East Peoria, IL Using infographics to -...
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“A Picture (or Graphic) is Worth a Thousand Words” The Use of Infographics in the Provision of Information Best practices include: • Decide on your focus or story. What do you want to communicate? • Think about your audience. Who are you trying to reach with your message? What should the audience learn from the infographic? • Use an eye-catching design and cohesive color scheme with easily readable graphics and fonts. • “Data is key.” Make sure that the data format is appropriate for the data type. Use solid, accurate, verifiable, and credible data. • Use a short and “catchy” title to create interest. If the title may not be easily understood, include a short sentence after the title that will summarize the focus. • Use concise and understandable text. Keep the text to a minimum – the graphics, illustrations, and data should “do the talking.” • Organize the information and data in a simple, logical, and cohesive manner. • Ask people that you trust to critique a draft of the infographic before publishing the final copy on the web. • Test the infographic on different platforms (PC, mobile, etc.). Can it be viewed and read easily? Suggestions for promotion include: • Posting the infographic on your library’s website. • Verifying that the infographic is shareable (can it be viewed easily on multiple platforms?). • Using target keywords in the infographic’s web address and title tag if possible. • Submitting your infographic to other bloggers in your subject “niche.” • Sending the infographic link to others via email, Twitter, and/or Facebook. • Submitting your infographic to an online “infographic directory.” Should you use an infographic for your message? Yes! If you… • Have numbers or statistical facts (i.e., the data “tells a story”). • Can visualize pictures or graphs representing the information. • Want to present facts in an appealing way. The 8 types of infographics: • How-to (process-oriented) • Research results • Compare & contrast • Did you know? • Demographics • Advocacy • Timeline • Tips or demos http://branded4good.com/b log/8-types-infographics-nonprofits/Information Some ideas for infographic creation: • There are a number of templates and tools that can be used for infographics, data collection, and graph creation. Some of the most used infographic template tools include: Microsoft PowerPoint, Easel.ly, and Infogr.am. • A number of schools and libraries have created infographic guides. These include: Townsend Memorial Library (http://libguides.umhb.edu/infographic) Mater Christi College (http://libguides.materchristi.edu.au/ infographics) Kutztown Area Senior High Library (http://kasd.libguides.com/present) • Position the information and data on the infographic using one of the following methods (or invent your own!): 1. Start with an introduction. Follow with three to four points and end with a conclusion. 2. Focus exclusively on one piece of information with supporting data and statistics. 3. Compare and/or contrast two values. 4. A step-by-step process flow where “one thing leads to another.” • There is a learning curve; do not get discouraged. Let your creativity flow! Created using Tableau Public Belinda Yff, MSLS, AHIP Sullivan University Library Midwest Chapter MLA Conference October 4-8, 2013 East Peoria, IL http://wearepropeople.com/blog/infographics-overview-and-best-practices http://contentmarketinginstitute.com/2012/04/rules-for-creating-effective-infographics/ http://grasshoppermarketing.com/infographics-best-practices/ http://www.text100.com/hypertext/2012/05/best-practices-for-infographics/ http://www.smashingmagazine.com/2011/10/21/the-do%e2%80%99s-and-don%e2%80%99ts-of-infographic-design-revisited/ Tableau Public. http://www.tableausoftware.com/public Created using Microsoft PowerPoint A Picture (or Graphic) is Worth a Thousand Words” Using infographics to communicate information Belinda Yff Sullivan University Library 3101 Bardstown Road Louisville, KY 40205 Email: byff@sullivan.edu Phone: 502.456.6773 Belinda Yff Sullivan University Library References: Ciripitca, Corina. Propeople Blog, Infographics: Overview and Best Practices. http://wearepropeople.com/blog/infographics-overview-and-best-practices Content Marketing Institute. 3 Rules for Creating Effective Infographics. http://contentmarketinginstitute.com/2012/04/rules-for-creating-effective-infographics/ Easelly. http://www.easel.ly Grasshopper Marketing. Making Infographics That Matter. http://grasshoppermarketing.com/infographics-best-practices/ Ruane, Barbara. Hypertext: Best Practices for Infographics. http://www.text100.com/hypertext/2012/05/best-practices-for-infographics/ Smashing Magazine. The Do’s and Don’ts of Infographic Design: Revisited. http://www.smashingmagazine.com/2011/10/21/the-do%e2%80%99s-and- don%e2%80%99ts-of-infographic-design-revisited/ Tableau Public. http://www.tableausoftware.com/public
Transcript of East Peoria, IL Using infographics to -...
