IADIS International Conference e-Commerce 2012

(part of the MCCSIS 2012)

The IADIS International Conference e-Commerce 2012 was held in Lisbon, Portugal, July, 21- 23, 2012.

The IADIS e-Commerce 2012 conference was a major international and interdisciplinary event for

researchers, academics, industry specialists, practitioners & students interested in the advances in, and

applications of e-Commerce. Participants had an opportunity to present and observe the latest theories,

models and results in these areas. This conference covered both technological as well as non-

technological issues related to this new business paradigm.

The following five main areas have been the object of paper and poster submissions within

specific topics:

- Commerce Technology;

- Global e-Commerce;

- Online Management;

- Online Business Models;

- Regulatory/Policy Issues.

The IADIS e-Commerce received 48 submissions from more than 17 countries. Each submission had been

anonymously reviewed by an average of four independent reviewers, to ensure that accepted submissions

were of a high standard. Consequently only 7 full papers were approved which meant an acceptance rate

of 15 %. A few more papers were accepted as short papers and a reflection paper. An extended version of

the best papers was published in the IADIS International Journal on WWW/Internet (ISSN: 1645-7641).

Other outlets may also receive extended versions of the best papers, including journals from Inderscience,

or a book from IGI.

The Conference, besides the presentation of full papers, short papers and reflection paper, also included

one keynote presentation. In general the e-Commerce participants had a huge opportunity to present and

observe the latest research results and ideas in the areas of e-Commerce.

Keynote Presentation:

The Four M’s of Employee Computer Abuse: Misconceptions, Motives, Measures

and Mandates by Dr Robert Willison, Principal Lecturer, Newcastle Business School,

Northumbria University, UK

Abstract:

While incidents of hacking and viruses are commonplace in the media, cases of employee computer abuse seldom make the headlines. This should not, however, lead individuals and organisations to overlook or underestimate the insider threat. In my presentation I will consider employee computer crimes in terms of four M’s: misconceptions, motives, measures and mandates. In terms of misconceptions, I will discuss why victim companies are often unwilling to involve law enforcement agencies, owing to concerns over reputation damage, and how this impedes accurate conceptualisation of the problem. In addition, far from ignoring the problem, I will argue why companies must acknowledge employee computer abuse and why such individuals who engage in this behaviour can represent a major threat. For motives I will note

how these are often created in the organisational context. Although technical controls may aim to prevent abuse, would not a greater understanding of how to forestall these motives be equally, if not more, warranted? With regard to measures, I will discuss how recent research has questioned the commonly held perception that all forms of computer abuse can deterred. Finally, I will consider potential research mandates for academics in the field of IS security. The Best Paper:

EXPLORING THE ROLE OF SITE CHARACTERISTICS IN TRUST CONSTRUCTS: A MUTUAL

INFORMATION APPROACH by Ana A. Andrade, Vitor V. Lopes and Augusto Q. Novais, National Laboratory for Energy and Geology (LNEG), Portugal

Abstract:

Considered fundamental for B2C e-commerce adoption, consumer trust has been object of a large amount

of research to identify which factors influence its formation and development. Most of this research is

based on empirical studies, by collecting data through Likert-type summated scales and analyzing it with

parametric statistical techniques. This study follows a non-parametric approach, assessing trust factors

through the concept of mutual information. Opinions of typical on-line consumers concerning appearance,

reputation, fulfillment, security and trust are here directly related to characteristics identified in the site.

Double mutual information is used to tune in terms of relevance a list of site characteristics usually

considered as trust factors. Triple mutual information further indicates site characteristics with redundant or

synergetic dependencies, as well as those with independent contributions. New insights into initial trust

attribution are obtained, showing how the potential consumer employs a holistic view for site assessment,

wherebt all relevant characteristics play a role on the diverse perceptions conductive to trust.

A complete version of this paper and also all the other papers published in the IADIS International

Conference e-Commerce can be accessed by IADIS Members at our Digital Library.

The Conference Proceedings were both published in Book (ISBN: 978-972-8939-76-2) and CD-ROM

(ISBN: 978-989-8533-08-1) by IADIS Press.

