Eating Away the Obseity Epidemic

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© 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

KEY AND EMERGING WEIGHT MANAGEMENT INGREDIENTS EATING AWAY THE OBESITY EPIDEMIC


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TODAY’S PRESENTATION

Protein and fibre key role


Ingredients in the spotlight


Global obesity and the consumer


Targeting certain demographics


What does it all means


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500 million of these are Obese

1.4 billion are overweight

SOURCE: WHO

700 million by 2015

GLOBAL ISSUE

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Obesity is a growing concern in most countries… % may be low but not numbers!

India China Japan

GLOBAL ISSUE

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30m 46m 4m

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Of Brits say that they go through phases of being healthy and then getting into bad habits.

57%

SOURCE: MINTEL HEALTHY LIFESTYLES UK JANUARY 2013; OBESITYUS AUGUST 2013; HELP ME HELP MYSELF

40%Of US consumers

say that they try to eat healthy, but find unhealthy foods are

too tempting.

MOTIVATION ISSUES

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Of UK consumers "set specific mini goals” to stick with their resolutions.

33%

SOURCE: MINTEL HEALTHY LIFESTYLES UK JANUARY 2012; HELP ME HELP MYSELF; App: Global Mobile Health Market Report

29%reward themselves if they continue sticking with the resolution

STICKING TO THE PLAN

Technology plays a part with

500 million people predicted to

be using health apps by 2015.

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Fooducate simplifies nutritional information and ingredient statements

SOURCE: WWW.FOODUCATE.COM

INGREDIENT APPS

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22%of Americans would like help in understanding healthier food options, up from 17% in 2011

TellSpec combines a portable spectrometer and a unique algorithm to provide information about foods and beverages when labels aren’t available

Source: Mintel Trends, Mintel Reports grocery retailing – US – 2013, http://tellspec.Com/

COMING SOON: FOOD SCANNERS

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Dubai: municipal officials gave residents a gram of gold – worth $45 – for every kilogram they lost during a 30-day challenge.

Source: Mintel ; help me help myself

AS GOOD AS GOLD

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SOURCE: MINTEL; HELP ME HELP MYSELF

TICKETS FOR CALORIES BURNED

MOSCOW: a vending machine at

Vystavochnaya station uses sensors

to offer travellers tickets for free rides if they do 30 squats first

in two minutes.

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of Chinese adults who have purchased vitamins and supplements have done so to help ward off illnesses or improve immunity

of Chinese respondents take vitamins and supplements to compensate for poor eating habits

83% 50%

Source: Mintel

SUPPLEMENTS OFFSET WHAT’S MISSING

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Of US consumers say the government should enforce companies to be socially responsible.

44%

Source: Mintel attitudes towards corporate social responsibility US September 2012; supernanny state

70%Agree consumers

have a responsibility equal to that of

companies when it comes to the

responsible use of a product.

BE GOOD

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I am slightly overweight

I am overweight a lot

% %

Cutting back on food with high calories (eg red meat, desserts, bakery products, chocolate) 60 65

Diet control (eg having a smaller portion per meal, skip meals)

62 64

Taking weight loss products (including both oral products and products for external usage)

38 63

Using traditional Chinese weight loss measurements (eg weight loss acupuncture, weight loss Chinese traditional medicine prescriptions)

16 30

OVERWEIGHT CONSUMERS ARE MORE LIKELY TAKE ORAL PRODUCTS AND TCM

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Vitamins and dietary supplements are the sub-category most likely to mention the term “weight management” among global food, drink and healthcare items launched from January 2013-May

2014, according to Mintel GNPD.

Source: Mintel GNPD

VITAMINS AND DIETARY SUPPLEMENTS ARE MOST LIKELY TO USE “WEIGHT MANAGEMENT” CLAIM-

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Fuller for longer are benefits consumers can understand –they resonate well with consumers

Kellogg's Special K Protein Wheat, Rice & Soy Flakes Cereal to satisfy hunger for longer (US)

Source: Mintel GNPD

M&S Fuller Longer Chicken & Chilli Prawn Pad Thai, high in protein,

contains balanced carbohydrates (UK)

HIGH PROTEIN FOR ALL OCCASION – BREAKFAST TO DINNER

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0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Jul 2011 - 2012 Jul 2012 - 2013 Jul 2013 - 2014

Global food and drink launches with a high protein claim, July 2011 – June 2014 Sub-Category %

Snack/Cereal/Energy Bars 12%

Meal Replacements & Other Drinks 11%

Spoonable Yogurt 7%

Meat Substitutes 5%

Meat Snacks 4%

Fish Products 4%

Vitamins & Dietary Supplements 3%

Poultry Products 3%

Cold Cereals 3%

Meat Products 3%

HIGH PROTEINS CLAIMS CONTINUE TO GROW – IDEAL FOR NUTRACEUTICALS

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Hydroxycut Lean Protein Chocolate Peanut Butter Caramel Meal Bar (US)

BarnDad's FiberDX German Chocolate

Shake (US)

FURTHER OPPORTUNITIES FOR HIGH PROTEIN IN NUTRIENT SNACK BARS AND MEAL REPLACEMENTS

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• Konjac fiber

• Chitosan - crustacean fibre

• Chia

INGREDIENTS IN THE SPOTLIGHT

Soluble fibre

• Inulin• Polydextrose• Fructo-oligosaccharides• Resistant maltdextrin• Soluble corn fibre• Soluble wheat fibre

Insoluble Fibre

• Cereal fibres• Vegetable fibre• Fruit fibres

KEY INGREDIENTS

FUNCTIONAL FIBRES FOR WEIGHT MANAGEMENT

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First tea beverage in Japan to have two FOSHU Health

• Control the absorption of fat

• Eases of absorption of carbohydrates

Coca-Cola Karada Sukoyaka Healthy Body Tea W(Japan)

TEA WITH INDIGESTIBLE DEXTRIN - FIRST RTD TEA TO HAVE DOUBLE FOSHU CLAIM

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EFSA approved claims

“Glucomannan in an energy restricted diets contributes to

weight loss”

“Glucomannan contributes to the

maintenance of normal blood

cholesterol levels”

Dukan , Lemon flavoured konjac sticks

(France)

Sanatura Satt & Schlank ,

Full & Slim Dietary Supplement (Germany)

KONJAC HAS APPROVED EFSA CLAIMS FOR WEIGHT LOSS

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0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Jul 2011 - 2012 Jul 2012 - 2013 Jul 2013 - 2014

Food, Drink and Vitamin and Dietary Supplement launches with slimming claim and containing konjac, global,

July 2010-June 2014

KONJAC USE IN SLIMMING PRODUCTS CONTINUES TO INCREASE, WITH FRANCE THE MAIN USER

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Carrington Farms Flax Chia Blend (US)

Griggs Chia Seeds (Brazil)

Chia can absorb 10 times their weight in water, aiding in weight loss and hydration

CHIA’S SUPERFOOD STATUS MAKE IT AS APPEALING WEIGHT MANAGEMENT INGREDIENT – THIS TIME FOR ITS GELLING PROPERTIES

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DHC Diet Program Lemon

Tea (Japan)

DHC Diet Program Bitter Strawberry Chocolate (Japan)

EMERGING FIBRE - CHITOSAN CRUSTACEAN FIBRE, USED MOSTLY IN JAPAN AND SOUTH KOREA

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Polyphenols from• Tea• Onions• Apples…

Bitter orange

INGREDIENTS IN THE SPOTLIGHT

FOODS FOR THEIR PHYTOCHEMICALS

• L-carnitine

• Green been coffee extract – chlorogenic acid

• Garcinia cambogia extract (hydroxycitric acid - HCA)

• White kidney bean

• GABA

FEATURING INGREDIENTS

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Lotte Health One Power Energy Bar with Chocolate

(South Korea)

Voxx L-Carnitina Tangerine Flavoured Dietary Weight

Control Supplement) (Brazil)

L-CARNITINE CONTINUES TO BE A KEY INGREDIENT FOR WEIGHT LOSS … FAT BURNING

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Olive Young Beauty StoryApple Flavoured Garcinia

Cambogia Beverage (South Korea)

Yakult Look Diet Drinking Yogurt

(South Korea)

GARCINIA CAMBOGIA EXTRACT CONTAINING HYDROXYCITRIC ACID (HCA) CLAIMS SUPPRESS BODY FAT ACCUMULATION

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42

16

11

7

6

Vitamins & Dietary Supplements

Tea

Coffee

Meal Replacements & Other Drinks

Snack/Cereal/Energy Bars

Launches* with a slimming claim using Garcina by sub- category, July 2009-June 2014

GARCINIA FEATURES MOSTLY IN VITAMIN AND SUPPLEMENT LAUNCHES

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Nescafé Protect ProSlim Coffee Mix Powder

(Thailand)

Buddy Dean Beauti Srim Formula 2 10-in-1 Instant

Coffee Mix (Thailand)

SLIMMING COFFEES FEATURE CHLOROGENIC ACIDS PLUS WHITE KIDNEY BEAN, L-CARNITINE ….

