Preference for e-Wallet in Day To Day

Business

Presented byLloyd D’souza Pratheeksha Rao

What is e-Wallet?

A digital wallet refers to an electronic device that allows an individual to make electronic commerce transactions.

Used with- smart phone and computer.

How it works?

Offline Transaction

Online Transaction

Major e-Wallets in India

PayU Money Pockets by ICICI Bank PayTM Oxigen Wallet Mobikwik Wallet.

Advantages

Lower Costs Competitive Advantage Modern Convenience

Disadvantages

Investment Support Technology System Outages Security

Survey- Objectives

To know how aware are the customers about E-Wallet To find the purpose of using E-Wallet To find the purpose of not using E-Wallet To find the satisfaction level of users

Awareness about eWallet

Usage of eWallet

Reasons for using eWallet

Users according to income level

Satisfaction level regarding the usage of E-wallet

Highly Satisfied

Satisfied

Moderate

Unsatisfied

Highly Unsatisfied

0 10 20 30 40 50 60

Satisfaction Level Of users of e-Wallet

Reasons for not using E-wallet

Unaware of eWallet

Difficult to use

Poor internet connectivity

Cannot be trusted

Not accepted By Retailers

other

0 5 10 15 20 25 30 35 40

why don’t they use

Willingness to use E-wallet

Findings 68.8% of respondents use E-wallet - easy to make payment and time

saving too. Paytm- highest users Among nonusers- 96.9% are willing –situation permits 51% of respondents were Moderately satisfied

Conclusion

Advantages Rural area- most of them use Basis for Payment Bank Digital India

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