Ebrochure Korea kotra
-
Upload
fekade-tadesse -
Category
Documents
-
view
250 -
download
3
description
Transcript of Ebrochure Korea kotra
300-9 Yomgok-dong, Seocho-gu, Seoul, 137-749, Republic of Koreawww.kotra.or.kr TEL: +82-2-3460-7114 FAX: +82-2-3460-7777
Fuel for Your Business Success!
The Driving Force behind World Trading Power!
Your global business partner!
KOTRA!The world economy never sleeps. Neither does KOTRA.
From New York City to Damascus, from Beijing to Khartoum,
KOTRA’s vast global network connects Korea to the rest of the world 24/7.
KOTRA again proved its mettle during the recent financial crisis, steering
Korea safely out of the economic doldrums with its creative strategies.
At KOTRA, we are proud to support the globalization of your business and
propel your enterprise to success.
As an organization underpinned by strong international business
expertise, KOTRA is everywhere that economic opportunities are,
supporting and accompanying Korea on its way to a greater future.
C O N T E N T S
01 Prologue
02 CEO Message
04 Major Accomplishments
08 Main Activities (Business Areas)
12 Main Activities (Roles)
16 Main Activities (FDI Inbound/Outbound)
20 Ethical Management
21 KOTRA Timeline / Organization Chart
Looking to Do Business with Korea?KOTRA Can Help!
KO
TR
A
02
03
CEO Message
Hwan-Eik Cho, President & CEO of KOTRA
Since being established in 1962 to assist with Korea’s transformation into an export-driven nation, KOTRA has played an
indispensable role in the growth of the Korean economy.
During the 1960s-1970s, a period which saw rapid economic development in Korea, KOTRA spearheaded a campaign to
develop export channels overseas, ultimately helping Korea become one of the world’s largest trading nations. During the
1990s in the wake of the Asian financial crisis, Invest KOREA, Korea’s national investment promotion agency, was
established, thus improving the systems with which to attract much-needed foreign investment that would help steer the
nation out of the crisis.
In the face of the recent global economic downturn, KOTRA has hosted large-scale trade shows such as Buy Korea which
have breathed new vitality into the Korean economy. KOTRA’s efforts to support partnerships and cooperation between
Korean and overseas firms will continue unabated into the future. Going forward, the agency plans to increase its support
activities toward global cooperation in promising business fields including knowledge services, the medical, biotech and
green industries, and government procurement. In the coming years, KOTRA will also strive to stimulate international
exchange in skilled human resources through Contact Korea, a division newly established in 2008. Furthermore, KOTRA
provides comprehensive support for inbound and outbound direct investment, and stands behind efforts to expand both
exports and imports.
As Korea looks forward to hosting the G20 Summit in 2010, becoming a responsible and contributing member of the
international community is an important goal as a nation. To this end, KOTRA will spare no effort to support promising
business projects with Korean firms, accompanying our clientele every step of the way on the path to success.
The support you have shown KOTRA so far is greatly appreciated and we hope this support and interest will continue far
into the future.
Creative Thinking and InnovativeStrategies for Success!
KO
TR
A
04
05
Major Accomplishments
In the wake of the global financial crisis, some foreign media voiced pessimistic views
about Korea’s economic outlook. At KOTRA, meanwhile, we remained confident about
Korea’s ability to ride out the economic storm.
Thinking innovatively and acting boldly in the face of the crisis, we found the solution
through international trade. At KOTRA, we believe in innovation and strategy to turn
challenges into economic opportunities.
A Successful
The world’s largest, economic network, consisting of 99KBCs(Korea Business Center) located in 72 countries. We bring the news from economic scenes worldwide tokeep your enterprises in Korea abreast with the latestdevelopments around the globe.
99
Major Trade Shows to Steer the Economy out of theworld economic Crisis!▶Buy Korea, the trade show hosted by KOTRA on major export products of Korea,
provided it with opportunities and solutions to rise above the economic crisis
sweeping the world.
▶A US$ 27 million deal on airplane boarding bridges successfully negotiated with the BAA.
