How to Get Startedin the CloudApplications that Work for Cloud Computing

eBookthe enterprise gateway to the cloud

Table of ContentsOur Mission . . . . . . . . . . . . . . . . . . . . . . . . .3

Introduction . . . . . . . . . . . . . . . . . . . . . . . . .4

Application Development & Testing . . . . . . . .5

Federated Cloud Capacity On Demand . . . .7

Labs On Demand . . . . . . . . . . . . . . . . . . . . .9

Hosting Infrastructure in the Cloud . . . . . . . .11

About CloudSwitch . . . . . . . . . . . . . . . . . . . .13

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Our MissionOur mission is to help enterprises run their applications in the right cloud computing environment, where and when they need it—securely, simply and without changes . We protect enterprises from the complexity, risks and potential lock-in of cloud computing, freeing them to leverage the cloud’s advantages in cost and business agility . Unlike most cloud innovation today, we see the cloud from the perspective of the enterprise, extending the tools, security and perimeter of the data center out to the cloud .

Cloud computing has definite appeal for

your company. You understand the benefits

and advantages. Cloud providers such as

Amazon, Terremark, Rackspace, Microsoft,

Savvis and others are building offerings to

meet your enterprise requirements. And

you’re not alone. A recent report from the

Yankee Group shows that adoption of the

cloud is accelerating, with 24% of large

enterprises already using Infrastructure-as-

a-Service (IaaS), and another 37% expected

to adopt IaaS within the next 24 months

The cloud provides an attractive on-demand

alternative to endless build-outs of traditional

computing. All well and good, but where

do you start? What applications are best

to run in the cloud? How do you make the

cloud a flexible and seamless extension

of your data center?

At CloudSwitch, we work with customers

ranging from market-leading Fortune 1000

to mid-tier enterprises. We’re seeing specific

applications emerging as best candidates

to leverage the cloud. Applications that

have “surge” aspects, or require resources

temporarily or occasionally, are especially

attractive targets for cloud deployment,

where resources on demand provide a

huge cost advantage. We have grouped

these applications into four use cases and

provided customer examples to help you

better understand how you can apply them

to your particular environment:

» Application development and testing

» Federated cloud capacity on demand

» Labs on demand

» Hosting infrastructure in the cloud

These applications have emerged as good

candidates because they address resource

constraints, while allowing companies to be

agile, flexible and responsive. With Cloud-

Switch, applications remain tightly integrated

with your enterprise data center tools and

policies, and can be moved easily between

different cloud environments and back into

the data center based on your business

requirements.

Introduction

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24% NOW

61% IN24 MONTHS

2012

61% IN24 MONTHS

2012

61% IN24 MONTHS

2012

61% IN24 MONTHS

2012

61% IN24 MONTHS

2010

2012

Large enterprises usinginfrastucture-as-a-service(iaas)

Source:  “Anywhere Enterprise: 2010 U.S. Cloud Computing FastView Survey,” Yankee Group

Application development and testing

consumes large quantities of your data

center resources. The need for compute

resources fluctuates throughout your

application development lifecycle – for

example, when 100 servers are needed for

two weeks to load-test a new application,

or when developers in multiple sites need

servers for initial prototyping. You typically

plan for these surges by provisioning for

peak usage.

The result: during downtime in the lifecycle,

this expensive equipment sits idle in your

data center. But under-provisioning is not

an option, since the applications that are

being built and tested, such as CRM, ERP

and custom external-facing applications,

are important to your business operations.

Moving this application development and testing lifecycle to the cloud lets you:

» Provision your data center with only the resources needed for your steady-state operations, saving you substantial capex and moving non-production environments out of your production resources

» Provide your development and QA organizations with the flexibility to “turn on” capacity when they need it

» Maintain control over cloud usage and ensure enterprise security policies remain in effect

And with CloudSwitch, your developers can

build and test applications in the cloud as if

they were in the data center, and then easily

bring the applications back INTO the data

center as you go into production. You have

the control you need throughout the develop-

ment process, with the capacity and flexibility

you need so your data center resources are

not impacted.

Application Development & Testing

5With CloudSwitch, your developers can build and test applications in the cloud as if they were in the data center

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Case studyA large pharmaceutical company was being constrained by the 3-6

month fulfillment time required by corporate IT to provision new Linux

and Windows application environments. The company identified the

need to increase responsiveness to the development groups’ evolving

needs as a strategic initiative, and decided to establish a cloud-based

delivery model. With CloudSwitch, administrators are now able to

securely extend the internal development network to include the

cloud, using standard IT-approved images and without disruption

to existing processes. Example application components they can

now extend to the cloud include web servers, application servers,

and database servers used for prototyping, performance testing,

functional validation and pre-production qualification.

With CloudSwitch, administrators are now able to securelyextend the internal development network to include the cloud

appLication DeveLopment & testing

Cyclical events, such as tax season, holiday

shopping, periodic reporting, marketing

campaign responses, or even a merger or

acquisition, put increased demand on your

data center resources. These events drive

increased use of internal applications such

as CRM, Oracle Financials and SAP, as well

as external ones including your own custom

applications. Because these events are typi-

cally scheduled or planned for, you can add

resources to your data center to handle

the overflow.

But what happens when the season is over

or the acquisition has been absorbed? Your

added resources can sit largely underutilized,

at great expense.

