E The Magazine For Tody's Female Executive February 2015 Issue

E The Magazine for Today’s Female Executive Subscription link www.female-exec.com/s.html

February 2015 $4.99 USA (CAN $5.99) Female-Exec.com Digital edition included with current subscription

The Magazine for Today’s Female Executive

Catch Up! It’s Not 1999

anymore, Meet Your

NEW Buyer

NAFE Meeting

Schedule

Jon Stewart You Laughed But You Listened

GotCha!

Is Your Cell Phone

Keeping You From Your Next Spontaneous

Romance?

The Best Chocolate-wine

Matches Ever! Laurie Forster

The Wine Coach

Off The Grid Boost Your Cyber Security Homeland Security Expert Shares Updates

Big Hearts in Powerful

Places We Need More

The Romance of Aphrodisiacal Essential Oils


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Kayla’s Story Coming in the March Issue of

E the Magazine for Today’s Female executive

She Was Aware -Just Kind And Brave

Beyond Measure


Catch Up! It’s Not 1999 Meet Your

New Buyer

You Laughed But You Listened

Gotcha! A lookat the Brilliance of Jon Stewart.

FEBRUARY 2015 CONTENT

9 Message From the Editor’s Desk

12

BJ Miller Premier Wellness Advocate

By Lewis

Huynh

76

20

26

32

46

60

52

68

How Does the Cloud Help Business

By Youpic.com

Swiss Olive Galette

The Romance of Aphrodisiacal Essential Oils

Dramatically Grow Business By Building Loyalty

Powerful Traits of Powerful People

By David GoodmanBy David GoodmanBy David Goodman

By David Goodman Franchise Expert

Big Hearts

in Powerful Places. Revealing Facts About Rosie Odonnell.

Shawn Sandy 38

Is Your Cell Phone Keeping You From Spontaneous Love?

Suzanne Casamento: Dating Expert

By

Elinor Stutz

2014 Photography Finalist

Chef Rich Mancini


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By Tadia Rice

86

78

82 “Chocolate Match”

122

March

Speakers

110 88

Bruce Wiseman

By The Wine Coach Laurie Forster

Do You Resonate With Those You Lead? Brenda Williams

Kieu Hoang

Winery

118

@Wordswith Boards

FEBRUARY 2015 CONTENT

What’s your Mindset?

104

94 Off The Grid Boost Your Cyber Security

By Anna Corsaro Homeland Security Expert

UNCUBED Conferences 2015

114

Tbhe Evil Lerking Behind Sugar

By Kirsten Berman

Consider the

Lonely Toothbrush


What is a Female Executive?

I am the one that makes the bread, weaves the fabric,

creates the peace, negotiates the smiles, shuts it down and wakes it all back up.

I am the Swiss Army Knife of mankind.

I am the one that gives birth and keeps life going-

whether I have to nudge it with my heart, my mind, my blood or my foot!

I keep the bass rhythm of life moving. I am that female that executes

the needed, the necessary and the fantastic.

I am THAT female executive.

-Althea Ledford


From the Editor

and Chief Creative Officer

Welcome to the February issue of E The Magazine for Today’s Female Executive. This month’s theme is Big Hearts in Powerful Places featuring Rosie O’Donnell. But before you get to Rosie, I wanted to discuss a concept musicians and entertainers are well aware of and that is “having real chops”. Several years ago while sitting around the pool with friends the conversation turn to music-specifically Luther Vandross and his rendition of A House is Not A Home. Within that group was my husband Mark Ledford and Danny Wooten. Danny is a hoofer (tap dancer) he brings Gregory Hines to mind when he dances and Mark is a Jazz musician’s-musician. As the group of friends were sitting around talking that particular song, Mark be-gan to whistle it and immediately Danny stood up and began to do a soft shoe to his rendition. It was absolutely incredible, worthy of tears and chills. And that is an example of having chops. Many top sales professionals, speakers, ministers and entertainers have stated, they speak as passionately to 1 person as they do to 20,000. Whether it’s true or not-what they are saying is they give their all every time they get the mic. When you know your stuff, really know it, you don’t need a lot of props-you just need the mic. It’s also been known as fire in the belly, talent and staying hungry. Entertainers cherish the emotional exchange they experience with their audience. It’s what keeps both parties standing in the rain to hear them perform and to give that performance. Case in point, Diana Ross and more recently Jennifer Lopez. These are your consummate professionals. Always have something to share or say if you credit yourself a speaker or pre-senter. Always have a short lesson ready to go, if you credit yourself as a teacher. Always have words of encouragement if you credit yourself a friend. Have the chops and deliver.

And carry bearer bond hugs - whom ever needs one gets one.

I hope you enjoy this issue. -Althea Ledford


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David Goodman Franchise Expert

Contributors

Althea Ledford Editor and Chief

Creative Officer

Bruce Wiseman Business

Laurie Forster The Wine Coach

Aldeme Mitchell Creative Director

Brenda Williams Business Coach

Kirsten Berman

Lewis Huynh Technical Expert

Tadia Rice Global Social Issues Expert

Suzzanne Casamento: Dating Expert

Elinor Stutz, CEO of Smooth Sale

Anna Corsaro Crisis Expert

Shawn Shady The Selling Agency

BJ Miller Premier Wellness Advocate Chef Rich Manicini

Shawn Karol Sandy


You

laughed

but

You

Listened

GotCha!

Sometimes one of the hardest things to

do is tell the truth. And a follow up

trick is to get them to listen.

Jon Stewart masterfully brings up facts about our

social flaws ranging from absurd politics to pointing

out senseless social trends. His technique resem-

bles a combination of Groucho Marks, a voice in

the wilderness and a cynical history teacher.

He’s quick witted and laser sharp in his deliver. Af-

ter you finish laughing your stuck with the revela-

tion that what he just said made sense and now

you have to actually think about it. Humor has always been a great conductor of infor-mation and no one does it better than Jon Steward. So often we see brilliant people, perfectly situated leaving their post to try something new and that is their right and privilege. In this situation, however, who could ever replace him. At a time when we, society, needs to be more aware-on a daily basis, who will fill that role? How many minds will start to dull because they don’t have that Stewart boost every evening.


And sense his shows are tied to relevant news events, they won't go over well as reruns. And so we have an interesting predicament.

In his own words with Rachel Maddow “I am the

Highlander” there’s been a form of me

around forever. The comedian who takes

political and social concepts and criticizes

them. From a haughty, yet ultimately, reck-

less perch-throwing things.”

Jon Stewart’s perception of himself and his actual impact may be at odds. During that same interview with Rachel Maddow, he made the distinction

Between Rachel’s type of news and what he does. His comparison simulated Rachel as being on the field playing the game and he was on the sidelines shouting at the game. Which Rachel disagreed with stating she felt they were both in the game. One variable Jon failed to recognize was that if your sideline comments impact the attention and attendance to the game, you are a vey important variable. Jon Stewart has that type of influence on younger America, he’s made the discussion of politics and social issues “cool” and engaging. Full attention and engagement is good for democracy. Social Awareness makes for a better government.


More Facts about

The Daily Show In 1999, Stewart began hosting The Daily Show on

Comedy Central when Craig Kilborn left the show to re-

place Tom Snyder on The Late Late Show. The show,

which has been popular and successful in cable televi-

sion since Stewart became the host (ratings increased

by 400% in 1999), blends humor with the day's top news

stories, usually in politics, while simultaneously poking

fun at politicians and many newsmakers as well as the

news media itself. In an interview on The O'Reilly Factor,

Stewart denied the show has any intentional political

agenda, saying the goal was "schnicks and giggles."

"The same weakness that drove me into comedy also

informs my show," meaning that he was uncomfortable

talking without hearing the audience laugh. The Daily

Show does however inform younger generations of the

current world news, and gives this information in a way

where it can be informational and comedic. "Stewart

does not offer us cynicism for its own sake, but as a

playful way to offer the kinds of insights that are not per-

mitted in more serious news formats that slavishly cling

to official account of events."

Stewart has since hosted almost all airings of the pro-

gram, except for a few occasions when correspondents

such as Stephen Colbert, Rob Corddry, Jason

Jones,Steve Carell, subbed for him, and during John

Oliver's stint as host during the summer of 2013. Stewart

has won a total of nineteen Emmys for The Daily Show as either a writer or producer. In 2005, The Daily Show and Jon Stewart received a Best Com-edy Album Grammy Award for the audio book edi-tion of America (The Book). In 2000 and 2004, the show won two Peabody Awards for its coverage of the presidential elections relevant to those years, called "Indecision 2000" and "Indecision 2004", re-spectively. The September 20, 2001 show, the first show after the attacks of September 11, 2001, began with no introduction. Before this, the introduction included footage of a fly-in towards the World Trade Cen-ter and New York City. The first nine minutes of the show included a tearful Stewart discussing his per-sonal view on the event. His remarks ended as fol-lows:

"The view… from my apartment… was the World Trade Center… and now it's gone, and they at-tacked it. This symbol of American ingenuity, and strength, and labor, and imagination and com-merce, and it is gone. But you know what the view is now? The Statue of Liberty. The view from the South of Manhattan is now the Statue of Lib-erty. You can't beat that."

In mid-2002, amid rumors that David Letter-man was going to switch from CBS to ABC when his contract ran out, Stewart was rumored as

http://en.wikipedia.org/wiki/The_Daily_Show

http://en.wikipedia.org/wiki/Craig_Kilborn

http://en.wikipedia.org/wiki/Tom_Snyder

http://en.wikipedia.org/wiki/The_Late_Late_Show_(CBS_TV_series)

http://en.wikipedia.org/wiki/The_O%27Reilly_Factor

http://en.wikipedia.org/wiki/Stephen_Colbert

http://en.wikipedia.org/wiki/Rob_Corddry

http://en.wikipedia.org/wiki/Jason_Jones_(actor)

http://en.wikipedia.org/wiki/Jason_Jones_(actor)

http://en.wikipedia.org/wiki/Steve_Carell

http://en.wikipedia.org/wiki/John_Oliver_(entertainer)


http://en.wikipedia.org/wiki/Emmy_Award

http://en.wikipedia.org/wiki/Grammy_Award_for_Best_Comedy_Album

http://en.wikipedia.org/wiki/Grammy_Award_for_Best_Comedy_Album

http://en.wikipedia.org/wiki/Grammy_Award

http://en.wikipedia.org/wiki/America_(The_Book)

http://en.wikipedia.org/wiki/Peabody_Award

http://en.wikipedia.org/wiki/The_Daily_Show:_Indecision_2000

http://en.wikipedia.org/wiki/The_Daily_Show:_Indecision_2004

http://en.wikipedia.org/wiki/Attacks_of_September_11,_2001

http://en.wikipedia.org/wiki/World_Trade_Center

http://en.wikipedia.org/wiki/World_Trade_Center

http://en.wikipedia.org/wiki/Statue_of_Liberty

http://en.wikipedia.org/wiki/Lower_Manhattan

http://en.wikipedia.org/wiki/David_Letterman

http://en.wikipedia.org/wiki/David_Letterman


anchorWalter Cronkite, "the most trusted man in

America".[45]

On April 28, 2009, during a discussion

on torture with Clifford May, Stewart expressed his opinion

that former President Harry S. Truman was a war crimi-

nal for his use of the atomic bomb on Japan during World

War II. Moments later, Stewart defended his assertion:

"Here's what I think of the atom bombs. I think if you

dropped an atom bomb fifteen miles offshore and you said,

"The next one's coming and hitting you," then I would think

it's okay. To drop it on a city, and kill a hundred thousand

people. Yeah. I think that's criminal."

On April 30, 2009, Stewart apologized on his program, and

stated he did not believe Truman was a war criminal: "The

other night we had on Cliff May. He was on, we were dis-

cussing torture, back and forth, very spirited discussion, very

enjoyable. And I may have mentioned during the discussion

we were having that Harry Truman was a war criminal. And

right after saying it, I thought to myself that was dumb. And it

was dumb. Stupid in fact. So I shouldn't have said that, and I

did. So I say right now, no, I don't believe that to be the

case. The atomic bomb, a very complicated decision in the

context of a horrific war, and I walk that back because it was

in my estimation a stupid thing to say. Which, by the way, as

it was coming out of your mouth, you ever do that, where

you're saying something, and as it's coming out you're like,

"What the fuck, nyah?" And it just sat in there for a couple of

days, just sitting going, "No, no, he wasn't, and you should

really say that out loud on the show." So I am, right now, and,

man, ew. Sorry."[

Tracy Morgan appeared on the April 15, 2010 episode of The Daily

Show and coined Stewart with the nickname "Stew Beef".

cLetterman's replacement on CBS. Ultimately,

Letterman renewed his contract with CBS. On the

March 9, 2002, episode of Saturday Night Live,

hosted by Stewart, a "Weekend Update" sketch

poked fun at the situation.

In late 2002, ABC offered Stewart his own talk show to air

right before Nightline. Stewart's contract with The Daily

Show was near expiring, and he expressed strong interest.

