E4E Event - From Connection to Conversion
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From Connection to Conversion Steve Smart 2Q Solutions Will Hanke Red Canoe
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Part two of the E4E event on Connection to Conversion - this part covers mostly conversion with a little SEO info tossed in as well.
Transcript of E4E Event - From Connection to Conversion
From Connection to Conversion
Steve Smart2Q Solutions
Will HankeRed Canoe
The Foundation is Built
The Marketing Funnel
What Is a Conversion?
An Action is Taken
Conversion Typically = $$
Conversion Typically = $$
Three Areas of Focus
1. SEO Tips for More Traffic
2. Conversion Tips for Your Site
3. Tracking Your Increases
1. SEO Tips for More Traffic
Design & Layout
After Wins
Don’t Go All Willy-Nilly
Have a Strategy
SEO Doctor
SEO Doctor (Firefox Only)
Not What They Used to Be
The Old Way of SEO
The New Way of SEO: Semantic
Knowledge Graph
Yumm!
Google Expects:
The Machines Are Learning
Use. Real. Words.
2. Getting More Conversions
Four Letter Word
Yeah, That.
Make Content That Attracts Visitors
Relevance = Engagement
Say No to the FAQ
Give Your Content A Makeover
Thanks. Signed, Boring.
That’s Better
About Us
Why?
Tell Your Story
About Me
Will Hanke is this guy that lives in Arnold and does Internet Marketing stuff.
About Me
Will Hanke once pulled a worldwide prank on his Mom that led him to his current career in Internet Marketing.
Connection Made
Use Trust Factors
What Is Your…
Distinctions (from your DNA)
…
User Testing
Over Their Shoulder
UserTesting.com
1 Free Test ($49 Value)Promo code: EXP4ENT
3. Tracking Your Conversions
Google Analytics
Deciphering Google Analytics
Required:
Every Action Has a Value
Yawn…
Ah, Data!
Assign Monetary Value to a Goal
Then: Google Experiments
Test Two Pages
Each Gets 50% of the Traffic
Google Determines the Winner
Do It Again
Ok, Who Has Questions?