Program Committee

Program Chair

Angela Lin, University of Sheffield, United Kingdom

General Conference Co-Chairs

Piet Kommers, University of Twente, The Netherlands

Pedro Isaías, Universidade Aberta (Portuguese Open University), Portugal

Committee Members

Abel Usoro, University of the West of Scotland, United Kingdom

Adina Magda Florea, Politehnica University Of Bucharest, Romania

Agnes Koschmider, Karlsruhe Institute of Technology, Germany

Ahmad Nadali, Islamic Azad University, Iran

Ainin Sulaiman, Universiti Malaya, Malaysia

Alan Smith, The University Of Melbourne, Australia

Alberto Caballero, The Catholic University Of San Antonio Of Murcia, Spain

Alejandro Perez Mendez, University Of Murcia, Spain

Alex Norta, University Of Helsinki, Finland

Ali Ahmad Alawneh, Philadelphia University, Jordan

Amar Balla, Lcms ESI Ecole Nationale Superieure, Algeria

Amelia Badica, University Of Craiova, Romania

Ana Nieto, Malaga University, Spain

Angel Herrero Crespo, Universidad De Cantabria, Spain

Angeles Sandoval, University Of Vigo, Spain

Anne-Marie Oostveen, University Of Oxford, United Kingdom

Antonio Ruiz Martinez, University Of Murcia, Spain

Antonio Gabriel Lopez Herrera, University of Granada, Spain

Aristogiannis Garmpis, Technological Educational Institution Of Messolong, Greece

Arthur Csetenyi, Budapest Corvinus University, Hungary

Bernard Batinic, Johannes Kepler University Linz, Austria

Blanca Hernandez, Universidad De Zaragoza, Spain

Borislav Josanov, Novi Sad Business School, Serbia

Carla Ruiz Mafe, University Of Valencia, Spain

Chia-chen Lin, Providence University, Yaiwan

Christian Kittl, evolaris next level, Austria

Christian Schloegl, University of Graz, Austria

Christos K. Georgiadis, University Of Macedonia, Greece

Costas Lambrinoudakis, University of Piraeus, Greece

Costin Badica, University Of Craiova, Romania

Cristina Alcaraz, National Institute Of Standards And Technology, USA

Daniel Perez-Gonzalez, University Of Cantabria, Spain

David Parry, Auckland University Of Technology, New Zealand

Dennis Tachiki, Tamagawa University, Japan

Dimitrios Rigas, De Montfort University, United Kingdom

Dimitris Geneiatakis, University Of The Aegean, Greece

Dimitris Kanellopoulos, University Of Patras, Greece

Dragan Cisic, University Of Rijeka, Croatia

Eduard Cristobal, Universitat De Lleida, Spain

Eduardo Peis, University Of Granada, Spain

Ejub Kajan, State University of Novi Pazar, Serbia

Elisabeth Dienstbier, University Of Graz, Austria

Eman Mohamed Abd-el-salam, Arab Academy For Science And Technology And Mariti, Egypt