ABC, however, decided to give another Comedy Central

figure, Jimmy Kimmel, the pre-Nightline slot.[

On April 4, 2006, Stewart confronted U.S. Senator John

McCain about his decision to appear at Liberty University,

an institution founded by Jerry Falwell, whom McCain had

previously denounced as one of the "agents of intoler-

ance". In the interchange, Stewart asked McCain, "You're

not freaking out on us? Are you freaking out on us, be-

cause if you're freaking out and you're going into the

crazy base world—are you going into crazy base world?"

McCain replied, "I'm afraid so." The clip was played on

CNN and created a surge of articles across

the blogosphere.

In 2007, The Daily Show was involved in former corre-

spondent Stephen Colbert's announcement that he would

run for president in 2008. In 2008, Stewart appeared on

the news program Democracy Now! A 2008 New York

Times story questioned whether he was, in a phrase origi-

nally used to describe longtime network news

http://en.wikipedia.org/wiki/Walter_Cronkite

http://en.wikipedia.org/wiki/Jon_Stewart#cite_note-45

http://en.wikipedia.org/wiki/Torture

http://en.wikipedia.org/wiki/Clifford_May

http://en.wikipedia.org/wiki/Harry_S._Truman

http://en.wikipedia.org/wiki/War_crimes

http://en.wikipedia.org/wiki/War_crimes

http://en.wikipedia.org/wiki/Atomic_bombings_of_Hiroshima_and_Nagasaki

http://en.wikipedia.org/wiki/Atomic_bombings_of_Hiroshima_and_Nagasaki

http://en.wikipedia.org/wiki/Atom_bomb


http://en.wikipedia.org/wiki/Tracy_Morgan

http://en.wikipedia.org/wiki/Saturday_Night_Live

http://en.wikipedia.org/wiki/Weekend_Update

http://en.wikipedia.org/wiki/Nightline_(U.S._news_program)

http://en.wikipedia.org/wiki/Jimmy_Kimmel


http://en.wikipedia.org/wiki/U.S._Senator

http://en.wikipedia.org/wiki/John_McCain

http://en.wikipedia.org/wiki/John_McCain

http://en.wikipedia.org/wiki/Liberty_University

http://en.wikipedia.org/wiki/Jerry_Falwell

http://en.wikipedia.org/wiki/Base_(politics)

http://en.wikipedia.org/wiki/Blogosphere

http://en.wikipedia.org/wiki/Stephen_Colbert_presidential_campaign,_2008

http://en.wikipedia.org/wiki/Stephen_Colbert_presidential_campaign,_2008

http://en.wikipedia.org/wiki/Democracy_Now!

http://en.wikipedia.org/wiki/The_New_York_Times



In April 2010, Comedy Central renewed Stewart's contract to

host The Daily Show into 2013. Stewart is paid a reported $1.5

million for one season of The Daily Show. According to

the Forbes list of Celebrities in 2008, he was earning $14 million

a year.

On September 16, 2010, Stewart and Stephen Col-

bert announced a rally for October 30, known as the Rally to

Restore Sanity and/or Fear. It took place on theNational

Mall in Washington, D.C. and attracted an estimated 215,000

participants.

In December 2010, Stewart was credited by the White House and other media and political news outlets for bringing awareness of the Republican filibuster on theJames Zadroga 9/11 Health and Compensation Act to the public, lead-ing to the ultimate passing of the bill which provides health benefits to first responders whose health has been adversely affected by their work at Ground Zero.

On the January 10, 2011 show, Stewart began with a mono-logue about the shootings in Tucson, AZ. Stewart said that he wished the "ramblings of crazy people didn't in any way resem-ble how we actually talk to each other on television". Before commercial break, Stewart told viewers that the show would continue as usual the next night. After commercial break, the show featured a rerun of a field piece done by Jason Jones two years earlier.

As a result of such high-profile political stands, Stewart is being recognized as a political force rather than merely as a come-dian. The New York Times suggested that he is "the modern-day equivalent of Edward R. Murrow" and the UK national news-paper The Independent called him the "satirist-in-chief".

In March 2013, it was announced that Stewart would be taking a 12-week hiatus from The Daily Show to direct the film Rosewater, based on the book Then They Came for Me by Maziar Bahari. Beginning on June 10, 2013, The Daily Show correspondent John Oliver assumed primary hosting du-ties during Stewart's break. On September 3, 2013, Stewart returned to host The Daily Show.

TV Guide 's annual survey for 2013 star salaries showed that Stewart is the highest-paid late night host, making an estimated $25–30 million per year.

On November 18, 2014, Stewart set his sights on Obamacare "architect" MIT Professor Jonathan Gruber and asked Congresswoman Nancy Pelosi, who denied knowing Gruber, "can you never not not disappoint us?" Stewart characterizes the deception on the part of Democrats as "pretty slimy."

During a taping of the show on February 10, 2015, Stewart an-

nounced that he was leaving The Daily Show. Comedy Central

President Michele Ganeless confirmed Stewart's retirement with

a statement.

Dailey Show Data Source :Wikipedia

http://en.wikipedia.org/wiki/Forbes



http://en.wikipedia.org/wiki/Rally_to_Restore_Sanity_and/or_Fear

http://en.wikipedia.org/wiki/Rally_to_Restore_Sanity_and/or_Fear

http://en.wikipedia.org/wiki/National_Mall

http://en.wikipedia.org/wiki/National_Mall

http://en.wikipedia.org/wiki/Washington,_D.C.

http://en.wikipedia.org/wiki/White_House

http://en.wikipedia.org/wiki/White_House

http://en.wikipedia.org/wiki/Filibuster

http://en.wikipedia.org/wiki/James_Zadroga

http://en.wikipedia.org/wiki/James_Zadroga

http://en.wikipedia.org/wiki/Ground_Zero

http://en.wikipedia.org/wiki/2011_Tucson_shooting


http://en.wikipedia.org/wiki/Edward_R._Murrow

http://en.wikipedia.org/wiki/The_Independent

http://en.wikipedia.org/wiki/Rosewater_(film)

http://en.wikipedia.org/wiki/Then_They_Came_for_Me

http://en.wikipedia.org/wiki/Then_They_Came_for_Me

http://en.wikipedia.org/wiki/Maziar_Bahari


http://en.wikipedia.org/wiki/TV_Guide


[email protected] Phone 818.578.8706

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C:/Users/Gatebook/Documents/AVS4YOU

C:/Users/Gatebook/Documents/AVS4YOU


Four Points of View The winners of 2014 YouPic Showcase

About YouPic: YouPic is the place for photography enthusiasts around the world to be inspired, receive recognition and improve their photography. By showcasing High Quality photography and giving detailed feedback on each others work, hobby as well as professional photographers use YouPic as a place to find high quality inspiration and dramatically improve their photog-raphy skills. The best shots are awarded with exposure, awards and honors. YouPic runs frequent contests where photographers can win tremendous international exposure. The winning shots are judged based on composition, technical quality, creativity and content. The community and contests are open for everyone who loves photography and want to improve their skills. Website: www.youpic.com, contest website: www.youpic.com/contest

Philippe Manguin

winner of “Forms and Shapes” contest Oct 2014

Philippes YouPic portfolio:

www.youpic.com/photographer/PhilippeMANGUIN Winning shot: “Vulcania" Link to the shot: youpic.com/image/2134779 At the age of 15 years, Philippe Manguin did his first photographic click. Trainee photographer at a French tv channel “France 2 french”, then Assistant Photographer in Paris with Claude IVERNE, he always kept photography as a breath of fresh air. It is now 13 years since he returned to Brittany, the land of his origin, in order to pursue his passion - first as an amateur and later as a professional photographer. It is not a coincidence that he settled in the forests of Broceliande, inspired by its landscape, its stories and legends. Under the charm of this place, he resumed the habit of taking images on a very generous playground. Its visual evoke a mysteri-ous nature, wild and preserved from the rhythm of the city. “Between earth, sea and sky, Brittany is a box that allows one to wonder”, says Philippe. Broceliande (a legendary forest in France), the Emerald coast, steep slopes of the handles designed by Finistères Morbihan - his images evoke a changing nature but are always sublime. Through his lens, he now wants to reveal and share unique moments and enchantments he witnesses with those who do not have the opportunity to access such wealth. He tracks the lights ephemeral to keep track of what one sees only once. You can find his photography on his website: www.photosdebretagne.com and in his portfolio on YouPic.

http://www.youpic.com/

http://www.youpic.com/contest

https://youpic.com/photographer/PhilippeMANGUIN/philippemanguin-from-bretagne

http://youpic.com/image/2134779

http://www.photosdebretagne.com/


Marjo Laitakari winner of “Vacation Contest “ Aug 2014

Marjos YouPic portfolio: www.youpic.com/photographer/marjolaitakari

Winning shot: “Aldeyjarfoss” (a waterfall in Ice-land)

Link to the shot: https://youpic.com/image/1817782

Marjo Laitakari is an amateur photographer from Espoo, Finland. She has a background in traditional art mostly from landscape paint-ing, but created her career in IT. Marjo bought her first DSLR in 2007 and found her-self always to be the one standing behind the lens. She participated in her first photography course in September 2012 and during that course she really found her love for photog-raphy. The course teacher who also is a pro-fessional photographer has stayed as her mentor ever since. She has completed many different photography courses from land-scape to studio and strives to learn as much as possible from the art. Landscape photog-raphy is closest to her heart and she loves to combine her passion for nature and travelling by creating beautiful landscape images. You can see more of Marjos work in her YouPic portfolio.

https://youpic.com/photographer/marjolaitakari/marjo-laitakari-from-uusimaa-finland

https://youpic.com/photographer/marjolaitakari/marjo-laitakari-from-uusimaa-finland

https://youpic.com/image/1817782

https://youpic.com/image/1817782


Originally a musician and singer-songwriter from Los Angeles, Vincent moved to NYC in the fall of 2011. In-spired by the move and new surroundings and with musical writer’s block he decided to take photography classes in the beginning of 2014 to explore a new me-dium and see if it would cause him to think

and see differently. He became obsessed and dove into this new world with practice and fervour. After fig-uring out his camera and a ton of techniques in his toolbox,Vincent discovered photography as a concep-tual and painterly form.

Vincent Minor winner of “Capture the

Emotion” contest Sept 2014

Vincents YouPic portfolio: www.youpic.com/photographer/vincentminor

Winning shot: “Morning Wilt”

Link to the shot: youpic.com/image/2092500

http://www.youpic.com/photographer/vincentminor

http://www.youpic.com/photographer/vincentminor



Vincent

Minor

Contin-

ued...

He discov-ered other photogra-phers were storytelling through an image and it inspired him to do his own. As Vin-cent progress into this next year developing his style, he haas many more stories he is excited to share. See the rest of his work in his portfolio on YouPic.

Felipe Jaramillo

Winner of the Halloween Contest Nov

2014

Felipes YouPic portfolio: www.youpic.com/photographer/Flippermood

Winning shot: “We are all freaks”

Link to the shot: youpic.com/image/2278976

It all started when Felipe came across an abyss of loneliness - he had to tie something up to avoid fal-ling into despair and to express what he felt. "My pic-tures are the unspoken words" - he says. Felipe is a 19 year-old artist. He consider himself a conceptual photographer even though he also practices a little of everything in photography and still learning new things. See more of Felipes work in his portfolio on YouPic.

http://www.youpic.com/photographer/Flippermood

http://www.youpic.com/photographer/Flippermood



The cloud,

the cloud, the

cloud. Everywhere we turn someone touts being “in the cloud,” moving “to the cloud,” or creating their own cloud. But what the heck is the cloud? Over the last few decades data has become “the” major commodity. Whether we shrink hard drives and make them increasingly dense, or we cluster tens of hundreds of servers together to make it useful, data drives business. As a result, the hous-ing, storing, accessing, processing, and analyzing of data has become one of the greatest goals of technology. But we find ourselves constantly run-ning out of power, or space, or cooling…or it is simply no longer economically feasible for us to use the traditional models of datacenters. In the simplest terms, the cloud is an abstraction of

servers, storage devices and hard drives, backup

appliances and cata-logs of media, and net-

work devices and miles of cabling. It is the idea that your server room or your datacen-ter is all at once within your control, and yet no-where to be found. It is data as water vapor, and well…infrastructure as clouds. It is the collection of multiple datacenters across the globe to act as one virtual datacenter. As a consumer, the distinction is a little easier to grasp. Your personal files, music, and documents exist on the internet invisible to you, but always ac-cessible by you. You can log into anyone’s com-puter and get to your email. With a few settings changes, you can stream your music anywhere. You can share photos and videos with friends and family. Your world is effectively…everywhere.

How Does The Cloud Help Business? Lewis Huynh


As a business, using the cloud is a little bit murky. Why? We could have our own private cloud by aggregating multiple data-centers that we own or lease, throwing on top of this physical layer software that helps us achieve ubiquity. We could rent or lease chunks of someone else’s cloud. Or we could simply in-teract with services offered through someone else’s cloud, ef-fectively uploading our data and business logic. Or we could use any combination of the same.

To make things more tangible, let’s imag-ine that we are a small business with seed capi-tal. Through some study and re-search, we have concluded that rather than buying our own servers and computer infrastructure, we are going to leverage someone else’s cloud.

