EBAN 2012 media kit

E u r o p E a n B u s i n E s s a i r n E w s - M E d i a i n f o r M at i o n , r at E s & d ata - 2 0 1 2

Europe and the Middle East are dynamic and exciting places to

be involved in business aviation. The headlines may be filled

with economic concerns, but behind the scenes the corporate flight

departments, charter and aerial works operators of the region are

continuing with steady growth that has characterised the past

decade or more.

The aircraft fleet has grown again, by over five per cent since

October 2010. Specifically, the number of business jets in the

region is fast approaching the 4,000 mark, and turbine helicopter

numbers are over 5,350.

How do we know this? Well, for the past 20 years or more

European Business Air News has maintained its own comprehensive

database of every business jet, turboprop, cabin-class twin and

turbine helicopter in the region. We research the key personnel

responsible for each of these in order to build our subscriber list

and therefore have a highly valuable and accurate insight into the

state of the business aviation industry.

We then submit our data to outside scrutiny. Our independent

BPA audit gives our advertisers the peace of mind that their

message is going to be delivered to the most valuable audience of

existing and potential customers.

Once again this year we have sprinkled our media brochure with

statistics to illustrate the current situation, and to show how EBAN

remains the leading publication for business aviation in this vibrant

and expanding corner of the world.

Mark Ranger, Advertising Manager

November 2011

2012 highlights• Comprehensive

distribution to aircraft owners is unrivalled

• Europe’s leading business aviation magazine with independently audited circulation

• Multimedia opportunities: In print, on the web and by email

September ‘11 : Hesnes Air helps out with removal of historic wartime power lines

February ‘11 : Aeronova launches a pan-European drive to increase passenger charters, basing a 14-seat Fairchild Metro III at Birmingham airport

35,000+readers of each issue of EBAN*

* Source: Publisher’s estimate.

EBAN BUY THE NUMBERS


Europe and the Middle East:a vast market for business aviation

At European Business Air News we know exactly how many business

aircraft there are in Europe and the Middle East. We track them

constantly, aiming to ensure that our magazine is mailed directly to the

decision-makers for every single one.

Readers of the October 2011 edition of EBAN were responsible for

12,999 aircraft, including 3,914 business jets, 5,396 turbine helicopters

and 1,390 turboprops.

This attention to detail means that our advertisers who provide

services to aircraft owners can be confident that they are reaching their

customers in the most comprehensive manner, while those who sell

new or pre-owned aircraft can target their most likely prospects by far.

Most popular aircraft in Europe and the Middle East

busInEss jEts tuRbInE tuRbopRops hElICoptERs

1 Citation 525 CJ series Eurocopter AS350 Beechcraft King Air 200

2 Hawker 800 Bell 206 JetRanger Beechcraft King Air 90

3 Citation 560XL Eurocopter EC135 Cessna 208 Caravan

* EBAN readers’ aircraft at October 2011. Source: Publisher’s data.

August ‘11 : Eisele Flugdienst offers Europe’s first charter CJ4 as perfect next step

April ’11 : UTair Aviation confirms its order for 15 Eurocopter EC175s, scheduled for delivery in 2013 and 2014.

Jets up 51%Helicopters up 6%

* Over three years, from a base of 2,588 business jets and 5,062 turbine helicopters in Europe and the Middle East in October 2008. Source: Publisher’s data.



March ‘11 : Silver Cloud Air continues its policy of ordering only new aircraft with a second Sovereign C680 helping service good business levels

August ‘11 : Veritair Aviation’s Phill Hall-Davis reports on life as chief pilot in our Perspectives feature

EBAN in print and onlineIt all adds up to total coverage

Our audit, your peace of mindThe printed edition of EBAN is distributed to over 60 countries in Europe and the Middle East, using our own meticulously

researched database of aircraft and their owners/operators. For each twin piston, turbine prop, turbine helicopter and

business jet we aim to reach the owner, chief pilot and senior operations manager by name.

Our printed and web circulation is independently audited by BPA Worldwide.

According to a survey of around 1,500 EBAN readers, each copy of the magazine is read by an average of 5.8 individuals,

implying a total printed issue readership figure of around 35,000.

Out and about at the leading FBOsOver 850 more copies of our printed issue are provided for the lounges at 79 FBO facilities by specific arrangement, with a

conservative readership estimate of 8,000 individuals. Further copies are distributed at leading trade shows.