Supporting Multi-Party Cooperation with GlobalCorporations to Boost the Competitiveness of businesses!▶ A project for joint R&D between Korean SMEs and Qualcomm and Sanofi-Aventis
and FDI in Korea is underway.
▶Opportunities for direct transactions with global corporations such as Toyota.
▶Marketing assistance toward Korean auto part makers such as GM Autoparts Plaza.
Joint Logistics Centers Serving as OverseasDistribution Hubs!▶ KOTRA’s joint logistics centers are set up in 21 major cities and regions around the
globe, including Shanghai, Antwerp and New York City.
▶Lowering logistics costs for SMEs for competitiveness of businesses.
▶Business meeting for large North-American online retail channels.
Effort to Identify Potential Overseas Buyers!▶ A new division (Bachatsa) in charge of identifying potential buyers and assisting
Korean businesses to obtain export deals.
▶New export deals worth US$ 19 million were made since the launch of Bachatsa.
KOTRA’sendeavor for
Korea’s BrighterFuture continues
KO
TR
A
06
07
Inroads into Overseas Government ProcurementMarkets, Creating New Stable Export Channels!▶KOTRA helped land an airport renovation project on seven UK airports, a five-year
project worth GBP 6.5 billion.
▶ Government procurement support centers in three regions: North America
(Washington DC), UN (New York City), EU (London).
▶ ’US Government Procurement Week’ hosted annually in Washington DC to promote
cooperation between Korean and US government suppliers and help make inroads
into the US federal procurement market.
Major Accomplishments
Opening New Channels to Chinese Market!▶ ’Korean Product Direct Marketing Center’ set up by Alibaba, China’s largest online retailer.
▶ Xian KBC opened for developing western China.
We Support New Business Sectors and, Change the Paradigm in Overseas Marketing!KOTRA has always been a trailblazer. Charting new economic frontiers never explored by anyone
else before has always been our goal. Over the forty-eight years of its existence, KOTRA has been
supporting SMEs’ expansion overseas. KOTRA regularly restructures itself to keep up with changing
business environments and to support new business sectors. At KOTRA, setting new milestones for
global business never stops.
KO
TR
A
08
09
G-LEAD 2020 is a strategy by KOTRA for taking its rolebeyond the current role of a trade and investment supporter tothat of a global economic partner, over a long term.
A Global Business
Main Activities (Business Areas)
2020
KO
TR
A
10
11
We BroadenInroads into World
Markets forKorean SMEs,
in Newly growingBusiness Sectors At KOTRA, we concentrate our efforts on spreading the Korean
economic wave in promising new fields selected by the government as
‘new growth engine sectors,’ such as cultural content, knowledge
services and franchise industries. We actively support Korean firms’
technology cooperation with global biotech firms and attract FDI in this
field, also play a facilitating role in Korea’s gaining a solid footing in
overseas biotech markets.
▶ KMCM (Korea Media Contents Market)
▶Korea-EU Cartoon Connection
▶Global Bio Medical Plaza
Future Business Sectors••••
KOTRA provides support to traditional Korean manufacturing industries
which are competitive in the global market, such as machinery,
shipbuilding, electric power, textiles and consumer goods.
▶ Aerospace Export Roadshow
▶Premiere Vision Textile Fair
High Value-Added Manufacturing Industries ••••
Recently, KOTRA has successfully assisted Korean firms in winning
the nuclear plant project in the UAE. We are working on identifying
other potential resource and power plant construction projects
overseas for which Korean technology may be a vital aid.
▶ Global Electric Power Tech
▶ International Resource Cooperation Forum
Resource and Power Plant ConstructionProjects
••••
We support overseas expansion of Korean converged digital
technologies and solutions through various means. We have IT support
centers in Silicon Valley, Tokyo and Beijing, and assist export of e-
Government consulting and project services. Globalization of intelligent
transportation systems (ITS) is also our point of interest.
▶ Global Mobile Vision
▶ Korea Premium Tech Plaza
▶ Support for the ITS project in Colombia
IT Industry••••
To help globalize green industries in Korea such as wind power and
solar energy, KOTRA carries out projects that closely address the
needs of each world region.
