Ebay presentation

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By: Jenna Trego

Transcript of Ebay presentation

Page 1: Ebay presentation

By: Jenna Trego

Page 2: Ebay presentation

HistoryThis company was founded in 1995 in

San Jose, CA by Iranian-American computer programmer Pierre Omidyar. It was originally called AuctionWeb. In 1997, the company was renamed to Ebay and received $6.7 million in funding from Benchmark Capital. In March 1998, Ebay had 30 employees, half a million users and revenues of $4.7 million in the US. By early 2008, the company was worldwide, had hundreds of millions of registered users, 15,000+ employees, and revenues of almost $7.7 billion.

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Structure of the Company

Ebay is a consumer-to-comsumer company, meaning consumers facilitate transactions and sell things to other consumers. It is a decentralized network where users/nodes are able to join or leave at any time they would like. Users also communicate/interact with each other on this website.

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Key Competitors

According to finance.yahoo.com Ebay’s direct competitors are:O AmazonO GoogleO Overstock.comO Catalog & Mail order

Industry

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Complementary Products/Services - Competitors

Amazon allows users to purchase items, like Ebay. However, Amazon doesn’t offer these products through auctions. Ebay offers it’s “buy it now” option, which is similar to Amazon. In a way, I think Ebay has an upper hand because you can purchase and bid on things, whereas, Amazon only allows people to purchase. Also, another similar service is how each site makes suggestions to users for things they might like based on searches and/or recent purchases. Amazon and Ebay both allow customers to rate sellers. Ebay also allows sellers to rate buyers, which allows sellers to know if this buyer is legitimate.

Overstock.com is similar to both of these sites, in that it also allows consumers to purchase items. Although this site doesn’t allow you to bid on items either.

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Partners

O Pay PalO Ebay has

acquired companies like Craigslist, Skype, and a German website called brands4friends

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Complementary Products/Services - Partners

Craigslist is very similar to Ebay, in that it allows consumers to sell things to each other. It doesn’t do it through auctions, but rather through classified ads, meaning the ads are organized into categories where you can look for what you want.

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User BaseO As of June 30, 2012, eBay had 104.8

million active users according to their latest financial report.

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StakeholdersO StockholdersO CustomersO SellersO Employees

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Collaborate, Coordinate, & Compete

Ebay collaborates with Paypal. This allows them to give users an easier way to pay for the products that they purchase on the website and helps protect their customer’s information when making purchases. This makes people feel more comfortable because there is so much fraud and identity theft present in today’s society.

Ebay coordinates with sellers to allow them to use their website to sell/buy things. Sellers can create their “store” to sell their products to people. Some people make stores that sell like items, for example, DVDs. Other people sell random items that they are trying to get rid of

Ebay competes by making changes and offering things that competitors don’t. Like mentioned before, Ebay allows customers to buy things via an auction, which none of their competitors offer. Sometimes when utilizing these auctions you can get things cheaper than purchasing it in a store or from one of the competitors, which will help attract people.

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Assets/Tools O Sellers rate buyers and vice versa. This helps people

feel like they can trust the people they buy from. O When you go back to their homepage it gives you

items that are similar to what you have previously searched for.

O An asset is pay pal because it ensures safe purchasing and makes people feel safe when using their cards to buy things. This is a huge asset because without this it could hurt their business. With so much identity theft today, who would want a stranger having their credit card information.

O They offer global shipping, which helps anyone access the items.

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FundingO The only information that I could find

on funding for Ebay was that the company received $6.7 Million in funding from Benchmark Capital in 1997.

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RevenueEbay has several ways of generating

revenue. They use broker fees. Ebay charges a listing fee and then also charges for selling the item once it is sold. As of November 2012, they take $0.10 to $2 (based on the opening price) for the listing and 9% of the sale. An interesting way they are able to earn more revenue is by getting more people to use pay pal because according to Wikipedia, when someone who initially set up their pay pal account through ebay uses their pay pal for a non-Ebay transaction, Ebay earns offsite revenue.

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Intellectual PropertyEbay has a statement on their

website stating that they work very hard to protect intellectual property. They don’t allow people to use intellectual property, such as copyrighted material, in an unlawful way. The Ebay name and logo are registered trademarks in the US and internationally. They don’t allow the sale, register, or use of the domain names.

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DistributionEbay distributes consumer-to-

consumer, which means consumers sell and distribute to other consumers. Also, I can see that they distribute through long tails because they offer a large number unique items, but sells relatively small quantities of them.

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Personalized and Customized ResultsEbay offers customized and

personal results on their site. When you search for items on the site they save what you have searched for and when you return to the site the homepage offers related items that you may like.

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Works Cited O “Ebay”. Wikipedia. Web. 18 June

2013. <http://en.wikipedia.org/wiki/EBay#Profit_and_transactions>

O “Ebay inc”. Yahoo. Web. 18 June 2013. <http://finance.yahoo.com/q/co?s=EBAY>