Early Learning and Child Care Conference - March 2013
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Social Media in Early Childhood Education:Challenges and Next Steps
Melanie Parlette-Stewart, BA, MLISMelanieparlettestewart.com
Twitter: @melanie_sarah_March 2013
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Today we will cover . . .
• Social Media and Early Childhood Education• Ethics and Security• Tools• Tips• Recommended Resources
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Why should I care about social media?
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• Communicate with your
profession
• Build your professional brand
• Learn and engage
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SOCIAL MEDIA AND EARLY CHILDHOOD EDUCATION
in context
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Challenges
Is social media a benefit or a distraction for early childhood educators?
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Benefit or Distraction?
• Our work lives take a lot of energy. By the end of the day it might be hard to do much else.
• Our work lives can benefit from our growth achieved through networking
• More people engaging = better conversations – The time is now to jump in!
• Connecting allows us to learn and collaborate with others
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Challenges
Ethics and Responsibilities
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Ethics and Responsibilities
College of Early Childhood Educators• Early Childhood Educators are
current in their professional knowledge (Standard IV)
• Early Childhood Educators build a climate of trust, honesty and respect in the workplace (Standard IV)
• Professionalism as an Individual: role models for children, families, members of the profession . . . (Standard IV)
• Confidentiality and Consent: Early Childhood Educators shall not disclose information concerning or received from children under their professional supervision, or the families of those children (Standard VI)
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Security
• Digital literacy is key to being secure online
• Social media sites intended for adults should
not be used by children
• Regular monitoring of security settings
• Revision of policies and procedures regularly
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Policies• Does your organization need a social media
policy?• Get opinions from people in your
organization• Determine how to best ensure the privacy
of the children• Privacy settings• Permission from parents if you plan to
post photos• Use initials instead of full names
• Key to engage with parents using a variety of methods
• Be an advocate for the causes children, their families . . .
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TOOLSECE and Social Media
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What is Twitter?
• Microblogging social networking tool• Read and write messages of up to 140 characters
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Why should I be on Twitter?
• Connect with clients / colleagues• Get feedback / engage• Develop your online brand• Keep up with the latest . . . news, trends, and
more
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Your Twitter Profile
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Your Twitter Profile
• Always use a professional photo, ideally a headshot
• Include a bio – people want to know something about who they are following
• Post at least two interesting tweets before you start to follow people
• If you don’t have a website to link from your profile, provide your LinkedIn profile link
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@The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.
RTAbbreviated version of "retweet." Placed before the retweeted text when users manually retweet a message.
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DiscoverThe Discover tab is where you can find top Tweets, Who to Follow, Activity, Find Friends, and Browse Categories.
The Discover tab is all about discovering new and engaging things to do on Twitter!
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FollowerA follower is another Twitter user who has followed you.
FollowingYour following number reflects the quantity of other Twitter users you have chosen to follow on the site.
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How do I choose Tweeters to follow?
• People Search: Search for specific people you are interested in following.
• Use a directory: Twellow (Twitter profiles are indexed here by categories)
• Explore who other people follow and are following
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Tweeters to Follow
• NAEYC• EarlyChildhood News• Teaching Strategies• Canadian Child Care Federation• CCAC• CanadianECE.ca
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#Hashtags to Explore
• #ECE• #Preschoolers• #EarlyEd• #PreK• #ecetech• #childcare
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Tips to make the most of Twitter
• Ask for help . . . ask for input, ask questions• Help others . . . answer questions, provide
feedback• Plan a tweetup (meetup / conversation on Twitter,
have a designated hashtag)• Make a plan to tweet often, set goals of how
many original tweets / retweets each week
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What is Facebook?
• Opportunity to develop both personal and professional pages and connect with colleagues
• Join groups and follow pages of interest
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Why should I be on Facebook?
• Get in touch (find and be found)• Learn and share professional experiences• Build your online career identity• Facebook for business
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Your Facebook Profile
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Your Facebook Profile
• Personal– Don’t post unprofessional status updates– Make your profile picture a picture of you– Don’t post incriminating photos– Customize your privacy settings • Facebook changes their interface and
privacy options regularly. Be prepared for change and regularly monitor your own settings.