Driving readership by emailOn publication of each issue we email around 10,300 business aviation professionals, with links to each of our major

display advertisers and directing our readers to full stories on the EBAN web site.

Our news on the webEach month our magazine news pages on the web are viewed by around 5,000 unique visitors, brought to the site by our

email promotions and prominent positioning in the leading search engines. Top advertisers are listed on every page.

Our digital editionThe full edition, with display advertising in all its glory, is also available online in digital magazine format. The March 2010

edition received over 30,000 page views from 3,800 readers. Email and web links are embedded, at no extra cost for

all our advertisers.

The combination of 35,000 single printed copy readers, 8,000 FBO copy readers, 9,800 email recipients, 5,000

web visitors and 3,800 digital edition readers, now provides the most extensive coverage of European and Middle East

business aviation we have ever been able to offer.*

Plus...

Plus...

Plus...

Plus...

Equals...

*Please note that all figures on this page are sourced from the publisher’s own data, and that the BPA Worldwide audit currently applies only to the printed copy distribution and web statistics figures.

35,000...

Read EbAn in your preferred format

printed

Digital

Web

Exclusive news coverageThe headline news in European Business Air News is all about

aircraft owners and operators, their current activities and plans for

the future. The aircraft covered include the whole diversity of business

aviation in its widest sense, whether privately-flown cabin-class

piston twins, utility turbine helicopters, turboprops or business jets.

Geographically, the news remit spans the whole of Europe, Russia and

the Middle East.

EBAN readers find out what their peers, whether collaborators or

competitors, are doing. No other magazine maintains this focus. Some

of the stories we covered during 2011 are illustrated by the pictures at

the foot of each page of this brochure.

The coverage is completely independent, with no ‘advertorials’ or

product placements, and written by EBAN’s own team. This year again

it includes strong features, ever-popular regional reviews and a full

FBO/handling survey.

Also in 2011, our editorial coverage included our innovative

‘Perspectives’ features, profiling the working lives of business aviation

professionals.

The bottom line is that aircraft owners and operators consistently

find our coverage interesting and valuable, and that can only be great

news for our advertisers.

October ’11 : Gama Aviation introduce Cessna CJ2+ to its fleet and looks for new opportunities in Asia

April ‘11 : AirMed confirms plans to complete phase two of its neonatal transfer service by the end of this year with capacity for the transfer of twins

* Number of aircraft owner/operators on which EBAN reported in the year from October 2008 to September 2009. Source: Publisher’s data.

303 EBAN BUY THE NUMBERS


Owner/operators covered*

FBO Directory and Reader Survey 2012Annual FBO/handling directory and results of our survey, in which owner/operators rank facilities used in the past year.

Business Airport World Expo and

Abu Dhabi Air Expo show issueFEB

ru

Ar

yOur plans for 2012

Austria and Hungary regional review

EBACE show issue

MA

y

Me & My Aircraft:

Single engine turboprops

Netherlands regional reviewMA

rc

h

Me & My Aircraft:

Twin turbine helicopters

Czech Republic and Slovakia regional review

juN

E

Major sporting events:

Flying to Euro 2012 and the Olympics

Russia regional reviewAp

rIl

July ’11 : VistaJet places order for ten Global 8000 aircraft with a value of around US$650 million.

September ’11 : Cello Aviation delivers guitar heaven, flying rock guitarist Carlos Santana on a six-week European tour

Bookings: Jan 30

Recruitment: Jan 31

Materials: Feb 2

publication: Feb 9

Bookings: Apr 23

Recruitment: Apr 24

Materials: Apr 26

publication: May 3

Bookings: Feb 27

Recruitment: Feb 28

Materials: Mar 1

publication: Mar 8

Bookings: May 24

Recruitment: May 25

Materials: May 28

publication: jun 6

Bookings: Mar 26

Recruitment: Mar 27

Materials: Mar 29

publication: Apr 5

The May edition of EBAN in 2012 marks the

launch of our Business Aviation Buyers’ Guide –

a compendium of top companies and products

analysed in one unmissable issue.

This coming year will also see the return of our

popular ‘Me & My Aircraft’ series, in which we

discuss the day-to-day challenges and delights of

flying aircraft in a particular market segment.

And, of course, we continue with our local

business aviation reviews, region by region.