“A Picture (or Graphic) is Worth a Thousand Words”
The Use of Infographics in the Provision of Information
Best practices include: • Decide on your focus or story. What do you
want to communicate?
• Think about your audience. Who are you trying to reach with your message? What should the audience learn from the infographic?
• Use an eye-catching design and cohesive
color scheme with easily readable graphics and fonts.
• “Data is key.” Make sure that the data format is appropriate for the data type. Use solid, accurate, verifiable, and credible data.
• Use a short and “catchy” title to create interest. If the title may not be easily understood, include a short sentence after the title that will summarize the focus.
• Use concise and understandable text. Keep the text to a minimum – the graphics, illustrations, and data should “do the talking.”
• Organize the information and data in a simple, logical, and cohesive manner.
• Ask people that you trust to critique a draft of the infographic before publishing the final copy on the web.
• Test the infographic on different platforms (PC, mobile, etc.). Can it be viewed and read easily?
Suggestions for promotion include: • Posting the infographic on your library’s
website.
• Verifying that the infographic is shareable (can it be viewed easily on multiple platforms?).
• Using target keywords in the infographic’s web address and title tag if possible.
• Submitting your infographic to other bloggers in your subject “niche.”
• Sending the infographic link to others via email,
Twitter, and/or Facebook.
• Submitting your infographic to an online “infographic directory.”
Should you use an infographic for your message? Yes! If you… • Have numbers or statistical facts (i.e., the data
“tells a story”). • Can visualize pictures or graphs representing
the information. • Want to present facts in an appealing way.
The 8 types of infographics: • How-to (process-oriented) • Research results • Compare & contrast • Did you know? • Demographics • Advocacy • Timeline • Tips or demos
http://branded4good.com/b log/8-types-infographics-nonprofits/Information
Created using www.ease.ly.com
Some ideas for infographic creation:
• There are a number of templates and tools
that can be used for infographics, data collection, and graph creation. Some of the most used infographic template tools include: Microsoft PowerPoint, Easel.ly, and Infogr.am.
• A number of schools and libraries have created infographic guides. These include:
Townsend Memorial Library (http://libguides.umhb.edu/infographic) Mater Christi College (http://libguides.materchristi.edu.au/ infographics) Kutztown Area Senior High Library (http://kasd.libguides.com/present) • Position the information and data on the
infographic using one of the following methods (or invent your own!):
1. Start with an introduction. Follow with three to four points and end with a conclusion.
2. Focus exclusively on one piece of information with supporting data and statistics. 3. Compare and/or contrast two values. 4. A step-by-step process flow where “one thing leads to another.” • There is a learning curve; do not get
discouraged. Let your creativity flow!
Created using Tableau Public
Belinda Yff, MSLS, AHIP Sullivan University Library
Midwest Chapter MLA Conference October 4-8, 2013 East Peoria, IL
References: Ciripitca, Corina. Propeople Blog, Infographics: Overview and Best Practices. http://wearepropeople.com/blog/infographics-overview-and-best-practices Content Marketing Institute. 3 Rules for Creating Effective Infographics. http://contentmarketinginstitute.com/2012/04/rules-for-creating-effective-infographics/ Easelly. http://www.easel.ly Grasshopper Marketing. Making Infographics That Matter. http://grasshoppermarketing.com/infographics-best-practices/ Ruane, Barbara. Hypertext: Best Practices for Infographics. http://www.text100.com/hypertext/2012/05/best-practices-for-infographics/ Smashing Magazine. The Do’s and Don’ts of Infographic Design: Revisited. http://www.smashingmagazine.com/2011/10/21/the-do%e2%80%99s-and-don%e2%80%99ts-of-infographic-design-revisited/ Tableau Public. http://www.tableausoftware.com/public
Created using Microsoft PowerPoint
“A Picture (or Graphic) is Worth a Thousand Words”
The Use of Infographics in the Provision of Information
Best practices include: • Decide on your focus or story. What do you
want to communicate?
