Florida's First Coast of Golf

Eagle Harbor Golf Club Florida's First Coast of Golf Florida's First Coast of Golf

Florida's First Coast of Golf

Florida's First Coast of Golf

Florida's First Coast of Golf

Your Partnership Investment of $1,000 are part of a $1.94 Million

co-op Marketing Plan Academy Booking Initiatives Dedicated full page on FFCG's website with Direct link to Academies website for information & booking lessons. Full page ad in the 2013-14 FFCG Vacation Guide. Direct link to Academies website for booking in the NtxBook FFCG E-Vacation Guide. Twelve (12) annual featured insertions (rotating

basis) in the weekly FFCG email blast, (50,000 opt-

in subscribers).

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Partnership Investment

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Eagle Harbor Golf ClubDigital Marketing through

FFCG

Florida's First Coast of Golf's Web page

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast GolfSwitch October 2012, FFCG January 2013

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

Print Applications

Promotions

Co-Op Marketing

Visit Florida's Golf Publication

SportsIllustrate

dSweepsta

kes

2 million circulation26,723 entries

International Efforts

THE PLAYERS TV Spot

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Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

Public Relations Intern

Implement Florida's First Coast of Golf's Web Based PR StrategyOutgoing individual who enjoys meeting new peopleProduce footage & pictures to be blogged about on FFCG's website (lodging, courses, & interviews)Footage to be placed on selected FFCG social networking accounts such as Facebook, Myspace, Twitter, etc. Intern will be responsible for - Scheduling, Interviewing and shooting video of each FFCG's Golf members and member Golf Schools along with obtaining on-course interviews with traveling golf vacationers.

In Closing Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning