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Easter Eggstravaganza 2016 Review Page 1 of 11
Easter Eggstravaganza Review Programme of activities running from 25th March -17th April
TOTAL NUMBER OF PEOPLE WHO ATTENDED OUR EVENTS/COMPETITIONS: 6,302
THOSE WHO BOOKED/REGISTERED: 1,474
WALK UPS: 4,828
TOTAL NUMBER OF EMAILS COLLECTED: 885
Numbers Snapshot:
Attendees/ Interactions
Emails Collected
Birds of Prey 4,000 n/a
Film Screenings 1,015 297
Hatched! Jungle Jim & workshops in Town Hall 328 83
The Zookeeper & his Fabulous Flamingo 288 n/a
Eggs on Pegs Trail 204 204
Chester Quiz 203 202
Guess How Many Eggs in the Jar 100 99
Alice & The Mad Hatter Easter Basket Rides 89 n/a
Nutkins – The Cheeky Squirrels 75 n/a
6,302 885
Eggs on Pegs City Wide Trail
5,000 A4 Entry Forms printed; 2 sided to promote the full
Easter Eggstravaganza on the backside
44 BID Members hosted ‘Eggs on Pegs’
Participants had to find 10 eggs to submit
Prize: an annual family pass to Chester Zoo
Number of Entries: 204
Entries equated to 2,040 BID Member mentions on entry
forms
Molton Brown was top of the leader board with 126
mentions
Easter Eggstravaganza 2016 Review Page 2 of 11
Eggspert Chester Quiz
Online quiz hosted via Survey Monkey
Highlighted unique images of Chester to engage locals
and emphasize Chester’s heritage
Prize 1: £100 voucher to spend in Chester
Prize 2: Luxury chocolate hamper from Leonidas Chester
Number of Entries: 203 with data capture for each
Guess Eggsactly How Many Eggs in the Jar
Entry via The Old Sweet Shop or online
Number of Entries: 100 (18 online, 82 in store) with
data capture for each
Film Screenings at the Grosvenor Museum
All screenings were held at 11am; capacity 125
Dates Film Title Total Booked
(125 capacity)
Of those booked,
# attended
Walk Up’s
Capacity (% of
booked tickets)
Turnout (% of total capacity)
Tues 29th Mar
Rise of the Guardians (PG)
64 30 2
51% 26%
Thurs 31st Mar
The Zookeeper (PG) 56 31 5 45%
71%
Sat 2nd Apr Winnie the Pooh: Springtime with Roo (U)
132 71 2 105%
58%
Tues 5th Apr
The Zookeeper 160 94 3 128% 78%
Thurs 7th Apr
Winnie the Pooh 149 77 12 119% 71%
Sat 9th Apr Rise of the Guardians
90 37 3 72% 32%
Tues 12th Apr
Winnie the Pooh 122 84 15 98% 79%
Thurs 14th Apr
Rise of the Guardians 92 34 2 74% 29%
Sat 16th Apr The Zookeeper
102 45 4 82% 39%
967
NOTE: Average dropout rate for those who have booked is 51%, due to the nature of free events
Easter Eggstravaganza 2016 Review Page 3 of 11
City Centre Animations & Activities
Hatched! Jungle Jim’s Animal Encounter; Make Your
Own Egg on a Peg Workshop; CH1 Colouring Station:
2 days
o 1st April: attendees - 128
o 13th April: attendees – 205
o Postcode analysis of attendees:
UK Coverage as well as 5 attendees from Germany and 2 from USA:
Easter Eggstravaganza 2016 Review Page 4 of 11
Birds of Prey on Town Hall Square
o 5 days of appearances
o Interactive experience enjoyed by adults and
children alike
o Unique and memorable experience of Chester
o Interacted with approximately 800 people a day
with 5 days of appearances; 4,000 reach
The Zookeeper and his Fabulous Flamingo friend
o 5 days appearances on Bridge St, 2nd Cross (near
Disney Store, and Eastgate St)
o approximately 288 bubbles given away
o signposted to other Eggstravaganza activities
going
o distributed flyers with full schedule and Eggs on
Pegs entry forms as well as Colouring Pages
Easter Basket Rides with Alice and the Mad Hatter
o 1 appearance on Eastgate St from 11am-4pm
o 89 people took a ride (each person who had a
ride was given a sticker to track numbers)
Nutkins – Cheeky Squirrels
o 1 day of appearance on Bridge Street
o Unique and memorable experience of Chester
o Back by popular demand from last year
o Interacted with approximately 75 people
Footfall – April 2016
Year on Year: Chester performed 5% better than the UK average
Chester was up 0.4% (compared to 2015 when Chester was down -3.3%)
UK Footfall was down -4.7% (compared to 2015 when UK footfall was down -0.1%)
Month on Month: Chester performed 10.4% better than the UK average
April 2016 - Chester was up 15.4% from March 2016
At the same time last year Chester was up 10.9%
April 2016 – UK footfall was up 5% from March 2016
At the same time last year UK footfall was up 6.5%
Easter Eggstravaganza 2016 Review Page 5 of 11
Marketing and Promotion
Collateral
o 10,000 A5 Full Event Schedule flyers
o 5,000 A4 double sided Promotional Flyer and Eggs on Pegs Entry form
promotional flyer
PR – Easter 2016 profile
o March: 20 cuttings; £19,000 value
o April: 8 cuttings; £5,600 value
Advertising
o What’s On Guide
o Primary Times
o Kids Guide
o Poster in Visitor Information Centre
o 4 Digital Screens in Visitor Information Centre
o Vinyl in Fountains and Bars roundabout subways
o Flyer Distribution across city centre
Social Media
o #CH1EasterFun for Twitter conversation and engagement
o Facebook Boosts reaching 28,000 people
Easter Eggstravaganza 2016 Review Page 6 of 11
Survey – Key Stats below; see full survey reports in separate document
Distributed via Survey Monkey web link:
E-Blast to CH1 Consumer database
E-Blast to attendees of Easter Eggstravaganza
CH1 Social Media channels
88 responses
Full Survey results can be viewed in separate document
Spend:
Which of the following describes your spending in Chester this Easter break? (25th March - 17th April)
Answer Options Response
Percent Response
Count
£0 0.0% 0
under £20 15.1% 13
£20 - 50 26.7% 23
£51 - 100 30.2% 26
£101 - 200 14.0% 12
£201 - 300 11.6% 10
£301 - 400 2.3% 2
over £400 1.2% 1
answered question 86
skipped question 2
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
un
de
r1
ho
ur
1-2
ho
urs
2-3
ho
urs
ha
lfthe…
full
da
y
ove
rni
ght…
While you were in the city centre for Easter activities, roughly how long did you stay?
under 1 hour
1-2 hours
2-3 hours
half the day
full day
overnight stay
Easter Eggstravaganza 2016 Review Page 7 of 11
Dwell Time:
While you were in the city centre for Easter activities, roughly how long did you stay?
Answer Options Response Percent
Response Count
under 1 hour 6.7% 5
1-2 hours 22.7% 17
2-3 hours 36.0% 27
half the day 24.0% 18
full day 10.7% 8
overnight stay 0.0% 0
Comments: 6
answered question 75
skipped question 13
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
un
de
r1
ho
ur
1-2
ho
urs
2-3
ho
urs
ha
lfthe…
full
da
y
ove
rni
ght…
While you were in the city centre for Easter activities, roughly how long did you stay?
under 1 hour
1-2 hours
2-3 hours
half the day
full day
overnight stay
Easter Eggstravaganza 2016 Review Page 8 of 11
Activities:
Did you take part in any activities in Chester between 25th March - 17th April? (tick all that apply)
Answer Options Response Percent
Response Count
No 4.5% 4
Yes - Shopping 85.2% 75
Yes - Went out for food/drink 72.7% 64
Yes - City bus tour 0.0% 0
Yes - Went to Chester Cathedral 21.6% 19
Yes - Went down to the River 39.8% 35
Yes - Visited Grosvenor Park 54.5% 48
Yes - Visited Grosvenor Museum 25.0% 22
Other (please specify) 4.5% 4
answered question 88
skipped question 0
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
No
Ye
s -
Sh
op
pin
g
Ye
s -
We
nt
ou
t fo
rfo
od
/dri
nk
Ye
s -
City
bu
s t
ou
r
Ye
s -
We
nt
toC
he
ste
rC
ath
ed
ral
Ye
s -
We
nt
do
wn
to
th
eR
ive
r
Ye
s -
Vis
ite
dG
rosve
no
rP
ark
Ye
s -
Vis
ite
dG
rosve
no
rM
use
um
Oth
er
(ple
ase
sp
ecify)
Did you take part in any activities in Chester between 25th March - 17th April? (tick all that apply)
Easter Eggstravaganza 2016 Review Page 9 of 11
Motivation:
Did you come to Chester specifically to participate in our Easter Eggstravaganza activities?
Answer Options Response Percent
Response Count
Yes 83.8% 67
No 50.0% 40
Other (please specify) 3.8% 3
answered question 80
skipped question 8
Did you come to Chester specifically to participate in our Easter Eggstravaganza activities?
Yes
No
Other (please specify)
Easter Eggstravaganza 2016 Review Page 10 of 11
Feedback and Suggestions:
Final Survey Question: Tell us what you think!
What kind of events and activities would you like to see in Chester city centre? Also use this
space for any other feedback you want to provide us so we can continue to deliver fantastic
family friendly activities in Chester.
We go to quite a few of the activities you provide and have enjoyed them all. I work
in local children's centres and often recommend your web site to my parents
We feel so lucky to live in Chester and your holiday activities are very much
appreciated. They add a bit of extra fun to each trip into Town. Thank you for your
effort to make Chester family friendly.
Well done & keep up the good work. A history/roman based weekend would be
great too!!
More competitions - even though we didn't win we had good fun!
The birds of prey were a highlight for my animal loving kids. Maybe some other
animal themed visitors would go down well.
We loved The Zookeeper giving out bubbles. These kept us busy for the rest of the
day.
The Grosvenor Museum Zookeeper screening was especially funny for the age range
of my kids.
Love all the activities on offer & just wish my local town of Wrexham would follow
your lead!!!
Love the Chester treasure hunts
I loved the activities this year, working in the city it's good to see it improve year
after year! I would like to see more outdoor market stalls, maybe one every Sunday
at the town hall
The cinema events at the Grosvenor are really good. History tours for kids would be
interesting.
More events for older children 11+ Photo walks aimed at teenagers, Art for
teenagers, zip wire
We really enjoyed the craft activities in the town hall, and seeing jungle Jim, so we
think more activities like that would be fun. We also enjoyed a walk around the town
hall, which we've never done before, so maybe an activity (like Chester unlocked)
focusing on the history of the town hall would be good.
Continental outdoor markets in town hall square
Easter Eggstravaganza 2016 Review Page 11 of 11
We think all the things you guys do in Chester is wonderful and it's lovely to see the
children have fun
Love the cinema, other things looked great too, but were too busy to take part this
Easter x
The drop in format at the town hall was better than the tickets required at cruise. It
would be nice to see children's entertainers putting on performance that could be
watched be a large group of children. Magician
Lots more themed family events please
More of the same please. My son loved the egg hunt around the city and all of the
other activities that were available. Thank you.
Love all the events that are organised. Thanks so much for organising free events
More film screenings for kids at places such as the Grosvenor Museum - More family
activity sessions
The Deva Codex was fantastic. More like this please.