• Think about your audience. Who are you trying to reach with your message? What should the audience learn from the infographic?
• Use an eye-catching design and cohesive
color scheme with easily readable graphics and fonts.
• “Data is key.” Make sure that the data format is appropriate for the data type. Use solid, accurate, verifiable, and credible data.
• Use a short and “catchy” title to create interest. If the title may not be easily understood, include a short sentence after the title that will summarize the focus.
• Use concise and understandable text. Keep the text to a minimum – the graphics, illustrations, and data should “do the talking.”
• Organize the information and data in a simple, logical, and cohesive manner.
• Ask people that you trust to critique a draft of the infographic before publishing the final copy on the web.
• Test the infographic on different platforms (PC, mobile, etc.). Can it be viewed and read easily?
Suggestions for promotion include: • Posting the infographic on your library’s
website.
• Verifying that the infographic is shareable (can it be viewed easily on multiple platforms?).
• Using target keywords in the infographic’s web address and title tag if possible.
• Submitting your infographic to other bloggers in your subject “niche.”
• Sending the infographic link to others via email,
Twitter, and/or Facebook.
• Submitting your infographic to an online “infographic directory.”
Should you use an infographic for your message? Yes! If you… • Have numbers or statistical facts (i.e., the data
“tells a story”). • Can visualize pictures or graphs representing
the information. • Want to present facts in an appealing way.
The 8 types of infographics: • How-to (process-oriented) • Research results • Compare & contrast • Did you know? • Demographics • Advocacy • Timeline • Tips or demos
http://branded4good.com/b log/8-types-infographics-nonprofits/Information
Created using www.ease.ly.com
Some ideas for infographic creation:
• There are a number of templates and tools
that can be used for infographics, data collection, and graph creation. Some of the most used infographic template tools include: Microsoft PowerPoint, Easel.ly, and Infogr.am.
• A number of schools and libraries have created infographic guides. These include:
Townsend Memorial Library (http://libguides.umhb.edu/infographic) Mater Christi College (http://libguides.materchristi.edu.au/ infographics) Kutztown Area Senior High Library (http://kasd.libguides.com/present) • Position the information and data on the
infographic using one of the following methods (or invent your own!):
1. Start with an introduction. Follow with three to four points and end with a conclusion.
2. Focus exclusively on one piece of information with supporting data and statistics. 3. Compare and/or contrast two values. 4. A step-by-step process flow where “one thing leads to another.” • There is a learning curve; do not get
discouraged. Let your creativity flow!
Created using Tableau Public
Belinda Yff, MSLS, AHIP Sullivan University Library
Midwest Chapter MLA Conference October 4-8, 2013 East Peoria, IL
References: Ciripitca, Corina. Propeople Blog, Infographics: Overview and Best Practices. http://wearepropeople.com/blog/infographics-overview-and-best-practices Content Marketing Institute. 3 Rules for Creating Effective Infographics. http://contentmarketinginstitute.com/2012/04/rules-for-creating-effective-infographics/ Easelly. http://www.easel.ly Grasshopper Marketing. Making Infographics That Matter. http://grasshoppermarketing.com/infographics-best-practices/ Ruane, Barbara. Hypertext: Best Practices for Infographics. http://www.text100.com/hypertext/2012/05/best-practices-for-infographics/ Smashing Magazine. The Do’s and Don’ts of Infographic Design: Revisited. http://www.smashingmagazine.com/2011/10/21/the-do%e2%80%99s-and-don%e2%80%99ts-of-infographic-design-revisited/ Tableau Public. http://www.tableausoftware.com/public
Created using Microsoft PowerPoint
“A Picture (or Graphic) is Worth a Thousand Words”
The Use of Infographics in the Provision of Information
Best practices include: • Decide on your focus or story. What do you
want to communicate?
• Think about your audience. Who are you trying to reach with your message? What should the audience learn from the infographic?
• Use an eye-catching design and cohesive
color scheme with easily readable graphics and fonts.
• “Data is key.” Make sure that the data format is appropriate for the data type. Use solid, accurate, verifiable, and credible data.
• Use a short and “catchy” title to create interest. If the title may not be easily understood, include a short sentence after the title that will summarize the focus.
• Use concise and understandable text. Keep the text to a minimum – the graphics, illustrations, and data should “do the talking.”
