Every relationship, personal or with customers, starts somewhere: getting to know each other.

Companies that master the art of courting customers have an opportunity to build

life-long advocacy.

Marketers know that people want personalized experiences, yet 98% of

people still receive irrelevant messages, ads and offers.

The first step in delivering relevant, useful experiences, content and messaging is better

knowing your audience.

Consumers are ready. 75% of consumers will share their data with companies

they have a relationship with.

Knowing what your audience

wants and expects from brands they

engage with is key to

delivering.

Getting to Happily Ever After with CustomersBuilding relationships with potential customers isn’t always easy, but it’s really

no different from building real-life relationships. To help put this into perspective for your own marketing efforts and goals, check out Janrain’s ebook:

The Greatest Love Story Ever Told.