▶ Green Hub Korea
▶ Support toward CDM project contracting
▶Wind power generation equipment supply conference hosted in
Denmark, for officials of Vestas.
Low-Carbon Green Project ••••
KOTRA Seal of Excellence Program ••••
Another important area of activity at KOTRA is supplying Korean SMEs
with highly skilled overseas workers to meet their manpower needs. We
also regularly hold global career consulting meetings to help young
Korean job-seekers start their careers overseas.
Global Human Resources Exchange ••••
www.contactkorea.go.kr
KOTRA issues a quality certification mark known as “KOTRA Seal of
Excellence” to Korean SMEs producing products of outstanding quality.
This certification, by guaranteeing the quality of Korean products, has
meaningfully contributed to improving their value in markets abroad.
▶ KOTRA Seal of Excellence
▶ KOTRA Seal of Excellence - Green
Main Activities (Business Areas)
KO
TR
A
12
13
2,100 Korean SMEs are participating in a programin which they use KOTRA’s network of overseasfacilities as their branch offices.
2,100
A Global Market
We can Help SMEs Build a GlobalPresence anywhere in the world!KOTRA is carrying out projects to help small-medium sized Korean firms become a world player.
Using our in-depth knowledge of major trade issues and up-to-date information gathered by KBCs
in worldwide locations, we help Korean firms assess overseas market. We facilitate their
participation in industry fairs in Korea and abroad and engage in marketing support activities for
SMEs. KOTRA is developing trade and investment manpower, a critical asset for the Korean
economy. A dedicated supporter of Korean businesses, KOTRA will continue to be at the forefront
of trade activities to help them tap market opportunities in advance.
Main Activities (Roles)
Up-to-dateInformation on
Overseas Marketsand Effective
MarketDevelopment
Strategiesfor Greater
Competitivenessfor Korean
Businesses
KO
TR
A
14
15
www.globalwindow.org
www.gep.or.krwww.kotraacademy.com
Trade and Market InformationLatest trade information, collected by 99 KBCs (Korea Business
Centers), located in 72 countries around the world, is supplied in real
time, along with information on major import/export-related trade
issues, FTA and trends in trade regulation.
▶ Global Window: Trade and investment information portal
Information Service••••
Overseas Branch Program / Joint Logistics CentersKOTRA’s 99 KBCs located across the world, are used by Korean SMEs as
their overseas branch offices. With KBCs SMEs can receive support in
wide-ranging areas touching overseas marketing, from market research
to identification of export partners. Meanwhile, to facilitate Korean firms’
logistics and distribution operations in overseas, we run joint logistics
centers in twenty-one cities around the globe, including Antwerp,
Amsterdam, London, New York, LA, Tokyo and Beijing.
▶ Overseas Branch Program: 99 KBCs worldwide.
Global Sourcing KOTRA assists Korean businesses gain access to raw materials, parts
and components industry by arranging supply deals from worldwide
sources. Activities carried out by KOTRA in this area include developing
strategies for promoting global sourcing and gathering and re-
distributing to Korean businesses supply offer information from firms
worldwide.
▶Collection of information on raw material, and parts and
components supply offers
▶Dispatching buying missions
Support for Overseas Marketing ••••
KOTRA Academy fosters experts in trade and investment, by offering
study programs ranging from basic business etiquette and manners to
international marketing. The academy also offers hands-on onsite
training to a selected group of interns to be assigned to overseas
organizations and assist with their job search and career orientation.
▶Overseas exhibition marketing
▶ e-trade marketing
▶Overseas business schools
▶Global marketing specialists
▶ FDI attraction PM
KOTRA Academy••••
Exhibitions and ConventionsKOTRA develops and updates marketing strategies for Korean products
by the region and industry, and provides support to firms for their
participation in exhibitions hosted overseas. KOTRA also operates the
Korean pavilion during the World EXPO, promoting Korea’s cutting-
edge technologies and economic success story.
