Eagle landing
Transcript of Eagle landing
Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of GolfFlorida's First Coast of Golf
Eagle Landing Golf Club
Florida's First Coast of Golf 60 Second Commercial
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Eagle Landing Golf Club Booking Initiatives
Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Eagle Landing Golf Club's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
Your Membership Dues of $2,420 are part
of a $1.94 Million co-op Marketing Plan
Eagle Landing Golf ClubDigital Marketing through
FFCG Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast (50,000 Opt-In Database)
FFCG February & August 2013
Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Media & FAM Trip Co-op marketing opportunities
Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)
2013-14 Vacation Brochure
Congratulations to our friends at Eagle Landing Golf Club! The James Madison University/Eagle Landing Women's Golf Invitational will take place for the 4th
consecutive year at Eagle Landing March 8th-10th.
ON FFCG FACEBOOK
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
Responsive Design
28% of all visitors access site utilizing mobile devices
Promotions
The next four slides illustrates how Florida's First Coast of Golf promotes our membership base to generate website traffic to book golf packages and golf tee times.
Visit Florida's Golf Insider BlogNY Daily NewsCincinnati Radio PromotionSports Illustrated
VISIT FLORIDA BLOG
New York Daily News April 14-20, 2013
8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672
Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
SportsIllustrate
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kes
2 million circulation26,723 entries
THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
Florida's First Coast of Golf is the
Trusted Source for Golf Travel Planning
In Closing