Cindy DeBlauw RD

University of Missouri Extension

Eat Smart in Parks MOCAN

April 12, 2016

• Purpose:

Assist parks with offering healthy choices

• Funded by:

– Missouri Foundation for Health 2012-2013

– MO Department of Health and Senior Services/ Centers for Disease Control for 2014-2017

– SNAP-Ed beginning 2015

Program BasisResearch

Assistance Activities

Identify products that meet ESIP guidelines

Assess Menu

Eat Smart in Parks Nutrition Guidelines

Nutrition Guidelines Based on IOM Nutrition Standards for Foods in Schools

•Separate entrée and snack guidelines

•Simpler beverage guidelines

Assistance Activities

Park customer surveys and pre-assessment

Assistance Activities

Find appropriate products to taste test

Assistance Activities

Taste test with survey

Assistance Activities

2013 2015

Menu Change

Assistance Activities

Marketing

Select Assistance Activities

Kick-off Events

Assistance Activities

Park customer surveys and post-assessment

Resources

ESIP Toolkit 2.0

Label Checker

extension.missouri.edu/mocan/eatsmartinparks

Website

Lessons Learned Know your park

Lessons Learned Know the park customers

Baby Steps

2015 Menu

•Added grilled chicken sandwich

•Priced chicken sandwich less than hamburger

•Included chicken sandwich in Combo meal option

•Added Uncrustables

2015 Menu

Hy-Vee Partnership

Ellis Porter Pool Menu

Ellis Porter Pool Menu

Equipment

Sedalia, MOSedalia Parks & Recreation

Employee incentives!

Healthy Eating In MO Parks• Hazelwood• Independence • Jefferson City • Maryland Heights• Richmond Heights Liberty Moberly Kansas City West Plains Salem Odessa OFallon Poplar Bluff Nevada Jackson County Platte County Sedalia Eldon

Hazelwood Aquatic Center Source: www.stltoday.com

• Funded by North Central –Nutrition Education Center of Excellence

• Collaboration Partners

– MU Department of Parks, Recreation and Tourism

– MU School of Journalism Health Communication Research Center

– MU College of Human Environmental Sciences Extension

ESIP Photovoice

Goal is to leverage the existing ESIP best-practices:

• Deepen the community’s voice

• Include youth in potential policy changes

• Mobilize youth to improve equitable access to healthy food park environments in underserved communities.

ESIP Photovoice

• Four Community Centers:

Two urban in Kansas City

Two rural Eldon, Sedalia

• Selection criteria:

-low-income & underserved

-SNAP-Ed eligibility

-Active partners

KCPR

HSHC, Eldon Schools

SPR, Boys and Girls Club

ESIP Photovoice

• Twelve youth recruited from local partners & school program participants (ages 10-17) at each of the four community centers

• Total 50 youth participants

• Flyers, social media, etc.

• Incentives ($10/session, community service hours)

ESIP Photovoice

Three Components:

1. Youth Photovoice Project

2. Community Gallery Event

3. Youth & Community Stakeholder Surveys

ESIP Photovoice

Gallery Event!

Showcase findings and talk about it!

Meeting 3

Review/discuss pictures and write captions Discuss gallery event, what want to achieve

Meeting 2

Photovoice assessment of the park and surrounding area food environment

Meeting 1

Introduce project, food marketing, nutrition, photovoice

“What experts think is important may not match what people at the grassroots think is important.”

– Caroline C. Wang, co-creator of Photovoice

Ads & Influence

KC ESIP Photovoice

KC ESIP Photovoice

“It’s hard when you are hungry to go into [the]

grocery and make food when there is fast food

right next to it.”—Darrian

“If you see fast food all of the time, that is

what you are going to eat.”

“We need to start showing them (the

businesses) that they (people) want it (healthy

food). But they are doing well selling liquor

and cigarettes."

KC ESIP Photovoice

KC ESIP PhotovoiceHealthy and Unhealthy

KC ESIP PhotovoiceHealthy and Unhealthy

“If a person eats junk all the time,

healthy food doesn’t taste good to

them.”

“Everything we eat has sugar in it.”

“People go crazy over candy – they

are raised on candy and snacks.”

KC ESIP PhotovoiceAccess

KC ESIP PhotovoiceAccess

“There are too many kids and too many

parents living here to not want a change.”—Ciante

“If you don’t live near fast food, you don’t

eat there as much. You eat worse if you

live near there.”

“Noodles, milk, bread and junk food are

easier to afford…"