ebbf2013 - rethinking energy - arash aazami
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Transcript of ebbf2013 - rethinking energy - arash aazami
Rethinking Energy
Arash Aazami
business models / economy / ecology
thank you
humans are funny
we’re the only organism that produces waste
we’re the only organism that produces squares
what is “sustainable”?
how sustainable is “sustainable”?
“Tsukuba (…), the site of perhaps the world’s worst electricity wind farm: in the 12 months it has operated, its windmills have consumed 43 times more power than they have generated.” www.econbrowser.com
http://www.youtube.com/watch?v=0fKBhvDjuy0
9
SEE VIDEO
POWERS OF TEN
economy or ecology
economy and ecology
it’s not about balancing economy
and ecology, but about fitting our little and
finite economy into an ever-existing ecology
as I led an energy company I found out we…
• increased awareness
as I led an energy company I found out we…
• increased awareness
• more knowledge means less margin
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• more knowledge means less margin
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• more knowledge means less margin
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• more knowledge means less margin
• more independence means less turnover
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• more knowledge means less margin
• more independence means less turnover
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• more knowledge means less margin
• more independence means less turnover
• our shareholders would rather have money right now
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• brought benefit to the world
• more knowledge means less margin
• more independence means less turnover
• our shareholders would rather have money right now
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• brought benefit to the world
• more knowledge means less margin
• more independence means less turnover
• our shareholders would rather have money right now
as I led an energy company I found out we…
• increased awareness
• increased independence and ownership
• created sustainable wealth
• brought benefit to the world
• more knowledge means less margin
• more independence means less turnover
• our shareholders would rather have money right now
• well, ok, we had a CSR program, one day per year
…and I learned that all energy
companies were pretty much like
that…
…so, how do we bring change to the above?
altogether, we did not:• increase awareness• increase independence and ownership
• create sustainable wealth
• bring benefit to the world
• increase awareness• increase independence and
ownership• create sustainable wealth• bring benefit to the world
“in nature, nothing is created or lost. things are only transformed.”Lavoisier, French Scientist, 1743-1794
let’s start with a question:
Fossil fuel consumption (8000BC to 12000AD)
You are here
Source: Lawrence Staudt, 2007
Until 200 years ago, humans did not use more energy than the earth could produce, and within 200 years this will be the same again
Source: international energy agency
Source: international energy agency
and we lost track…
what is energy?
erm… well…
uhh… …que?
the ability to do work
now, let’s make this a bit less
scientific
if this guy cycles for 8 hours…
…he can lift this car all the way up
…and he just so happened to offer his services to you!
…to cycle for your laundry…
…for your heating…
…or for your lighting…
…but what’s that 8 hour job worth?
is it worth more than € 100?
…is it worth less than € 10?
…is it worth less than € 1?
…this poor fellow cycles 8 hours for…
€ 0,05(or € 0,006 per hour excl.
taxes and levies)
…and how long does he have to work for your home energy consumption?
2000 hrs?
20000 hrs?
200000 hrs?
every year, this person cycles…
…160.000 hours for you!
…but wait a minute: a year does not have that many hours, does it?
at any moment, 24/7, 19 cyclists are at work for you!
and these 19 cyclists feed on:
we have found ourselves the
cheapest labour in the world
congratulations!
…but is it really that
cheap?
…we got ourselves hooked
to finite fuel resources…
…and we deplete them
quickly…
…for every barrel of oil our earth
produces …
…we extract 5 million barrels in the same amount
of time…
99,99998%…the required saving on our fossil fuel consumption is:
to regain our balance…
…or 5 million times less than we consume today…
• increase awareness• increase independence and
ownership• create sustainable wealth• bring benefit to the world
“You never change things by fighting the existing reality.To change something, build a new model that makes the existing model obsolete.”Richard Buckminster Fuller, critical path, 1981
we decided it would be the easiest to do everything ourselves
we found out it would be the hardest to do
everything ourselves
but that’s exactly what
we did…
…and we blended everything into one integrated
solution
Path to Zero
with the Path to Zero,
we achieve a 30% energy cut in 4
years
30% less energy cost
30% less carbon footprint
30% more
independence
right now, thousands of energy users in
the Netherlands are on their Path to Zero
…and our first customers are on
their way to 100%
• increase awareness• increase independence and
ownership• create sustainable wealth• bring benefit to the world
“We can be richer than industry as long as we know that there’s things that we don’t really need”Willy Mason – Oxygen – 2004
what change do we wish to see in the world?
a 100 year
plan
our mission is, by 2110, to ban poverty and dependence by creating an abundance of energy from renewable
resources to an extent where energy is freely available to
everybody
• increase awareness• increase independence and
ownership• create sustainable wealth• bring benefit to the world
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” G.B. Shaw
who do we influence?
It’s all about being:Beneficial toAllStakeholders
• 101: Shareholders• 102: Suppliers• 103: Employees• 104: Employees’ families
• 105: Customers• 106: Society• 107: Ecology
it’s not about balancing economy and ecology, but about fitting our little and
finite economy into an ever-existing ecology
…there is no substitute for
action