26, 2012.
3. Smith, David M. and Williams, Michael L. Data Loss and Hard Drive Failure: Understanding the Causes and Costs. 2010. (http://www.deepspar.com/wp-data-loss.html). February 26, 2012.
4. Pinheiro, Eduardo, Weber, Wolf-Dietrich, and Barroso, Luiz Andre. Failure Trends in a Large Disk Drive Population. February 2007. (http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/archive/disk_failures.pdf). February 26, 2012.
5. PRWEB. 4th Annual Backblaze Data Backup Study Finds 94% of People Risk Data Loss. July 12, 2011. (http://www.prweb.com/releases/prweb2011/7/prweb8638582.htm). February 26, 2012.
1 March 2012 28Echo Backup
6. Rusen, Ciprian Adrian. The Complex & Surprising Anatomy of a Home Network. April 4, 2011. (http://www.7tutorials.com/complex-often-surprising-anatomy-home-network). February 26, 2012.
7. Breeding, Marshall. Designing and Building the Best Small Office Network From the Ground Up. (http://www.networkcomputing.com/netdesign/soho1.html). February 26, 2012.
8. Dines, Rachel; Kane, Christian. Update Q4 2010: The Universe of Corporate PC Backup Options. November 18, 2010.
9. US Department of Labor (USDL). Labor Force Statistics from the Current Population Survey. February 26, 2012.
References
1 March 2012 29Echo Backup
Questions?
Thank You for your Attention and Time
1 March 2012 30Echo Backup