Eat to live and pay for a good cause !

By team 26049 for the Crash Coarse on Creativity at Stanford University

November 2012

Every single day we buy breadWhat if 10 cents from the money we pay for a loaf of bread go for a good cause?

What does bread mean to us?

Staple foodCultural importancePolitical importance ‚ Bread & Salt‘Religious importanceEducational importance

Staple foodBread is :

…eaten on a daily basis

…one of the most important staple food

Cultural importanceBread suits :

all human race irrespective of their different cultural values.

Bread in our culture:

“Bread and Salt“ = Welcome! In Slavic cultures

Bread = $ in English-speaking countries

Political importance

“Bread and Salt“ Tradition - a greeting ceremony

This is a symbol of great hospitality and an expression of hope that the guestwill never know the pains of hunger.

Religious importance

The Lord's Prayer - "Give us this day our daily bread”

One of the elements of the Eucharist

Bread serves as a Holy communion with God

Educational importance

Bread can:

inspire students to achieve their dreams

So why don´t we use this importance for a good cause?

And this is how it works:

Follow us…..

Eat to live and pay for a good cause

We go and buy a loaf of bread for us The money we paid goes to the seller

2 €

Eat to live and pay for a good causeThe seller sets aside 10 cents of the sale for a charity

The money goes to global charity organisations

0,10 €

Cumpany profit 1,90 €

Money for Charity 0,10 €

Eat to live and pay for a good causeThe global charity organisations destribute the money to national charity organisations

The national charity organisations distribute the money in a form of food

0,10 €

Eat to live and pay for a good cause

So,… this is how by buying a loaf of bread for you, you are actually buying a loaf of bread for another person.

Why would this work?

Eat to live and pay for a good causeIncentive for you buy food for yourself

Incentive for you for buying expensive bread

a special meaning of the bread for you related to your culture, religion, education, etc.,

Incentive for the seller: add value to his / her brand

Incentive for NGOs: constant money flows because the daily human needs lead to us to buy

the product in question on a daily basis

Eat to live and pay for a good cause

Who wants to join us to make this idea come true?

Team 26049 thanks you for watching this presentation