The EAC RebrandingTask Force

presents

The same organization

The Editors’ Association of CanadaJust…

Branches and Twigs

Unilingual

Bilingual

A new visual identity

A new colour palette • Modern• Bold• Dynamic

Primary Secondary

A new typography

LATO (GOOGLE FONT)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

And voiceFor every organization with communication needs, there’s an EAC editor out there with the skills to satisfy.

TARGETMessaging for specific audiences

TONEPlays on words, creative, sense of humour

TEXT APPEALUse copy that attracts attentionEditors enhance your message

TEXTUAL REVOLUTIONEffective communication in a cross-platform world

CONSENSUAL TEXTCollaborative and cooperativeEditors work with you and your ideas

PRACTICE SAFE TEXTUse protection. Hire an editor.

Illustrations • Fun• Creative• Alive

Ads and merchandiseBrand expression

Brand expressionWebsite

Brand expressionWebsite (alternate slide)

Untangle your communication.Untangle your communication.

Brand expressionInternal web page (branch)

Brand expressionInternal web page (branch seminar)

Brand expressionSocial media

Brand expressionSocial media

Reasons for rebranding?

Because we need to be current and relevant!

Because we need to increase membership.

Because we need to retain a bigger percentage of memberships.

Because… it’s time!

Our position

We are Canada’s only national editorial association.

Our mission

To advanceTo supportTo educateTo inform

Our messageThe three pillars:

Market (recognition, jobs)

Community & Networking (recruitment, retention, enhancing the profession)

Best practices (training, education, excellence)

The Market

Creating awareness for editorial servicesProviding awareness of marketsPutting editors together with jobsProviding access to editors through the web

Community & Networking

Being the hub for editors Sharing ideas and insightsLinking between national, regional, localNetworking through conferences and workshops

Best Practices

Setting the standards for professional editing Supporting /advancing editors at various career stagesProviding expertise, leadership and educationAdvocating for editors and the profession

Editors Canada Task Force

Leader: Melva McLean

Members: Tina Dealwis, Marlene Dong (to Jan 2014),

Namita Kumar, Andrew Wright

NEC Reps: Gael Spivak (to Jan 2014), Moira White

National Office Reps: Carolyn Burke and Michelle Ou

Editors Canada Task Force

Contact:branding@editors.ca