East Africa's Mobile Gaps 2011

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Mobile Web, Mobile Money and Smart(er) Phones.This is from a talk I did in Oct 2011 at the InMobi conference in Nairobi. As with most slides, these don't give you the context of the actual talk I was giving, but they should give you some idea of what was interesting in it. *Some Notes*The NumbersNumber of mobile subscribers and Mobile penetration per country: 1. Uganda: 12,828,264; 38.38% 2. Kenya: 24,968,891; 61.63% 3. Tanzania: 21,028,821; 46.90% 4. Rwanda: 4,247,751; 39.6% 5. Burundi: 1,150,500; 13.72%There is an estimated total of 64,224,227 mobile subscribers in East Africa.Mobile MoneyWe're only half way there with our current solution(s)Pain is still at the last connection, between customer and merchantWe’re all quite impressed with the peer-to-peer mobile money growth on the continent, but those numbers pales in comparison to what can be done with high penetration of active merchant payment options.New products focused on merchants:New startups like Niko Hapa are creating locally-relevant incentive systems for merchants that works with everyday customers. Others, like M-Order, are creating simplified mobile and web-based ordering systems for customers to order services and products. MIH-backed Dealfish and Ringier-backedRupu/Pigia continue to duke it out against each other across sub-saharan Africa, getting small merchants to list their goods on their marketplaces.We’re seeing mobile payment aggregators, such as PesaPal, begin to see success as their web options catch on with merchants, schools and events. Meanwhile, groups like KopoKopo are going further down the stack, providing a subscription-based mobile payments processing package for SMEs.Smart(er) Phones The coming Android invasion • IDEOS locallyHighest smartphone penetration is at 10% in SA, though high potential countries are expected to grow by 8-10% over the next 3-5 years. South Africa, Egypt, Nigeria, Morocco, Ghana, Kenya and Tanzania all are good markets for apps, due to their population, 3g pickup and smartphone penetration.At the g-Kenya event, Google announced the three winners of their Android Developer Challenge for Sub-Saharan Africa. Each of the winners will receive $25,000. ▪ Entertainment / Media / Games – Afrinolly (Nigeria) ▪ Social Networking / Communication – Olalashe (Kenya) ▪ Productivity / Tools / Local / Geo – Shoppers’ Delight (Kenya)In Africa I think we’ll see an increase in Android handsets and mobile web usage, and a continued decrease in the cost of low-end smartphones and data connectivity.

Transcript of East Africa's Mobile Gaps 2011

mobilegaps

east africa’s

@WhiteAfricanwhere africa and technology collide

numbersthe

65millionmobile subcribers

10,000,000

20,000,000

30,000,000

Uganda Kenya Tanzania Rwanda Burundi

Mobile Subscribers Mobile Penetration

38%

62%

47%

40%14%

Uganda Kenya Tanzania Rwanda

Internet Users 4m 10m 5m 1.2m

Internet Penetration 12% 26% 11% 12%

Mobile Subscriptions 600,000 4,700,000 500,000 1,200,000

98%internet subscriptions

mobile ISP

&opportunities gaps

webmobile

driversdiffusion

moneymobile

7pay in

easy steps

phonessmart(er)

7 South Africa6 Kenya5 Nigeria3 Ghana2 Uganda2 Malawi1 Senegal1 Togo1 Tanzania1 Rep. of Guinea

29finalists

In Africa I think weʼll see an increase in Android handsets and mobile web usage, and a continued decrease in the cost of low-end smartphones and data connectivity.