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Your Facebook Profile• Business– Create a business page– Images and videos are best to promote
visibility on feeds of followers– Engage and build relationships– Comment back– Link to your website or blog– Ask your friends to invite their friends
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Why should I have a Business Page (not a profile) on Facebook?• Access to Analytics (statistics)• Facebook is #1• Branding• Listen – get feedback and answer questions• Engage – ask questions
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Pages on Facebook
• Your alumni association• Professional groups
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Pages on Facebook
• Early Childhood Professional Resource Centre (PRC)
• Association of Early Childhood Educators Ontario (AECEO)
• KidsAbility Centre for Child Development• Campaign for a Canadian National Child Care
System• Healthy Canadians• The National Association for the Education of You
ng Children (NAEYC)
• Ontario Coalition for Better Child Care (OCBCC)• Association of Early Childhood Educators Ontario (
AECEO)
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Tips to make the most of Facebook
• People will search for you. Keep you image professional, update your background and education information and show your interests.
• Connect with potential collaborators and/or employers. “Like” their pages.
• Really think about the photos you post.• Keep your Facebook resume up to date.• Limit your friend list / expand your friend list• Be aware of what you post on Facebook.
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What is LinkedIn?
• Database for professionals• Ability to search for professional contacts– Education, Company etc.
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Why should I be on LinkedIn?
• Get in touch (find and be found)• Learn and share professional experiences• Build your online career identity
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Your LinkedIn Profile
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Your LinkedIn Profile
• Always use a professional photo, ideally a headshot
• Just use your name (do not include titles, acronyms, credentials)
• Have a catchy headline• Connect with as many people as possible• Write in the first person• Build credibility through recommendations• Join Groups• Use your vanity URL• Own a company? Create a company profile
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Recommendations
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Recommendations on LinkedIn
• Provide recommendations for colleagues and employees
• Unpredictable potential• Reach out to people and ask for
recommendations
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Why should I join Groups on LinkedIn?
• Learn from the discussions• Identify opportunities to collaborate• Discover best-practices• Explore and post job opportunities• Build relationships
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How do I choose Groups to join?
• Corporate • Industry• Alumni• Geographic
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Groups on LinkedIn
• Early Childhood Technology Network• Early Childhood Education, Child Care, and CCR&
R Professionals...
• Early Childhood Education Network• Early Childhood Professionals Group• Advocates of Early Childhood Education
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Tips to make the most of LinkedIn Groups
• Plan to visit your top groups at least once a week (ideally 2-3 times/week)
• Identify discussions in groups that interest you– Respond to comments– Provide insight (examples on your own
experiences / reflections)– Ask questions
• Start a discussion in a group• Be Active
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What is a Blog?
• A website where you can communicate ideas, experiences and information on a regular basis
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Why should I have a blog?
• Builds your online identity• Increases your credibility• Establishes you as an expert• Opportunity to have a voice
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Your Blog
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Tips for your Blog
• Think about why you would like to blog– Personal satisfaction?– Share your career and professional
experiences?– Focus on a specific subject/ topic?
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Tips for your Blog
• Think about your audience– Your profession?– Your clients?– Your colleagues?
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Tips for your Blog
• Think about your time– How much time can you commit?– Set a goal for how many posts per week/ per month
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Blog Tools
• WordPress• Blogger• Tumblr
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Blogs to Read
• Let the children play– Also provides a great list of blogs
• Topics in Early Childhood Education• The Living Classroom• For the love of Learning• Inspirational Early Childhood Education
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What is Pinterest?
• A content sharing site• Users can “pin” images, videos and other web
objects
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Why should I have Pinterest?
• Have a presence• Gather ideas and become inspired• Method of filing and organizing potential projects
or ideas
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Pinterest Terms
• PIN: A pin is a picture or video you bookmark or “pin” on Pinterest. Pinboard – (Also known as “board”) A collection of images, usually focused around a specific theme.
• REPIN: When someone pins an image someone else has pinned. If you want people to repin your images, it’s a good idea to repin theirs whenever possible.