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Nuzee Coffee Blenders Lean Dark Roast + Weight

Loss Coffee drink (US)

Horleys Lean Water Lemon Flavour Water(New Zealand)

GREEN COFFEE BEAN EXTRACT WEIGHT LOSS AND ANTIOXIDANT BENEFITS

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Suntory, Tea+Plus Original Oolong Tea (Thailand)

Suntory, Tokucha (Japan)

Features patented OTPP FOSHU certified with polyphenol (Quercetin glycoside) claimed to

activate an enzyme that breaks down fatSource: Mintel GNPD

POLYPHENOLS THE FOCUS NEW RECENT LAUNCHES FOCUSED ON REDUCING FAT FROM APPLE , ONION AND TEA FIGHT FAT

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Lean & Green Green Apple with Elderflower & Matè Tea Drink (Portugal)

Seoul Milk Apple Flavour Drinking

Yogurt (South Korea)

GREEN……POLYPHENOLS IN APPLES

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Santé Verte Functional Food with

Pineapple Extract & Guarana Extract (France)

Thanlux Gaba Rice Instant Meal + Konjac

Drink (Thailand)

NICHE BUT WORTH A MENTION BROMELAIN AND GUARANA, GABA…

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Jasminum subtriplinerve blume, spirulina seaweed, radix notoginseng, excipients

LatifolLactation improving supplement

(Vietnam)

MILESTONE MOMENTS A FEMALE IS EXTRA VULNERABLE TO WEIGHT GAIN – POST CHILDBIRTH

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Estroven Weight Management Multi-Symptom Menopause Relief

(USA)

BiManán 45+ Fat Burning Re-Firming Dietary

Supplement (Spain)

Bitter orange dry extract (Citrus aurantium L.), synephrine, hyaluronic acid, co-enzyme Q10,

Herbal Weight Blend (black cohosh root standardized extract (Cimicifuga racemosa),

soy isoflavones, Synetrim CQ stem, leaf extract (Cissus quadrangularis))

… MENOPAUSE SYMPTOMS –PLUS AIDS WEIGHT MANAGEMENT

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Satiety, Low Calorie & Fat Burning

Diet Jelly Coffee Asahi (Japan)Contains L-carnitine and 4,500mg of

dietary fibre per pack.

Fat burning

Flavoured Water L-Men (Indonesia)Helps metabolise food consumption

into energy and increase the fat burning process.

Facilitates Fat Burning

RTD Coffee Kao (Japan)FOSHU-certified, contains chlorogenic

acid and claims to facilitate the fat burning process.

FAT BURRING BEVERAGES TARGETING MEN

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Modifast 55+ Fat Burner (Netherlands)

Centrum Silver (USA)

Aimed at adults 50+B-vitamins to aid in the metabolism of fats,

carbohydrates and proteins

Aimed at women over 55guarana to support the fat metabolism,

chromium for normal metabolism

TARGETING SENIORS 55 +

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Sundown Naturals Vit & Min Children’s Gummies (Sth Korea)

NutiFood, Nutritious Milk Powder for Overweight Children (Vietnam)

Contains isomaltose claiming to reduce fat creation

Biotin, to support fat, carbohydrate, and protein metabolism

)

FEW PRODUCTS TARGET CHILDREN FOR WEIGHT LOSS

Metabolism could be a an indirect claim to use for children

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Protein and fibrekey role






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• Obesity crises continues to be a global issue, effecting more countries

• The current high protein on-trend could extend to nutraceutical weight management products

• Fibre is a key ingredient with konjac and indigestible dextrin fibres in focus

• Many ingredients are emerging but some to watch are green coffee bean and polyphenols

• Targeting certain demographics could improve the product appeal

WHAT IS ALL MEANS

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TelEmail

PAM YATESResearch Manager Platforms APAC

+86 (21) 6032 7360

[email protected]

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Eating Away the Obseity Epidemic

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