Buyers’ Guide 2012Our first overview of products and services for business aviation

Long-haul operations

Ukraine and Belarus regional reviewA

ug

us

t

Me & My Aircraft:

Super midsize jets

Italy regional review

NO

vE

MB

Er

Business aviation at the crossroads:

Europe and the Middle East

Iceland regional review

MEBA show issuedE

cE

MB

Er

Me & My Aircraft:

Light jets

Belgium regional review

Farnborough show issue

july

Social media and business aviation apps

Poland regional review

NBAA show issueOc

tO

BE

r

Me & My Aircraft:

Cabin class piston twins

Germany regional review

ILA Berlin and BGAD Cambridge show issues

Ep

tE

MB

Er

June ’11 : Kuwait-based CL605 buyer has Casablanca in his sights

May ’11 : Private Sky operates a Citation II on behalf of Ireland’s first commercial air ambulance service

Bookings: Jul 23

Recruitment: Jul 24

Materials: Jul 26

publication: Aug 2

Bookings: Oct 29

Recruitment: Oct 30

Materials: Nov 1

publication: nov 8

Bookings: Aug 28

Recruitment: Aug 29

Materials: Aug 30

publication: sep 6

Bookings: Nov 26

Recruitment: Nov 27

Materials: Nov 29

publication: Dec 5

Bookings: Jun 25

Recruitment: Jun 26

Materials: Jun 28

publication: jul 4

Bookings: Oct 1

Recruitment: Oct 2

Materials: Oct 4

publication: oct 11

May ’11 : Dubai-based Empire Aviation Group aims to replicate Middle East success with expansion into India

July ’11 : Héli-Union celebrates the delivery of two S-76C++ helicopters, with orders in place for four EC175s to use in offshore oil and gas missions

Making the most of major exhibitionsThe leading aviation exhibitions for business aviation attract huge

audiences these days, and many of the leading suppliers to the industry

play a prominent part in each. EBAN’s readers are your most important

sales prospects, and so it is important to attract them to your booth by

putting your message in front of them at the right moment ahead of

the events.

For example, of 1,473 readers surveyed recently over 650 said that

they will definitely be attending EBACE in Geneva. By advertising in

our May 2012 edition you can make sure they know you will be there

waiting.

There is no surcharge for our show preview editions, which often

have bonus on-site distribution. They are simply excellent value-

for-money. Be aware, though, that forward positions do tend to be

reserved early.

• EbACE: Geneva, Monday May

14th to Wednesday May 16th

Previewed in the May issue, with

bonus distribution from our booth,

and news reported in June issue

• Farnborough: Monday July 9th

to Sunday July 15th

Previewed in the June issue, with

bonus distribution on site, and

news reported in July issue

• nbAA: Orlando, Tuesday October

30th to Thursday November 1st

Previewed in the October issue,

with bonus distribution on site,

and news reported in November

issue

• MEbA: Tuesday December 11th

to Thursday December 13th

Previewed in the December issue,

with bonus distribution on site



* Proportion of EBAN printed edition readers responding to our survey who attended EBACE. Source: Publisher’s data.

41%attend EBACE*

• the uK business & General Aviation Day 2012: Our own show, BGAD 2012, will once again be held in

conjunction with Cambridge Airport, and the date has been set

for September 18th. Our September edition contains a full guide

to the exhibitors and preview of the day’s events.

June ’11 : Reinhardt Michel becomes Blackhawk’s 300th engine upgrade customer with his PA-31T Cheyenne II and receives a custom flight jacket

February ’11 : Mallorcair staff once again celebrate a high ranking position in our FBO survey

comprehensive market knowledgeworks for EBAN’s advertisersThe publishers of European Business Air News also

produce the leading pocket reference books for

the business aviation industry; the Handbooks of

Business Aviation in Europe and Asia Pacific, and

the Global Business Jet Yearbook.

These include comprehensively researched data

on airports and handlers, charter and maintenance

operators and support industries, as well as data

on the aircraft themselves. The knowledge we

gain by setting high standards in data acquisition

shines through in the editorial coverage in EBAN

and in the thorough and accurate distribution of

the magazine.

25,851 entriesin the online editions of the three directories



the handbook of Business Aviation in Europe

The reference book for fixed wing and rotary business aircraft owners and operators in Europe and the Middle East.

www.handbook.aero

global Business jet yearbookThe reference book for long range business jet owners and operators worldwide.

www.gbjyearbook.com

the handbook of Business Aviation in Asia Pacific

The reference book for fixed wing

and rotary business aircraft owners and operators in the Asia Pacific region.

www.handbook.aero

July ’11 : In our regional review, Rotor Ukraine reports that it has begun the process of applying for an AOC for commercial operations

February ’11 : PremiAir Global appoints sales managers as it looks at expansion in fixed wing pre-owned market

the widest range of advertising options

Display advertisingLeading aircraft manufacturers, flight support specialists, fuel

suppliers, airports and FBOs will be seen regularly gracing the

pages of EBAN. You can choose from our dramatic full pages or

part pages all the way down to small banner style adverts, that

will keep your company in front of our dedicated readership. All

display advertising booked into EBAN appears in our print and

digital editions at no additional charge.

