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EBU TECH 3322

ESCORT 2007

EBU System of Classificationof

Radio and Television Programmes

GenevaOctober 2007

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Tech 3322 ESCORT 2007

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Contents

Introduction......................................................................................................... 5

1. Scope ............. ............. ............. ............. ............. ............ ............. ............. .... 5

2. ESCORT 2007 Classification ..... .... .... .... ..... .... .... .... .... ..... .... .... .... ..... .... .... .... .... .... 6

2. 1 Pr ogr amme a nd Se rv ic e Co nc ep t u al d at a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3. Instructions for use ............ ............. ............. ............. ............. ............. ............. 7

3. 1 Un it o f Me asu re men t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3. 2 Cl assi f i cat i o n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

3. 2. 1 Mu lt i - di men si on al Cl assi f i cat i o n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

3 .2.2 Mapp ing Use r desc r ipt i ons to ESCORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

3. 3 Langu age . . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . 9

3. 3. 1 Lan gu age c at e gor i es . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3. 3. 2 Lan gu age Re f er en ce L ist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

3. 4 Par t i ci pat i on . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . .. . . . . . . . . . . .. . . . . . . . . . .. . . . . 10

4. Bibl iography ........... ............. ............. ............. ............. ............. ............. ......... 10

5. Definit ions............. ............. ............ ............. ............. ............ ............. ........... 10

Annex A - ESCORT 2007 Classif ication Scheme of Conceptual Data.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 11

A.1.Intention ......................................................................................................11

A.2.Format.........................................................................................................12

A.3.Content... ............ ............. ............. ............. ............. ............. ............. ........... 13

A.4. Intended Audience / Target Group ..... .... .... .... .... .... .... .... ..... .... .... .... ..... .... .... .... .. 30

A.5.Origination / Production Mode ...... ..... .... .... .... .... ..... .... .... .... ..... .... .... .... .... ..... .... . 32

A.6.Content Alert. ............ ............. ............. ............ ............. ............. ............ ........ 33

Annex B - Definit ions ................ ............. ............. ............ ............. ............. ............ 35

Annex C (Informative) - Other operational data ...........................................................37

C.1.Administrative Data.... .... .... .... ..... .... .... .... .... .... ..... .... .... .... .... .... .... ..... .... .... .... .. 37

C.2.Programme Acquisition Data.... .... .... .... .... .... .... ..... .... .... ..... .... .... ..... .... .... .... ..... .. 37

C.4.Scheduling Data....... .... .... .... .... .... .... .... .... .... ..... .... .... .... ..... .... .... .... .... ..... .... .... 39

C.5.Transmission Data...........................................................................................40

C.6.Viewing and Listening Data .... .... .... .... .... .... .... ..... .... .... .... ..... .... .... .... .... ..... .... .... 40

C.7.Financial Data........ ............ ............. ............. ............. ............. ............. ........... 40

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ESCORT 2007

EBU System of Classification of

Radio and Television Programmes

EBU Commit t ee First Issued Revised Re-issued

PMC June 2007 Oct ober 2007

Keywords: ESCORT, Genre, Radio, Television, Classification.

IntroductionIn t he m id-n inet ies, t he EBU designed ESCORT 2.4 t o respond t o t he br oadcast ers' need t o havemore rel iable, easily accessible and internationally comparable data in many areas of theiractivit ies. By 2004, many broadcasters had already converted part or al l of their instal lat ions andact iv i t ies to d ig i ta l operat ion. Product ion faci l i t ies, back of f ices and play-out centres areincreasingly organised around IT-based systems and intranets. Information about content andbroadcasting operations is generated and processed as defined in a series of technicalspecifications from the EBU and other standards organisations such as the EuropeanTelecommunications Standards Insti tute (ETSI) and the Society of Motion Picture and TelevisionEngineers (SMPTE). As part of overall asset management, production and scheduling systems nowhandle more data than was originally defined in ESCORT 2.4, which represented only a small subsetof the overall information managed within broadcasting faci l i t ies. This has been taken into accountw hen devel opi ng ESCORT 2007.

The int ent ion of ESCORT 2007 is t o rem ain a ref erence for t he exchange of comparable d ata i n t hefield of broadcasting statistics and audience research. ESCORT 2007 may also be used for finance &accounting, marketing and compliance report ing.

With the evolution of technology, new challenges wil l arise requir ing broadcasters to extend theirfocus to new survey areas. It is foreseen, for instance, that the deployment of personal digitalvideo recorders wil l change the way television is consumed, which is l ikely to have an impact onscheduling and advert ising strategies. New audience research tools wil l be required. Solutionsalready exist to cover these new aspects of broadcasting and they may be incorporated into a

fut ure r evision of ESCORT, i f and w hen requir ed.

1. Scope

The f ocus of ESCORT 2007 is the def init ion of t elevision and r adio programm e and service conceptsand genres. The previous version of ESCORT (ESCORT 2.4) included definitions for administrative,acquisit ion, audience, schedul ing, t ransmission and f inancial dat a and ESCORT 2007 reprod ucest hese in a series of annexes. However, broadcast ing product ion and scheduling syst ems now handlemore inf ormat ion t han originally defi ned in ESCORT 2.4 and asset management syst ems in a digit alproduct ion workf l ow now of f er a bet t er and more re l iable source for col lect i on of t h is in form at ion.

ESCORT 2007 information can be used within broadcasting organisations for a number of purposes,including f inance & accounting and marketing. I t can also be used to share and exchange

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inf ormat ion bet ween broadcast ers, for example audience research and stat ist ics. ESCORT 2007off ers t he means of exchanging comparabl e data bet ween br oadcast ers or t hird part ies.

ESCORT 2007 is a multi-dimensional classification scheme. A series of dimensions are used to allowthe separation of genres into different categories. Combinations of these different dimensionsenable ri cher cont ent and genre descri pt ions. Whi lst ESCORT 2007 proposes a core set ofinformat ion to be provided, i t does not propose a part icu lar implement at ion.

Broadcast applications such as Electronic Programme Guides (EPGs) use a somewhat blunt genredescript ion to attract or target viewers. Applications that use ESCORT 2007 use content and genredescriptions that are significantly simpler than those used in EPGs. For this reason, ESCORTapplicat ions may use one or m ore of t he dimensions proposed in t his document t o const ruct an EPGgenre .

ESCORT 2007 can be used t o classif y bot h radi o and t elevi sion p rogram me s.

2. ESCORT 2007 Classification

From an ESCORT 2007 perspect ive, t he broadcast event is fundament al t o a programm e or t o acomplete service.