There is of course a premium associated with leas-ing someone else’s infrastructure and services. A small business can now hire a small core staff of diversified IT professionals who are savvy with multiple technologies. This core team can accom-plish the same results of what it used to take sev-eral dedicated staff. Even more so, the invisible return on investment is the efficiency achieved through the cloud framework that encourages re-peatability rather than rework. As well, there is a reduction of staffing overhead that would otherwise be required to manage the mundane tasks of pur-chasing and installing servers, along with the inher-ent low-level administration of the servers.

There are many players on the market, providing everything from a basic server, to everything “and” the kitchen sink. Familiar names are Microsoft, Google, Amazon, and Rackspace. For this article I will

focus on one of the biggest players in the market: Amazon. Or properly, Amazon Web Ser-vices.

Amazon Web Services (AWS) has done to datacenters, server and net-

work infrastructures, what Amazon did to shopping: abstract the storefront making it possible to shop from anywhere, to everywhere, and for anything.

Need a web server? No problem. Need a data-base server? No problem. Need your own private network? No problem. Need a data analytics plat-form? No problem. In fact, AWS released an onslaught of new ser-vices, or improved services, and announced it to the world at its Las Vegas “re:Invent” event back in November 2014. Let’s take a look at a few of them and see how they can help a business. Depending on a company’s size and market, a

common concern is regulatory compliance.

This typically manifests on the legal and financial side, but with certain data content, it can include your information services, technology, and security. Beginning your technology approach with basic practices such as documented server procedures,


security guidelines, and software code manage-ment can go a long way to meeting requirements and mitigating risks. To capture server procedures such as installation, post-installation configuration, and ongoing con-figuration, AWS offers a preview of its Config ser-vice. Systems, changes, resources, and user ac-tions can all be captured for audits and offered as conveyance of processes being fulfilled. A process area that is often conjoined with this is what has become known as the Software Development Life-cycle (SDL). Common questions include where the code is kept, who has access to it, how it is pro-tected, and how it is checked for security before being deployed as production code are common. Using AWS’ CodeCommit, CodeDeploy, and Co-dePipeline creates a clear audit trail can be pre-sented. CodeCommit serves as the singular storage silo of

code, providing a method by which multiple

revisions can exist and be available to developers. It also provides a lockdown mechanism allowing only the right people the ability to read, retrieve, or update the code. CodePipeline gives the software an opportunity to “bake in” through smoke tests, staging tests, and security tests. And finally, Cod-eDeploy is the gateway to production, allowing for easy automation of rolling out, and rolling back, code. As mentioned earlier in the article, a key benefit of AWS is the efficient use of staff resources to focus on non-mundane tasks, and instead devote time and energy to moving the company’s technology forward. One way that this can be accomplished is through the creation of patterns and templates, for both servers and applications, which can be de-

ployed. For applications there is a new Amazon EC2 (Elastic Compute Cloud) Con-tainer Service allowing technology staff to

drop the application into any number of


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servers for scalability or availability purposes. The traditional model of a company maintaining its own datacenter, datacenter staff, infrastruc-ture, and entry-level system administrators is no longer the only way for a company to have a competitive technology foothold. Through play-ers such as Amazon and its AWS services, small to middle-sized companies are able to ob-tain the same economies of scale of bigger companies when needed, and otherwise reduce the overhead that accompanies infrastructure: power, cooling, footprint, and management. I hope that this light article has helped to eluci-date some of your cloud questions and also paint a picture of how companies are using the cloud to move their business forward.

A little about my-

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dustry as an Engineer, I have had the

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Big Hearts in Powerful

Places We Need More

A Closer Look at the Heart Of

Rosie O’Donnell


Rosie lost her mom when she was 11 years old to breast cancer. It’s very possi-ble that-this tragedy caused her to be highly

sensitive to the hearts of children, feeling powerless and understanding extreme loss as a child. She’s mentioned in several interviews that she had a need for approval by the parents of her friends, her teachers and the adults around her. Moving forward, she has obviously grown up to be a very genuine, big hearted , baby

whisperer person. Nobody is a better judge of character than animals and small children. They pay at-tention and pick up on your intention and it’s usually an instant assessment. The term “baby whisperer” is used to describe Rosie because she has the gift of being able to calm babys and small children anywhere, including the grocery store.

Her Career reads like Who;’s Who in the en-

tertainment industry. With 35 television

shows to her credit, 23 films and several

awards in theatre and radio including a Tony

and 2 Grammys.

In most of these situations where there is no

script, Rosie’s conversation migrates to-

wards issues of fairness, humanity, support-

ing and helping people especially children.

When faced directly with issues requiring a

“truth to power” stand. She steps up, speaks

the truth to power even if on camera. Rosie

will consistently take the position she feels

convicted to take and damns the conse-

quences.

She’s admitted and apologized sometimes

for her choice of words or how her intentions

were perceived. But she demonstrates where

her heart and focus is.

Next, we take a look at what she does be-

hind the scenes for children, the voiceless

and humanity.

The biggest part

of Rosie O’

Donnell has

nothing to do with

what happens in

front of the

camera. She’s a

powerhouse

Mogul behind the

camera.

Changing the lives

of children,

Victims and the

voiceless.


In November 2006, Nightline aired a video report

about the opening of The Children's Plaza and

Family Center in Renaissance Village, a FEMA

trailer park in Louisiana. This was an emergency

response initiative of Rosie's For All Kids Founda-

tion with the help of many local nonprofit organiza-

tions and for-profit businesses, all efforts were to

assist the families displaced by Hurricane Katrina.

San Francisco public relations firm Fineman Asso-

ciates awarded top prize to Procter & Gamble's

designation of O'Donnell as "unkissable" in a pro-

motion for Scopemouthwash on the 1997 annual

list of the nation's worst public relations blun-

ders. In response to the promotion, O'Donnell part-

nered with Warner–Lambert's competi-

tor Listerine who donated bottles of mouthwash to

the studio audience and donated $1,000 to charity

every time a hosted guest would kiss her in ex-

change for O'Donnell promoting their product. On

occasion, the guests would offer multiple kisses

and People reported O'Donnell "smooched her way

to more than $350,000."

In 2003, O'Donnell and Kelli O'Donnell collaborated

with Artistic Director Lori Klinger to create Rosie's

Broadway Kids, dedicated to providing free instruc-

tion in music and dance to New York City public

schools or students. Rosie's Broadway Kids

serves more than 4,500 teachers, students,

and their family members at 21 schools.

Over her career,

O'Donnell has de-

veloped a reputa-

tion for raising

funds and her own philanthropy to charitable

causes. In May 1996, Warner Books advanced

O'Donnell $3 million to write a memoir. She used

the money to seed her For All Kids Foundation to

help institute national standards for day care

across the country.

Since 1997, Rosie's For All Kids Foundation, over-

seen by Elizabeth Birch, has awarded more than

$22 million in Early Childhood Care and Education

program grants to over 900 nonprofit organiza-

tions. On October 30, 2006, she was honored by

the New York Society for the Prevention of Cruelty

to Children.] "It's our privilege to be honoring and

hosting Rosie," said NYSPCC president David

Stack in a statement. "Her Rosie's for All

Kids Foundation has awarded more

than $22 million in grants to over

1,400 child-related organizations, and

that's just one of her many impressive

activities on behalf of children."

http://en.wikipedia.org/wiki/Nightline

http://en.wikipedia.org/wiki/FEMA_trailer

http://en.wikipedia.org/wiki/Louisiana

http://en.wikipedia.org/wiki/Public_relations

http://en.wikipedia.org/wiki/Scope_(mouthwash)

http://en.wikipedia.org/wiki/Warner%E2%80%93Lambert

http://en.wikipedia.org/wiki/Listerine

http://en.wikipedia.org/wiki/People_(magazine)

http://en.wikipedia.org/wiki/Rosie%27s_Broadway_Kids

http://en.wikipedia.org/wiki/Elizabeth_Birch

http://en.wikipedia.org/wiki/New_York_Society_for_the_Prevention_of_Cruelty_to_Children

http://en.wikipedia.org/wiki/New_York_Society_for_the_Prevention_of_Cruelty_to_Children


every time a hosted guest would kiss her in ex-

change for O'Donnell promoting their product. On

occasion, the guests would offer multiple kisses

and People reported O'Donnell "smooched her way

to more than $350,000."

On The Tyra Banks Show, Banks

brought up to O'Donnell that people

don't realize that O'Donnell has given

more than $100 million to charity. In

May 2007, O'Donnell and Pogo.com announced a joint-effort to raise money for Rosie's All Kids Foun-dation. EA, which owns Pogo.com, committed $30,000 and more money can be raised based on the amount of playing time people spend on certain games. They also held a sweepstakes in which winners get to fly to New York and meet O'Donnell and attend a charity function as her guest. During the summer of 2007, O'Donnell was a guest

on the multi-artist True Colors Tour, which traveled

through 15 cities in the United States and Can-

ada. The tour, sponsored by the gay cable chan-

nel Logo, began on June 8, 2007. Hosted by come-

dian Margaret Cho and headlined by Cyndi Lauper,

the tour also included Debbie Harry, Erasure, The

Gossip, Rufus Wainwright, The Dresden Dolls, The

MisShapes, Indigo Girls, The Cliks and other spe-

cial guests. Profits from the tour helped to benefit

the Human Rights Campaign as well as P-

FLAG and The Matthew Shepard Foundation. She

appeared again on True Colors Tour 2008.

Rosie O’Donnell is an example of Big Hearts in

Powerful Places.

Charitable Information Source: Wikipedia

Currently programs are in Harlem, Midtown West, Chelsea, Lower East Side, East Village, and Chinatown. All net profits from O'Donnell's 2007 book Celebrity Detox are also being donated to Rosie's Broadway Kids.

In December 2006, at a one-night charity event on

the Norwegian Pearl cruise ship, Elizabeth Birch,

executive director for the Rosie's For All Kids Foun-

dation, confirmed that $50 million from O'Donnell's

five-year contract were donated in an irrevoca-

ble trust to charity. She is also reported to have

contributed several hundred thousand dollars for

rehabilitation therapies for war veterans who have

lost limbs in Iraq and Afghanistan wars.

in Louisiana. This was an emergency response ini-

tiative of Rosie's For All Kids Foundation with the

help of many local nonprofit organizations and for-

profit businesses, all efforts were to assist the fami-

lies displaced by Hurricane Katrina.

San Francisco public relations firm Fineman Asso-

ciates awarded top prize to Procter & Gamble's

designation of O'Donnell as "unkissable" in a pro-

motion for Scopemouthwash on the 1997 annual

list of the nation's worst public relations blun-

ders. In response to the promotion, O'Donnell part-

nered with Warner–Lambert's competi-

tor Listerine who donated bottles of mouthwash to

the studio audience and donated $1,000 to charity

http://en.wikipedia.org/wiki/People_(magazine)

http://en.wikipedia.org/wiki/The_Tyra_Banks_Show

http://en.wikipedia.org/wiki/True_Colors_Tour

http://en.wikipedia.org/wiki/Logo_TV

http://en.wikipedia.org/wiki/Margaret_Cho

http://en.wikipedia.org/wiki/The_Gossip

http://en.wikipedia.org/wiki/Rufus_Wainwright


http://en.wikipedia.org/wiki/Rufus_Wainwright


http://en.wikipedia.org/wiki/The_MisShapes

http://en.wikipedia.org/wiki/Indigo_Girls

http://en.wikipedia.org/wiki/The_MisShapes

http://en.wikipedia.org/wiki/Indigo_Girls

http://en.wikipedia.org/wiki/Human_Rights_Campaign

http://en.wikipedia.org/wiki/PFLAG

http://en.wikipedia.org/wiki/The_Matthew_Shepard_Foundation

http://en.wikipedia.org/wiki/PFLAG

http://en.wikipedia.org/wiki/True_Colors_Tour_2008

http://en.wikipedia.org/wiki/Midtown_Manhattan

http://en.wikipedia.org/wiki/Chelsea,_Manhattan



http://en.wikipedia.org/wiki/Lower_East_Side



http://en.wikipedia.org/wiki/Chinatown,_Manhattan

http://en.wikipedia.org/wiki/Norwegian_Pearl

http://en.wikipedia.org/wiki/Charitable_trust

http://en.wikipedia.org/wiki/Louisiana

http://en.wikipedia.org/wiki/Public_relations

http://en.wikipedia.org/wiki/Scope_(mouthwash)

http://en.wikipedia.org/wiki/Warner%E2%80%93Lambert

http://en.wikipedia.org/wiki/Listerine


Support the Arts


It’s not 1999 Meet Your NEW Client Shawn Sandy

How did you buy your last car? Did you drive to every lot in town to see what they had to offer? Did you listen to every sales guy or gal tell you what makes and models were available with bells and whistles and give you their “best offer” run around? Of course you didn’t. Because unless you’ve been living under a rock for the last 15 years, your first course of action to buy anything is the internet.

