Easy Web Analytics Analysis: Growth Vs Optimization
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Analysis: Growth Vs. Optimization Step 1: A graph with number of sessions per channel on the x-axi conversions per channel on the y-axis Conversions Sessions Low High Below Above
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Transcript of Easy Web Analytics Analysis: Growth Vs Optimization
Analysis: Growth Vs. OptimizationStep 1: A graph with number of sessions per channel on the x-axis and
conversions per channel on the y-axis
Conversions
SessionsLow High
Below
Above
Analysis: Growth Vs. OptimizationStep 2: The middle of the x-axis is the mean avg. number of sessions
Conversions
SessionsLow High
Below
Above
Avg.
Analysis: Growth Vs. OptimizationStep 2: and the middle of the y-axis is the mean average conversion rate
Conversions
SessionsLow High
Below
Above
Avg.
Analysis: Growth Vs. OptimizationStep 3: Lay out your channels on the graph
Low HighBelow
Above
Direct: B1726 visits, 18% conv.
Organic search: 2694 visits, 25% conv.
Referral:455 visits, 10% conv
Paid Search:560 visits, 14% conv.
Email:760 visits, 16% conv.
Social:847 visits, 20% conv.
Conversions
Sessions
Avg.
Analysis: Growth Vs. OptimizationStep 4: Consider the top left and bottom right sections
Low HighBelow
Above
Conversions
Sessions
Direct: B1726 visits, 18% conv.
Organic search: 2694 visits, 25% conv.
Referral:455 visits, 10% conv
Paid Search:560 visits, 14% conv.
Email:760 visits, 16% conv.
Social:847 visits, 20% conv.
Analysis: Growth Vs. OptimizationStep 4: These are the growth and opportunity sections
Low HighBelow
Above
Can we increaseactivity?
What is causingpoor results?
Conversions
Sessions
The Do-Nothing Zo
ne
Direct: B1726 visits, 18% conv.
Organic search: 2694 visits, 25% conv.
Referral:455 visits, 10% conv
Paid Search:560 visits, 14% conv.
Email:760 visits, 16% conv.
Social:847 visits, 20% conv.
Analysis: Growth Vs. OptimizationAnalysis: Channels in the top left are high quality channels ready for growth
Low HighBelow
Above
GrowthOpportunity
OptimizationNeeded
Conversions
Sessions
The Do-Nothing Zo
ne
Direct: B1726 visits, 18% conv.
Organic search: 2694 visits, 25% conv.
Referral:455 visits, 10% conv
Paid Search:560 visits, 14% conv.
Email:760 visits, 16% conv.
Social:847 visits, 20% conv.
Analysis: Growth Vs. OptimizationAnalysis: Channels in the bottom right are high volume channels that
warrant optimization before growing further
Low HighBelow
Above
GrowthOpportunity
OptimizationNeeded
Conversions
Sessions
The Do-Nothing Zo
ne
Direct: B1726 visits, 18% conv.
Organic search: 2694 visits, 25% conv.
Referral:455 visits, 10% conv
Paid Search:560 visits, 14% conv.
Email:760 visits, 16% conv.
Social:847 visits, 20% conv.
Analysis: Growth Vs. OptimizationAnalysis: The other channels are either not worth the effort right now or are
performing well already
Low HighBelow
Above
GrowthOpportunity
OptimizationNeeded
Conversions
Sessions
The Do-Nothing Zo
ne
Direct: B1726 visits, 18% conv.
Organic search: 2694 visits, 25% conv.
Referral:455 visits, 10% conv
Paid Search:560 visits, 14% conv.
Email:760 visits, 16% conv.
Social:847 visits, 20% conv.
Analysis: Growth Vs. OptimizationBlank slate for your own analysis
Low HighBelow
Above
Conversions
Sessions
