How To Create New Looks with Small Changes

Classic

Comfort

Comfort

Fashion

Fashion / retro

Trend

Trend

An Oldie But a GoodieSOFT II is a classic. High comfort and great qual-ity. The following pages will show, how you by simple means can change the expression of the de-sign to fit different types of people.

MOdel OF eCCO ValUeS

Fashion

SOFT II has a very sleek and shiny look. But by changing the leather to a more textured material, for example python, you create a completely new and more edgy look.

The same goes for a black version, where print is always very subtle but gives the design a great twist while it still fits into everyday wear.

By changing something as simple as the color of the laces, you get a fresh and very individ-ual look. White laces can follow in the box for those who wants the monochrome look.

CHangIng COlOrS and TexTUre

Street StyleMarie 21 years old

“I have a great passion for visuals, playing with materials and different textures is how I express myself”

21 year old Marie has a passion for the black universe. Combined with fairy-white hair she runs a blog about fashion and everyday thoughts.

“My focus is on buying great basics, in a great quality. But it requires a twist, for example something with an assymetric cut or a dif-ferent texture. I’m in a never ending search for great basics and what defines great ba-sic wear.”

“I’m always exploring trends, figuring out how they will fit into my universe.”

My passions are musicals. I love the whole theatrical element

all time famourite shoes found in a thrift store and cost about 75 kr.

USIng TrendS In THe real WOrld

expreSS WHO yOU are

Everyday partyKatrine 24 year old .

Katrine works in H&M’s new con-cept store &Stories.She writes a column for the wom-ens magazine Woman.Katrine also works regularly as a host on the danish radio stations p3 and p4 while she is studying Journal-ism at rUC.

With great energy and great pas-sion she is a hard working lady, who loves to match her personality with colors and vibrant patterns.

“Im always bussy running around from job to job, from event to event. But I love it and I’m very greatful for all the opportunitues.”

“Never underestimate the power of glitter”

USIng TrendS In THe real WOrld

expreSS WHO yOU are