NBAA EBAN 217x270 Multitask Ad2_path.indd 1 9/28/11 12:24 PM

©2011 Hawker BeecHcraft corporation. all rigHts reserved. Hawker, BeecHcraft, and support plus are trademarks of Hawker BeecHcraft corporation.

hawker beechcraft global customer support.

there’s more to paINt thaNmeets the eYe.

At Hawker Beechcraft, we see paint as your aircraft’s first line of defence against the elements and a key factor in maintaining the value, integrity and safety of your aircraft. That’s why we’ve invested millions in a state-of-the-art paint facility in Chester, UK (EGNR). When you see paint through our eyes, you’ll understand why Europe’s leading business aircraft owners choose Hawker Beechcraft Services.

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GLOBAL CUSTOMER SUPPORT

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TECHNICAL SUPPORT & PUBLICATIONS

Hawker Beechcraft Services, Chester (EGNR) • +44.1244.523778 • e-mail: [email protected] • or visit www.hawkerbeechcraftservices.com

LBH EBAN/hangar 161X90 26/10/2011

HANGARAGE AVAILABLE IN LONDON TODAY

[email protected] +44(0) 1959 578 530 bigginhillairport.com

To arrange a visit to the site or for any further details please contact Robert Walters, who will be pleased to answer any queries about the lateststage in Biggin Hill’s new business developments. London Biggin Hill Airport

CLOSE TO THE HEART OF LONDON

ANALYSIS SERVICES DRIVEN BY QUALITY AND EXPERIENCE

SPECTRO-OIL.COMJET-CARE.COM

USA3 Saddle Road Cedar Knolls NJ 07927 USA

t. +1 973 292 9597 f. +1 973 292 3030 e. [email protected]

UNITED KINGDOMPalace Gate Odiham Hampshire, RG29 1NP UK

t. +44 (0) 1256 704000 f. +44 (0) 1256 704006 e. [email protected]

SWITZERLANDRinaustrasse 452 CH-4303Kaiseraugst Switzerland

t. +41 (0) 61 815 90 20 f. +41 (0) 61 815 90 21 e. [email protected]

J-C_EBAN_09.11_J-C_EBAN 15/09/2011 12:53 Page 1

May ’11 : Rizon Jet opens brand new FBO and VIP lounge over two levels at London Biggin Hill airport

October ’11 : Air Greenland orders two EC225 helicopters for all-weather missions

Recruitment advertisingIf you need specialist business aviation commercial or operations

staff, EBAN provides the most direct route to highly qualified

professionals.

We can place your positions immediately on our web

site and in the next available issue of EBAN magazine – for

a single price based on our standard advertising rates. Our

prices include design and production, if required.

Aircraft for saleIf you have an aircraft for sale, EBAN offers a low cost

option, which brings a colour picture and up to 40

words of text to our print, digital and web editions. It

costs only GB £75 per issue – it’s simple and it works!

Web campaignsOur web sites are now independently audited by

BPA Worldwide, confirming our claim to welcome

over 20,000 unique users each month. We can

offer web banners to appear on every page, or

more specialised promotions.

European Business Air News

134 South Street,

Bishop’s Stortford,

Hertfordshire CM23 3BQ

England

Telephone: +44 (0)1279 714505

Facsimile: +44 (0)1279 714519

Web: www.ebanmagazine.com

your contacts

Mark Ranger, Advertising Manager

Mark is your main contact for advertising, both in EBAN magazine and on the web site.

Direct line: +44 (0)1279 714509Email: [email protected]: mark.ranger

David Wright, Editor and publisher

Having founded the magazine in 1989, David has established EBAN as the ‘in-house’ newspaper of the industry throughout Europe.