• Organize the information and data in a simple, logical, and cohesive manner.
• Ask people that you trust to critique a draft of the infographic before publishing the final copy on the web.
• Test the infographic on different platforms (PC, mobile, etc.). Can it be viewed and read easily?
Suggestions for promotion include: • Posting the infographic on your library’s
website.
• Verifying that the infographic is shareable (can it be viewed easily on multiple platforms?).
• Using target keywords in the infographic’s web address and title tag if possible.
• Submitting your infographic to other bloggers in your subject “niche.”
• Sending the infographic link to others via email,
Twitter, and/or Facebook.
• Submitting your infographic to an online “infographic directory.”
Should you use an infographic for your message? Yes! If you… • Have numbers or statistical facts (i.e., the data
“tells a story”). • Can visualize pictures or graphs representing
the information. • Want to present facts in an appealing way.
The 8 types of infographics: • How-to (process-oriented) • Research results • Compare & contrast • Did you know? • Demographics • Advocacy • Timeline • Tips or demos
http://branded4good.com/b log/8-types-infographics-nonprofits/Information
Created using www.ease.ly.com
Some ideas for infographic creation:
• There are a number of templates and tools
that can be used for infographics, data collection, and graph creation. Some of the most used infographic template tools include: Microsoft PowerPoint, Easel.ly, and Infogr.am.
• A number of schools and libraries have created infographic guides. These include:
Townsend Memorial Library (http://libguides.umhb.edu/infographic) Mater Christi College (http://libguides.materchristi.edu.au/ infographics) Kutztown Area Senior High Library (http://kasd.libguides.com/present) • Position the information and data on the
infographic using one of the following methods (or invent your own!):
1. Start with an introduction. Follow with three to four points and end with a conclusion.
2. Focus exclusively on one piece of information with supporting data and statistics. 3. Compare and/or contrast two values. 4. A step-by-step process flow where “one thing leads to another.” • There is a learning curve; do not get
discouraged. Let your creativity flow!
Created using Tableau Public
Belinda Yff, MSLS, AHIP Sullivan University Library
Midwest Chapter MLA Conference October 4-8, 2013 East Peoria, IL
References: Ciripitca, Corina. Propeople Blog, Infographics: Overview and Best Practices. http://wearepropeople.com/blog/infographics-overview-and-best-practices Content Marketing Institute. 3 Rules for Creating Effective Infographics. http://contentmarketinginstitute.com/2012/04/rules-for-creating-effective-infographics/ Easelly. http://www.easel.ly Grasshopper Marketing. Making Infographics That Matter. http://grasshoppermarketing.com/infographics-best-practices/ Ruane, Barbara. Hypertext: Best Practices for Infographics. http://www.text100.com/hypertext/2012/05/best-practices-for-infographics/ Smashing Magazine. The Do’s and Don’ts of Infographic Design: Revisited. http://www.smashingmagazine.com/2011/10/21/the-do%e2%80%99s-and-don%e2%80%99ts-of-infographic-design-revisited/ Tableau Public. http://www.tableausoftware.com/public
Created using Microsoft PowerPoint
A Picture (or Graphic) is Worth a Thousand Words”
Using infographics to communicate information
Belinda YffSullivan University Library3101 Bardstown RoadLouisville, KY 40205
Email: [email protected]: 502.456.6773
Belinda YffSullivan University Library
References: Ciripitca, Corina. Propeople Blog, Infographics: Overview and Best Practices. http://wearepropeople.com/blog/infographics-overview-and-best-practices Content Marketing Institute. 3 Rules for Creating Effective Infographics. http://contentmarketinginstitute.com/2012/04/rules-for-creating-effective-infographics/ Easelly. http://www.easel.ly Grasshopper Marketing. Making Infographics That Matter. http://grasshoppermarketing.com/infographics-best-practices/ Ruane, Barbara. Hypertext: Best Practices for Infographics. http://www.text100.com/hypertext/2012/05/best-practices-for-infographics/ Smashing Magazine. The Do’s and Don’ts of Infographic Design: Revisited. http://www.smashingmagazine.com/2011/10/21/the-do%e2%80%99s-and-don%e2%80%99ts-of-infographic-design-revisited/ Tableau Public. http://www.tableausoftware.com/public
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