We are living in the age of the customer and

the CUSTOMER Experience. The internet gives us tremendous power to gather information and intel. The research we perform contributes nearly all of our criteria for our decision making process. Researching a car, we’d investi-gate the Manufacturer and Models, Features and Product Details, Near by Dealerships, Price/Financing, Reviews, Recommendations and more.

Technology, the internet and social media

has totally flipped the way we buy. We all like to act as modern consumers. However, we’ve not quite gotten the hang of how to be Mod-ern Sellers. Most business owners and sales pro-fessionals revert back to tablet and chisel when it comes to selling in our own businesses. Especially in Business to Business channels that have had historically strong sales processes. Seller’s roles have changed requiring different skills and different tools. Modern buyers and cus-tomers and want Modern Partnerships with their suppliers and vendors. Technology has driven changes in what people expect and even demand from companies and people with whom they do business. Naturally then, most businesses start with the technology to change how they interact


with poten-tial cus-tomers, but the first place to begin un-derstanding, reflecting and meeting the demands of modern consumers is with your culture – your operational mindset and value systems. It’s easy to focus on the technical details or me-chanical features but points of differentiation are now attributed to more soft skills and intangibles: Customer Experience, Trust and Advocacy. These buying differentiators have forged a new paradigm in the Buyer/Seller relationship. They’re not rules or principals of running a business; they are consumer demands that build confidence in relationships. The 4 Tenets of Modern Buyers: Au-thenticity, Transparency, Responsiveness and Col-laboration.

The 4 Tenets of Modern Buyers: The 4 Tenets are about removing barriers in busi-ness to elevate trust. Elevating trust decreases our perception of risk and makes decisions to do busi-ness with you easier. “Yes” comes from trust. With-out it, everything else is “no.” Adopt a culture to reflect consumer demands and adapt behaviors that deliver customer ex-periences.

1. Be Authentic. Have you ever had a chat with someone and you walked away with your “Spidey Sense” screaming that the conversation and/or the person was com-pletely full of it? Or did you have the feeling that what they “said” was not in alignment with their in-tentions or actions?

Our de-mand for Authenticity

in relation-ships acts as

a Gatekeeper for Trust.

We can sniff out

inauthentic, fake peo-ple. Being an authentic per-

son and an authentic business should seem effortless. Be YOU, right? It’s actu-ally not so easy when you start to wear a lot of hats in your business or try to be all

things to all people to grow sales.

Increase your Au-

thenticity: Show up as You. You are not a

product, a business or a technology. YOU

are a human being. Professional does not equate to being impersonal so share your character and personality with your colleagues and clients. Hav-ing flaws and quirks {as everyone does} makes you authentic. Do What you Say. Keep your agreements and commitments. If you can’t, own it and negotiate a new agreement. People have been burned and dis-appointment comes from unmet expectations so it is imperative to trust that you Do What You Say you will do. Share & Engage. Empathizing with someone is what makes you human. Sharing relevant stories and struggles with customers helps them identify their own problems. Technical details and features don’t compel people to action like a good story can. Own your Point of View. Having an opinion de-rived from experience and expertise is one of the most valuable things customers want from people


with whom they do business. Own your POV, voice it, share it and let people understand how your unique perspective can benefit them.

Be Transparent. Consumers now, demand to see what’s behind the company curtain. They are not fooled by the Great Oz; they want access and visibility to un-derstand everything about your business – from who sits on your Board of Directors to your posi-tion on fair wages and employee benefits.

This great age of Transparency leaves little room

for ambiguity amongst consumers.

People are either going to love you for what you are, or they might hate you for it. Being vague, general or common is the “dead zone” of limbo for a business or a brand.

We want to know for what and for whom you stand for so that we, as consumers, can decide if we sup-port and endorse your values and align them with ours. With the great mountain of options in any product or category now, if customers are ambiva-lent about you, your business doesn’t exist, it’s not generating advocates or compelling consumers.

Increase your Transparency:

Eliminate Mystery. If we don’t understand what is going to happen, what to expect or what the outcome will be, our sense of RISK is high and we pull back from the choice. Transparency helps lower the risk, elevating trust and giving people more confidence in choosing you or your business.


Share your Values and Vision. Make it easier for people to like you because they are like you or want to be like you. Buyers are com-forted knowing they share the same values with someone or a busi-ness. It says, “What’s important to me is important to you.” Under-standing the princi-pals and vision driving a company makes it easier to lower perceived risk of choosing you.

Be Clear With Expectations and

Results. Consumers are wary about product

claims and grand promises. It’s okay if you don’t have the right solution or product. Being up front and candid earns way more respect and potential business or referrals than selling the shoe that doesn’t fit. Clearly Communicate Processes. We love the “open kitchen” concept because we want to see exactly what is happening with our food. It’s com-forting to track the progress of a package so we’ll know precisely when it will arrive. These features give us a measurable feeling of control. When we comprehend the processes and it meets our ex-pectations of what is going to happen, we’re much more satisfied with our total experience and purchase. And that’s how you build advocates.

Be Responsive. Being “Responsive” is entirely different than being “Reactive”. Responsive businesses lev-erage tools and technology to engage and in-

teract with

their customers be-fore, during and af-ter sale or service. Reactive busi-nesses are missing big pieces of the customer puzzle if they are waiting for contact, problems or sales to interact with customers. Modern Consum-ers are expect-ing their experi-ences to be more comprehensive and interactive than just their point of sale or buying experience.

Measure how mean-ingful your experiences

are as buyers and turn around and apply those to see how Responsive you are to your current and potential customers.

Increase your Responsiveness:

Be Accessible. Can customers contact you

to ask questions? Are you visible and accessible in the same “channels” that your customers use? Look inside and outside your business and to cre-ate opportunities to invite collaboration, partner-ships, ideas and suggestions. Technology is great but we all want access to live humans with real answers, empathy and experience.

Be Accountable. Customers’ expectations

are that you will meet the promises you make. However, when you drop the ball or break cus-tomer’s trust, be upfront and respond quickly to acknowledge and fix the problem. “Own” your mistakes and turn problems into opportunities.

Meet People Where They Are. Buyers

come in to your business with varied levels of knowledge and education. Understand where your customer is in their search and decision making and know how to help them buy from that point.


Don’t assume, don’t use industry jargon, and don’t start from the beginning. Ask or uncover where your customer is on their jour-ney and then meet them there through their pre-ferred communication channels.

Be A Part of Their World. Buyers don’t use

your products or services in a vacuum. Your business is generally going to be a piece of the puzzle for their big picture. If you sell com-mercial ovens, you need to know what’s happening in the entire restaurant indus-try. If you’re in retail and sell high end glasses frames, what trends will your customers be wear-ing? Knowing what, how, when, why and with whom your customers will be us-ing your product can help you be more valuable in their buying experience.

Collaborate

No one really wants out of the box solutions any-more. For most purchases, buyers can spec out options and details from their research online and from reviews. By offering partnerships and collabo-ration with customers, you can distance yourself from being “commoditized” and compared in the “apples to apples” check list.

Standardizing processes is a smart idea how-ever, standardizing Customers is not. Collaboration during your relationship goes a long way to elevating Trust with your customers and when you elevate Trust, you’re lowering the per-ception of Risk. Risk is the heaviest factor when we make decisions. We weigh what are we risking when we try something new, buy something expen-sive, switch vendors or hire someone.

Increase your Collaboration: Be Part of the Total Solution. Business does not exist in a vacuum. Operating as if your product or service stands alone, independent in its use, pur-chased in a silo, is short sighted. Much like Solving the Bigger Problem, taking into consideration the other products, people and problems encountered upstream and downstream from where your cus-tomer connects with you gives you more opportuni-ties to collaborate and customize your partnership. Solve the Bigger Problems. Knowing that a client needs a website is much different than understand-ing how the website drives revenue opportunities for their business. Contribute solutions that drive the Big Picture outcomes and approach your rela-tionship as a partner to get to those results. By keeping focus on the Bigger Problem, you keep the customers’ objectives clear and at the forefront of your actions.


Ask & Share In-sight & Knowl-edge. Brilliant

brands are leverag-ing customer col-laboration at great competitive ad-vantage. By reaching out to existing custom-ers to get feed-back on prod-ucts, people and processes, these brands are lever-aging customer lead innovation, realizing strategic cost reduc-tions and building brand loyalty with customers who are contributing to make their products and experi-ences better. Many com-panies are also building customer communities where people discuss the products and share their insight with each other. These insights are “listened” to and great companies engage in these communities with real people – humanizing their brand and again, increasing trust and build-ing advocates.

Bring More to the Party – Prod-ucts, Resources & Expertise. Being

an advocate and consultant for your customers means you know when to reach beyond your own expertise and leverage other products, experi-ence and resources. Working with other depart-ments, operational specialists, technicians, other vendors and even competitors – collaborating to bring more resources and expertise to your pro-ject, to your customers and to your results can be a hugely successful way to elevate Trust and lower risk.

Moving beyond the technical details and features of

your business and con-necting with your po-tential buyers in a real, human and valuable way is what modern consumers are demanding. Authentic, Transparent, Re-sponsive and Collaborative

businesses have the power to build

the strongest cus-tomer relationships

and deliver inspiring customer experiences.

EXPERIENCE is the influencer of the CUSTOMER AD-VOCATE.

Put your “buyer” glasses on

and look at your own business with the filters and expectations you have as a modern consumer. Work to lower risk and elevate trust. Remove the barriers between you and your customers to truly earn those relation-ships, deliver great customer experiences and grow your business with raving customer advo-cates.


Shawn

Karol

Sandy With nearly two decades of Sales and Business De-velopment ex-perience, Shawn built The Selling Agency and uses her cheeky and bold observa-tions to articu-late and coach

businesses to become Selling Organizations that WOW the Modern Consumer. Shawn steers companies to unify and strengthen their sales efforts by engaging and directing ALL their re-sources to be customer and opportunity focused. Using her own experiences leading Sales, Operations and Production collaboration to win customers, Shawn un-derstands that the company that plays together wins to-gether. “Selling” takes more than just the Sales Team and in order to neutralize competition and ignite revenue growth, organizational change is critical. Through a mix of Keynotes, Coaching and her weekly newsletter, The Pipeline, she’s out to “overthrow Stats Quo” and transform Selling by giving businesses and sales pros real, actionable strategies to generate reve-nue. Learn more about engaging Shawn to coach, speak, challenge your organizational leaders or give your strategy a kick in the pants.http://www.TheSellingAgency.com/Speaker/ Sign up for The Pipeline Newsletter for weekly Sales, Leadership and Business Development in-sights: The Pipeline Signup Connect with Shawn on LinkedIn: www.linkedin.com/in/shawnsandy Or tweet it up on Twitter @Sellin-gAgency #Selling #Sales #SocialSelling #BetterBusiness #OverThrowStatusQuo

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You have it all. You've soared up the corporate lad-der. You have a lovely home, the car you always wanted, and you're finally about to take that trip to Greece you've been dreaming about since you were 14 - by yourself. How is it, that many times, the women who "have it all," have a hard time with the love part? Some say, "I'm too busy to date," or "My career comes first." Others say, "Men are intimated by powerful women." Do any of these phrases sound familiar? Have you heard your friends (or yourself) say them? Stories like these are only true if we believe them. If you believe that love is not as important as your career or that men are intimidated by you, you’re going to put out vibes that convey that message to other people. And those people will believe it too.

If you’ve been afraid to date or unhappy with your lovelife, ask yourself, “What story have I been tell-ing myself?” Sometimes it takes some digging to figure it all out.

Discovering where your story comes from can be

painful, but the payoff is unlocking a lot of the rea-

sons we do the things we do.

When I was a child, my household could be explo-sive. My father had a serious temper and when he went off, I was afraid. From night to night, we never knew if he'd come home and be happy to see us or if he'd detonate over some little thing like his dinner not being hot enough. To avoid that, I became a fervent reader, which ultimately, was a great gift that led me to become a

Is Your Celll Phone Keeping You From Your Next Sponteneous Romance?

From the “Having it All Series”- Suzanne Casamento: Dating Expert


writer. By hiding in my bed-room or my treehouse and reading, far away from the drama, I figured out how to be-come invisible. My parents divorced when I

was 10. When it fit in his

schedule, my father showed up

for visits, often very late. I

struggled to get his attention.

All of these factors are part of

my story.

So, as a result, throughout my 20's, I asked for little and ac-cepted what I got from men. If they showed up late or not at all, I didn't make a fuss. I was comfortable being invisible. Whatever they wanted was what happened, because that was what I knew and was com-fortable with. My resulting belief was that I was only good enough for a man to acknowledge and be with whenever it was conven-ient for him. My feelings in situations like that were famili-arity and comfort. Therefore when I dated some-one who treated me marginally well, my story was that he was good enough - even when he wasn't. So, whether your story is "I don't have time for a relation-ship," or "This person is good enough," if you're not experiencing reciprocal, healthy, nourishing love, your story is probably a lie. Why not take this opportunity to ask yourself, "What story am I telling myself?" Then dare to rewrite it. Remember, your story is yours. Only you can change it. While Valentine's Day looms and the world is

splashed with red roses and pink heart reminders

everywhere, now is the perfect time to re-write your

story and set some goals for your journey to find

love.

