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創業計畫書的撰寫 - nkfust.edu.t ·...
Transcript of 創業計畫書的撰寫 - nkfust.edu.t ·...
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6 6 151
THE F
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THE F Blog
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THE F
THE F for Friends and Family
Friends &
Family
THE F
THE F Blog
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THE F Blog
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6.1
Sunny
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(Business Plan)
2.
The F Blog
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3.
(1)
(Value Proposition)
(2)
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6.2
1.2.3.
4.5.6.
7.
6-1
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1.
2.
3.
4.4P
5.
6.
7.
5T1F (Total Addressable Market, TAM) (Trend)
(Timing) (Tech) (Team and
Finance)
6.2.1
1
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5W1H1E
6.15W1H1E
6.2.2
Who
What
When
Where
Why
How much
Effect
6.1 5W1H1E
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6.2.3
1.
(Michael E. Porter) 1979
(Five Forces Model)
6-2
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(1)
(2)
(3)
(4)
(5)
(2004)
(1)
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(2)
(3)
(4)
(5)
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6-2
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6-2
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30 33 15 25 36
220 212 152 118
120g 1705g 120g 1907g
Home-Made 15
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icash 7-11 8
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3.SWOT
(Strength) (Weakness)
(Opportunity) (Threat)
(PEST)
(1)
(S) (W)
(2) (T)
(O)
SWOT
6-3 Sunny SWOT
SWOT
SWOT
(1) (Use)
(2) (Stop)
(3) (Exploit)
(4) (Defend)
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100 102 84
3.
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4.
100 102 6 U-START
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1.
(1)
25~40
(2)
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2.(1)
(2) (3)
(4)
6.2.7
6.2.5
(Product) (Price) (Place) (Promotion) 4P
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(1)
(2)
(3)
(4)
(5)
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MOTEL
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(2012)
(1)
(2)
(3)
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3.
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O2OOnline to Offline
The F Blog
facebook
40%
25 40
facebook
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Sunny
4.
(1)(2)
(Kuso) YouTube
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(DM)
TVBSCCTV
Sunny
DIY
1
1 2
facebook
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Bitner & Booms (1981) 4P P (Participant)(Process Management) (Physical Evidence)
1.
2.
6.2 3P
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(Customer Wants and Needs)
(Cost) (Convenience) (Communication) 4C
1.
(Apple)
iPodiPad iPhone
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3C
3.
App
iPad
iPhone App
4.
4P4C
6-3 4P 4C
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6-34P 4C
4P20 60 4C20 90
(Product)
(Consumer Wants and Needs)
(Price)
(Cost)
(Place)
(Convenience)
(Promotion)
(Communication)
6.2.6
1.
(1)
(2)
2.
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6.3 4S
(Community)2014 2 facebook 10 12.3
2013facebook 78.7 4S (Sense) (Service) (Speed) (Social Network)4P4C4S
6-5
(2011.11.07) 4P 4C 4S
http://epromotor.pixnet.net/blog/post/35907377
Product
Price
Place
Promote
Consumer Value
Consumer Cost
Convenience
Communication
Sense
Service
Speed
Social Network
4P 4C 4S
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(1)
(2)
(3)
(4) 12
(5)
3.
4. 6-6
6.4
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6-6
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80 55
20 25,000 20,000
100,000
21
7,000 3,500
2. Sunny
15 500
200 100
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6,000 3,500 16,500
1
2
3
1.2.3.
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6-4
6-4
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30 50
1. 150
2.
3 1,500
20
6.
(1)
(2)
(3)
7.
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6.2.7
1.
3 6
2.(1)
(2)
(Strategy) (How-to)
(Task List) (Task)
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6.2.8
1.
2.
+
=
+=
FriendsFam
ilyThe F
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(1)
(2)
(3)
(4)
(5)
(6)
(7)
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Zwilling (2011)
1.
2.
3.
4.
5.
6.
7.
8.
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10.
6.3
6.3.1
1.
2.
3.
4.
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1.
2.
3.
4.
5.
(IC Jan)AppWorks
Venture Two Cents Blog
1.
6.6 ?
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Sunny
Sunny
Sunny
Sunny
6.2
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App
Logo
Sunny Slogan
Sunny Sunny
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Sunny
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Sunnyhttps://www.facebook.com/groups/love.sunny
l l l
1. (Business Plan)
2. (Value Proposition)
3. (Five Forces Model)
4. SWOT
5. (PEST)
6. (Community)
l l l
1.
2.
3.
4.
l l l
1. Bitner, M. J. and Booms, B. H. (1981), Marketing Strategies and Organization
Structure for Service Firms, in Donnelly, J. H. and George, W. R. (eds), Marketing
of Services, Conference Proceedings: American Marketing Association, Chicago, IL,
pp. 47-52.
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196
2. Lauternborn, Robert (1990),New Marketing Litany: Four P's Pass ; C-words Take
Over, Advertising Age, 26.
3. Mitchell, D. and C. Coles (2003), Gaining and Extending Industry Leadership
Through Continuing Business Model Innovation, http://www.refresher.com/
Archives/!dmccinnovation.html.
4. Porter, M. E. (1979), How Competitive Forces Shape Strategy, Harvard Business
Review, March/April 1979.
5. Sunny https://www.facebook.com/pages/Sunny%E6%89%8B%E5%B
7%A5%E9%BB%9E%E5%BF%83%E5%9D%8A/195097470526541
6. THE F http://thefkitchen.weebly.com/3709633853266843265439135
7. Zwilling, M. (2011), The 10 Biggest Myths about Entrepreneurship, http://www.
businessinsider.com/author/martin-zwilling.
8. (2004)
9. (2011.11.07) 4P 4C 4S
http://epromotor.pixnet.net/blog/post/35907377
10. (2012)
11. (2012.05.28)http://icjan.blogspot.tw/2012/05/blog-
post_28.html
12. (2014.02.04)Facebook 10 12.3http://www.
bnext.com.tw/article/view/id/30952
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