Broadcast event

Administrative service information

Administrative programme information

Programme acquisition data

Scheduling data

Viewing and listening data

Financial data

Transmission data

Conceptualdescription,language,

participation

Figure 1: Descript ive components of a broadcast event

ESCORT 2007 identifies a common set of programme and service concepts and genres, which formpart of the descript ive information of a service (e.g. news) or of a programme (e.g. comedy). Thesedefi nit ions are given in Annex A and Annex B.

Other e lements of descr ipt ion are provided for in format ion in Annex C that reproduce andcomplement the information formerly contained in ESCORT 2.4, including:

Administ rat ive serv ice inf ormat i on

Administ rat ive programm e informat ion

Programm e acquisit ion data

Scheduling data Transmission dat a

Viewing and l ist ening dat a

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Financial dat a

2.1 Programme and Service Conceptual data

The ESCORT 2007 classif icat ion is a hier archic al schem e or ganised in a series of dim ensionsdescribing m ater ial in a r ising level of det ai l (see Annex A).

Individual levels are informative and maybe be used as addit ional keywords or replaced by othert erms lef t t o t he choice of each user.

Table 1: Hierarchical classification, main and individual levels

Required level Recommended level Individual level

Requi r ed by EBU Recommended by EBU For i ndi vidual keyw or ds and inf or mat ion

The ESCORT classification is organised in seven dimensions:

In tent ion

Format

Content

Part ic ipat ion

Intended Audience / Target Group

Origination

Content Alert

Table 2 show s an exampl e of t he ESCORT 2007 m ult idi m ensional hi erar chical concep t ual schemeapplied t o CONTENT.

Table 2: Example of CONTENT hierarchical classification

Required level Recommended level Individual levelNON FICTION / INFORMATION New s and cur rent af f ai r s Dai ly New s

Descript ion elements may apply to television or radio programmes and services, or both, asindicat ed in t he classif icat ion t able given in Annex A.

3. Instructions for use

3.1 Unit of Measurement

The unit of measurement to which an ESCORT descript ion can be applied may vary from thesmal lest t ime uni t (e.g. a f rame) to programme i tems, programme segments, completeprogrammes, radio stations or TV channels. In the last case the classif ication results would bebased on a rough est im ate and descript ion of t he channel or st ati on as a whole.

A station or channel is sometimes used as a unit of measurement for certain types of radioprogramming, where the t radi t ional programme format (wi th a t i t le , a star t and end t ime etc.) isreplaced by a f low of indist inguishable programme material. The ESCORT 2007 mult i-dimensionalclassification scheme accommodates such material. However, not all ESCORT dimensions areapplicable to channel or station but only to programme items, segments or complete programmes.

ESCORT 2007 proposes a comm on dic t ionary and not a met hodology t o all ocat e a uniq ue or

hierarchical concept/ genre c lassi f icat ion to pr ogramme i t ems, pr ogramme segment s, completeprogramm es, st ati ons, or channels.

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3.2 Classification

ESCORT 2007 of fer s a r ich set of concepts t hat should be suff icient t o adequat ely d escribeprogramme content for t he purpose of t he appl icat ions t argeted. Di f f erent appl icat ions wi l l requireprogramm es / services t o be described at dif fer ent l evels of det ai l . I t is also acknowl edged thatdif fer ent users may describe pr ogrammes / services at varying levels of granularit y.

3.2.1 Multi-dimensional Classification

ESCORT 2007 is organised as a series of dimensions in order to help users identify a minimum set ofrepresentat ive features to descr ibe t heir programme / serv ice.

To increase the chances of mapping user descriptions with ESCORT 2007, it is recommended thateach of t he ESCORT 2007 dim ensions are used (i . e. i nt ent ion, for mat , content , part icipat ion,intended audience, or ig inat ion and content a ler t ) .

Table 3 is an i l lustr ati on of m ult i-dim ensional conceptuali sati on t hat could be applied usingESCORT 2007.

Table 3: Example of multi-dimensional classifications

Programme / Service Intent ion Format Content IntendedAudience

Origination

Radi o New s Bul let in 1. 1Inform

2.1 .1Bul let in

3 .1 .1 .1News

4. 1General

5.3.2Studio

TV New s Channel 1. 1Inform

2. 1Structured

3.1 .1 .1News

4. 1General

5. 2TV

Term inat or 1. 3

Entertain

2. 3Representation,p lay, f i c t ion

3.4 .1 .3Action

4. 1General

5. 1Cinema

Wal ki ng w it h Beast s 1. 3Entertain

2.1 .5Documentary

3.1 .8 .1Science

4. 1General

5.2.2Studio

Hamlet . l i ve f romtheat re

1.3 .1Pure Entert ainment

2. 4Art ist ic Perform ance

3.5 .1 .2Classical Dram a

4. 1General

5.2.2Stud io / L ive

Top of t he Pops 1. 3Entertain

2.1 .2Magazine

3. 7Music

4. 1General

5.2.2Studio

Football Cup Matchcomment ed on radio

1. 3Entertain

2.1 .3Comm ent ed Event

3 .3 .3 .1Football

4. 1General

5.3.1Made onLocat ion / L ive

3.2.2 Mapping User descriptions to ESCORT

There are four main cases to be considered when selecting one attr ibute for each of the

ESCORT 2007 d im ensions: EXACT MATCH FOUND IN REQUIRED OR RECOMMENDED LEVELS - The user f inds in t he

ESCORT 2007 recommended l evels a ter m t hat appr opriat ely f i t s i t s descript ion of t heprogramme / serv ice.

REASONABLE MATCH FOUND - The user f inds a reasonable mat ch but cannot f ind a t ermt hat exact ly f i t s t he detai led descr ipt ion of t he programme/ serv ice. In th is case, t he usershould select t he at t r ibut e in t he recommended level immediat e ly above in the h ierarchy.This is preferable t o select ing an undef ined other reference.

MATCH FOUND AT THE INDIVIDUAL LEVEL - The user f inds an appropr iate t erm in t heindiv idual l is t of at t r ibut es. In th is case, t he user should select t he at t r ibut e in t herecommended level immediately above in the hierarchy. This is preferable to selecting an

undef ined other reference. NO MATCH FOUND - The user does not f ind a suit able mat ch at any level. In this case t he

user should :

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select an att r ibut e t hat m atches as closely as possible; or

use the al t ernat ive Other / mixed / unknown value i f avai lable.

NOTE: ESCORT 2007 has been designed t o cover a wi de range of concept s across severald imensions. A programme / service shal l not be descr ibed as Ot her / mixed /

unknown across all of t hese dim ensions.