By leveraging the cloud for this planned overflow, you can:

» Leverage different cloud environments together with internal resources to select the computing resource on demand that best fits a particular workload

» Scale out the compute tiers of your applications without impacting your data center resources

» Integrate seamlessly and securely with your data center services, including load balancing and firewalls

» Use existing management tools with your internal and cloud resources

CloudSwitch provides tight integration

with your data center services and cloud

environments so you can seamlessly and

securely run planned overflow in the cloud.

CloudSwitch keeps things simple by map-

ping applications automatically into the

cloud and managing all network connections.

This approach means your management tools

will work in the cloud just as if an application

were running locally. Using consistent tools

and policies, applications and resources can

be managed with the same flexibility, security

and control regardless of their location.

Federated Cloud Capacity On Demand

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CloudSwitch keeps things simple by mapping applications automatically into the cloud and managing all network connections

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Case studyA large financial services company needed to scale capacity rapidly

for its market analysis application as customer web traffic rose and fell

throughout the day. The company had limited capacity within its data

center and could not easily increase the number of on-premise virtual

servers. With CloudSwitch, additional servers can be provisioned in

the cloud and overflow traffic automatically routed to the appropriate

location. The resulting infrastructure provides granular, real-time control

over the application capacity and allows customers to be seamlessly

directed to the most appropriate resource (cloud or internal). All corpo-

rate security policies remain in place without modification as a result of

the secure connectivity provided by CloudSwitch.

Granular, real-time control over the application capacity

feDerateD cLouD capacity on DemanD

Customer and prospect-facing programs,

such as proof-of-concept testing, free trial

downloads and training, are critical to your

business. But these resource-intensive

initiatives can generate spikes in traffic

that are hard to predict as you plan your

resource requirements. Additionally, various

groups within the company are clamoring for

resources that are just not available or within

budget. You want to be responsive to your

sales, marketing and developer teams, but

don’t have the resources to allocate in your

data centers or colos.

By using the cloud to create “labs on demand” you can solve some major challenges:

» Empower internal groups to respond quickly and cost-effectively to market demands for test, trial and POC environments

» Support remote offices that need to turn |on computing resources easily and inexpensively, without loss of productivity

» Maintain control and security policies over cloud usage while enabling self-service agility

With CloudSwitch, you have a flexible,

low-cost option to provision on-demand

sandboxes where various groups within

the organization can conduct the short-term

projects they need, and then turn off cloud

resources as soon as a project is done,

paying only for what they use.

Labs On Demand

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With CloudSwitch, you have a flexible, low-cost option to provision on-demand sandboxes

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Case studyA fast-growing ISV needed to build customer environments on the

fly for POCs and testing of new features before rolling these out in

customers’ live production sites. The company’s data center resources

were fully provisioned and they were having trouble responding quickly

to this often ever-growing demand. Using the cloud and CloudSwitch

to “spin up” labs on demand now makes it easy for this ISV to test

new features fully without impacting their customers’ businesses.

Using the cloud and CloudSwitch to “spin up”labs on demand makes it easy to test new features

Labs on DemanD

Marketing websites and portals are naturally

spikey due to increased traffic from market-

ing campaigns, holiday promotions, major

launches and more. You need to provision

resources to accommodate this additional

traffic and demand. You’ve run out of data

center space, budget or power, and your colo

is maxed out. Rather than endless build-outs

of expensive data center or colo footprints,

you can leverage the cloud to host these

websites and portals.

Using the cloud for the overflow capacity while maintaining a steady-state pool of resources internally will allow you to:

» Automatically scale resources that ebb and flow as the spikes occur, paying for only what you need, when you need it – and turn it off when you’re done

» Avoid expensive colo build-outs or capital expenditures for peak periods

» Maintain enterprise control and security over cloud resources, without building out complex and expensive networking capabilities

Organizations are using the cloud and Cloud-

Switch for rapid provisioning and scaling to

meet peak usage. With CloudSwitch you

have the ability to easily move between

clouds and then pull your applications back

into the data center, with no cloud lock-in.

Hosting Infrastructure in the Cloud

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Organizations are using the cloud and CloudSwitch for rapid provisioning and scaling to meet peak usage

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Case studyA popular B2C website sees heavy traffic spikes coinciding with major

holidays and marketing campaigns. Rather than provision new equip-

ment or rent more space in its colo – both expensive options – this

company now leverages the cloud and CloudSwitch to handle peak

overflow traffic easily, giving website visitors direct access to cloud

resources through public IP addresses, while managing these same

resources through CloudSwitch’s secure data center connections. The

company can use different cloud environments based on geographic

requirements, and shut off these incremental resources once the web

traffic has returned to steady state.

Leverage the cloud and CloudSwitchto handle peak overflow traffic easily

Hosting infrastructure in tHe cLouD

We hope this eBook has helped you understand how you can get started in the cloud. With CloudSwitch, this process is so fast and easy that you can be measuring results almost immediately and showcasing real cloud deployments as you build your cloud strategy.

About CloudSwitch CloudSwitch delivers the enterprise gateway to the cloud. CloudSwitch’s innovative software

appliance enables enterprises to run their applications in the right cloud computing environ-

ment—securely, simply and without changes. With CloudSwitch, applications remain tightly

integrated with enterprise data center tools and policies, and can be moved easily between

different cloud environments and back into the data center based on the requirements of the

business. Backed by Matrix Partners, Atlas Ventures and Commonwealth Capital Ventures,

CloudSwitch is based in Burlington, MA and is led by seasoned entrepreneurs from BMC,

EMC, Netezza, RSA, SolidWorks and Sun Microsystems.

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