Emmanouel Varvarigos, University Of Patras, Greece

Erik Rolland, University Of California, USA

Euripidis Loukis, University Of The Aegean, Greece

Fernando Pereniguez Garcia, University Of Murcia, Spain

Francisco Munoz Leiva, University Of Granada, Spain

Francisco J. Martinez-Lopez, University of Granada, Spain

Franz Lehner, Universitaet Passau, Germany

Gen-yih Liao, Chang Gung University, Taiwan

Georgios Kambourakis, University Of The Aegean, Greece

Giorgos Karopoulos, IIT-CNR, Italy

Gisela Ammetller Montes, Universitat Oberta De Catalunya, Spain

Hana Horak, Faculty Of Economics And Business, Croatia

Hans Weigand, Tilburg University, Netherlands

Harekrishna Misra, Institute Of Rural Management Anand, India

Hiroaki Fukuda, Shibaura Institute of Technology, Japan

Hongji Yang, De Montfort University, United Kingdom

Inma Rodriguez-Ardura, Open University of Catalonia (Universitat Oberta d, Spain

Inmaculada Marin, University Of Murcia, Spain

Isabella Mader, IMAC Information & Management Consulting, Austria

Ivan Bedini, Alcatel-lucent Bell Labs, Ireland

Ivan Strugar, Universitiy Of Zagreb, Croatia

Jan Richling, Technische Universitaet Berlin, Germany

Jarbas Lopes Cardoso Junior, Renato Archer Information Technology Center, Brazil

Jemal Abawajy, Deakin University, Australia

Jeroen Doumen, Irdeto, Netherlands

Jieh-Shan Yeh, Providence University, Taiwan

Johann Hoechtl, Danube University Krems, Austria

Josef Herget, Danube University Krems, Austria

Julian Briz, Universidad Politecnica De Madrid, Spain

Jun Suzuki, University Of Massachusetts, United States

Kamel Rouibah, College Of Business Administration, Kuwait

Klaus Turowski, Otto von Guericke University Magdeburg, Germany

Kwan Hee Han, Gyeongsang National University, South Korea

Lorena Blasco, Universidad De Zaragoza, Spain

Mar Pamies, Universitat Rovira I Virgili, Spain

Marco Furini, University Of Modena and Reggio Emilia, Italy

Marco Mevius, HTWG Konstanz, Germany

Maria Papadaki, University Of Plymouth, United Kingdom

Maria Jose Martin De Hoyos, Universidad De Zaragoza, Spain

Mario Spremic, University Of Zagreb, Croatia

Markus Schranz, Vienna University Of Technology, Austria

Martin Smits, Tilburg University, Netherlands

Masrah Azmi Murad, Universiti Putra Malaysia, Malaysia

Matjaz Gams, Jozef Stefan Institute, Slovenia

Michael Merz, Ponton Consulting, Germany

Michael Sachs, Danube University Krems, Austria

Michalis Xenos, Hellenic Open University, Greece

Mirjana Pejic, University Of Zagreb, Croatia

Nahed Azab, The American University in Cairo, Egypt

Nermine Khalifa, Arab Academy For Science & Technology, Egypt

Noha Saleeb, American University In Cairo, Egypt

Noor Akma Mohd Salleh, University Malaya, Malaysia

Nordin Bin Zakaria, Universiti Teknologi Petronas, Malaysia

Olle Olsson, Swedish Institute Of Computer Science, Sweden

Oshadi Alahakoon, Victoria University, Australia

Panagiotis Kokkinos, University Of Patras, Greece

Patricio De Alencar Silva, University Of Tilburg, Netherlands

Paul Cunningham, IIMC, Ireland

Pedro Solana Gonzalez, Universidad De Cantabria, Spain

Pere Tumbas, Faculty Of Economics University Of Novi Sad, Serbia

Peter Parycek, Danube University Krems, Austria

Petra Hoepner, Fraunhofer Institut Fokus, Germany

Qun Ren, Bournemouth University, United Kingdom

Rainer Schmidt, Aalen University, Germany

Rajendra Akerkar, Western Norway Research Institute, Norway

Ranjan Kini, Indiana University Northwest, USA

Robert Danitz, Fraunhofer Institute For Open Communication Syste, Germany

Rodziah Atan, Universiti Putra Malaysia, Malaysia

Rusli Abdullah, University Putra Malaysia, Malaysia

Said Assar, Institut TELECOM Sud Paris, France

Shoba Tegginmath, Auckland University Of Technology, New Zealand

Shukor Abd Razak, Universiti Teknologi Malaysia, Malaysia

Sokratis Katsikas, University Of Piraeus, Greece

Spiros Sirmakessis, Technological Educational Institute of Messolongi, Greece

Spyros Kokolakis, University of the Aegean, Greece

Stefan Fenz, Vienna University of Technology, Austria

Stefanos Gritzalis, University of The Aegean, Greece

Steven Furnell, Plymouth University, United Kingdom

Tihomir Vranesevic, Faculty Of Economics And Business, Croatia

Tokuro Matsuo, Yamagata University, Japan

Vaclav Subrta, University Of Economics, Czech Republic

Vassilis Triantafillou, Technological Educational Institution Of Messlongh, Greece

Xiaowei Shao, University of Tokyo, Japan

Xudong Luo, Sun Yat-sen University, China

Yannis Stamatiou, University Of Ioannina, Greece

Yingjie Yang, De Montfort University, United Kingdom

Zeljko Panian, University Of Zagreb, Croatia

Zoltan Szabo, Corvinus University Of Budapest, Hungary