E4u Corporate Services

Corporate Presentation


Content

Our vision

Our strategy

Our global reach

Our service offerings

Our use cases

Our clients


Our vision

Corporate PresentationSeptember 2016


Excellence4u is a persona driven company

Our services are delivered by a growing team of 125+ dedicatedprofessionals with specialties covering nearly every discipline in granularmarket research, dark data gathering, inside sales and the marketing opsspace

We work together to ensure the highest standards of quality andinnovation in everything we do

Our vision


Our strategy



Your partner for accelerated marketing and sales

We believe marketing without data is like driving with closed eyes

Our specialties are linked to sales intelligence research, marketing operations, and marketing support services

We work with IT companies, law firms, private equity firms, venture capitalists, consulting, and advisory firms across the world

Our pricing is linked to the output we deliver and not to the efforts put


Our global reach



Our coverage is global with enhanced expertize towards emerging markets

We are a growing team of 125+ dedicated professionals with offices in India and Romania


Our service offerings



Data Insights

Prospecting

Identification of prospective

customers with filters defined by clients

Pricing Model

Cost per identified customer

List Augmentation

Expansion of identified customers with relevant titles

Pricing Model

Cost per contact

Information Landscapes

Comprehensive Technology landscape of the company with

details on applications and tools used for

core business functions

Pricing Model

Cost per company

Tailored

Technology landscape restricted to the queries posed by

clients

Pricing Model

Cost per query

Business Research

and Analysis

Competitive Intelligence, Company

Research Reports, Industry Trend Reports,

Market Forecasts & Analysis, Marketing

Materials, Proposals, Periodic Industry

insights

Pricing Model – Cost per query

Marketing Operations

Database Management, Leads and Contacts Management, Account and Opportunity Management, Campaign Management,

Dashboard Reporting & Analytics

CRM Expertise

Salesforce, Apsona for Salesforce, Marketo, Eloqua, HubSpot and

MS Dynamics

Pricing Model

Cost per hour


Use cases – Data insights


Data Insights – Use Case 1…Worldwide list of Algorithmics customers

ClientOur Client is a global application software provider,headquartered in United States. They sell an integrated suiteof trading and risk applications to the capital marketsfunction within the BFSI vertical

Need A list of worldwide customers of Algorithmics (Algo Risk)customers with contact details in order to run a marketingand sales campaign to a specific set of prospects

Approach• Using E4u’s unique secondary research methodology, our

team was able to research and identify the list of Algocustomers across the world along with details of modulesimplemented

• After identification of the prospects, E4u contextuallyidentified the key decision makers within the companies

Time Taken - 2 Weeks

Data Insights – Use Case 2… Worldwide list of customers upgrading Siebel Open UI

ClientOur Client, headquartered in Austria is a provider of softwaretesting and software quality assurance solutions for global2000 companies

Need A list of customers of Seibel Open UI who were currentlyupgrading or recently upgraded Siebel Open UI with Contactdetails for running a focused inside sales and sales campaign

Approach• E4u identified customers who are currently upgrading Seibel

Open UI and also customers who had upgraded in the past 1year

• After identification of the prospects, E4u then contextuallyidentified the key decision makers within the companies

• E4u identified around 450 customers and also the set of keypeople responsible for Seibel Testing


Data Insights – Use Case 3… List of JD Edwards customers in United States

ClientOur Client, headquartered in the United States, is a PredictiveKnowledge Sharing company, that help companies collect andanalyse expertise and employee data to deliver answers toemployees, even before they ask

Need A list of customers who use JD Edwards in the United States

Approach• E4u identified companies who are users of JD Edwards

• The relevant titles were the key decision makers in thefunction of Human Resource, Operations, and Technology



Use cases – Information landscapes


Info Landscape – Use Case 1… Asset Management Companies

ClientOur Client, headquartered in Denmark, is a global company thatprovides investment management software and services toinvestment managers, asset managers, fund managers, fundadministrators, pension funds, insurance funds, and wealthmanagers

Need Technologies used in front office and back office functions withdetails regarding product version, which process the product isused for, year of installation etc. for 484 companies

Approach• E4u mapped the technology landscape of the front

office and back office functions with details of theprocess used, type of product, version number andyear of installation

Time Taken4 weeks

Info Landscape – Use Case 2… Federated Investors

ClientOur Client, headquartered in the United States is aprovider of SIEM and IT Security services

Need The client had a meeting scheduled with the CIO ofFederated Investors and wanted to know the technologiesused for IT security that would help him on the pitch

ApproachE4u mapped the technologies used for IT Security and ITNetwork of federated investors along with a brief profileof the CIO

