MANAGER’S GUIDE

Earth MonthMarketing & Visual & Style

MarketingEarth Month is a great time to enhance and highlight all of the great sustainability initiatives in the cafe. Always highlight local, organic, free-range and sustainable options on your daily menus.

Engage your customers and staff with these Sustainable focused promotions and programs.

Marketing Promotions & Programs at a glance• Sustainability Platform• Love Food Not Waste• Fair Food - Coalition of Immokalee Workers• Earth Table• Eat Local• Stop Food Waste Day• Earth Bowl• Sustainability Score Card

All manuals and marketing materials are available for download from MyCompass.

SUSTAINABILITY

PLATFORM

In our café, we are committed to serving:

Ingredients from local & regional sources

Food that is produced with minimal use or free of chemicals and antibiotics

Meats and eggs from purveyors that support the humane treatment of farm animals

Seafood that is acquired from sustainable sources

Products from suppliers that reward theefforts of farmers and laborers

Plant forward menus that promote the health of our guests and our planet

SUSTAINABILITY EVERYDAYSustainability is an important topic for many of our clients and customers. We do some amazing things in the café as it relates to sustainability but we’re not always so great at communicat-ing our sustainability story. This guide is meant to help you tell the story. The sustainability marketing materials have been refreshed to help create a unified look in the café.

MyCompass Web Page Keyword- “Sustainability Platform”

Marketing Tip!For a bigger impact, large Vinyl wall art is available. Just contact Marketing.

PACKAGINGR E D U C E

LOVE FOOD NOT WASTEThe Love Food Not Waste  campaign has been developed to bring awareness to and address client concerns about the waste that is created and its cost impact to the operation.

The campaign is composed of four key areas of waste related to food service: Food Waste, Water, Energy and Packaging. Each area addresses ways that our staff and guests can impact the amount of waste they produce by encouraging them to change their behavior. We encourage our clients to implement each of the four points to drive a change in behavior.

MyCompass Web Page Keyword- “Love Food Not Waste”

“MORE IMPORTANT THAN THE MONEY, WHICH I NEED, IS THE FEELING OF DIGNITY WHEN MY labor is recognized.”

The Fair Food Program has brought dignity, respect, and better wages to tens of thousands of workers. Do you want all food to be Fair Food? Support the Fair Food Program today!

FAIRFOODPROGRAM.ORG We are a proud partners of the Fair Food Program.

FAIR FOOD The Immokalee region is the heart of the Florida tomato in-dustry which provides 95% of all U.S. grown tomatoes eaten by Americans from October to June. Compass Group partnered with the Coalition of Immokalee Workers (CIW) to pay an ad-ditional 1.5 cents per pound for all the tomatoes they purchase annually in Florida, with 1 cent per pound being passed from the supplier directly to the harvesters. This additional money represents a 64% wage hike for the harvesters who pick the to-matoes that go to Compass Group. 

MyCompass Web Page Keyword- “Fair Food”

Ear th Table

Ear th Tab l e

EARTH TABLE

Ear th Tab l e

EARTH TABLE

E A R T H T A B L E

F R E S H . S E A S O N A L . F R O M T H E E A R T H

M A N A G E R ’ S G U I D E 2 0 1 6

EARTH TABLECelebrate Earth Week this April by highlighting premium meals featuring fresh, local ingredients and sustainable sea-food. The Earth Table promotion is an interactive experience, with each meal assembled to order by our chefs, in front of our guests. Earth Table provides a great opportunity to highlight menu variety while increasing check averages and promoting sustainable best practices.

MyCompass Web Page Keyword- “Earth Table”

BEHINDEVERYMEALIS ASTORY# E A T L O C A L N O W

EAT LOCALLocal produce is fresher, tastes better, supports your commu-nity and is better for the environment. Eat Local is an annual campaign focused on serving local produce in your café. It is designed to promote awareness as well as drive sales based on the rising trend to eat local across the country. The goal of Eat Local is to support the viability of the mid-sized American family farm and local communities by promoting local produce and creating awareness of its many benefits.

MyCompass Web Page Keyword- “Eat Local”

Marketing Tip!Be sure to utilize all Farmer’s Market material and highlight specific local farms. Pull information from their website or reach out to them directly

# S t o p F o o d W a s t e D a y v i s i t s a v e t h e f o o d . c o m

A P R I L 2 8 T H

L e t ’ s s a v et h e f o o d

STOP FOOD WASTE DAYThis year, celebrate Stop Food Waste Day on April 28th, the last Friday of Earth Month. In order to make this day as easy and successful as possible, simply use the provided collateral in your cafe and/or in conjunction with your Earth Bowl promotion.

As the largest food service company, we have a responsibility to make sure we are aware of what food is wasted. Utilize the tools available to cut food waste at the source, like donating recovered food to a local food agency.