You don't need to create a high-risk, short-term,

grand results-oriented plan. When you've been used

it can take some time to expand and adjust to a new operating plan. So, start by taking smalls steps like these:

Go out. You’re never going to meet the man

of your dreams if you don’t leave the office. And if every time you go out, it's for a work dinner or a meeting over cocktails, it's time to make a shift. Start attending events that are purely social. Go for no reason other than to have fun.

Put your phone away. One key to

meeting singles is to put your phone down long

enough to


notice them. Think about it. How are you going to meet the man of your dreams if you're busy emailing your boss? We've gotten used to using our phones as a crutch. When we wait for our lunch order, we check the Nasdaq. When our friends are late meeting us for dinner, we work until they get there. But what if you didn't? What if you put your phone away and forced yourself to take a look around. What do you think you might see? Who do you think you might meet? Beyond being a distraction, your phone is a manblocker. When you stare at it, you practi-cally wear a sign that says, "Do not talk to me." What man is going to want to approach someone who is clearly busy? No one. So even if you don't see him, but he sees you, he's still not going to approach. And being approachable is key to dat-ing. Last, but certainly not least, if you are interacting with someone, do not play with your phone.

Checking your phone, texting or emailing will give a guy the vibe that you are not interested in dating him. Plus, it's rude. No one wants to date someone who is rude. Work can wait. You may not think so now, but once you practice, you'll be a champ at ditching your phone.

Make eye contact and smile. No one is going to approach a grump. Plus, you feel and look more confident when you make eye contact and smile. Dating is a lot like marketing. You are the product. You have to show potential customers why they would want to spend time with you. Starting with confident eye contact and a warm smile is an ex-cellent start. It's also important to show positive body language. This may sound like a no-brainer, but sometimes we don't realize we're putting out negative

http://www.fantasydatinggame.com/how-to-be-approachable/


vibes. Simple things like a hand on a hip, or arms crossed over your chest or slumped shoulders can say things about you that you may not want other peo-ple to hear.

Talk to

strangers. If you spot someone you find attractive, say “Hi.” What’s the worst that could happen? He might reject you. Sure, rejection can be scary. But what if you try to not take it personally? Think about rejection in a corporate framework. What if you present an idea to your team and they come back to you and say they don't like it? How do you handle that? Most likely, by trying another angle, right? Then you move on. What if you look at dating rejection the same way? If while waiting in line for your morning latte, you say, "Hi," to the man next you, and he responds rudely or not at all, don't take it personally. Just know you don’t want to date that guy anyway. Be thankful he showed you who he is right away, and move on.

Be brave. Don’t make excuses about why

you can’t flirt or date or why you’re not comfortable about approaching someone. Forget the story you've been telling yourself and focus on your new story about how you're ready, even excited, about finding love.

Then just go for it. Chat with people at the gym, at church, and at the coffee shop. The more people you talk to, the more

connections you will make and the higher prob-ability that you’ll hit it off. Or they might have a friend they want to introduce you to. Even if those connections don’t lead to dates, they might lead to new friends and more fun. Lastly, make a point to say, “Yes” to every event you get invited to. You never know who will be there.

Suzanne Casamento is a

dating expert, writer and speaker and the creator of FantasyDat-ingGame.com. Her mission is to empower singles to take chances, build confi-dence and find love.

She launched Fantasy Dating after getting tired of hearing her single girlfriends com-plain about their boring love-lives. Since then, they have all dared to date.

http://www.fantasydatinggame.com/fantasy-dating-rule-1-talk-to-strangers/

http://www.fantasydatinggame.com/fantasy-dating-rule-1-talk-to-strangers/

http://www.fantasydatinggame.com/why-rejection-is-a-good-thing/

http://www.fantasydatinggame.com/top-10-reasons-why-you-arent-dating/

http://www.fantasydatinggame.com/good-places-to-meet-singles/

http://www.fantasydatinggame.com/youll-never-miss-a-connection-again/

http://www.fantasydatinggame.com/how-friendships-can-impact-your-lovelife/

http://www.fantasydatinggame.com/say-yes-to-dating/

http://www.fantasydatinggame.com

http://www.fantasydatinggame.com


www.khanacademy.org

http://www.khanacademy.org


THE ROMANCE OF APHRODISIACAL ESSENTIAL OILS

B.J. Miller – Premier Wellness Advocate 323.209.8130 [email protected]

Fragrances and aromas have been used throughout time (remember Queen Cleopatra!) for romance, love and seduction. The Greeks and other cultures learned from the Egyptians exactly how to use aromatic oils to increase passion, and this expertise quickly spread across the ancient world. Now modern science is re-discovering what lovers and the sensually aware have always known – that smell is a powerful stimulant that affects our emotions and our memories, our well-being, and even our destinies.

Although essential oils (the extremely concen-trated 100% natural steam-distilled or cold-pressed extraction “life force” or “immune sys-tem” of plants, trees or bark) have many thera-

peutic properties, most people don’t realize that certain essential oils are also aphrodisi-

acs. An aphrodisiac essential oil has the potential to induce love and ro-mance, so it is a great mood setter for a wedding proposal, a special roman-tic occasion or a Valentine’s Day dinner.


and pleasurable sensations, all of which can enrich a romantic evening.doTERRA Certified Pure Therapeu-tic Grade aphrodisiacal essential oils are versatile and can be used in various ways such as to scent sheets and pillowcases, in the bath, as massage oils, as per-fume and to scent a room. Let’s focus in on both the diffusion of and massages using aphrodisiacal essen-tial oils for a libido boost for you and your partner.

THE ROMANTIC GIFT OF MASSAGE

Show your affection by giving your partner the gift of a massage with Certified Pure Thera-

peutic Grade aphrodisiac essential oils! It can be totally romantic, exotic or just plain

fun. Create a Romantic Massage oil by mixing doTERRA’s Fractionated Coconut Oil (see next page) with a few drops of

Ylang Ylang. Many other aphrodisiac

essential oils can also be used in the

same way to set the mood, including

Sandalwood, Blend for Women, Cinna-

mon, Ginger, Bergamot, Patchouli, Black

Pepper, Wild Orange, Rosemary, Bergamot,

Clary Sage and Vetiver.

This list is not all-inclusive.

Remember that the defi-nition of an aphrodisiac

is a substance that enhances or helps

stimulate passion and sexual

arousal. Any Certified

Pure Thera-

peutic Grade es-

sential oil that

you find sensually

stimulating can act as an

aphrodisiac for you.

WHAT IS AN APHRODISIAC?

An aphrodisiac is a substance that enhances or stimulates passion and sexual arousal. Sub-stances, including essential oils, that are con-sidered aphrodisiacs can help dissipate the physical, psychological or emotional barriers to

sexual desire or arousal. For instance, an

aphrodisiac may help with one or more of

the following: a physical ailment, reducing

stress, calming anxiety, energizing the body

and mind, uplifting mood, easing depres-

sion and appealing to the senses.

HOW DO THEY WORK?

One of the quickest ways in which the aroma of an essential oil can have an effect on the body is by in-halation through the nose, because the nose has direct contact with the brain. When you inhale an essential oil, the smell wafts up the nasal cavity to a primitive yet complex area of the brain called the Limbic System which is then stimulated, and this is the part of the brain where memory, hormones, moods and emotions are gov-

erned. The inhala-

tion of an aroma

triggers varying

emotional and

physical re-

sponses in peo-

ple. Inhalation of

the aroma of a doTERRA Certified Pure Therapeutic Grade aphrodisiacal essential oil can be a powerful way to excite the portions of the brain responsi-ble for sexual de-sire, potentially bringing about feel-ings of euphoria, strong emotions


1) Ylang Ylang: Used for centuries in religious

and wedding ceremonies, is considered to be the most powerful aphrodisiac. In Indonesia, it has been used in both the past and present to cover the beds of newlywed couples on their wedding night. When used aromatically, it can influence sexual energy and enhance relationships. Ex-tracted from the star-shaped flowers of the tall, tropical and exotic Ylang Ylang tree, it fires up the libido and increases attraction. doTERRA Ylang

Ylang is from Madagascar and has a powerful floral-balsamic aroma which is quite sweet, rich and spicy. You can also dab it on your temple, neck or wrists for a sweet and floral perfume, drop it into a warm Ep-som Salt bath for relaxation and rub one drop nightly on your feet.

2) Bergamot: doTERRA’s Bergamot comes from

Italy and is calming, removes anxiety and is known to “put women in the mood”. You can also


combine with distilled water in a spray bottle and spray on bed linens.

3) Black Pepper: doTERRA’s Black Pepper is

from India and boosts energy and stamina, fires up the libido and increases attraction. You can also apply to the bottom of the feet. *

4) Blend for Women (a unique blend of

Patchouli, Bergamot, Sandalwood, Rose, Jas-mine, Cinnamon Bark, Cistus, Vetiver, Ylang Ylang, Geranium, Cocoa Bean Extract and Va-nilla Bean Extract). Once applied, the scent changes as it mingles with your own individual scent to enhance the essence that is all your own. This exquisite love potion blend works har-moniously with an individual’s own chemistry to create an appealing aroma. Used for balancing hormones, enhancing aura of beauty, femininity and allure and opening the heart. It is most definitely an aphrodisiac as it contains Patch-ouli, Sandalwood, Rose, Jasmine, Cinnamon, Vetiver and Ylang Ylang, which are all aphrodisiacal oils! You can also wear every-day as a chemical-free, all-natural perfume by applying on temples, neck or wrists.

5) Cinnamon: Historically, Cinnamon

was so popular, it was the main reason behind the occupation of Ceylon, first by the Portuguese, then the Dutch and then the British. It has been produced in Sri Lanka for over 2,000 years. An-cient writings reflect that using Cinna-mon in the home and wearing on the edges of clothes attracts wealth and abundance. Besides being a flavor-ing in many recipes, it has great me-dicinal properties. doTERRA Cinna-mon is of the family Laureaceae, is grown in Indonesia and distilled from the bark of the tree. It is said to be an aphrodisiac for many people. Since Cinnamon is both an emotional and physical stimulant, its benefits can be enjoyed in a number of ways. As a bath oil (only a small amount since it is very strong, i.e. hot), it can invigorate and help uplift. It is best to di-lute Cinnamon oil, about 1 drop to 40 – 50 drops of doTERRA Fractionated Coco-nut Oil, before applying on the skin. **

6) Clary Sage: Soothes nervous tension and light-

ens the mood. *

7) Ginger: The Romans used to put

Ginger oil in their wine to help influence physical love. Stimulates circula-tion, boosts fertility, helps impotency, re-laxes the digestive sys-tem and muscles, and may put the body in a relaxed state. doTERRA Ginger is from Sri Lanka and has a very heady, sweet, spicy-woody, warm scent. You can also ingest 1-2 drops.

8) Patchouli: Introduced into Europe from the Far

East in the 1800s. Patchouli essential oil has a very recognizable rich musky-sweet, earthy fragrance. doTERRA’s Patchouli essential oil from Indonesia comes from the oil distilled from the Pogostemon Ca-blin species that produces the best essential oil, and has a noticeably different odor than inferior oils. It is also helpful for treating sexual problems such as im-potency, loss of libido and interest in sex, erectile problems and frigidity. Used as an incense in the hippie era of the 1960s, use Patchouli oil to re-capture the ‘60’s decade of free love!

9) Rosemary: doTERRA’s Rosemary comes

from Morocco and heightens sensations, in-creases blood flow, improves circulation and increases sensitivity to touch. You can also take 1 drop internally.**

10) Sandalwood: Highly valued for cen-

turies, this ancient oil was traditionally used as an incense in religious ceremo-nies and for enhancing meditation be-cause of its relaxing proper-ties. It has a very earthy, soft, sweet, balsamic and woody aroma that can en-hance mood. Supports male arousal, enhances physical sensuality, re-lieves nervous tension and

induces a state of calmness. You can also massage on

feet or drop into a warm Epsom Salt bath for relaxation.


11) Vetiver: doTERRA’s Vetiver is from Haiti and

can help improve the libido and arouse sexual feel-ings. An aphrodisiac that has traditionally been mixed with sorbets or drinks to enhance libido.*

12) Wild Orange: doTERRA’s Wild Orange is from

the Dominican Republic and overcomes shyness and increases attraction. Use in full body massage with doTERRA Fractionated Coconut Oil. System-atic use (e.g. one drop nightly on your feet) can help with problems such as frigidity, erectile prob-lems, impotence, loss of interest in sex, and de-creased libido. Massage Oils make fantastic personalized gifts for weddings, anniversaries, birthdays or any other special occasion. Here are a couple of massage blends to try:

ROMANCE MASSAGE BLEND 2 drops of doTERRA Clary Sage* 2 drops of doTERRA Bergamot 2 drops of doTERRA Ylang Ylang 1 tablespoon of doTERRA Fractionated Coconut Oil

APHRODISIAC MASSAGE BLEND 4 drops of doTERRA Bergamot 4 drops of doTERRA Ylang Ylang 4 drops of doTERRA Sandalwood 3 drops of doTERRA Wild Orange 3 drops of doTERRA Rosemary** 2 drops of doTERRA Ginger 2 drops of doTERRA Black Pepper* Add these seven sexy essential oils to 4 ounces of doTERRA Fractionated Coconut Oil for a delightful massage oil. Mix and store in a glass bottle. If giving as a gift, you can create a label or gift-tag that identifies the type of massage oil and ingredi-ents. Note: Use extreme caution when using spicier, sensitizing oils such as black pepper, cinnamon, ginger and rosemary in any blends that will come into direct contact with your skin, especially in sen-sitive areas. They must be diluted extremely well.

doTERRA FRACTIONATED COCONUT OIL “Fractionated” means that the fat and impurities have been removed so there is no smell; it won’t interfere with the aromatic properties of any


essential oil. It’s a fan-tastic carrier oil as it won’t go rancid, it won’t stain clothing and it has a very high capacity to moisturize the skin with-out feeling greasy. Contact me to receive the wholesale price of $12.00. Tip: Fractionated Coco-nut Oil is the best 100% Natural Lubricant!

