Developer Presentation 2009

NI Vital StatisticsNI Vital Statistics

Page views: >18.3 million per month

Total visitors: 751,000 per month

Unique Users: 315,000 per month

User Profile: ABC1 Home Buyers and Renters

Verification: ABC Electronic

Propertynews.com - An OverviewPropertynews.com - An Overview• Launched in Northern Ireland in 2001

• The most visited website in Northern Ireland

• The property portal of choice for NI home buyers and renters listing over 38,000 properties from over 400 Estate Agents

• Showcasing Northern Ireland’s largest New Homes section with

over 250 New Developments showcased on the site

• >95% market share of property within the Northern Ireland marketplace

Continued Year on year growth in N.I. readership!Continued Year on year growth in N.I. readership!

113,000

178,000

201,000

315,000

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

Sept 06 Sept 07 Sept 08 Sept 09

NI Unique Users

Propertynews.com = “sticky” websitePropertynews.com = “sticky” website

• >70% of users visit Propertynews.com at least once a week

• >20% of users visit propertynews.com at least once a day

• Each user views approximately 22 pages of the site per visit

• The average length of visit is 13 minutes

• Significant traffic delivered through daily property alerts >2.5 million emails per annum

• Bounce Rate = <0.5%!

Offering to Developers Offering to Developers • Full range of online advertising

opportunities including New Homes listings, New Homes Developer area, run of site banners, skyscraper ads in search results pages as well as large button advert (MPU)

• Advanced search criteria for New Homes

• Unique Development Map search

• Customised Developer “home pages” highlighting all your Developments in one place

• Propertynews.com member e-mail sponsorship opportunities

• Floor Plans, Site Maps, PDF Brochuresuploads, Video tours with New Homes

Banner, Button & MPU Advertising optionsBanner, Button & MPU Advertising options

Run of site banner

advertising

New Homes Developer

Gallery

Large button advert (MPU)

Home Page Button AdvertisingHome Page Button Advertising

•Enhanced premium homepage listing with supporting banner advertising•Home page and New Homes section presence•Unrivaled branding and exposure for the Developer & Agent•Advertising links directly into the new development listing or to a splash page promoting the new build portfolio•Drives around 5X more traffic to Development listing

Enhanced New Homes Results – Gallery ViewEnhanced New Homes Results – Gallery View

Enhanced New Homes Development pageEnhanced New Homes Development page

Enhanced New Homes Results – Map ViewEnhanced New Homes Results – Map View

Monthly Reports Issued for all DevelopmentsMonthly Reports Issued for all Developments

Return on Investment......Return on Investment......

- Property viewings from Northern Ireland’s most popular

website

- Traffic to Developer / Agents’ websites

- Targeted lead generation from interested House buyers

- New Homes display advertising results. Monthly reports on

visitors to your New Developments pages

- Additional Developer Advertising options to drive large

amounts of traffic to your New Homes.

New Development Listing costsNew Development Listing costs

•List your New Development in the New Homes section of propertynews.com from £450 + VAT until sold!

•Banner and Button advertising (600,000 page views min) from £1,500 + VAT per month

Includes:

• Button, Home and New Homes page advertising • Banner advertising throughout site• “mini site” or direct link to Developments• Upload of New Developments & house types. • No work for you or your Agent. Also ensures accuracy of data

Propertynews PaperPropertynews Paper

• An ideal vehicle to communicate with current and new home owners

• Target potential customers by positioning advertisements in the Local Area or in the All Areas paper

•Distributed through all leading Estate Agent offices, garage forecourts and mortgage brokers

•Distributed in over 300 estate agents offices

Paper New Development RatesPaper New Development RatesTRADE RATES

Full Page £420 + VATHalf Page £250 + VATQuarter Page £125 + VAT

•All prices are full colour

•Discount of 5% for 3 insertions, 10% for 6 insertions and 20% for 9 insertions.

•Additional sizes are available on request.

New Development AdvertisingNew Development Advertising

Double Page Development / SuppliersDouble Page Development / Suppliers

Propertynews is delighted to introduce a new offering for developers within the paper. It enables the developer to book a double page to promote their latest development, and then split the ad space with the suppliers of the development, enabling the suppliers to promote their own business also.

Features Include:

•Double Page advertising promoting development and suppliers

•Developer takes one full page to promote new development, with suppliers making up the additional full page.

•Offers strong presence within magazine for new development & exposure to 60,000 home owners & buyers.

•Beneficial to suppliers through association with quality finished developments

•Double Page Spread - £800 + VAT

•Suggested Split: £200 per PC supplier (Normal Display Rates =£250) Developer Free of Charge.

Double Page Development / SuppliersDouble Page Development / Suppliers

Contact DetailsContact Details

For an individual quote for all your Online New Homes advertising please contact Colin on either 07709 426230 or colin@propertynews.com

Complement your online advertising with a print offering in the Propertynews Paper Contact Andrew today on andrew@propertynews.com and discover our superb rates