Time Taken1 day

Info Landscape – Use Case 3… IdeaPort Riga

ClientOur Client, headquartered in Austria is a provider ofsoftware testing and software quality assurancesolutions for global 2000 companies

Need The client needed the information landscape ofIdeaPort Riga, who were in the process of upgradingSiebel Open UI specific to the testing tools being used

ApproachE4u mapped the testing tools used by IdeaPort andalso the details about their current up gradationproject along with vendor information

Time Taken2 day


Use cases – Business research and analysis



Forensic research

Forensic Diligence of Business Models Understanding Portfolio Allocation

• An early stage investment firm based out of UnitedStates

Client

• In-depth analysis across information claims, valueproposition, partners, share-holders and financial trackrecord of the founding team

Need

• Accurate analysis backed with secondary data

• Quick cycle time

• Data driven decision making process in order to aid theinvestment decision process

Value to the client

• A leading PE based out of United Kingdom with an AUM of €600 million fund

Client

• Portfolio Allocation of 10 Family Offices

Need

• Provided portfolio allocation split for all the 10 funds

• Data helped the client make a pitch to the family offices for investment

Value to the client


Industry research

Industry Profile on FinTech Benchmarking on Innovation in Law Firms

• One of the largest law firm in the Americas

Client

• Emerging trends on FinTech to use for their clients

Need

• Helped the client gather credible data for businessdevelopment

Value to the client

• An international law firm based in United Kingdom

Client

• What other law firms are doing to add value orefficiency or innovation in providing legal services

Need

• The information was used to write a paper oninnovation in law firms by the Managing Partner of thefirm

• Qualitative and Quantitative information

Value to the client


Custom research

Competitor Research - Tax Practice of key competitors Target List - List of Private Equity firms with CFOs

• A multinational law firm based out of United Kingdom

Client

• Understand the Tax Practice of key competitors on sizeof practice, areas of practice, programs / PR activities,approach to market and a key strength

Need

• Helped in understanding the competitor landscape andstrategize their marketing value proposition

Value to the client

• An expert network that operates a membership-basedplatform that provides independent ad-hoc consultingservices

Client

• List of Private Equity firms with the contact details ofCFOs in Singapore, Malaysia and Indonesia

Need

• Information was used for business development andmarketing purposes

• Quick turnaround time

Value to the client


Use cases – Marketing operations


Marketing Operations - Use Case 1

Solution

• Data Management & Data Quality – Our client was using Salesforcefor sales activities, E4u helped them by cleaning up/ enhancing thenew leads that were being added to Salesforce and also helped withcleaning up the existing database with regard to accounts, contacts,and leads

• Outsourcing Marketing Operations – E4u started handling the leadgeneration and email campaign management in Marketo. E4uhelped the client in setting up marketing campaigns with respect toevents, marketing assets, and geography specific campaigns

• Inside Sales – E4u prepared the script, created content and aninside sales process for entry level solution. Took inbound leads,qualified, engaged and closed

• Sales Assist – E4u helped the client’s sales executives, by managingtheir salesforce activities on behalf them. E4u also sent emails,updated activities related to the lead/ contact and opportunitymanagement

Need

Our client wanted to outsource their operations to standardize their sales process. The primary goal to work with an outsourcing partnerwas to reduce the costs and cut cycle time


Solution

• CRM Recommendation – E4u, considering various clientevaluated CRM software, recommended HubSpot, as theclient was looking for an inbound marketing softwareplatform

• Setup HubSpot – E4u helped the client by setting upHubSpot from the scratch

• Database Management & Data Quality – E4u created thedata model and segmentation to maintain data quality.E4u started handling all lead generation and leadmanagement activities

• Campaign Management – E4u prepared the script,created content (email templates) and executed all thesetup campaigns

Need

Our client was a start-up and was looking for an outsourcing partner who would work as a ‘marketing arm’ for their team

Solution

• E4u recommended the client to implement MicrosoftDynamics® CRM Business Solution, creating a centralizedsystem for the organization

• E4u consolidated the silos of data in the CRM after a round ofverification and validation of each record. E4u replaced the oldrecords with the fresh ones keeping up the integrity of the data

• Chosen for its internet accessibility, affordable cost andflexibility with modifications, Microsoft Dynamics® CRM haschanged the way the entire organization handles data

Need

Our client had stored all of its membership data in 30 different databases, then in 2003 consolidated them to 11 Access databases; in aproprietary system, they developed internally. The main goal was to consolidate the silos of data into one centralized system



Our clients



Some of our clients..


Thank you


E4u Corporate Services

Data & Analytics

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