20110318 ADB-CSLF Fin Rountable Presentation - GCCSI (Larry2)
East Valley Business Rountable Local SEO Presentation
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Transcript of East Valley Business Rountable Local SEO Presentation
Is finding your business online like this?
What Good Is The Tool, If You Don’t Know How To Use It?
Fail to plan, plan to fail.
“…the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.” – wikipedia.org
Local SEO
“Over 20% of searches contain some kind or reference to locality…”
– SEOmoz.com
Local Results are now blended with Organic
Keyword Research
http://adwords.google.com/select/KeywordToolExternal
tools.seobook.com/keyword-tools/seobook/www.keyworddiscovery.com/search.htmlwww.wordstream.com/keywordsGoogle Suggest
Which phrases are you targeting on your website?
Where to put those phrases?
Title TagsMeta DescriptionsPage NamesFriendly URLsInternal LinksCategoriesContent
Descriptions
Friendly URLs: http://www.yourdomain.com/?=p3455_64ne.phpvs. http://www.yourdomain.com/restaurants-in-tempe
Title Tag
Link Building - Content Creation - Viral
Think Outside The Box.
Need Proof?
Google Local
Yahoo Local
Bing Local
Yelp
Citysearch
Urbanspoon
AngiesList
Merchant CircleSuperPagesInsider PagesKudzuHotfrog
Trip Advisor
Judysbook
IYP
Build Citations
•Picked up by “other” Local Directories•Mentioned on HyperLocal Sites•Opportunities to be listed on Coupon Sites•Local Events Websites•Chamber of Commerce •Local Bloggers•Local Image Video Search Opportunities •Local News Perhaps?•Social Media mentions (tweets, foursquare checkins)
Local Citations/Benefits
Why a slide dedicated to Yelp?
Now Go OUTRANK Your Competition!
Matt SiltalaDream Systems Media, President & Founder
DreamSystemsMedia.com