Ec2204 tutorial 3(1)
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Transcript of Ec2204 tutorial 3(1)
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CENTRE FOR POLICY STUDIESUNIVERSITY COLLEGE CORK
EC2204TUTORIAL 3
W\S 29\10\2012
Academic Year: 2012/2013 Instructors: Brenda Lynch and P.J. Hunt
Contact:[email protected] or [email protected]
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ElasticityElasticity is a measures of responsiveness.
Some DefinitionsPrice elasticity of Demand (Ep). The
responsiveness in demand for a good to a change in price of that good.
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Income elasticity (Ei). The responsiveness in demand and supply for a good to a change in
income. (Inferior / normal good).
Cross price elasticity. The responsiveness in demand for one good caused by a change in price of another good. (Complement / Substitute good).
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Price elasticity of Demand (Ep)Ep is calculated using the average change in price
and demand.Formula: Ep is measured by the formula% ∆ QD % ∆ P• Example:• A small hot-dog stand charges €3.10 per hot-
dog and sell 9 per hour (the original point on the demand curve). The price falls to €2.90 and demand rises to 11 per hour (the new point on the demand curve).
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(-€0.20 / €3.10) * 100 = - 6.45% = % ∆ P(2/9) * 100 = 22.2%
So using the Ep formula % ∆ QD % ∆ P = 22.2%/ - 6.45% = - 3.44%In English; A 1% change in P causes a 3.44%
change in Qd
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Three categories:Ep > -1 (demand is elastic, big response)
Ep < -1 (demand is inelastic, small response) Ep = -1 (demand is unit elastic)
What affects elasticity?Substitutes: The closer the substitute for a good or service, the more elastic the demand for it. Is petrol elastic or inelastic?
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Necessities tend to have inelastic demand (bread, heating oil, electricity) luxury goods tend to be elastic (4 by 4’s, long haul holidays, private swimming pools)
Total expenditure on the good: How much is it worth looking for substitutes? Example; a new car and a packet of crisps. If the price of both doubled which item would most likely suffer a sizeable drop in demand?
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Adjustment time (short run and the long run). The greater the time lapse since a price change the greater
the chance of finding effectives substitutes and the more elastic is demand. Home heating oil.
Total Revenue (TR) and Price ElasticitiesTR from the sale of a good equals the price of
the good multiplied by the quantity sold or.... TR = P * Q
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Questions
If a price cut increases TR demand is __________. Why?
If a price cut decreases TR demand is __________. Why?
If a price cut leaves TR unchanged demand is __________. Why?