1. 1. By Harry Denn How effective is the combination of your main product and ancillary texts?
2. 2. How The Products Intergrate Throughout the media course, I have completed two ancillary tasks, and the final music video. The ancillary tasks consisted of a poster and digipak, promoting the album that our band will release at a future date. The three products integrate as they all promote the band by showing pictures of the members of the band. They also all use the same font, which maintains continuity for the band, and creates them a recognisable feature, by which the audience can instantly recognise the that the product belongs to the band. As a result, this creates a successful marketing campaign for the band, and will allow them to become a success in the future. As for the album, I think that the ancillary tasks marketed it in a successful way, as they really showed what the band is about through the use of colour, and images selected from the band photo shoot. Meanwhile the music video, shows what the stars are like in action, giving them a chance to show there personalities, which promotes the album in a
3. 3. How The Products Link Together To make the products seem as one, we used similar costume, typography, visuals and colour correction, to try an make the products seem as one. For example, in the poster and ancillary tasks, the pictures show the band wearing the same clothes, and in the music video, they are wearing similar clothes once again. This gives the impression that the band members are all linked together, even at different times, making it seem like they took all the pictures and videos in one day, instead of a couple of months. The typography has been kept the same also, by this I mean that the same font has been used for the digipak, the beginning of the music video, and the poster. This makes all the products seem as one as they all have a unique feature which brings them together. Furthermore the digipak and poster have very similar visuals. The visuals are of the group posing for photos being taken in a photo shoot, which were then used in the poster and digipak. Meanwhile the music video, shows the band once again, in a similar location.
4. 4. Ian Haughton Advice I also gained advice from Ian Haughton of Handsome Design, from a Skype call we made. He helped inform me on my products, by suggesting the types of typography to use, and said that its about 'what people say when they leave the room'. This quote was of significance to me as it made me stop and think about what I thought people would say when they saw my ancillary tasks, and i then made alterations accordingly. He also suggested that typography is essentially 'your handwriting' and some texts will look 'silly' if you picked the wrong one.
5. 5. The Magazine The magazine I have selected to have my digipak advert in reinforces the overall look and feel of the products, as it represents music in the same genre as the song that is featured in our music video. This means that the adverts can look more appealing and stand out from its rivals if the advert has been made successfully. Furthermore the magazine is aimed at our target audience of 16-24 year olds, as the text is very large and crazy, which will appeal to our target audience.
6. 6. How I will Reach My Target Audience My target audience will be present on almost all forms of media, as it is a young audience, so are therefore up to date with technology and the internet, along with social media. Therefore this gives me an ideal opportunity to appeal to multiple multiple sections of my target audience as it is relatively easy to post my poster online on social media accounts such as Facebook, Youtube and Twitter. This gives me multiple ways of trying to reach my fragmented audience, as they are bounded to see it on one of those very popular websites, thereby promoting my band is very likely, as they are sure to see the poster. Other forms of media that my target audience will present is in newspapers. Therefore I would place the poster in the most common newspaper for my target audience, in order to gain more popularity for my band, by getting more people to see the adverts
7. 7. Photography Workshop I also took part in a a photography workshop, so that I could learn about how I should use images and lighting in order to create, seemless images between all of my products. I did this by taking pictures using a white background of our band, creating lots of different poses, creating many different representations of the band. From this I chose the appropriate images for my ancillary tasks, and it made them look as one. I also learnt how to use lighting in the images, and the effect they had on the representations being portrayed. As a result of the workshop, I ended up coming away with very useful images that i used in my ancillary tasks, and a better understanding on how lighting and camerawork can affect the way an audience perceives a image, and the messages being sent from the image.