EasyAsk - The Disruptive Force in Mobile Commerce Search

The Disrup+ve Force in Mobile Commerce Search

Company Confiden,al and Proprietary

Why You Should Invest in EasyAsk

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§ Mobile eCommerce is growing exponen@ally and is the leading market segment for Venture Investment

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§ An intui@ve mobile User Experience (UX):

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§ An intui@ve mobile User Experience (UX): § The combina@on of intelligent voice recogni@on and

smarter search is the next evolu@onary step in mobile shopping

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§ An intui@ve mobile User Experience (UX): § The combina@on of intelligent voice recogni@on and

smarter search is the next evolu@onary step in mobile shopping

§ Retailers recognize that customers who find products instantly have an outstanding UX and will recommend their site and return to buy again, maximizing customer conversion

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§ EasyAsk has great Customers, Channel Partners, Board of Directors and Management Team

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§ eCommerce analysts and publica@ons all recognize EasyAsk as an award-‐winning, industry-‐leading solu@on

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§ Your investment is on par with the founders of the company, pre-‐venture capital dilu@on

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§ Your investment is on par with the founders of the company, pre-‐venture capital dilu@on

§ Your investment provides resources for the company to aggressively expand sales and marke@ng in this explosive mobile market

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Company Confiden,al and Proprietary4

mCommerce: Explosive Growth

mCommerceeCommerce

$, Billion

Source: Forrester Research

§ By 2018, the mobile commerce (mCommerce) industry will reach $228B, with a growth rate of 35% per year and account for more than 50% of all eCommerce sales


Mobile Technology Investments by Industry

§ Venture Capital investment in mCommerce is by far the leading segment in the mobile technology space

Source: Digi-‐CapitalTM Mobile Internet Investments (LTM $B)


Best in Class Natural Language Search



§ Leading independent eCommerce search solu@on, ranked number 4, by Internet RetailerⓇ




§ Chosen by over 400 preeminent e-‐retail leaders




§ Chosen by over 400 preeminent e-‐retail leaders

§ Intelligent search lets shoppers simply ask for what they need in their own words and get the results they want


Conversion Problems in mCommerce

Device Average Page-views

Add to Cart Ratio Conversion Rates

Desktop 8.73 8.25% 2.65%

Tablet 8.82 8.50% 2.37%

Smartphone 4.62 4.85% 0.83%

§ Shoppers can’t find the right products on their smartphones becauseUX designed for desktops, doesn’t func@on well on smaller screens.

§ Purchasing (conversion) plummets from poor mobile search


Voice is the Future of Mobile Shopping


§ Look at the industry leaders that have already addressed the issue of crea@ng ideal, intelligent voice enabled user experiences for smartphones:




Apple -‐ Siri




Apple -‐ SiriGoogle -‐ GoogleNow




Apple -‐ SiriGoogle -‐ GoogleNowAmazon -‐ Voice Search for eCommerce




Apple -‐ SiriGoogle -‐ GoogleNowAmazon -‐ Voice Search for eCommerce

§ Only EasyAsk leverages this voice and Natural Language search to provide an advanced UX for eCommerce retailers



Intelligent, Intui@ve . . . Smarter Search

Simply. Smarter. Search.


§ Shoppers can simply speak and ask for exactly what they want





§ EasyAsk delivers the right product on the first page, every @me






§ A natural alterna@ve to the frustra@on of naviga@ng with liale buaons or pulldown menus






§ A natural alterna@ve to the frustra@on of naviga@ng with liale buaons or pulldown menus

§ Delighted shoppers simply speak, select, and purchase




Compare EasyAsk Results to the Compe@@on

§ Search = ladies red ski jackets under $200

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Snapshot of EasyAsk Customers


Snapshot of EasyAsk Customers

Tacoma Screw Products


EasyAsk Channel Partners

§ EasyAsk’s smarter search solu@on is op@mized to run on our Partner’s pladorms providing drama@c improvements in performance, accuracy and conversion


Valida@on


Valida@on

Gartner Best Prac;ces in E-‐Commerce “Natural language allows EasyAsk to build shopping experiences in which users can enter informa;on in various unpredictable ways. EasyAsk also has strong thesauruses, vocabularies and lexicons for various commercial categories.”


Valida@on

Gartner Cool Vendor: Analy;cs “With all the fervor around voice-‐ac;vated applica;ons and machine intelligence, EasyAsk can help end-‐user organiza;ons and vendors put an Apple Siri-‐ or IBM Watson-‐like front end on . . search applica;ons.”

Gartner Best Prac;ces in E-‐Commerce “Natural language allows EasyAsk to build shopping experiences in which users can enter informa;on in various unpredictable ways. EasyAsk also has strong thesauruses, vocabularies and lexicons for various commercial categories.”


Board of Directors

§ Craig Bassin – CEO, experienced leader and serial entrepreneur

§ Nick Halsey – CMO, Keynote Systems (acquired August 2013) – CMO, SugarCRM – CMO, Alphablox (acquired by IBM) – VP Marke@ng, JasperSoi (acquired by TIBCO) – Manager Applica@ons Marke@ng, Apple Computer

§ Stuart Pann – SVP, Prin@ng and Personal Systems Division, HP – GM -‐ Intel Corpora;on, Customer Fulfillment, Planning and Logis@cs – Responsibili@es include, microprocessor and chipset pricing, demand

forecas@ng and various sales strategies – Director of The Tech Museum of Innova@on


EasyAsk Management Team

§ Craig Bassin – CEO/Entrepreneur – Oracle, B2 Systems CEO –

Founder, Callixa CEO (Acquired SAP)

– 3 Exits (1 IPO, 2 Acquisi@ons)

§ Richard Wood, PhD – CTO/VP Engineering – Natural Language Innovator

for over 20 years – CA, AI Corp, Progress – 2 Exits (2 Acquisi@ons)

§ Marc Schnabolk – SVP CRO – Oracle, Open Text, Eloquent,

Business Objects, Cartesis, Endeca

– 6 Exits (3 IPOs, 3 Acquisi@ons)

§ John Morrell – VP Products – Coral8/Aleri (acquired by SAP),

WebMethods/Ac@ve Informix, Oracle

– 4 Exits (1 IPO, 3 Acquisi@ons)


Mobile eCommerce is growing exponen@ally and is the leading market segment for Venture Investment

An intui@ve mobile User Experience (UX): The Combina@on of intelligent voice recogni@on and smarter search is the next evolu@onary step in mobile shopping Retailers recognize that customers who find products instantly have an outstanding UX and will recommend their site and return to buy again, maximizing customer conversion

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Now ask yourself, “Why Shouldn’t I Invest in EasyAsk?”


EasyAsk has great Customers, Channel Partners, Board of Directors and Management Team

eCommerce analysts and publica@ons all recognize EasyAsk as an award winning industry leading solu@on

Your investment is on par with the founders of the company, pre-‐venture capital dilu@on

Your investment provides resources for the company to aggressively expand sales and marke@ng in this explosive mobile market

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Now ask yourself, “Why Shouldn’t I Invest in EasyAsk?”

EasyAsk - The Disruptive Force in Mobile Commerce Search

Technology

Transcript of EasyAsk - The Disruptive Force in Mobile Commerce Search