7/24/2019 Ecb 30403 International Entrepreneurship Project (1)

1/1

ECB 30403 INTERNATIONAL

ENTREPRENEURSHIP

TEAM PROJECT (4-5 students)

Lecturer : Dr. Rosni Ab Wahid (rosni@unikl.edu.my)

(1)Product and om!any "election

"elect a !roduct or ser#ice that at least one member o$ the team has a s!eci$ic

kno%led&e about and is currently marketed in a $orei&n country. Describe the

!roduct' the manu$acturer and the international business orientation o$ the com!any.

()arket Analysis

Research the !ossibility o$ brin&in& that !roduct*ser#ice to another country (locali+in&

the $orei&n business). ,laborate a market analysis in %hich you e-amine the

com!etiti#e ' economical and !olitical en#ironment that %ill im!act the $uture success

o$ your !roduct and com!any there. ocus on the as!ects o$ these en#ironments

that are most rele#ant to your com!any and !roduct.

(/)arket ,ntry "trate&y

A$ter selectin& a !roduct and analy+in& the tar&et market' e#aluate the di$$erentmarket entry strate&ies a#ailable. Assume that the com!any does not merely %ant to

e-!ort its !roduct to the &i#en market' but has !lans to de#elo! a more strate&ic

a!!roach to enterin& the market.

(0)Location

As !art o$ your analysis in !art (/)' make sure to su&&est one or more !articular

cities or re&ions that %ill !lay a role in your !ro!osed strate&y. Describe the

ad#anta&es o$ the !ro!osed locations in terms o$ o!erations and distribution amon&

others.

2he !ro3ect re!ort should be bet%een 1/415 !a&es lon& (ont : Arial 1' Line4

s!acin& 1.5)

"ubmission date : 16 7o#ember 815

mailto:mailto: