EBSMasters_10_ClassSlidesONcreativity

8/8/2019 EBSMasters_10_ClassSlidesONcreativity

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From Ideas to Reality

Inside the

Entrepreneurial Mind:


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We now stand on the threshold of a new age - the age

of revolution. In our minds, we know the new age hasalready arrived: in our bellies, were not sure we like it.

For we know it is going to be an age of upheaval, of

tumult, of fortunes made and unmade at head-snapping

speed. For change has changed. No longer is itadditive. No longer does it move in a straight line. In the

twenty first century, change is discontinuous, abrupt,

seditious.

Gary Hamel


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Creativity the ability to develop new ideas and to

discover new ways of looking at problems and

opportunities

Innovation the ability to apply creative solutions to

those problems and opportunities to enhance or to

enrich peoples lives.

*Creativity is thinking new things.

*Innovation is doing new things.


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*Creative ideas often arise when entrepreneurs

look at something old and think something newand different.

*Entrepreneurship is the result of a disciplined,systematic process of applying creativity and

innovation to needs and opportunities in the

marketplace.

*Innovation must be a control process because

most ideas dont work & most innovations fail.


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*When developing creative solutions to modern

problems, entrepreneurs must go beyond

merely using whatever has worked in the past.

*Entrepreneurs must always be on

guard against traditional assumptions &

perspectives about how it should operate.


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Paradigm

a preconceived idea of

what the world is, what it should be likeand how it should operate

--- they act as logjams to creativity


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Parisin the

the Spring Time

Oncein a

a lifetime

Birdin the

the hand


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We see what we expect to see

Successful entrepreneurs are those who are

constantly pushing technological & economicboundaries forward must always ask

Is it time to sacrifice the Queen?


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CreativeCreative

ThinkingThinking


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It all starts in the brain.

The brain has twohemispheres.

Left brain

guided by

linear vertical thinking.


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Right brain

unconventional,

unsystematic andunstructured thinking.

the heart of the

creative process.

Try this simple test. Click herehttp://www.youtube.com/watch?v=9CEr2GfGilw


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Those who have learned to develop their

right-brained thinking skills tend to:

Always asks the question,

Is there a better way?Challenge custom, routine, and tradition.

Be reflective, often staring out windows,deep in thought.

Play mental games


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Realize that there may be

more than one right answer.

See mistakes and failures as mere

pit stops on the way to success.

Relate seemingly unrelated ideas

to a problem to generate innovative solutions.

Have helicopter skills.


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BARRIERSBARRIERS

TOTOCREATIVITYCREATIVITY


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A Whack on the Side of the Head,

Roger von Oech

1.Searching for the one right answer

there may be (and usually are) several

right answers


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2. Focusing on being logical

discourages the use of one the mindsmost powerful creations: intuition

3. Blindly following the rules

Sometimes creativity depends on our

ability to break the existing rules so that wecan see new ways of doing things.


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4. Constantly being practical

Imagining impractical answers to whatif questions can be powerful stepping-stones

to creative ideas.

Ex. Thomas Edison


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5. Viewing play as frivolous

A playful attitude is fundamental to

creative thinking.

There is a close relationship between the

haha of humor and the aha of discovery.

Play gives us the opportunity to reinventreality and to reformulate established ways of

doing things.


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Children learn when they play, and so can

entrepreneurs.

Watch children playing and you will see

them invent games, create new ways of

looking at old things, and learn what works

(and what doesnt) in their games.


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6. Becoming overly specialized

Creative thinkers tend to be explorers,

searching for ideas outside their areas of

specialty

7. Avoiding ambiguity

Ambiguity can be a powerful creativestimulus, it encourages us to think something

different


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8. Fearing looking foolish

Creative thinking is no place for

conformity.

Entrepreneurs look at old ways of

doing things and ask, Is there a better

way? By destroying the old, they create thenew.


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9. Fearing mistakes

Creative people realize that trying

something new often leads to failure;

however, they do not see failure as an end.

It represents a learning experience on

the way to success.

Ex. Charles F. Kettering


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10. Believing that Im not creative

merely an excuse for inaction

Everyone has within himself or herself

the potential to be creative; not everyone will

tap that potential, however.


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MODELING CREATIVE

BEHAVIOR

Creativity is caught as much as it is

taught

Entrepreneurs set examples of creativebehavior, taking chances, and challenging

the status quo (will soon find their

colleagues doing the same)


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ENHANCING

INDIVIDUAL CREATIVIY


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ALLOW YOURSELF

TO BE CREATIVE

One of the biggest obstacles creativityoccurs when a person believes that he orshe is not creative

Give yourself the permission to be creativepermission to be creativeis the first step toward establishing apattern of creative thinking


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READ BOOKS OR TAKE A CLASS

ON CREATIVITY

Creative thinking is a technique that

anyone can learn

U

nderstanding and applying the principlesof creativity can improve the ability to

develop new ideas


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How to increase the ability to transform

information to purposeful idea?

yEvaluate parts of the situation and

grasp the big picture . look forpatterns.

yRearrange the elements of the

situation.yRemember that several approaches

might be successful.


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The people who succeed will be

those with the boldness to do

something in a totally differentway.

Rachel Elnough


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Creative v Logical ThinkingLogicalCreative

Seeks questions

Diverges

Explores different views

Restructures

Seeks ways an idea mighthelp

Welcomes discontinuous

leaps

Welcomes chance intrusions

Open ended

Seeks answers

Converges

Asserts best or right view

Uses existing structure

Says when an idea will notwork

Uses logical steps

Focuses on what is relevant

Closed

Left brain Right brain


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Creative Types(Majaro)

Conceptual fluencyThey are able to produce manyideas

Mental flexibilityThey are adept at lateral thinking.

OriginalityThey produce atypical responses to problems

Suspension of judgementThey do not analyse tooquickly

Impulsive They act impulsively to an idea, expressingtheir gut-feel

Anti authorityThey are always willing to challenge

authority Tolerance They have a high tolerance threshold towards

the ideas of others


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Sources of Commercial Ideas

INTERNAL

Awareness and ideas

Research and

development

Engineering

Purchasing

Production Marketing and sales

EXTERNAL

Distributors and

agents

Competitors

Suppliers

Customers

Universities,consultants,

exhibitions


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Techniques to aid Creativity

Brainstorming

Analogy

Attribute analysis Gap analysis

Perceptual mapping

Non-metric mapping Repertory grid


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Brainstorming- interaction of people to produce

imaginative ideas.

Guidelines for a successful brainstorming:

Keep the group small.

Have a well-defined problem.

Limit the session to 40-60 minutes.


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Appoint someone to be therecorder.

Use a seating pattern.Encourage all ideas from the team.

Establish a goal of quantity of ideas

over quality of ideas.Forbid evaluation or criticism of

any idea during brainstormingsession.

Encourage participants to use ideahitchhiking.

::


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Dont try to force creativity when

the flow of ideas slows to trickle.

Allow your mind to rest for a few

minutes and then begin to integrate

the ideas on the page into a mind

map.


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We learned the importance of

ignoring conventional wisdom....Its

fun to do things that people dontthink are possible or likely. Its also

exciting to achieve the unexpected.

Michael Dell

EBSMasters_10_ClassSlidesONcreativity

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