e4e-operator-Presentation5
15
2015-2016 PROGRAM INFO FOR PIPELINE SPONSORS
-
Upload
hillary-schafer -
Category
Documents
-
view
50 -
download
0
Transcript of e4e-operator-Presentation5
2015-2016 PROGRAM INFO FOR PIPELINE SPONSORS
“you’re not competing for attention only against similar [ideas]. you’re
competing against your [stakeholder’s] friends and family and viral videos and
cute puppies. . . so you have two options. fight that
fire with your own brand of ridiculousness or you can
BE TRULY USEFUL.”
“…punch line: the most basic way to
make people care is
TO FORM AN ASSOCIATION
between something they don’t yet care about and something
they do care about.”
–chip heath, made to stick
PTO MOMS ARE INFLUENTIALbig network identifiable
needbig concerns
the authority on school news. motivated.
activist-minded. preoccupied with school safety and school needs.
schools need things. pto parents need money to get those things.
meet your audience where they’re at. to JOIN THE EFFORT, email [email protected]
national collaborative that provides cash grants to schools COMMENSURATE WITH PIPELINE SAFETY INFORMATION THEY SHARE.
PHILLIPS 66 PIPELINE LLC WANTED A BROADER SCHOOL
AUDIENCE AND A TRUSTED CHANNEL TO REACH
FAMILIES.
partnership was the key.
labels for educationcampbell’s/post40 year history$114 mm given away60% of u.s. schools participate
box tops for educationgeneral mills20 year history$525 mm given away95% of u.s. schools participate
PROGRAM SUCCESSESfast adoption people got itcompetition
Within a week after initial contacts were made, schools started earning.
The top schools actively competed for top prize
10% uptick in message recall for a participating school area
OPERATORS BENEFITS: • instant documentation
• complete reports, including location-based information
• pre- and post-surveys• complete effectiveness measurement
• positive community influence• no surprise costs
• safe entrance into social media
visit, like or follow energy for
education on any of its active platforms
FACEBOOKTWITTER
PROGRAM COST: $5,000 GRAND PRIZE BUY-IN
+$500 PER SCHOOL SPONSORED
PROGRAM SCHEDULE
SEPT 30PROGRAM LAUNCHES
DEC 1LAST DAY SCHOOLS EARN ENTRIES
DEC 15SCHOOL CHECKS ARRIVE
SEP 15OPERATOR INVOICES DUE
AUG 15OPERATOR COMMITMENTS & DATABASE OF SCHOOLS DUE
the future is not about marketing to influencers – it’s about
MARKETING WITH THEM.
– emily garvey