DIFFUSING APHRODI-

SIAC ESSENTIAL OILS

As what we smell can affect the way we feel, think, and behave, why not diffuse some roman-

tic essential oils so that you can breathe in their aromatic benefits in a relaxing mist not only on Valentine’s Day but any time you want to create a romantic atmosphere? Outside of Cinnamon (see below note), you can diffuse all of the doTERRA Certified Pure Therapeutic Grade aphrodisiac essential oils we have been dis-cussing:

1) Ylang Ylang 2) Bergamot 3) Black Pepper 4) Whisper 5) Cinnamon (diffuse with caution; it may irritate the nasal membranes if it is inhaled directly from a diffuser) 6) Clary Sage 7) Ginger 8) Patchouli 9) Rosemary 10) Sandalwood 11) Vetiver 12) Wild Orange

Experiment and come up with your own combi-nations of aphrodisiac essential oils to diffuse!

Contact me so I can help you decide whether a diffuser that works for one and one-half, four, eight hours or indefinitely is best for your pur-poses.

They are all easy-to-use and effective. Three of them use water, atomizing essential oils along with water into ion particles and active oxygen ions, which are more easily absorbed by the body. One of them pre-serves the natural essence and complete therapeutic benefits of essential oils without using water – you simply attach the essential oil bottle to its side.

SELF-LOVE

You don’t have to be in love with a romantic partner to practice self-love. The way in which we can best share our love with others, and attract that perfect ro-mantic love, is to first love and honor ourselves. Choose the essential oils from the list that most reso-nate with you. Apply to the bottom of your feet, the back of your neck, behind your ears, on your wrists, or all of the above…three times each day. Do this for a minimum of seven days and notice the difference in how you feel, as well as how people respond to you. Say this daily affirmation aloud each morning and night: “I love myself unconditionally and accept myself as I am”. In conclusion, essential oils that have aphrodisiac properties are great for romance and self-love. What-ever the occasion, or simply on a daily basis, you can use them to add a little bit of spice and enhance the spirit of love. Contact me so that I can help you both select and pur-chase your doTERRA Certified Pure Therapeutic Grade aphrodisiacal essential oils at the best price so that you can set the right mood for love of self and oth-ers sooner rather than later. Here’s to extending the romance of February through-out the entire year!

B.J. Miller Premier Wellness Advocate 323.209.8130 [email protected] http://mydoterra.com/bjmiller

* Pregnant women should use with caution and dilute heavily. ** Pregnant women should avoid.

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By By By

Elinor StutzElinor StutzElinor Stutz

Dramatically Dramatically Dramatically

Grow Grow Grow

Business Business Business

by by by

Building Building Building

LoyaltyLoyaltyLoyalty


Dramatically Dramatically Dramatically

Grow Grow Grow

Business Business Business

by by by

Building Building Building

LoyaltyLoyaltyLoyalty


Aspiring to be an entrepreneur is a difficult under-taking, and striving to become successful might be the most agonizing work of all. However, adapting specific sales techniques and strategies will ease some of the pain and enable an improved progres-sion toward your achievement of goals.

Numbers The method in which you find new prospective cli-ents depends upon your preferred style. For ex-ample, some prefer using the phone to call 100+ companies per day. Others are visuals who prefer

to visit business parks and knock on doors potentially pursuing 50+ of-fices, in person, each working day. The newer method, but equally time consuming, is that of social media. It has drastically changed the sales playground by turning the sales fun-nel upside down. Instead of pursu-ing a high number of prospects each and every day, the opposite strategy is used, that of client attrac-tion. Social media also enabled the possibility of attracting unprecedented numbers upon shar-ing valuable content your audience needs, wants and desires. In par-ticular, by using multiple-platforms and including links to the other plat-forms you use on a regular basis, you will greatly increase the num-bers attracted to you. No matter which model you prefer to

use to reach many prospects, the

sales motto, “it’s a numbers game”,

rings loud and true. BUT what if

you could increase the percentage

of business wins with the numbers

achieved? Even better, what if you

could reduce the need to reach so

many prospects per day, increase

the percentage of sales, and have

more free time? Wouldn’t this be

the picture of the perfect world?

This is where specific sales strategy comes into play, make life a bit easier, and will more speedily get you to goal. It may not be a perfect world but it certainly plays out a whole lot better.

Personal Brand The definition of a dynamic business is

the combination of repeat business, re-

ferrals and testimonials. I refer to this as

the Smooth Sale. Recognizing the intri-

cacies of your personal brand,


and being able to adeptly communicate who you

are and how your serve your clientele is essential

for building a returning and referring clientele.

Your personal brand is what you bring to the ta-

ble and is the power behind building loyalty.

Your personal brand begins with your principles

for doing business, where you will draw the line in

the sand to withdraw from conducting business,

and the level of integrity you bring to the table.

The second piece of your personal brand is your

unique approach to business. In reality, there is

no competition. This is because we each posses

a unique DNA. Because of one’s special DNA no

two people think exactly the same nor do they

deliver service exactly the same way. Your style

becomes your differentiator from everyone else in

your field.

Once you recognize the similarities between you

and those in your field along with your differenti-

ators, and are able to succinctly communicate

these (without bad-mouthing the competition) to

your prospective clientele, you will have formu-

lated an aspect of business development that is

essential to your success.

Examples of Differentiators: Taking the immediate sale and running versus

working to develop a long-term relationship

Those who disappear when problems arise ver-

sus your working to resolve the issue as quickly

as possible

Your first priority is not selling your highest margin

product but instead you focus on client need.

At this juncture, you are more adept at communicat-

ing all that you stand for and the value-add you bring

to your clientele. The value-add is not just the ser-

vice you provide but the added customer care and

appreciation added to the mix.

Qualify and Match As salespeople and entrepreneurs become more

seasoned, they recognize that time is better spent

pursuing or attracting an improved matched clientele.

The qualify and match relate back to your personal

brand and interests.

As you are about to seriously consider partnering

with others, joining groups, and accepting clients,

consider whether their priorities and level of ethics

mirror yours. Another perspective to consider is if

you understand their business and the industry they

are in, and are you interested in what they do?

This line of qualifying and matching the type of clien-

tele you will accept adds greatly to your credibility.

The high level of credibility generates trust that leads

to loyalty. As this is experienced the enjoyment of

work dramatically increases. It is the enjoyment that

will motivate you to continue learning and communi-

cating with wider audiences. As these elements are

communicated by you and seen in you they evolve

into developing good word of mouth

and a viral brand. It be-

comes your brand-

ing program

and will

serve to

further

attract

a wider

ranging

clientele.


As one begins to

embrace this sales

related methodol-

ogy, your percent-

age of converting

prospective clients

into new clients will

increase.

Mindset To further build trust

and loyalty, you are

encouraged to

change vocabulary

from “prospect” to

“potential friend”.

Simply changing

your mindset in this

regard lessens the

initial tension be-

tween all parties be-

cause it relaxes the conversation.

Treat those you meet as if they are potential new

friends. Inquire as to the person’s personal goals

as well as business goals. Should you hear

about children or hobbies, lead with questions

inquiring further about them. People love talking

about their private lives. You become a confi-

dante when you take an active interest in the sub-

ject matter that is precious to them. As that por-

tion of the conversation slows down, bring the

dialogue back to business.

Effective Sales Strategies 1. Two-way conversation The traditional sales method is “telling-selling”.

This is boring at best and prospective clients lose

interest quickly unless they are completely de-

pendent upon what you have, and only if you are

the only provider in the universe. This is highly

unlikely, so the next best step is to question,

listen and clarify what is being said.

In your own words, your conversation should begin

with, “What caught your attention to spend time

with me today?” The reason for a similar question

upfront is that it eliminates the proverbial “just look-

ing” that eliminates truth and commitment upfront.

Their perspective first The question suggested above, gives way to your

potential friend providing their perspective on the

situation first. You get to hear about their problems

and associated problems as you begin to question

further. This is how you will learn the truth about

why you are there and gain insight as to how you

may potentially help resolve their issues. Asking

for clarification on any words you do not under-

stand will increase trust and add to your credibility.


Buy-ins to make a sale The buy-in refers to mini agreements. As you pro-

gress through the conversation, you will hear pro-

nouncements of what your friend believes will be

helpful. You might even ask, “Do you agree…?”

As agreements slowly unfold, 3-5 are the magic

number as the total almost ensures the sale.

Toward the end of your initial meeting, make it

abundantly clear how you work to your clients’ in-

terests, swiftly resolve issues and keep in touch

after the fact. End this portion of the conver-

sation with one last buy-in

similar to: “Do I sound

like the type of vendor

with whom you

would prefer to do

business?”

As a side note,

it would be ri-

diculous for the

other person to

say, no, a Yes

should be

heard loud and

clear assuming

the prior portion

of the meeting

was well con-

ducted.

Close vs.

Conclusion Your choice of vocabulary may present nuances

that will shed a different light on the very same

subject matter. Just as it was suggested to substi-

tute the word “prospect” with “friend”, it is advisable

to substitute the word “close” with “conclusion”.

The word “close” implies the end or the closing of a

door instead of the better scenario; that of opening

more doors for additional business that is inclusive

of testimonials and referrals.

Fear of failure Circling back to mindset, failure does not exists if

you view what did not work well as a learning ex-

perience. As long as lessons are learned,

and you are willing to implement new ideas

that have an improved chance

for succeeding, you have

won. It is those who stay be-

hind thinking that it’s of no

use to continue who truly fail.

There is absolutely nothing

to fear. Knowing that if

your put your best

foot forward every

single day, commit-

ted to learning, and

although it may feel as

if you are in a dark tunnel,

you will soon walk toward a

bright light to experience a

better day.

Aftermath Being in business

requires a contin-

ued dedication to

learning. After

each sale, whether

favorable or not, re-

play the entire conver-

sation in your mind.

Analyze where you may

improve the next time, which

areas require more study. Strengthen weaknesses

to convert to strengths, and eventually become

strong and adept in all phases of business devel-

opment.

For the successful moments, discover how you

might leverage those. Each element of success

can always be polished and adapted to new ideas,

projects, and services. Doing so will multiply the

success element in your possession and greatly

increase client success.


Loyalty The one factor that will greatly enhance your busi-

ness development effort is loyalty. Clients need to

see loyalty provided by you, and in turn, you will

experience it coming from your clientele. But a

number of stages are to be

adhered to first, in order to

achieve having others

show their loyalty to you.

http://youtu.be/

B8UMA8pN10U - Build-

ing Lifetime Cli-

ents

Relationships In seeking new clients, the prospective list of many

possibilities is enormous needing to be pared down

with strict qualification. It is senseless to squander

time with ill-matched possibilities.

Once you have reasonably qualified those you

wish to approach, the next step is to reach out with

a reason as to why their time might be well spent in

speaking with you. Your initial communication is

essential for putting it on the right footing.

Throughout the initial conversation through the

years, working to build relationships with your cli-

entele becomes highly rewarding on many levels.

You actually do become good friends. But the rela-

tionship doesn’t stop there. Instead, your business

and friendship develop into partnerships on pro-

jects, mastermind care, and providing referrals for

one another. You arrive at a lifetime relationship

with your previous prospective client.

Trust For those long-term sales, mini tests may be

thrown your way to see how you handle difficult

situations. Passing the test, the trust is achieved

and business begins

to flow your way.

Two-

sided Loyalty The businessperson who views

the original sale as their duty to keep

the client informed of updates to the services,

and who checks in regularly to see how the current

service is performing, is seen as being loyal to her

clients. In so doing, this is the businessperson who

builds client loyalty in return.

A good example is that of the businessperson who

resolves problems as quickly as possible, apolo-

gizes for the inconvenience, and delivers beyond

expectations. In exchange for excellence in cus-

tomer care, that person becomes “the go-to pro-

vider”. No competitor is able to get a foot in the

door. This is the definition of true client loyalty.

Every new item to be added is purchased from the

one business provider who truly cares.

Why would a client seek out a “go-to” vendor?

Should they recognize the vendor is dependable

and delivers as promised, the need to interview

many suppliers for future needs diminishes. This is

a huge time-saver, and allows the decision makers

to focus and deliver on their own ROI.

Loyalty attracts and develops business oppor-

tunities

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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at con-ferences and authored two books: The International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, and com-munity service led to the writing of her second best-selling book, “HIRED! How to Use Sales Techniques to Sell Your-self On Interviews.” CEO World Magazine named Stutz as one of “The brightest sales minds to fol-low on Twitter” while both Inside View and Open View Labs designated her as a Top Sales Influencer. Stutz contrib-uted to Microsoft e-books, her blog is distributed among companies, and arti-cles appeared in AllBusiness.com and U.S. News and World Report. Her sales seminar was filmed for Edu-son.TV headquartered in Russia. Stutz consults and speaks worldwide.



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3 Easy Franchises That Can

Evoke Your Inner Power Franchise Forum by: David Goodman Founder and CEO of Franchise Biz Consulting

Welcome to Franchise Forum. Power

is a wonderful thing to possess. Most

people dream about harnessing the

power other’s exhibit and seem to

own. However, power is more a state

of mind than a physical possession.

Employing a simple algebraic equa-

tion, you remember, if A=B and B=C

then A=C; Therefore if power is a

state of mind and every human being

on this planet has a mind; then any-

one can possess power if they can

achieve that state of mind. But, of

course the real question is how does

one achieve that elusive state of

mind… pretty tricky, huh? Just as a

side bar, thank you Mrs. Kirk (my 9th

grade algebra teacher) for making me

do all those seemingly useless and

redundant algebraic exercises. I am

finally putting that knowledge to use!

Powerful Traits of Powerful People If you were to study very powerful people you

would probably see a few common

traits. 1. They know they are powerful

because everyone around the thinks

they are. (I feel powerful, therefore I am

powerful!) 2. They exude intelligence and

confidence. 3. They help others achieve success, better

health, etc, and in turn those recipients reinforce the aura that

their benefactor has power. 4. They usually have more

money than the surrounding body of people they associate

themselves with. 5. They are well educated…at least in

their associated field. These traits are typically familiar;

we all have seen people who exhibit them. Interest-

ingly enough franchises do evoke those identical

types of “modes operandi”, that being “operating

mode”, if you will. Here is what I mean. People feel

that the franchise owner is powerful because he/she

becomes the trainer for his/her crew. They are ac-

knowledged to have superior knowledge because they

went to school, had training, or both to become intimately

aware of the internal mechanisms needed to make the busi-

ness a success. They have been schooled by industry ex-

perts and armed with a package of continuous support and

training zthat can insure success. The typical franchisee

has power to help their employees grow and attain financial

success in their own right. Many franchisees become quite

wealthy by learning the secret of growth within their own

sphere of business by simply duplicating what


Mona until I felt I had a firm grasp on what direction she would like to go. Normally,

this procedure would only take

about an hour. Mona was

an excep-tional case.

She was plagued with self

doubt and low self esteem. I knew that whatever she finally settled on it would

have to be a busi-ness that gave her not only long term success but a ser-vice that would give her instant gratifica-tion. I found the perfect franchise for her.

Powerful Traits of Powerful People If you were to study very powerful people you

would probably see a few common

traits. 1. They know they are powerful

because everyone around the thinks

they are. (I feel powerful, therefore I am

powerful!) 2. They exude intelligence and

confidence. 3. They help others achieve success, better

health, etc, and in turn those recipients reinforce the aura that

their benefactor has power. 4. They usually have more

money than the surrounding body of people they associate

themselves with. 5. They are well educated…at least in

their associated field. These traits are typically familiar;

we all have seen people who exhibit them. Interest-

ingly enough franchises do evoke those identical

types of “modes operandi”, that being “operating

mode”, if you will. Here is what I mean. People feel

that the franchise owner is powerful because he/she

becomes the trainer for his/her crew. They are ac-

knowledged to have superior knowledge because they

went to school, had training, or both to become intimately

aware of the internal mechanisms needed to make the busi-

ness a success. They have been schooled by industry ex-

perts and armed with a package of continuous support and

training zthat can insure success. The typical franchisee

has power to help their employees grow and attain financial

success in their own right. Many franchisees become quite

wealthy by learning the secret of growth within their own

sphere of business by simply duplicating what

others have shown them. All in all, owning a franchise can evoke all this and more.

Shake Off Self Doubt and

Become Power-

ful Let’s go

back to

the basic

premise out-

lined in the first

paragraph; power cannot

be exhibited unless it is

felt. A woman called me

and said that she had a

daughter, Mona, who

was failing in col-

lege not because

she could not do

the work but most

likely because she

had no direction or pur-

pose. I spent three, one

hour sessions on the phone

with


Digital Doc is now franchising its cell

phone and electronic repair centers.

Digital Doc is seeking franchisees na-

tionwide and specializes in the repair

of cell phones, smartphones, tablets,

iPods, laptops, desktops, cameras and

other electronic devices. Digital Doc of-

fers franchisees a low cost business

opportunity in a surging market

Digital Doc offers franchisees the abil-

ity to join a surging mobile technology

market even if they don’t possess a

technology background. There is an

average of 1.5 cell phones per person

in the US. In addition, tablet sales are

expected to grow by an astounding

65% in 2013. Digital Doc Franchising

has started on the ground floor with

very little competition. This will provide

Digital Doc franchisees a great oppor-

tunity to establish themselves as the

go-to repair center in their markets.

What could be a better opportunity for

Mona? With the training to repair every

available? I have always said there

really is a franchise perfect for every-

one. You just need that trained, profes-

sional eye to find it.

type of electronic hand held apparatus, the concept of an ever exploding market, and the system for growth and success what better business could be

Can Franchises Uncover a Dormant

and Powerful Personality?

Barbara De Angelis, PH.D, is one of the most influential teachers of our time in the field of relationships. I love her quote,” No one is in control of your happi-ness but you; therefore you have the power to change anything about yourself or your life that you want to change.” I am so sorry that she did not add that this all could be done by buying a franchise! Of course I am joking. But then again, Shake-speare said, “Many a true word is spoken in jest.” And what could be more empow-ering than being exposed to a system that gives you the power of learning from mis-takes made by others, with the end result being an entrée to a blueprint for a sys-tem of proven success? That is what a franchise does and that is why I am so passionate about franchises. Franchises can uncover a powerful personality that has been dormant. I have an ideal story that exemplifies that concept. I was at a grocery checkout line and being a very nosey person… how-ever, I choose to think of myself as just “


aware of my surroundings”, I overheard a

woman in front of me complaining to her

friend who was behind me (of course I

was privy to the entire conversation!)

The very well dressed middle aged

woman said that her husband had just

passed a few months ago and bequeathed

her with a tidy sum. However, she was

afraid that it would not last her through her mid-sixty’s and what was she to do? Sharon, married right out of high school, raised 2 sets of identical twins and now this seemingly untenable circumstance! I gave her my card and told her that I may have a solution. I told her that, “I say that because I have helped others in that same predicament”. She took my card and about a week later she called me.

I learned that she had no real experience

and she felt that she had no skills. And to

the untrained eye, that might have been

so. However, I did learn two very impor-

tant traits. 1. She was a wiz at cleaning

the house. And, 2. She was a wiz mainly

due to the fact that she managed a crew

of 4. Yep, you guessed it… her kids!

The Cleaning Authority offers fran-chisees innovative and sophisti-cated methods to develop large, successful residential cleaning busi-nesses. Business owners implement an ambitious and effective customer acquisition program. This program, through employee management and client satisfaction systems, drives their cash based, residual income model. The Cleaning Authority’s business model combines simple business fundamentals with solid systems, and an unprecedented support infrastructure, towards tre-mendous income potential. TCA op-portunity offers a great ROI, consis-tent annuity based revenue and a wonderful life-style flexibility. This is a Monday thru Friday business, with few to no weekends or holidays. Per unit sales average better than $1,100,000 annually.

Now, please don’t be disillusioned,

this franchise boasts of close to 80%

of their franchisees have MBA’S.

This is not a cleaning job. It is a

management and marketing fran-

chise business opportunity. Never-

the-less, Sharon’s skill at handling


Billionaires Recognize the Power

that Passion and Energy Produce

“Passion is energy. Feel the power that comes from focusing on what excites you.” –Opra Winfrey. That is exactly what really fuels your power. It is your passion. I would venture to guess that every person who wields and exudes power is actually expressing their passion for a particular central thing. Something that they feel destined to do, almost to the point of abandon. That is what makes peo-ple successful and powerful. The hook is where does one find that burning desire still magma-tized in one’s psyche? Some are very lucky and through life’s routine something automatically clicks and they take off. But for most of us there needs to be an external catalyst. A franchise con-sultant could be that trigger, flame, or switch, the one that makes everything clear.

Here is Janice’s story: Janice was lost. She

had 3 small kids and an ailing mother to

take care of. She was not college educated

but she felt that there had to be something

out there that she could be a part of. She

needed help. Initially, I found her some

years ago. She was doing pet sitting. How-

ever, now she could not even do that due to

the fact that her mom was allergic. She was

quite emotionally down. I knew her so I

really did not need to go through the nor-

mal routine of questions and answers. I put

her in touch with a company that allowed

her to work from home in a franchise that

has 1500 franchisees, been around since

1994, has multiple money streams and is

willing to give a money back guarantee if

she was not satisfied!

ABS is a home-based medical billing business opportunity that includes all the software to provide billing and many other services to doctors. Also included are over 2,000 marketing pieces, a semi-custom website, 5 days of Live Training in Dallas, Texas, and unlimited, lifetime support. We are the only opportunity in our market that offers a 100% money back guarantee during our week of Live Training. Healthcare is an industry that is re-cession resistant Government regulations have caused a huge demand for our services Doctors get financial government as-sistance for adopting our systems 100% Money Back Guarantee Make a six-figure income with only a handful of clients Very flexible and scalable business model Of course, that type of business could boost the self-esteem and create a feel-ing of power for anyone. It certainly made a difference for Janice.

$1000 Offer to

My Readers Now, I know that buying a franchise needs money and/or good credit. And if there is no way to borrow it or to ob-tain it, I would like to help. I will offer a gift to my readership family. Anyone who calls me at: 818 578 8706 or


emails me the name, phone number and email address of a person who they know may be truly interested in buying a franchise and through my ef-forts they become and franchisee, I will send that referral person a $1,000 refer-ral fee. You can refer anyone in your family or in your circle of friends. I will be happy to work with as many quali-fied referrals as you can send me. It is that simple. I hope I can give $1,000’s of dollars to people who can save up to buy a franchise and put the power of being a franchise owner within their reach.

Franchise Biz Consulting, LLC Professionally Find A Fabulous Fran-chise...Free! David Goodman Office 818 578 8706 Cell 856 287 0303 Email Address: [email protected] Website: http://www.franchisebizconsulting.com If you are truly serious about taking the control of your life out of the hands of others and finally seizing your own destiny, please call me.


http://www.franchisebizconsulting.com/


Watch David Tell Us About The Watch David Tell Us About The Watch David Tell Us About The

Top 3 Franchise with Low Cost EntryTop 3 Franchise with Low Cost EntryTop 3 Franchise with Low Cost Entry

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American Heart

Association

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Special Thanks To Gillian Larson,

and the Reality Rally Chefs

For Event Tickets and More information Visit www.realityrally.com

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Swiss Olive Galette By Chef Richard Mancini

servings 4 , , , , , , ,

Ingredients 1/2 15 ounce package rolled refriger-

ated unbaked pie crust (1 crust)

1 tablespoon olive oil

1 cup finely chopped leeks (white

part only)

1/2 cup finely chopped fresh fennel

3/4 cup coarsely chopped kalamata

olives

1 tablespoon snipped fresh thyme

4 ounces Gruyere cheese, shredded

(1 cup)

Snipped fresh fennel tops (optional)

Procedure: 1. Allow pie crust to stand at room temperature according to

package directions. Preheat oven to 375 degrees F. Line a

large baking sheet with parchment paper; set aside. Roll pastry

into an 11-inch circle on prepared baking sheet.

2.

In a medium skillet, heat olive oil over medium heat. Cook leeks

and fennel in hot oil for 5 to 6 minutes or until tender but not

brown. Remove from heat. Stir in olives and thyme. Cool

slightly.

3.

Spread mixture in the center of the pastry, leaving a 1-1/2-inch

rim uncovered on the edge. Fold uncovered pasty up over fill-

ing. Top with cheese.

4.

Bake for 30 to 35 minutes or until pastry is golden. If desired,

sprinkle with snipped fennel tops. Cut into wedges and serve

warm. Makes 6 to 8 servings.

Make Ahead Tip Prepare as directed through step 3. Cover and chill for up to 24

hours. Continue as directed in step 4.

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Kieu Hoang Winery Kieu Hoang’s journey to find KH good

-healthy cells to improve quality of

life Mr. Kieu Hoang is an American citizen, originally from Vietnam. He is the cur-rent CEO of RAAS, Inc (USA) and Vice Chairman of Shanghai RAAS Blood Products, China. Since 2010 Mr. Kieu Hoang has fo-cused his research in areas of well-ness that improve the quality of life. Through his studies on different foods and plants, he has come across numerous findings. Studying Red wine in particular caught his at-tention.