NOTE The term Ot her Pr ivate has been inser t ed int o the ESCORT classi f icat ion schemeto facil i tate the integration of ESCORT into existing asset management systems.This term should not be used for report ing, for example, as i t would not support interoperabi l i ty by nature. However, users are invi ted to complete the ESCORTclassi f icat ion with pr ivate terms ( for internal use within their organisat ions) andassociated keys, extending the corresponding key structure from this key root.Fut ure m odif icat ions of ESCORT would not modif y t h is key and t herefor e maint ainbackwar d compat ibi l i t y w it h ESCORT users' pr ivat e ext ensions.

3.3 LanguageAn important attr ibute of ESCORT 2007 is i ts abil i ty to accurately describe the languages in whichprogrammes and services are delivered.

It is now common to use mult i-channel audio to deliver programmes and services in more than onelanguage, for example, the original language and a dubbed language. Subtit l ing and audiodescript ion are other techniques widely used to provide alternative languages or to improveaccessib i l i t y w i t h addi t ional descr ipt ive inform at ion.

3.3.1 Language categories

Table 4: Language categoriesFirst level Second level Individual level

Audio Main l anguage Ori ginal or dubbed

Addit i onal languages Ori ginal or dubbed, voice over

Addit ional audio descript ion Audio descr ipt ion f or t he v isual ly im paired

Audio descr ipt ion for t he hard of hear i ng

Supplement al comment ary

Educational notes

Capt ion Closed-capt ion Capti on is part of t he v ideo

Subt i t le / Translat ion The same language as the main audio language,

e.g. f or assisti ve servi ces t o t he hard of hearing.Supplemental

Si gn l anguage Pr im ar y The same language as the main audio language

Translation Translat ion in a language di f f erent f rom t hemain audio l anguage

Closed Sign language int erpr et at ion i s displayed as parto f t he video

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Table5: Language category def ini t ions

Name Definit ion

Audio l anguage Describes one spoken language for t he pr ogram me. There m ay be moret han one spoken language specif ied f or a pr ogramme.

Caption language Descr ibes one language of t he capt ion inf ormat ion included wit h t heprogramme. The t ype of t he capt i on inf ormat ion associat ed wit h theprogramme is denoted by the closed attr ibute. Closed captions can bet urned on or of f by the user, w hi le open capt i ons (or subt i t les) are part of t he pict ure i t sel f and remain v isib l e.

Supplemental addresses descriptions of the scene for the benefit of hearingor v isual ly impair ed, in addi t ion t o a direct t ranslat ion of t he spokenwor ds. Closed capt ions may include such descript ive inf orm at ion, such asspeaker ident if icat ion and non-speech sounds t hat woul d be mi ssed.

Sign language Speci f ies t he sign language provided f or t he mul t imedia content and,opt ionall y, quali f ies t he use of signing as a prim ary language and/ or as at ranslat ion of t he spoken dialogue.

3.3.2 Language Reference List

Each of t he language cat egories l ist ed above should be document ed using t he compr ehensive l ist oflanguages given in International Standard ISO 639-2 Codes for the representation of languagenames. This document includes dialects and minority languages; i t is publicly available at thewebsite of the Library of Congress, which acts as the ISO registration authority for maintenance ofthe standard. (The web address of th is standard at the t ime of wr i t ing the present document ish t t p : / / ww w. l oc.gov / standards/ iso639-2/ php/ code_l ist . php) .

NOTE: Only t he ISO 2-charact er language codes can be used fr ee of charge. Moreinformat ion on the condi t ions of use of the 3-character codes is avai lable on the

ISO we bsit e.

3.4 Participation

Originall y i n ESCORT 2.4, PARTICIPATION w as a dim ension reserved f or classif ying d at a on t hepart ic ipat ion of representat ives of part icu lar groups (e.g. pol i t ica l part ies, l inguist ic minor i t ies,regions etc.). This dimension is left to the discretion of individual users and the EBU does notrecomm end any part icular classif icati on for t his purpose.

4. Bibliography

1. ESCORT 2. 4 - EBU2 . Measu r ing the Televi sion Audience for t he Fu tu re - EBU wi th ARM (Audience Research

Methods) Group and GEAR (Group of Europe an Audience Researcher s)

3 . TV-Anyt ime Spec i f i ca t i ons (ETSI TS 102 822 se r ies)

5. Definitions

For the purposes of the present document, the fol lowing terms and definit ions apply:

Mat e r ial : T he ob j e ct o f a mu l t i med ia au di ov isu al ex pe ri en ce , e. g. p ic t ur es, so un d, t e x t an dother data.

Classi f icat ion: Predef ined contr o l led term s al lowing the concept ual descr ipt ion of audiovisualmater ia l .

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Annex A - ESCORT 2007 Classification Scheme of Conceptual Data

This Annex contains the struct ured set of conceptual data def ined by EBU as t he ref erence f orprogramm e and service classif icat ion.

Table A.1: Definitions used in the classification scheme table

Column header Definition

TV Concept t erms used f or t elevision programm es and services

R Concept t erms used f or radio programmes and services

Di m ensi on Int e nt i on, For m at , Con t ent In t end ed Au di en ce / Tar ge t Gr oup , Or igi nat i on, Cont e ntAlert

Requi red Leve l The ESCORT pr imary re fe rence for repor t ing using the associa ted key o r te rm

Recommended Level Terms of t his level can be used to r eport as refer enced by the associated key or term

Ind ividual Leve l Terms in the ind ividual leve l are for info rmat ion as assistance to f ind ing a match w i thcorresponding required or recommended terms. Intentionally, these terms do nothave associated keys.

ESCORT keys T he ESCORT keys f o l l ow t he ESCORT st r uctu r e of r ecommended t e rms.

The conceptual data at the indiv idual level is provided for in format ion and the choice of us ingal ternat ive descr ipt ions is le f t to the user. More detai led conceptual data can be found in theTV Anyti me Specif icat ion (ETSI TS 102 822-3-1, availabl e at www.ets i .o rg) , o r f rom theInternat ional Olympic Commit t ee (avai lable at www.o lympic .org).

Note : In the fo l l ow ing t ables, [ * ] denot es Rad io and [ **] deno tes Television.

A.1. Intention

TV R DIMENSION REQUIRED LEVEL RECOMMENDED LEVEL ESCORT keys

9 9 INTENTION 1.

9 9 INFORM 1. 1

9 Governm ent 1. 1. 1

9 Pure inf ormat ion 1. 1. 2

9 Inf ot ainm ent 1. 1. 3

9 Advice 1. 1. 4

9 9 ENRICH 1. 2

9 Educat ion 1. 2. 1

9 General enr ichm ent 1. 2. 2

9Inspi rat ional enr ichment 1. 2. 3

9 9 ENTERTAIN 1. 3

9 Pure ent er t ainment 1. 3. 1

9 Inf orm at ive ent er t ainm ent 1. 3. 2

9 9 PROMOTE 1. 4

9 Fund raising 1. 4. 1

9 9 ADVERTISE 1. 5

9 Inf om ercial 1. 5. 1

9 Bi l lboarding 1. 5. 2

9 9 OTHER / MIXED /UNKNOWN INTENTION

1. 6

9 9OTHER PRIVATE 1. 7

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A.2. Format

TV R DIMENSION REQUIRED LEVEL RECOMMENDED LEVEL INDIVIDUAL ESCORTkeys?

9 9 FORMAT 2.

9 9 Str uctured / non-fict ion 2. 1

9 9 Bul let in 2. 1. 19 9 Magazine 2. 1. 2

9 9 Com m ent ed Event 2. 1. 3

9 9 Rel igious w orship service 2. 1. 4

9 9 Docum ent ary 2. 1. 5

9 9 Discussion/ Talkshow/ Interv iew/ Debate

2.1 .6

9 9 Lect ure/ Speech/ Present at ion 2. 1. 7

9 Text ual ( incl . r elayed Telet ext ) 2. 1. 8

9 Docusoap 2. 1. 9

9 Real i t y 2. 1. 10

9 9 Phone-in 2. 1. 119 9 DJ w i t h disKs 2. 1. 12

9 9 Ot her / Mixed / Unknow n 2. 1. 13

9 9 Ot her Pr ivat e 2. 1. 14

9 9 Show / enter tainment 2. 2

9 Sim ple gam e show 2. 2. 1

9 Big game-show 2. 2. 2

9 9 St and-up com edian(s) 2. 2. 3

9 9 Real i t y show 2. 2. 4

9 Real l i f e soap 2. 2. 5

9 9 Host ed show [ *] Host ed show [ **] 2. 2. 6

9 9 Panel -show [ *] Panel -show [ **] 2. 2. 7

9 9 Representation / play / f ict ion 2. 3

9 Fict ional port rayal of l i fe / Performance Drama

2.3 .1

9 9 Readings 2. 3. 2

9 Car t oon/ Anim at ion/ Puppet ry 2. 3. 3

Animat ion

Computer

Cartoon

Puppetry

9 9 Art istic performance 2. 4

9 Solo per f orm ance [ *] Soloperformance[** ]

2 .4 .1

9 Smal l ensemble perf ormance [* ] Smal l ensembleperform ance [**]

2 .4 .2

9 Large ensemble perf ormance [* ] Large ensembleperform ance [**]

2 .4 .3

9 Mixed[ *] Mixed[ **] 2. 4. 4

9 9 Interactive 2. 5

9 Local int eract ivi t y 2. 5. 1

9 Int erm i t t ent response 2. 5. 2

9 Always on connect ion

TS 102 822-3-1 fora detai ledcategorisation

(www.ets i .o rg) 2.5 .3

9 9 Others / mixed / unknown 2. 69 9 Other private 2. 7

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A.3. Content

TV R DIMENSION REQUIRED LEVEL 1 REQUIRED LEVEL 2 RECOMMENDED LEVEL

9 9 CONTENT

9 9 NON-FICTION / INFORMATION

9 9 News and current affairs9 9 New s

Daily

Spec

Spec

9 Cur rent af f ai rs

9 Traf f ic

9 9 Weat her f orecast

9 Spor t s

9 9 Consumer affair s

9 Political/business/Society

9 9 Economy / Market / Financial / Business

Agri

9 9 Legal

9 9 Social

9 9 Pol i t i cs

NatiParl

Fore

9 9 Religion/ Philosophy

9 9 Rel igion

9 9 Non-rel igious philosophies

see

more(www

9 9 Education

Brin

9 9 Arts & Media

9 9 Art s

Musi

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Danc

Thea

Ope

Cine

Plast

Fine

Expe

Arch

Poet

L i te

9 9 Media

Adve

Print

Tele

Radi

NewInter

Show

9 9 Humanities & history

9 9 Hum ani t ies

Cul tethn

9 9 Hist ory

War/

Arch

9 9 Science and technology

9 9 ScienceAppl

Natu

Phys

Math

Stat

9 9 Technology

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9 9 Medicine / healt h

Alte

Phys

Psyc

Soci

Spir

9 9 Nature & Environment

9 Nat ure

Anim

9 Environment

Envi

Spac

Ecol

9 9 Human interest

Societ y/ show business/ Gossip

Biography/ not able personal i t i esPersonal prob lem s

9 9 Transport and Communications

9 Transpor t

Ai r

Land

Sea

Spac

9 Com municat ions

9 9 Events

9 9 Special

9 9 Int ernat ional

9 9 Nat ional

9 9 Ot hers

Anni

Fair

Trad

Exhi

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Roya

Stat

Loca

Seas

Fest

Conc

Fune

9 9 LEISURE /HOBBY/LIFESTYLE

9 9 General consumer advice

Road

Cons

Emp

Self-

9 9 Computing/Technology

Tech

Com9 9 Cookery, food, drink

Cook

Food

9 9 Homes/interior/gardening

Do-i

Hom

Gard

Prop

9 9 Hobbies

Fish

Pet

Craf

Ar t

Musi

Boar

Card

Gam

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Shop

