EBEW December 2014 Newsletter

Click here to load reader

  • date post

  • Category


  • view

  • download


Embed Size (px)



Transcript of EBEW December 2014 Newsletter

  • Serving Alameda and Contra Costa Counties Vol. 1, Issue 3

    December 2014, End of Year Wrap-up

    Brendan Havenar-Daughton | 510.817.4683 | [email protected]

    Naila Ahmed| 415.973.8257 | [email protected]

    Never Mistake Motion for Action -Ernest Hemingway


    Thursday, January 15

    February SAC Meeting

    EBEW Leadership Retreat: PM & Co-Chairs map out 2015

    SAC Meeting Location Needed Interested in Hosting?

    Please share your availability: Share Availability Via Doodle


    Partnership Management

    For more details please email [email protected]


    Our new website is live! Customer focused

    Centrally Located Resources Up To Date Events

    Finishing Strong: A year of both Challenge and Accomplishment

    Accomplishments CYES exceeds goal and expands service in Contra Costa County EBEW hires Partnership Manager to increase engagement and

    strengthen Strategic Advisory Committee HVAC service extended to Small/Medium Businesses (SMB) New technologies prepare Smart Solar to double their impact

    EBEW Magnified

    Challenges Title 24 impacts SMB implementation rates, increases

    administrative costs and requires compliance training for both contractors and municipal building departments

    Energy savings for deemed measures reduced Inability to meet EBEW savings goal due to significant mid-

    cycle changes

    Week of January 25

    SAC Planning Sub-Committee Meeting, Time, Date & Location TBD

    Week of February 1

    EM&V Working Group Meeting Time, Date &

    Location TBD

  • 2


    If you give the customer a choice to earn a higher incentive, they will feel more empowered to do the project, period. - Hypothesis of the Customer Engagement Incentive

    New Incentive Structures Offer Higher Rebates for Customer Engagement


    First, a bit of background - Last month Brendan, Cara and Rachel were invited to attend PG&Es Government and Community Partnerships 2015 Partner Planning Meeting. Karen Zelmar, PG&Es Director of EE programs, invited government partners to present a TEED talk. Yes, you read that correctly (see icon, center column). Karen has encouraged her staff (and partners) to introduce new and innovative ideas on programs, process improvements or just about anything that could improve the customer experience in our energy efficiency programs. Brendan jumped at the opportunity and presented a new way to structure the EBEW incentive offer. PG&E liked the idea and invited Brendan to present to the larger EE team at PG&E. To say the least, there were lots of questions that demonstrated curiosity, interest and intrigue. The best part of this incentive re-boot is that it offers incredible flexibility,

    EBEW PM Presents New Incentive Concept to Government Partners and PG&E, for SMB Sector


    depending on an implementers needs and values.

    The hypothesis of the customer engagement incentive is that if you give customers a choice to earn a higher incentive, they will feel more empowered to do the project, period. Here is how it works after EBEW auditors complete their energy assessment in a local business, the customer (traditionally) is presented with two options: either take advantage of the incentive offer and install the project or choose not to install the project at all. The problem with this approach is that customers are only given two options, and only one of those options helps EBEW achieve our goal. A growing body of behavioral research suggests that people tend to compare


    options rather than choose options. This means that the manner in which options are presented tend to affect the customers final choice. This concept offers great potential for the energy efficiency (EE) sector by offering a solution that can increase our ability to communicate the true value of EE projects to our customers. One option EBEW would like to add to the customer offering is the opportunity to engage. An easy way to conceptualize engagement in this context is thinking of it as a checklist. On this list are customer actions that result in direct and indirect benefits to our Partnership and to the customers themself. Examples include: enrollment in the My Energy platform, completing an online survey, or referring two other business owners to our services. Customers completing all activities on the checklist would be eligible for a 25% incentive kicker.* This additional incentive may be the extra push that most customers need, but at the very least it gives the customer another option to move forward with implementation. While this approach may seem more costly than the traditional approach, the value derived from customer feedback and engagement will strengthen and prepare EBEW for long-term programming, leading to robust and sustainable services that are can capture deep energy savings. *Incentives will be capped.


    The Strategic Advisory Committee has allocated $90,000 to support activities that build local government capacity to identify and implement energy efficiency projects. Through decision by consensus, the committee has decided to hire an experienced EE


    professional who will work directly with EBEW government stakeholders. The goal of this effort is to meet cities where they are and provide relevant management and planning resources that result in clear pathways to EE/RE implementation. If you have a lead, please call Brendan 510.817.4683.

    EBEW Seeks Experienced EE Professional To offer direct support for local governments committed to developing a comprehensive EE action plan.

    Rewarding Engagement & Empowering with Choice

    TEED talks focus innovation on energy efficiency

  • 3



    15% 10%



    25% 5%

    Stakeholder Outreach

    Strategic Planning

    Service Coordiation

    External Relations

    Regulatory Tracking

    Strategic Advisory Committee

    PM On-Boarding Process

    A rough estimate of how your Partnership Manager has allocated his time from July through December 2014. See below for details of activities for each category.

    PG&E partners with hundreds of local governments throughout northern California to ensure that energy efficiency resources are allocated in a way that strategically aligns with local needs and interests. Most of these partnerships are managed directly by the local governments themselves (at a county or COG level). In some cases the managing organization is an NGO. EBEW is unique in that PG&E and an independent consultant share partnership management responsibilities. Given this structural arrangement it is important that EBEW governments offer general guidance and direction to their PM to ensure programmatic relevance and positive community impact.

    Partnership Management DECLASSIFIED Breaking down the hours

    Partnership Management Activities

    Local Government Partnerships, Background

    Landing Page, www.EBEW.org

    Stakeholder Outreach Strategic Planning External Relations PM On-Boarding Process Meetings, phone calls, emails,

    newsletter, website, requested support

    SER Planning, visioning, networking, research

    Communication and collaboration with organizations/coalitions outside the partnership; Conference attendance

    Hiring of PM, Data transfer, historical review of partnership,

    resource organization Strategic Advisory

    Committee Service Coordination Regulatory Tracking Something Missing?

    Conveying, Governance, Building structure, Meeting


    Optimize coordination of ES&S, service providers,

    PG&E programs

    Monitoring CPUC proceedings/decisions, meeting/communicating with Jeremy

    Battis, Title 24

    Promoting Transparency Through Collaboration

    Onward to 2015 - Happy New Year! East Bay Energy Watch, Serving Alameda and Contra Costa Counties