• LIKE: When someone pins an image someone else has pinned. If you want people to repin your images, it’s a good idea to repin theirs whenever possible.
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Your Pinterest
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Tips for your Pinterest
• Have a variety of boards – display your interests• Post your resume and accomplishments• Monitor photos and comments• Check your security
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Pinterest Boards to Follow
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Pinterest Boards to Follow
• Favourite Early Childhood & Education Blogs• Early Childhood Education Skills• Early Childhood Education Ideas• Spring Crafts and Activities• Arts and Crafts With Kids
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TIPSECE and Social Media
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Thinking about social media . . .
• Use your best judgment• Privacy, privacy, privacy• Don’t overdo it• Keep things up to date• Give credit where credit is due• Have fun!
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QUESTIONSECE and Social Media
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CONTACTMELANIE PARLETTE-STEWART
[email protected] http://pinterest.com/melanieparlette/https://twitter.com/melanie_sarah_ ca.linkedin.com/in/melanieparlette/https://www.facebook.com/melanie.parlette
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More Resources
• http://canadianece.ca/social-media/my-social-media-journey• http://www.engagestrat.com/web20_ece_nonprofit• http://www.engagestrat.com/socialece• http://www.slideshare.net/vcv1/impact-of-social-networking-on-the-ece-community-5450901• http://www.uniteforsight.org/global-health-university/sesame-street• http://www.thinkport.org/ece/technology/socialmedia.tp• http://prezi.com/coqdav1vjllc/early-childhood-education/• http://www.slideshare.net/FSSimon/everything-ece-directors-always-wanted-to-know-about-social-m
edia-16488475• http://www.slideshare.net/FSSimon/tools-of-engagement-status-report-on-technology-in-early-childh
ood-education• http://www.slideshare.net/FSSimon/digital-and-dap-what-ece-faculty-administrators-and-trainers-nee
d-to-know-to-help-teachers-use-technology• http://canadianece.ca/• http://www.ccsd.ca/cpsd/ccsd/i_ece.htm• http://ecl.sagepub.com/content/early/2011/12/27/1468798411430101.abstract• http://altechconsultants.netfirms.com/jmle1/index.php/JMLE/article/view/143/145• http://www.msera.org/Rits_191/Rits_191_Barone_1.pdf• http://
www.slideshare.net/FSSimon/everyone-is-doing-it-managing-social-media-in-the-early-childhood-ecosystem
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More Resources
• ttp://fssimon.wordpress.com/2010/08/08/does-social-media-open-doors-or-distract-early-childhood-educators/
• http://www.engagestrat.com/socialece• http://pinterest.com/dianekashin/professional-learning-for-early-childhood-educator/• http://
www.msvu.ca/site/media/msvu/Documents/MSVU%20winter%20spring%202013%20PD%20brochure.pdf
• http://www.twibes.com/early-childhood-educators/twitter-list• http://deta.qld.gov.au/earlychildhood/about/news/atoz/index.html• http://www.ece.gov.nt.ca/files/Early-Childhood/success_in_early_childhood_en.pdf• http://www.ecetech.net/about/who-we-are/margaret-a-powers/• https://
www.facebook.com/pages/Association-of-Early-Childhood-Educators-Ontario-AECEO/189978994376068?group_id=0
• http://earlyliteracycounts.blogspot.ca/2009/08/technology-literate-early-childhood.html• http://www.ecetech.net/events/webinars/• http://www.fpg.unc.edu/node/1955• http://www.childcarequarterly.com/pdf/fall11_business.pdf• http://globalearlyed.wordpress.com/global-tools/teacher-tools/• http://www.naeyc.org/topics• http://www.slideshare.net/FSSimon/engaging-with-parents-on-social-media-ccrr• http://
www.slideshare.net/FSSimon/tools-of-engagement-status-report-on-technology-in-early-childhood-education
• http://www.slideshare.net/FSSimon/increasing-enrollment-and-parent-engagement-using-social-media-and-online-communication-tools
• http://www.slideshare.net/Mediakasvatusseura/part-of-a-picture-media-education-in-early-childhood-education
• http://canadianece.ca/early-childhood-education/ece-and-technology