Highlight this important day and educate your customers and associates about what they can do to STOP FOOD WASTE.

MyCompass Web Page Keyword- “Stop Food Waste Day”

Marketing Tip!Feature our Signature Recipe- “Heirloom Carrot, Spring Onion, Egg” as a Chef’s Table for the day.

EARTH BOWLEarth Bowl combines superfoods, grains and a wide variety of delicious toppings to create flavorful, nutrient-dense meals. Vegetables, whole grains and noodles are the main ingredients with enticing sauces or broths like Thai, chimichurri or mole, and toppings such as dried fruits, edamame or fresh herbs to enhance flavor. There’s something for every guest in Earth Bowl!

MyCompass Web Page Keyword- “Earth Bowl”

Earth Bowl can also be incorporated into Bowl Inc as a featured special of the month for all of Earth Month.

Farmers Market TableLocal ProduceLocal BakeryLocal CheesePotted Herbs (brown bags for bottom of pots)

DessertsDirt & worms: gummy worms and crushed Oreo cookiesEarth sugar cookies—use food coloringLocal Chocolate Company: Tumbador NYC Area

Earth Aprons & T-shirts josie@newchef.com 1.800.639.2433

Style NC-SAPC150ORGSKU #134226Olive 100% organic cotton t-shirtPrice $13.07 xs-2xl

Style NC-ALEC6015SKU #134240Oyster 100% organic cotton bib apronPrice $23.50

MerchandisingSeeds Love Earthhttp://www.americanmeadows.com

Potted Herbs & Containerhttp://www.egsignaturecollection.com

Dasani & Smartwater Usage of plant based bottles for the week

Travel Coffee Mugs & Water Bottleshttp://www.gordonsinclair.com/Prod-ucts/Drinkware/#/

Merchandising Tips• Designate one table or area for the program• Use crates to display various heights• Order and make enough product to create an impact• Highlight offerings with new Earth Month signage avail-

able on MyCompass.

Visual & Style

Where Our Food Comes FromWhere our Food Comes From Regional VideosClick your region to download.

New York

Boston

Washington, DC

ORGANIC SNACKSTreat Shop Cookies: thetreatshoppe@gmail.com 646.879.5233 SRP: 2.95

Tumbador: https://store.tumbadorchocolate.com/

The Salty Road: www.thesaltyroad.com/ NYC

Nassau Candy Organic CandyBlack Forest Gummy Bears 4oz Item #: 35172 $1.36Black Forrest Gummy Bears Cherry-4OZ Item #: 35175 $1.36Go Organic Ginger Extreme -3.5OZ Item #: 28799 $2.18Go Organic Honey Lemon- 3.5OZ Item #: 20880 $2.18Go Organic Pommegrante- 3.5OZ  Item #: 20876 $2.18Partners Organic Crackers / snacks  Item # 962212 $4.81Brownie Organic Brittle -5OZ  Item # 984618 $4.35Brownie Brittle Pretzel Dark Chocolate-5OZ  Item # 984620 $4.34Madhava Honey -12OZ  Item # 951968 $6.10Madhava Honey– Cinn. Brown Sugar -12OZ  Item # 951965 $6.10Madhava Honey Pure Raw-12OZ  Item # 951964 $6.10Yummy Earth Lollipops-  Item # 18730 $50 each# 37895 Yummy Gummy .55

Best of 2016Need inspiration? Look through some great Earth Month tables, promotions and more from last year.

Be sure to submit your photos for 2017 to the Marketing department.

Conde Nast - Earth Table

Earth Table

Local Red Jacket Juices

Earth Juice

Earth Day Cookies

Organic Juices, Wheatgrass, Earth Day Cookies

Conde Nast - Earth Table Chef’s Table

Striped Bass, Cauliflower Medley

Local Flower Bouquets for Sale

Earth Table Signage

Roasted Cauliflower Medley

Seared Wild Bass

Conde Nast Antipasti & Global

Roasted Organic Baby Potatoes

Organic Baby Carrots, Rosemary Oil

N.J. Wild Dandelion Greens, Organic Tomato, Fava Bean

Grilled Organic Zucchini

Signage

5 Spoke Vendor Sampling

5 Spoke Creamery Representative

Local Cheese Platters for Purchase

Redmond & Welsh Cheddar, Herbal Jack, Harvest Moon

Sampling Signage

Sampling Table Set-Up

Viacom• Farmer’s Market• Compost Demo• Green Apron

• Dietitian• Dinner to go

• Vendor Sampling• 5 Spoke • Stumptown• Bread guy

Cap

ital O

ne

Bank of America

JPMC – MCC BistroJPMC – MCC Bistro

Citi Group EF Education

Harvard Law School

Hearst AIG