Col le

Jewe

Avia

Train

Boat

Orni

Bicy

9 9 Cars and motoring

Car

Moto

9 9 Personal/lifestyle/family

Fi tneeduc

Pers

Fash

Hous

Pare

Beau

9 9 Travel / touri sm

Holid

Adve

Outd

9 9 SPORTS

9 Athletics

9 Field

9 Track

see wdeta

9 Com bined at hlet i cs

Hep

Deca

9 Cross-count r y

9 Tr iat hlon

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9 Marat hon see wdeta

9 Race w alks

9 Cycling/bicycle

9 Mount ain bike

9 Bicross

9 Indoor cycl ing / t r ack

9 Road Cycling

see wdeta

9 Team sports

9 Foot bal l

Foot

Foot

Foot

Foot

Foot

9 St reet soccer

9 Rugby

Rugb

Rugb

9 Bandy

9 Basebal l

Soft

9 Basket bal l

9 Cr icket

9 Croquet

9 Faust bal l

9 Handbal l9 Hockey

9 Kor f bal l

9 Lacrosse

9 Net bal l

9 Rol ler skat ing

9 Vol leybal l

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Beac

9 Hur l ing

9 Flying Disc/ Fr isbee

9 Kabadi

9 Cam ogie

9 Shint y

9 Racquet sports

9 Badm int on

9 Racquet bal l

9 Squash

9 Table t ennis

9 Tennis

Shor

Soft

9 Martial Art s

9Aikido

9 Jai-alai

9 Judo

9 Ju-j i t su

9 Karat e

9 Sumo

9 Sam bo

9 Taekwondo

9 Water sport s / Aquati cs

9 Yacht ing

9 Sai l ing

9 Canoeing / canoe/ kayak

9 Rowing

see wdeta

9 Sur f ing

9 Wind / k i t e sur f ing

9 Bodyboarding

9 Sw imm ing

9 Synchronised swim mingsee wdeta

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9 Diving

9 Sub aquat ics

9 Wat er polo

9 Wat er sk i ing

9 Spor t cast ing / f i shing

9 Wint er sport s

9 Bobsleigh / t obogganing /skeleton

9 Cur l ing

9 Figure skat ing

9 Shor t t r ack skat ing

9 Speed skating

see wdeta

9 Ice-hockey

9 Luge

9 Skibob

9 Sled dog

9 Snow boarding

9 Alpine ski ing

9 Freest yle sk i ing

9 Nordic sk i ing / Cross count ry

9 Ski j um ping

9 Biat hlon

9 Nordic Combined

see wdeta

9 Motor sports

9 Aut o racing

Form

IndyCar

9 Mot or cycl ing

Road

Tria

Drag

Moto

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Rally

Endu

Trac

Ice s

9 Mot or racing

Kart

Truc

Trac

Stoc

9 Mot or boat ing

9 'Social' sports

9 Bi l l iards

Pool

Snoo

Cara

ThreTrick

9 Boules

9 Bow l ing

9 Dance spor t

9 Dar t s

9 Bal le pelot e

9 Basque pelot e

9 Tug-of -w ar

9 Gymnastics

9 Art ist ic gym nast i cs

Bala

Beam

Floo

Hori

Indiv

Para

Pom

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Ring

Team

Asym

Vaul

9 Rhyt hm ic gymnast ics

Team

Indiv

9 Trampol ine

9 Equestrian

9 Car t

9 Dressage see wdeta

9 Horse racing

9 Polo / Horse bal l

9 Jum ping see wdeta

9 Crossing

9 Endurance r id ing

9 Event ing

9 Trot t ing

9 Mountain sports other thanwinter sports

9 Mount aineer ing / t r ekking / r aids

9 Cl im bing

Via f

Art i f

Ice c

9 Canyoning

9 Adventure sports

9 Or ient eer ing / raids

9 Caving

9 Ext rem e spor t s

9 Skateboarding

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9 Archery

9 Shooting see wdeta

9 Strength-based sports

9 Body-bui l d ing

9 Pow er - l i f t i ng

9 Weight - l i f t i ng

9 Combative / contact sportsOther t han mart ial arts

9 Wrest l ing

9 Boxing

9 Air sports

9 Aeronaut ics

9 Bal looning

Parachut ing / sky diving

Cano

Form

Free

Accu

Free

Free

Sky s

Cano

9 Kit ing

Team

Duet

Free

Pow

9 Gl iding

Para

Hang

9 Plane

Aero

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Delt

Flyin

Plan

9 Golf

9 Fencing

9 Epe

9 Foi l

9 Sabre

9 Dog racing / greyhound

9 Casting

9 Maccabi

9 Modern Pentat hlon

9 Sombo

9 Mind games

9 Br idge

9Chess

9 Poker

9 Tradit ional games

9 Disabled Sports

9 Ment al l y chal lenged

9 Physical l y chal lenged

9 9 FICTION / DRAMA

9 General light / popular drama

9 Soap

Soap

Soap

Soap

9 Rom ance / m elodrama

Lega

Med

Rom

9 Act ion

Adve

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Disa

Myst

Pol ic

Histo

Horr

Scie

War

Wes

Thri

Spor

Mart

Epic

9 Fant asy/ Fair y t ale

9 Adul t Drama / Erot ica

9 Com edy Dram a

Sit uaRom

9 9 Other Drama

9 9 Drama based on real event s(docudrama)

9 Classical dram a

Per iod dram a

Cont em porary dram a

9 Rel igious

9 9 Poems/ St ories/ Readings/ St orytel l ings

9 9 Biographical dram a

Psychol ogical dram a

9 Reserved for f uture use

9 9 AMUSEMENT / ENTERTAINMENT

9 9 Quiz / contest

9 9 Quiz

9 9 Cont est

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9 Dating

9 Reality

9 Variety/talent

9 Cabaret

9 Talent

9 Chat

9 9 Comedy

9 Broken comedy

9 9 Sat i re

9 9 Hum our

out t

Cand

9 Surprise

Circu

9 Magic/hypnotism

9Others

Bul l f

Rode

9 9 MUSIC See

9 9 INTERACTIVE GAMES see more(www

9 9 GENERALIST

9 9 OTHERS / MIXED / UNKNOWNCONTENT

9 9 OTHER PRIVATE

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9 9 CONTENT MUSIC

9 9 Classical music

Y 9 Early [*] Early

9 Classical [ *] Clas

9 Romantic [*] Rom

9 Contemporary [* ] Con

9 Light classical [* ] Ligh

9 Middle Ages[*] Midd

9 Renaissance [*] Rena

9 Baroque[*] Baro

9 Opera [ * ] Ope

9 Solo instr ument s (e.g. Piano) [ *] Solo

9 Chamber [*] Cha

9 Symphoni c [ *] Sym

9 Vocal [ * ] Voca

9 Choral [ * ] Cho9 Song [ *] Song

9 Orchestral [* ] Orch

9 Organ[*] Orga

9 String Quartet[*] St r in

9 Experiment al / Avant-garde [* ] Expe

9 9 Jazz

9 New Orleans/ ear ly j azz [*] New

9 Big band/ Swing/ Dix ie [ * ] Big b

9 Blues/ soul j azz [*] Blue

9 Bop/ Bebop/ Hardbop / Postbop [* ] Bop/

9 Tradi t iona l / smooth [ * ] Trad

9 Lat in & World j azz [* ] Lat in

9 Pop jazz/ j azz funk [* ] Pop

9 Acid j azz / fus ion [* ] Acid

9 Cool [*] Cool

9 Modern/ Avant-Garde / Free [* ] Mod

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9 9 Pop-rock

9 9 Pop

9 9 Sof t pop

9 Chanson/ ballad [*] Chan

9 Tradi t ional rock and rol l [ * ] Trad

9 Classic/ dance/ pop-rock [* ] Clas

9 Folk [*] Folk

9 New Age [*] New

9 Seasonal/ hol iday [*] Seas

9 Japanese pop-rock [*] Japa

9 Karaoke / singing contests [*] Kara

9 9 Rock

9 AOR/ Slow Rock/ Soft Rock[*] AOR

9 Metal [* ] Meta

9 Glam Rock[*] Glam

9Punk Rock[*] Punk

9 Prog / Symphoni c Rock[*] Prog

9 Al ternat i ve / Ind ie [ *] Al te

9 Experiment al / Avant-garde[* ] Expe

9 Art Rock[*] Art

9 Folk Rock[*] Folk

9 Nu Punk[*] Nu P

9 Grunge[*] Grun

9 Garage Punk / Psychedelia [ *] Gara

9 Heavy Rock[*] Hea

9 9 Ot hers

9 9 New Wave[*] New

9 9 Easy List ening / Exoti ca[*] Easy

9 9 Singer / Songwri t er[* ] Sing

9 9 Blues/Rhythm andblues/Soul/Gospel/Spiritual

9 Blues [*] Blue

9 R & B [*] R &

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9 Soul [*] Soul

9 Gospel [*] Gosp

9 Rhyt hm and Blues [*] Rhyt

9 Funk [*] Funk

9 9 Country and Western

9 9 Rap/Hip Hop/Reggae

9 Rap/ Christ ian rap [ * ] Rap/

9 Hip Hop/ Tr ip-Hop [* ] Hip

9 Reggae [ *] Regg

9 9 Electronic/Club/Urban/Dance

9 Acid/ Punk/ Acid Punk [* ] Acid

9 Disco [*] Disc

9 Techno/ Euro-Techno / Techno-Industr ia l / Industr ia l [* ]

TechIndu

9 House/ Techno House [*] Hou

9 Rave [ *] Rave

9 Jungle/ t r iba l [ * ] Jung

9 Trance [*] Tran

9 Drum and Bass [*] Drum

9 Dance/ dance-pop [ * ] Danc

9 Garage (1990s) [*] Gara

9 UK Garage [ *] UK G

9 Breakbeat [*] Brea

9 Broken Beat [*] Brok

9 Ambient Dance [*] Amb

9 Alternat ive Dance [* ] Alt e

9 9 World/Traditional/Ethnic/Folk9 9 Nat ional

9 9 Foreign

9 Africa [*] Afr i c

9 Asia [ *] Asia

9 Austr al ia/ Oceania [* ] Aust

9 Caribbean [ *] Cari

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9 Europe [*] Eur o

9 Lat in America [* ] Lat in

9 Middle East [*] Midd

9 North America [* ] Nort

9 Fusion [*] Fusio

9 Modern/ comtemporary [ * ] Mod

9 Spoken

9 9 Dance

9 Bal let [* ] Bal le

9 Tap [*] Tap

9 Modern [*] Mod

9 Classical [*] Clas

9 Ballroom [*] Ballr

9 9 Religious Music

In the preceding table, [* ] = Radio, [**] = Television

A.4. Intended Audience / Target Group

TV R DIMENSION REQUIRED LEVEL RECOMMENDED LEVEL

9 9 INTENDED AUDIENCE/TARGET GROUP

9 9 GENERAL AUDIENCE

9 9 AGE GROUPS

9 9 Chi ldren

9 9 Adul t s

9 9 SOCIAL / REGIONAL / MINORITY GROUPS

9 9 Et hnic

9 9 Immigrant g

Indigenous

Rel igious

9 9 Linguist ic

9 9 OCCUPATIONAL GROUPS

A

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B

C1

C2

D

E

9 9 OTHER SPECIAL INTEREST/OCCUPATIONAL GROUPS

9 9 Main shopper

9 9 Housew if e / housekeeper

9 9 St udent

People w i t h d isabi l i t i es

9 9 GENDER

9 9 Pr imar i l y f or m ales

9 9 Pr imar i l y f or f emales

9 9 GEOGRAPHICAL

9 9 Universal

9 9 Cont inent al

9 9 Nat ional

9 9 Regional

9 9 Local

Int ernat ional

9 9 Mul t inat ional

9 9 EDUCATION STANDARD

Primary

Secondary

Ter t ia ry

Post Gradua9 9 LIFESTYLE STAGES

Single

Couple

Fami ly w i t h

Fami ly w i t h

Fami ly w i t h

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Fami ly w i t h

Empt y Nest

Ret i red

9 9 LANGUAGE OF TARGET AUDIENCE According t

A.5. Origination / Production Mode

TV R DIMENSION REQUIRED LEVEL RECOMMENDED LEVEL I

9 9 ORIGINATION /PRODUCTION MODE

9 CINEMA

9 m ade on locat ion

9 m ade in st udio

9 TV


LiveAs Live

Edited

9 m ade in st udio

Live

As Live

Edited

9 RADIO


Live

As Live

Edited

9 m ade in st udio

Live

As Live

Edited

9 9 ONLINE DISTRIBUTION

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9 9 m ade on locat ion

Live

As Live

Edited

9 9 m ade in st udio

Live

As Live

Edited

9 9 OFFLINE DISTRIBUTION

9 9 OTHER MIXED / UNKNOWNORIGINATION / PRODUCTION MODE

A.6. Content Alert


9 9 CONTENT ALERT9 9 ALERT NOT REQUIRED

9 SEX

9 NUDITY

9 VIOLENCE HUMAN BEINGS see ETSI TS

9 VIOLENCE - ANIMALS det ai led cat

9 VIOLENCE FANTASY CHARACTERS (w w w . et si . o

9 9 LANGUAGE

9 DISTURBING SCENES

9 9 DISCRIMINATION

9 ILLEGAL DRUGS see ETSI TS

detai led cat

9 STROBING (w w w . et si . o

Page intent ional ly lef t b lank. This document is paginated f or rect o-verso pr int ing

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35

Annex B - Definitions

The fol lowing definit ions clarify the context for some of the terms recommended by ESCORT 2007.More def ini t ions can be f ound i n ETSI TS 102 822-3-1 (TV-Anyti me specif icat ion, availabl e atwww.ets i .o rg) .

ESCORT Term ESCORT Key Definit ion

Int ent ion 1. The pr imary apparent int ent ion of programme.

Inf orm 1. 1 Programme int ended pr imar i ly t o inf orm about cur rent f act s,sit uat ions, event s, t heories or forecast s, or t o provide explanatorybackground inform ati on and advice. Inform ation programmecontent may be non-ephemeral; t hat is to say that one could notimagine that the same programme would be transmitted e.g. oneyear later wit hout l osing most of i ts relevance. Examples: news,documentar i es about current subj ects, consumer inf ormat ion.