▶ Korean pavilion in World EXPO
▶ Korean Product Show
▶ GEP: Global Exhibition Portal
Support for Participation in TradeShows and Expos
••••
Market Information by region We routinely conduct analyses on economic trends in countries and
regions like China, Japan, North America, Central and South America,
Oceania, the Middle East and Africa and the CIS. The results of our
analyses, which are carried out from multiple angles, are disseminated
through various publications and seminars.
▶ Export Seminar on the EU and Central and South American
Medical and Pharmaceutical Markets
▶ ASEAN Market Development Seminar
▶ Seminar on Making Inroads into Post-Crisis CIS Distribution Channels
▶ Retail and Distribution in China at a Glance
Main Activities (Roles)
KOTRA, selected as the world’s best trade andinvestment promotion organization by the WTO and ITC.In 2009, KOTRA received the highest rating in amanagement evaluation for public institutions.
KO
TR
A
16
17
1
A Reliable InvestmentKorea, the New Global Investment Center in the Era of Borderless Investment!KOTRA is the Trusted Bridge for Korea’s Future as the New Global Center of Investment.
Using customized strategies, KOTRA attracts inward FDI by leading global corporations and taking
measures to change the investment environment in Korea more attractively. KOTRA also provides
support to Korean firms’ overseas ventures, assisting them with setting up a company and other
needed procedures and supplying local information related to the investment destination. As a global
business partner to accompany your business on its way to success, KOTRA’s work to enhance the
national brand of Korea will continue into the future.
Main Activities (FDI Inbound/Outbound)
Turning Korea into a World
Leading Investment Destination
KO
TR
A
18
19
www.investkorea.org
www.ois.go.kr
KOTRA has targeted FDI strategies that are tailored to the specific
characteristics of each industry. We seek inward FDI from global
corporations ranging from machinery and automobile manufacturing
to the rapid-growing sectors of tomorrow such as biotech, IT and high-
tech industries. We also facilitate multi-party cooperation and
partnerships between firms, universities and research institutions and
global enterprises.
▶Global Alliance Project Series (Novartis, Qualcomm, Johnson&Johnson)
Investment Attraction••••
KOTRA hosts seminars on potential overseas investment opportunities. In
addition to thoroughly-documented information on the investment
environment, we also offer information on intellectual property right laws
and assistance to Korean firms establishing a local corporation abroad,
and support their bid for large projects overseas. Our vast array of
overseas FDI services includes dispatching investment research teams to
prospective investment sites to gather preliminary information.
Support for Korean Firms’ InvestmentOverseas
••••
In collaboration with the Ministry of Knowledge Economy and other thirty one
related organizations, KOTRA collects overseas investment information
worldwide and distribute to prospective Korean investors. The OIS (Overseas
Investment Information System) provides a complete range of information
about investing overseas, from the latest news about investment activities
worldwide to country-specific investment information. The system also
offers search services to look up Korean firms based in various world
locations, and publishes global investment statistics, columns on
investment-related topics and other key statistical data.
Overseas InvestmentInformation System (OIS)
••••
Our investment specialists offer free phone consultations on investment
projects in China, Vietnam and other Asian countries.
·Tel. 1577-9524
Overseas Investment Call Centers••••
Invest Korea Plaza is a business incubating facility for foreign-invested
firms. Invest Korea Plaza offers office space at affordable prices,
provides total support services by linking external organizations
involved in FDI attraction such as investment attraction offices of local
administrations, accounting firms and banks.
Investor Assistance ••••
The Foreign Investment Ombudsman, officially appointed by the
President of Korea, is responsible for reviewing and handling
complaints reported by foreign-invested firms operating in Korea.
Complaints brought to the attention of the Foreign Investment
Ombudsman are resolved through various channels, including one-to-
one consultation with ‘home doctors’ who are specialists possessing
expertise in the field, hiring services and opening discussions between
government officials and CEOs of foreign-invested companies.
Foreign-Investor Complaint Processing••••
At the Administrative Service Office of Invest Korea, foreign investors
can complete their FDI report and obtain information on FDI
procedures. Government officers stationed there, with discretionary
power granted to them by the head of their respective organizations,
process eleven types of administrative formalities onsite, including
entry and departure formalities, customs duty and tax-related
procedures.
One-Stop Administrative Support Services ••••
Main Activities (FDI Inbound/Outbound)
KO
TR
A
20
21
A Responsible and Customer-oriented Management
to Make KOTRA an Exemplary Corporate CitizenUnder its ethical management vision, ‘A Responsible Global Citizen,’ KOTRA maintains
the highest ethical standards in carrying out its trade promotion and investment
activities, thereby contributing to the sustainable growth of the national economy.
Ethical Management••••
Social Contribution Activities in Wide-ranging Areas of
Korean Society KOTRA invests in the leaders of tomorrow through a variety of cultural and educational
programs targeting young people worldwide. KOTRA is actively involved in the recovery
efforts in disaster-stricken areas and conducts regularly-scheduled mentoring
programs for children and youth from low-income families and families with
multicultural backgrounds. KOTRA also offers internship opportunities in Korea for
Korean youth living abroad to help nurture them into globally-competitive individuals.
Social Contributions••••
Rural Community Improvement ProjectKOTRA staff periodically travel to Buraemi Village in Icheon, Gyeonggi-do, under a long-
term community program, to extend a helping hand during the busiest farming seasons.
Besides being an opportunity to help and share with others in the community, this program
also provides KOTRA staff a wholesome experience of rural life. The community service
club, ‘Left Hands,’ composed of volunteers, is another way through which KOTRA staff
contributes to the welfare of the community. Members of Left Hands host events for elderly
persons living alone and help children and youth with their after-school learning activities.
Sharing Activities••••
At KOTRA, we believe in a better world and are doing our best to shape a brighter future for all. We want our work to help bring a smile to everyone’ s face and make their lives happier and more fulfilled. KOTRA will carry the hope and strive to usher in that better future for all.
Are You About Creating a Better World?So Is KOTRA!
The Epicenter of Korean Economic Growth, KOTRA is Rewriting the History of WorldEconomy!
Comptroller-Auditors’ Office
Management Support Division
OverseasMarketing Division
Strategic Business Division
Trade Information Division Invest KOREA Defense Trade
Support Center
Planning &Coordination Dept.
Operation Support Dept.
Personnel Affairs Team
Customer Center
Emergency Planning Team
Mainstay Industry Dept.
SME Support Dept.
IT Industry Dept.
Exhibition &Convention Dept.
EXPO Support Unit
Future Business Dept.
Green IndustryDept.
OverseasInvestment SupportDept.
OverseasExpansionSupport Dept.
Contact KOREA
Trade Information Dept.
Local Information Dept.
China Project Unit
Japan Project Unit
KOTRA Academy
Investment Planning Dept.
InvestmentAttraction Dept.
Planning Team
Defense Trade Team
InformationAnalysis Team
GtoG Support Team
Investment andBusiness Support Dept.
PRESIDENT
Office of the President
Public Relations TeamOffice of the Investment Ombudsman Investment Aftercare Team
Administrative Support Bureau
1962
The Korea Trade PromotionAgency established.
1995
Renamed “Korea Trade-Investment Promotion Agency.”
1997
KISC (Korea InvestmentService Center) opened.
1998
A new Foreign InvestmentSupport Center established.
1999
The Office of Foreign InvestmentOmbudsman opens its doors.
2003 2006 20082004
CRM - BSC introduced.Invest KOREA created.
KOTRA receives the WTO/ITCAward for the World’s BestTrade and InvestmentPromotion Organization.
A new building to house IKP(Invest Korea Plaza) completed.
Contact KOREA created.
2009
KOTRA receives top rating in themanagement evaluation, in thecategory of public institutions bythe Korean Government.
Ethical Management KOTRA Timeline / Organization Chart
Leading Korea on its way to Success
Global Business Developer
▶Subway line no.2 (Gangnam Station) _ exit #6 ▶Subway line no.3 (Yangjae Station) _ exit #7
From either subway station, take any of the buses listed below and get off at Nonghyup Hanaro Mart, Hyundai-Kia Motors. Kotra is located across the street.