Direct line: +44 (0)1279 714506Email: [email protected]

janet Edwards, Circulation/subscriptions

Janet maintains our circulation database, ensuring we meet the exacting standards of our auditors.


rates and dataspace booked Four-colour (price per issue)

1-2 3-6 7-11 Insertions Insertions Insertions

Double page $18,782 $16,912 $15,140

Double magazine page $14,066 $12,754 $11,390

page $10,387 $9,368 $8,394

Magazine page $7,350 $6,612 $5,914

Half page $5,636 $5,073 $4,547

Junior magazine page $4,428 $3,985 $3,564

Quarter page $3,183 $2,880 $2,578

Front cover solus strip $2,655 $2,449 $2,164

Column centimetre $85.00 $77.00 $68.00

Web banner large $1040 per month

small $514 per month

Page trim size: A3 (297mm x 420mm)

Artwork sizes Type area (mm) Bleed (mm) width x depth width x depth

Double page 569 x 380 426 x 600

Double mag page 457 x 270

Page 273 x 380 303 x 426

Magazine page 217 x 270

Half page 273 x 187

Junior mag page 161 x 210

Quarter page 106 x 232 – Column 273 x 93 – Strip 161 x 150 – Square

Front page solus strip 237 x 30

Single column Minimum 51 x 50

Web banner large 468 x 60 pixels

small 130 x 50 pixelsprint specification:European Business Air News is printed sheetfed offset onto coated stock, saddle stitched and trimmed to A3 size.

Advertising materials should be supplied as high res CMYK font embedded pdf files. QuarkXPress 8.5, Indesign CS5 files and other digital formats can be accepted, please call before sending materials .

Agency discount:Recognised agencies providing finished digital materials may deduct a commission of 15 per cent from the standard rates.

bleed positions:Bleed advertising is available for half page insertions or larger at a five per cent supplement to the standard rates.

1. The Publisher reserves the right to refuse, amend, withdraw or otherwise deal with all advertisements submitted to him at his absolute discretion and without explanation. All advertisements must comply with the British Code of Advertising, Sales Promotion and Direct Marketing.2. The Publisher will not be liable for any loss or damage consequential or otherwise occasioned by error, late publication or the failure of an advertisement to appear from any cause whatsoever.3. The Advertiser will indemnify the Publisher against any damage and/or loss and/or expense which the Publisher may incur as a direct or indirect consequence of the Advertiser’s announcement.4. The Publisher reserves the right to increase advertisement rates at any time or to amend the terms of contract as regards space or frequency insertion. In such event the

Advertiser has the option of cancelling the balance of the contract without surcharge.5. The Publisher reserves the right to refuse stop-orders, cancellations or transfers unless they are received not less than ten weeks before the copy date. The cancellation by the customer of any advertising after the booking deadline will incur a cancellation fee of 100% of the charges that would be payable if the advertising had been published.6. If the Advertiser cancels the balance of a contract, except in the circumstances stated in paragraph 4, all unearned series discount will be surcharged. The Publisher reserves the right to surcharge in the event of insertions not being completed within the contractual period.7. Where credit facilities are granted, failure to pay accounts within 30 days nett from the invoice date will make

advertising agencies liable to the following reductions in any commission otherwise allowed to agencies:-(a). 5 per cent on the gross rate where the sum owing has not been paid one month after the due date.(b). The full 15 per cent where the sum owing remains unpaid two months after due date.8. Copy must be supplied without application from the Publisher. In the event of copy instructions not being received by the copy date the Publisher reserves the right to repeat the copy last used.9. All advertisement orders, amendment and cancellations are acknowledged. Proof of posting advertisement instructions will not be accepted as evidence of receipt.10. Provided copy is received by the stipulated copy date, except in the case of repeat advertisements, the Publisher

will provide proofs if requested and it is practicable to do so.11. The Advertiser shall be responsible for the insurance of all advertisement material delivered by him to the Publisher and the Publisher cannot accept any responsibility for loss or damage.12. The Publisher reserves the right to destroy all materials which have been in his custody for 12 months, provided that the Advertiser or his agent has not given instructions to the contrary. The Publisher may exercise this right without notice.13. All advertisements due to appear in European Business Air News will only be accepted on condition that the Advertiser warrants that the advertisement does not in any way contravene the provisions of the British Control of Misleading Advertisements Regulations, 1988, and its amendments in 2000 and 2003.

European Business Air News is published by Stansted News

Limited, a business-to-business publisher that specialises in

closely targeted magazines.

booking conditions:

hilary tyler, Administration

Hilary is the public face of EBAN, meeting and greeting our friends, readers and customers at events worldwide.


EBAN 2012 media kit

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Transcript of EBAN 2012 media kit