Enr ich 1. 2 Programme pr imar i ly int ended t o increase know ledge about non-current subj ects in a didacti c or non-didactic way, or t o rel igiouslyinspire. Enrichment programme cont ent has t o be durable, t hat is t osay, one could very well im agine that t he programme w ould bebroadcast one year later, wit hout losing it s relevance. Examples:t ravelogues, w ar documentar ies, educational programmes, rel i giousprogrammes.

Ent er t ain 1. 3 Programme int ended pr imar i ly t o evoke relaxat ion, f eel ings ofpleasure and/ or awareness of beauty.

Promot e 1. 4 Int ended t o promot e cont ent . Produced by t he broadcast er ormedia owner e.g. t rai ls for TV/ Radio.

Adver t ise 1. 5 Intended t o inform consumers about comm ercial product s andservices. Produced by/ on behalf t he owners/ sellers of t he productor service e.g. Interst it ial commercial.

Format 2. This dimension is used to classify programmes as to their formalst ruct ure, in ot her words, w hat does t he programme look l ike,regardless of t he subj ect w it h which t he programm e is dealing.

St ruct ured 2. 1 All programmes dealing wit h facts, sit uat ions, opinions, theori esand f orecast s.

Host ed show 2. 2. 1 Programme, t hat can be regarded nei t her as non-f ict ion nor asdrama or music/ dance in which one or more persons ful f i l t he roleof presenter, host , quiz or games mast er, announcer, chairperson orspeaker and where t he rest of t he part i c ipants are generallymembers of the publ ic .

Panel show 2. 2.2 A programme of a l ight ent er t ainment nat ure w hich is present ed bya more or l ess f i xed group of people (panel) . Programm e, t hat can

be regarded neit her as non-f ict ion nor as drama or concert .Non-host ed show 2. 2. 3 Programme t hat can be regarded nei t her as non-f ict ion nor as

drama or music/ dance in which no one fulf i ls t he role of presenter,host, quiz- or games-master, announcer, chairperson or speaker.

Rep resent at i on / Pl ay 2. 3 Programme consist ing of a prose or verse composit ion; one t el l i ng astory , wr i t ten f or , or as i f for , per formance by ac tors.

Ar t ist ic Per f orm ance 2. 4 Music, dance, speech m im e et c. Program mes (predom inant ly)consist ing of music, dance or ballet or t heatr ical perf ormance.

Int eract ive 2. 5 Form at s making use of a range of f eat ures such as local appl icat ionsuppor t , return path and d irect v iewer in terac t ion.

Cont ent 3. This dimension is used t o classif y programm es according t o t heir

content or subj ect. Unlike in the case of t he Format dimension, i t isessential to watch or to hear the programme to judge content.

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36

Intended Audience /Target Group

4. Programme int ended f or special audiences def ined by age,cult ural/ ethnic background, profession etc.

General Audience 4. 1 Al l individual s aged 4 and over (ARM Group def ini t ion).

Age Groups 4. 2 The age group l evels f or w hich t he programme is pr imar i l yint ended. The age range being att r ibut ed t o each sub-group mayvary sl ight l y from countr y to country.

Chi ldren Aged 4-14 (ARM Group Recommendat ion).Adul t s Al l adul t s aged 15 and over (ARM Group def ini t ion).

Occupat ional Group 4. 4 The occupat ion of the consumer f or w hich t he programm e ispr imar i ly in t ended.

A 4. 4.2 Opinion f ormer , Judge, Member of t he government et c.

B 4. 4.3 Indust ry leader , Senior Government f igure, Prof essionals(e.g. Doctors, Lawyers), etc.

C1 4. 4. 5 Whit e Col l ar worker

C2 4.4. 6 Ski l led manual l abourer

D 4. 4. 8 General manual l abourer

E 4. 4.9 UnemployedLanguage ofTarget Audience

See ISO 639-2 Codes for t he rep resentat ion of language names ath t t p : / / www. loc.gov / standards/ iso639-2/ php/ code_l ist .php

Or iginat ion 5. The or iginal dist r ibut ion met hod or plat f orm f or t he cont ent .

Cinema 5. 1 Made or iginal ly f or view ing in t he cinema.

TV 5. 2 Made or iginal ly f or view ing on t elevision.

Radio 5. 3 Made or iginal l y f or l i st ening on radio.

Onl ine dist ribut ion 5.4 Made or iginal l y f or dist ribut ion over non-broadcast net works(st reaming or downl oad).

Of fl ine dist ribut ion 5. 5 For dist ribut ion on removable medias (CDs. DVDs, et c. )

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37

Annex C (Informative) - Other operational data

The fol lowing clauses are provided for information and reproduce or update the operational dataori ginall y pr ovided in ESCORT 2. 4.

C.1. Administrative Data

The minimum r equired programme / serv ice / channel re lated administ rat ive data is:

the programme / serv ice / channel t i t le o r name

and / or the programme / serv ice / channel number

C.2. Programme Acquisition Data

Programme acquisit ion provides basic essential information on the programme origination that maybe used by appli cat ions fall ing w it hin t he scope of ESCORT 2007.

Table C.1: Programme acquisit ion data

Programme acquisit ion data Definit ion Key

Dat e of product ion Dat e on w hich product ion of t he programm e w as com plet ed(YYMMDD)

Or igi nat i ng d ep ar t m ent Th e i nt e rnal d ep ar t m ent r esp onsi bl e f or t he pr od uct i on or t heacquisit ion of t he programme, depending on a broadcast ingorganisati on's inter nal st ruct ure.

Edi t or ial cont rol The ext ent t o which t he broadcast er has cont rol of theprogramme content at the production stage.

C.3.1

Own production A product ion, carr ied out on the organizat ion's init iat ive,produced by it s own services and under i t s edit or ialresponsibi l i ty :

C.3.1.1

in general with i ts own production facil i t ies;

or wi t h rented ex ternal fac i l i t i es;

or by a production company incorporated under a

legislat i ve act or r egulat ion

operating production facil i t ies which art usuallyowned by a broadcasting organisation;

or by a subsidiary of the broadcasting organizationin which it holds a cont rol l i ng int erest .

Commissioned production Producti on commissioned f rom an independent producti on houseon t he broadcast ing organizat ion's init iat ive and under t helat t er 's edi t or ia l contro l .

C.3.1.2

Co-production A joint producti on venture of several organizations wit hagreement in advance. Part ic ipat ion may include co-f inancing,provision of producti on resources and/ or edit or ial content .

C.3.1.3

Independent production An independent product ion is operat ed by an organization havinga legal personalit y separate f rom t he broadcasti ng organizationand that has t he freedom t o define it s own commercial poli cy

including work f or ot hers t han the broadcast ing organizat ioni tsel f .

C.3.1.4

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38

Programme acquisit ion data Definit ion Key

Exchange A production exchanged either l ive, deferred or in mater ial formbet ween broadcast ing organizat ions (bi- and mult i- lat eralexchanges, Eurovision et c.).

C.3.1.5

Purchase A production made by an ext ernal service on its own init iat i veand for which t he broadcast ing organizat ion buys only t he r ight

for one or m ore broadcast s ( including t he purchase of broadcast-ing r ights before t he production, and including cinema f i lms).

C.3.1.6

Country of producti on, or igin orpar t ic ipat ion

As show n i n Table C.2, t his inform ation can be represent ed as amatr ix combining informat i on on the country of or igin of t heproduct ion concern ed (using ISO 3166 alpha-2 codes, availabl e atww w. iso.ch/ iso/ en/ prods-services/ iso3166ma/ 02iso-3166-code-l ists / l ist -en1.htm l) wi t h in format ion on the nature of theeditor ial control in percentage of part ic ipat ion of broadcastersand independent producers.

Product ion m ode The m ain product ion f aci l i t y ( ies) t o produce t he Program me e. g.digital p roducti on facil i t ies, OB Unit, ENG/ EFP, f i lm , archivemater ia l .

C.3.2

Digital C.3.2.1 OB Unit C.3.2.2

ENG/ EFP C.3.2.3

Film C.3.2.4

Archive mat er ial C.3.2.5

Other C.3.2.6

Out put mode C3. 3

Live C3.3.1

As li ve C3.3.2

Edited C3.3.3

Deferr ed relay wit hin a specif ic t ime per iod (e.g. 30 days) C.3.3.4

St ock mat er ial C.3.3.5

Other C.3.3.6

Table C.2: Country of ori gin / production part icipation

Own count ry Other part icipat ing count ry

Broadcaster Independentproduction

Country code broadcaster Independentproducer

Programme 1 100% 0% N. a. N. a. N. a.

Programme 2 75% 25% N. a. N. a. N. a.

Programme 3 0% 0% GBR 100% 0%

Programme 4 0% 0% USA 0% 100%

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39

C.4. Scheduling Data

Scheduling data provide addit ional information on the posit ioning of a programme within a schedulein re lat ion to i ts form at.

Table C.3: Schedul ing Data

Scheduling data Definit ion KeyDur at i on Net dur at i on of t he pr ogr am me i n m inut es conver t ed t o hour s and d eci mal

hours, excluding technical int errupt ions, advert ising or other programmebreaks etc. report ed elsewhere.

Frequency The t ime rhyt hm in which t he programme is broadcast : C. 4. 1

one off C.4.1.1

hourly C.4.1.2

dai ly C.4.1.3

every 2-6 days C.4.1.4

weekly C.4.1.5

month ly C.4.1.6 seasonably C.4.1.7

annually C.4.1.8

regular ly C.4.1.9

Tr ansm issi on Whet her a pr ogr am me i s a si ngl e p roduct i on or par t of a ser ies or ser ial : C. 4. 2

Cycle Single production (pr ogramme b roadcast in not more t han tw o parts) C.4.2.1

Anthology (programme t hat shares only main t i t le and basic conceptwith other programmes)

C.4.2.2

Series (programme sharing t i t le and form at w it h other programmes) C.4.2.3

Shorts C.4.2.4

Mini seri es C.4.2.5 Feature f i lm C.4.2.6

Fil ler C.4.2.7

Serial(drama production consisting of a continuing story in episodes) C.4.2.8

Mini-serial (serial not exceeding six episodes, also called mini-series) C.4.2.9

Regular serial (a seri al w it h 6 to 25 epi sodes) C.4.2.10

Long-running serial (a serial of m ore t han 26 episodes) C.4.2.11

Special event C.4.2.12

Others C.4.2.13

Sche dul in g Wh et h er t he p rogr am m e w as t r ansm i t t ed for t he f i rst t i m e or w as a ( fi rst ,

second etc.) repeat.

C.4.3

First t ransmi ssion C.4.3.1

Repeat C.4.3.2

Slot Durat ion Typical sl ot durat ions f or which programmes are being creat ed C. 4. 4

< 10 mi n C.4.4.1

< 20 mi n C.4.4.2

< 30 mi n C.4.4.3

< 45 mi n C.4.4.4

< 60 mi n C.4.4.5

< 90 mi n C.4.4.6

< 120m C.4.4.7 < 180 mi n C.4.4.8

Other C.4.4.9

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C.5. Transmission Data

Transmission data represent the actual transmission slot during which the programme has beenbroadcast:

Day of the w eek;

Month of t he Year; Broadcast st art and f inish t im e.

C.6. Viewing and Listening Data

In 2003, the EBU, in collaboration with the Audience Research Methods Group (ARM) and the Groupof European Audience Researchers (GEAR), published a report entit led Measuring the televisionaudience for the future that supersedes viewing and l istening data and definit ions originallypr ovid ed i n ESCORT 2. 4.

Viewing and l istening data to be collected should comply with the definit ions of Table C.4.

Table C.4: Viewing and li stening data

Viewing and listening data type Definit ions

Audience share Average percent age of t he populat ion vew ing a given channel / service during a part icular t ime period as a proport ion of thet ota l t e lev ision audience v iewing t ime dur ing t he same t imeper iod.

Programme reach Populat ion t hat have seen at least n m inut es of a programme

View er sat isf act ion A dimension t hat is not used f or audience measurementst ati st ics but m ay be put in place locally by broadcast ers t oaff ine audience surveys for int ernal purp oses

C.7. Financial Data

Programme related f inancial data should at least address the three dimensions identif ied inTable C.5.

Table C.5: Financial data

Financial data Definit ions

Programme costs Costs i nvo lved in the p roduc t ion o f t he p rogramme e.g . di rect p rogramme

expendi t ure, programme and technical product ion personnel expendi t ure,production faci l i t ies cost al location, al located overhead and other non-at t r ibut able cost s.

Programme fund ing Sources o f f inance employed by the broadcaster t o p roduce or acqu i re theprogramm e e. g. on i t s ow n resource, t hrough exchange, using sponsorshipproduct p lacement or barter ing, using external programme product ionfunds or subsidies.

Programme r igh ts Licensing f i nancial t e rms, r i gh t owner l ocat ion , sa te l l it e r i gh ts, e t c .

Ebu Escort 2.4

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