Customer Experience Presentation by Lloyds Banking Group at ECEW 2012
ECEW 2013 Sam Ellis - Using real-time customer feedback to drive Customer Experience
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07/06/2022 Using real-time feedback to drive customer experience
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In his session Sam will explore how obtaining feedback from customers has been a driving force in what has been a Customer Experience revolution at Atos. He will describe how his team use a sound methodology, effective tooling, followup processes and Continuous Service Improvement to make it really easy for the end users of IT services to leave feedback and see it acted up on quickly, and for Atos to see the behavioural change in their Service Delivery teams to delivering consistently high service levels to its clients. Rather than waste excessive time on results analysis, he shows how human effort can be put to best use in reaching the hearts and minds of those people you thought might never 'get it'. He will talk you through the key principles which have worked well in transforming the service delivered to some of his major clients – as well as vital lessons learnt which would apply to both B2B and B2C industries.
Transcript of ECEW 2013 Sam Ellis - Using real-time customer feedback to drive Customer Experience
10/04/2023
Using real-time feedback to drive customer experience
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10/04/2023About me
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10/04/2023Large and visible titles
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10/04/2023Our ‘End User’ Loyalty Score – an NPS alternative
Extremely Poor
1 2 3 4 5 6 7 8 9Detractors Passives Promoters
EULS% of PROMOTERS
(6 to 9)=% of
DETRACTORS(1 to 4)
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Outstanding
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» Measure what is accurate – and even then, IS it accurate??
» Free format comments are gold dust
» Make sense of it all
» Stop ANALYSIS PARALYSIS
» Automate to innovate – free up your minds
» Use the right measure but don’t keep changing it
» Immediate Change vs long term change
» Focus on Next Steps and Making Change Happen
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CHANGE: BUT NOT AS WE KNOW IT
‘There is no change unless there is behavioural change’ – Leandro Herrero
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10/04/2023USD Reports
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10/04/2023Scores
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Ownership Do the right thing Fix things quickly
Make it easy! New ideas Innovate
Communicate Set expectations Meet expectations
Zero E-mail Best advice Business technologists
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10/04/2023Trends
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10/04/2023Commentary
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10/04/2023CommentaryPAPER AEROPLANES: AN AMAZING COMMUNICATION TOOL
What are you taking away and leaving behind today?
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Thank youFor more information please contact:T+ 44 7891 [email protected]@experiencesam
Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud and Atos WorldGrid are registered trademarks of Atos SA. June 2011
© 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos.
