E245 autonomow week8

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Transcript of E245 autonomow week8

  1. 1. Key PARTNERSHIPS
    Team Autonomow
    ENGR-245 Week 8 Presentation
    Organic Carrot Field, Avenal, CA
  2. 2. The Business Plan Canvas Updated
    • Technology Design
    • 3. Marketing
    • 4. Demo and customer feedback
    • 5. Farming conventions.
    • 6. Demo, demo, and demo!!
    • 7. Proximity is paramount
    • 8. Mid/Large Organic Farmers
    • 9. Agricultural corporations
    • 10. Weeding Service Providers
    • 11. Mid/Large Conventional Farmers
    • 12. Research Labs
    • 13. Equipment Manufacturer
    • 14. Distribution Network
    • 15. Service Providers
    • 16. 2 or 3 Key Farms
    • 17. Cost Reduction
    • 18. Remove labor force pains
    • 19. Eliminate bio-waste hazards
    • 20. IP Patents
    • 21. Video Classifier Files
    • 22. Robust Technology
    • 23. Direct Service
    • 24. Indirect Service
    • 25. then Dealers
    • 26. Direct Service with equipment rental
    • 27. Low density: $1,500/d
    • 28. High density: $6,000/d
    Value-Driven
    • R&D
    • 29. Bill of Materials
    • 30. Training & Service
    • 31. Sales
  3. CarrotBot
    Machine Vision data collection platform
    Monochrome & Color Cameras
    Laser-line sweep (depth measurement)
    Encoders (position/velocity)
    Onboard data acquisition & power
    CarrotBot 1.0
  4. 32.
  5. 33.
  6. 34. Carrotbot key findings
    Light control is critical
    Adjust for lens focal length
    More robust drive train
    Next steps:
    Hyper-spectral imaging (IR)
    Develop process for creating training sets
  7. 35. Partnership evolution
  8. 36. R&D Partner: UC davis
    Over 10 years of weed recognition and elimination research
    Hyper-spectral imaging
    Precision spray of hot organic oil
    No plans to start own company
    Open to joint proposal
    Dr. David Slaughter, UC Davis
    Source: Autonomous robotic weed control systems, D.C. Slaughter, et. al. Computers & Electronicsin Agriculture, 2008
  9. 37. R&D Partner: LZH (GER)
    Laser Zentrum Hannover
    German laser research lab
    Currently studying using lasers for weed control
    Findings:
    Effective and efficient
    Maximal dose of 5 J mm2
    CO2 laser better absorbed than Diode laser
    Christian Marx, PhD student
    Source: Laser Light Beams for Weed Control in Horticulture C. Woltjen, et. al., LZH
  10. 38. Early Adoption partner: bolthouse
    2nd largest organic carrot grower in CA
    Technology-driven company
    Key decision makers are excited by this project
  11. 39. Bridge Partners: Service Industry
    Service Providers:
    Hines Pest and Weed Control (Watsonville, CA)
    Jack R Weed Control Service (Rocklin, CA)
    Western Farm Service Inc. (West Coast)
    Integrated Crop Pest Management & Control (Salinas, CA)
    Weed/Pest Management Consultants:
    Organic Ag Advisors (North San Juan, CA)
    The Organic Consulting Firm (Temecula, CA)
    Crop Production Services, Inc. (California)
  12. 40. Supply Chain Partners
    Imaging Hardware
    Lasers
    nLight
    Implement Chassis
    Gonzales Machinery & Forge
    Northern Valley Fab
  13. 41. 2011 World Ag Expo
    Found a few companies for potential partnership maybe OEM arrangement
    Solex Corp, Gonzales Machinery, Trimble
    Checking out the competition RoboCrop.Only technology of its type, very rudimentary.
  14. 42. Q&A
    Q&A:
  15. 43. Income Statement
    (backup)
    Key Assumptions:
    Revenue:
    • # Machines goes from 4 to 33
    • 44. Billable Days per machine from 5 to 12
    • 45. Average Price goes from $1,274 to $3,750 per rental day (Tech I to Tech II)
    Costs COGS:
    • Equipment expenses are $75k (Tech I) and $150k (Tech II). Useful life: 5 yrs
    • 46. Long-term: one trainer/operator per 2 mach.
    • 47. Fixed maint. cost are 10% of equip. exp.
    • 48. Variable maint. cost are $200/billable day
    Costs OPEX:
    • 3 CS/MSengineers in R&D
    • 49. Salesforce goes up from 1 to 9 reps
    • 50. General Managers go up from 1 to 4 VPs
    • 51. Staff goes up from 1 to 6 clerks
    • 52. No debt in the first 3 years