In his research he found that good healthy cells did not just exist in human plasma but also in red wine; he found that a small grape has 5000 more genes than a hu-man being. His findings and passion for wellness led him to travel to the world famous Napa Valley, California and work with experts,

including renowned winemaker Charles Hendricks to establish the Kieu Hoang Winery.

With 38 years of experience in his field,

Mr. Hoang uses state of the art technology

to apply a controlled temperature, low

PH, clean class and sophisticated fermen-

tation to present the world with the Exclu-

sive Kieu Hoang Wines.

www.kieuhoangwinery.com


EZ Discount Promo CODES Available! Email [email protected]


Chances are you are going to be indulging in some chocolate this Cupid’s Day, whether from your Valentine or that you bought to treat your-self. This might lead you to the question, “What wine should I pair with my chocolate hearts and truffles? It’s important to note that a good pairing will de-pend on the type of chocolate you’re savoring. Overall, you want to match bolder, darker choco-lates with bigger wines and lighter, sweeter chocolates, like white or milk, with lighter wines. In my opinion, sweet and fortified wines work bet-ter with chocolate than dry wines. Before you start writing letters to disagree with me—I do ac-knowledge that there are some dry red wines, like Cabernet or Zinfandel that can work wonderfully. Here are my suggested pairings for dark, milk and white chocolate. All you need to do is invite

the right person and add some love.

Dark There are actually several great choices when choosing a perfect partner for dark chocolate. One of

my favorites is Brachetto d’Ac-

qui from the Piedmont re-

gion of northwestern Italy.

Made primarily from the

Brachetto grape, this red

sparkling dessert wine

has intense raspberry fla-

vors with the perfect

amount of sweetness for

dark chocolate. Think of it

as a raspberry sauce for your chocolate. The bubbles

also act to cleanse your palate be-fore each new bite of dark choco-late. The traditional favorite of chocolate lovers is Port and I especially like

Tawny Port with chocolate.

Tawny Ports are known for

their dark rich flavors of rai-

sins, toffee, caramel and nuts,

which happen to all be great

toppings for chocolate. These

ports are named after their tawny color, which is obtained by aging the wine in oak. True Port wines are fortified wines from Portugal (called Porto), but great Tawny Port-style wines are made in Australia, the United States and South Af-rica. Another fortified wine that is a great partner with dark

chocolate is Banyuls. This dessert wine is made

from the red grape, Grenache, in the Roussillon

region of southern France. Like port, this wine is for-tified with a distilled spirit made from grapes. This fortification takes place before fermentation is com-

plete which leaves residual sugar (i.e. sweetness) in the wine. With a rich texture and flavors of rai-sins, plums, mocha and black cherries, this is the perfect part-ner to dark

Chocolate Pairings

By Laurie Forster, The Wine Coach®


Milk & White

White and milk chocolate require more delicate pairings. These are sweeter chocolates and don’t work with dry wines like dark chocolate does. One of my favorite pairings for these types of chocolates is

Moscato d’Asti. Semi-

sparkling or frizzante, this

sweet white bubbly is made

from the Moscato Bianco

grape in Piedmont Italy,

just like its red relative

Brachetto. Perfumed floral

aromas mix with flavors of ripe peach and pear. Moscato’s acidity keeps it from seeming too sweet and is a nice con-trast to the creaminess of these chocolates. Also, due to its having a lower alcohol con-tent than most wines (5-7%),

it’s a great choice for the end of a meal. Another great partner for white or milk chocolate is a fortified Muscat wine. There are some great

French examples such as Beaumes de Venise

and Muscat de Riveslates which are the

classic standards. New world countries make

their own versions of these Muscat based des-sert wines, including South Africa, California and Australia. In Australia, they call des-sert wines, like Muscats, “stickies” refer-ring to their full, rich consis-tency. I especially like the Australian Muscats coming from the Rutherglen region be-cause they are not only delicious but also a good value. Muscats

are sweet and full bodied with the aromas of rose petal, ginger and orange as well as rai-sins. This Valentine’s Day, no matter whether you are going out or staying in, there is a wine to sip with your favorite chocolate indulgence. Just take into consideration the type of

chocolate when choosing the right partner in order to ensure that the two comple-

ment each other. Just like for every

person there is a soul mate; for

every chocolate there is the right

wine.

Try this pairing for

White Chocolate…

Ceretto Santo Stefano Moscato

d’Asti (Piedmont, Italy) Capitalize on the Moscato craze! Fruity, Fizzy and aromatic, this Moscato will make them as giddy as their first

crush. Delicious with every sip and only 5.5% alcohol,

this is a great lunch or brunch wine, too.

Pair with your white chocolate treats for a heav-enly combina-

tion.


Try these pairings for

Dark Chocolate…

Domaine de la Rectorie

Banyuls (Roussillon, France)

Made from slightly raisinated Gren-ache grapes, this is a definite soul mate for chocolate! This fortified wine is a great crossover for peo-ple who already know and love ruby Port. The Domaine de la Rec-torie Banyuls is full and smooth with flavors of red berries and a touch of spice.

Warre’s

“Otima” 20

year Tawny

Port (Portugal)

Aged for 20 years in seasoned oak

barrels, this tawny port has perfectly

balanced tannins and acids making each sip bright and

elegant. Flavors of nuts and raisins make it a

great match for choco-late mousse or choco-

Banfi Rosa Regale Brachetto

d’Acqui (Piedmont, Italy) One whiff of the Banfi Brachetto brings images of roses and raspberries to mind. This sweet sparkler has a clean finish that is perfect for chocolate. The acidity of this wine also makes it a good paring for spicy Asian dishes or salads with berry vinaigrettes.

Try this pairing for

Milk Chocolate…

Yalumba Museum Mus-

cat (Australia) Made from the red and pink varie-ties of Muscat, this “sticky” from Yalumba is the perfect sip with milk chocolate. Yalumba is one of the oldest family run wineries in Australia and delivers great value across all its wines. This sweet Muscat is amber in color with ginger and orange aromas and a touch of rose petal.


Laurie Forster The Wine Coach is one of the country’s leading wine experts whose mission is to demystify wine one glass at a time. The queen of wine edutainment, she is also the au-thor of the award-winning book, The Sipping Point and a regular guest on TV and radio shows across the country. Laurie’s specialty is delivering unique corporate keynotes, teambuilding events and group tasting seminars for corporate leaders such as MetLife, LG, Microsoft and the US Cham-ber of Commerce. Laurie’s radio show The Sipping Point can be heard every week on WBAL or in her free App The Wine Coach which was rated one of the Top 8 Wine Apps by Wine Enthusiast magazine. She partners with her better half Chef Michael Forster to cre-ate The Wine Coach Club.

For FREE secrets to make wine easy and FUN!:

http://thewinecoach.com/videoseries/sommeliersecrets.html Join The Wine Coach® Wine Club:

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With over 125 pages of wine essentials

along with stunning photos, The Sipping

Point is the perfect book for you or any

wine lover on your list!

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Cutting boards sit on our countertop,

so why not make cutting boards more

useful and more fun to look at?

In 2011, we began by cutting words like

“chop”, “slice” and “dice” into some

left over butcher block to make these

cool cutting boards and gave them as

holiday gifts to our family. Our cutting

boards were such a huge hit, our inter-

est was piqued. Would others like

them, too? They did and Words with

Boards was born.

Before we knew it, our arsenal of

personality-driven cutting boards were flying off the shelves at farmers’ mar-kets and trade shows. Today, they’re avail-able in Botiques, re-tail shops throughout the U.S.

We’ve selected the best wood we can

find to create a long-lasting showpiece

fitting for the kitchen countertop. Mike

designs the artwork and hand-cuts each

letter or image, then Kim takes over:

hand-sanding and oiling each piece with

food-grade mineral oil.

We often work with clients to develop

custom boards to reflect their personal-

ity.

Recently our cutting boards have been sold at Martha Stewart American Made Ebay Store. We feel proud to bring our fun, fresh clean designed Cutting Boards, to Martha Stewart American Made and be in such tal-ented Artisans who take pride in be-ing made in the USA.

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Do You

Resonate

With Those

You Lead?

Brenda Williams


Hope. Mindfulness. Renewal. Relationship management. These terms may sound like the elements of a marriage encounter, but they are also at the heart of the emerging concept of “resonant leadership.” The term resonant leader was originally popularized by the book titled Primal Lead-ership, written by Daniel Goleman, father of the concept of emotional intelligence, along with emotional intelligence researchers Richard Boyatzis and Annie McKee. In that book, they argued that an organiza-tion responds to the energy and enthusiasm of its leader. If the leader expresses a posi-tive attitude, an organization tends to thrive; if a leader spreads negative emotions, the organization struggles. In their next book, Resonant Leadership: Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion, Boyatzis and McKee came up with surprising recommendations for what it takes to achieve and sustain resonant lead-ership—not just corporate management, but leadership within any kind of organization, family, social group, including what they call “leadership around your own life.”

Leadership as Relationship In their new work, Boyatzis and McKee describe the resonant leader as one who has developed the emotional intelligence to connect with and sustain relationships with his or her team in order to be able to manage the emotional content of the or-ganization. As Boyatzis puts it, “Leaders who can create reso-nance are people who either intuitively understand or have worked hard to develop emotional


intelligence—namely, the

competencies of self-awareness, self-management, social awareness and relation-ship management. In addition to knowing and managing themselves well, emotionally intelligent leaders manage others’ emotions and build strong, trusting relationships.”

A great leader, he

says, is not a person,

“it’s a relationship.” Battling the Sacrifice Syn-drome Sustaining this level of reso-nant leadership can be chal-lenging. Added to the normal stress of leadership is a grow-ing list of demands—both in-ternal and external—placed on leaders these days. Trying to meet these demands with more and more time and en-ergy, without attending to themselves, leaders can slip into what Boyatzis and McKee call the “sacrifice syndrome.” The sacrifice syndrome is a vicious cycle in which the stress of sustaining a leader-ship role—whether resonant or not—coupled with some unexpected problems or crises, starts someone down a path of burnout. There are nu-merous physical manifestations, including gastro-intestinal disorders, high blood pressure and a weakened immune system. But more importantly for the leader, burnout leads to dissonance, not resonance. Retaining the ability to resonate with your organization requires particular attention to three areas: • Mindfulness. This critical skill deals with maintaining awareness not only of what is going on inside yourself, but also to what is going on around you. Boyatzis and

McKee are open-minded about the path to mindfulness, from cognitive psychology to Bud-dhism. Their suggestions include meditation, prayer, exercise, music and being in nature. • Hope. The authors define hope as deter-mining a plan of action based on clearly articu-lated goals, believing the goals can be met and eventually reaching them with a sense of well-being. Hope can be a profound source of posi-tive thoughts and emotions, and, through the contagiousness of emotions, in our organiza-tions as well.


it—and the use of evaluation tools such as 360-degree feedback, in which you receive input not only from your bosses but also your peers and subordinates. Such techniques are particularly impor-tant to ward off the sacrifice syndrome because the accumulation of stress can blunt our ability to see ourselves clearly and identify what may be going wrong.

“Contrary to popular be-

lief,” Boyatzis and McKee

write, “it is not change itself

that is so hard; what is hard

is being honest with our-

selves, looking at ourselves

with no filters and admitting

that we need to change.”

Brenda Williams is a well-respected, Board Certified Coach who has provided consulting and coaching to individuals and businesses for over 25 years. Her focus is on leadership development and emotional intelligence, creating a Self Mastery System that leads to progressive communication skills and ex-traordinary relationships. She helps individuals and organizations make critical changes in their behavior, mindset and skills — leading to Laser Focused Re-sults and Transformational Change.

www.yourcoachingsolution.com

• Compassion. Resonance, ultimately, re-quires caring about other people; in that sense, it depends fundamentally upon our capacity for compassion. By caring enough about people to try to figure out who they are and why they be-have the way they do, the dissonant defenses of prejudice and pre-judgment are replaced with the resonant qualities of understanding and toler-ance. The Importance of Self-Assessment Boyatzis and McKee advocate executive coach-ing—giving it as well as receiving

http://www.yourcoachingsolution.com


Off Off Off The The The GridGridGrid Boost your Boost your Boost your Cyber SecurityCyber SecurityCyber Security

Anna CorsaroAnna CorsaroAnna Corsaro Homeland Security Expert

If you think technology can solve your security problems, then you don't understand the problems and you don't understand the technology.” Bruce Schneier ( IT expert )

http://www.brainyquote.com/quotes/quotes/b/bruceschne182286.html




If you think technology can solve your security problems, then you don't understand the problems and you don't understand the technology.” Bruce Schneier ( IT expert )





Even the largest multinationals often show how they have not fully realized that investing in infor-mation security is no longer something avoidable. The Digital Era dictates new rules which must be respected if you want your business - be it small, medium or large - to have a future. In 2014 hack-ers reaped 7 million victims among business companies, including big names such as:

JPMorgan Chase with 76 million checking ac-

counts were compromised. Ebay personal information of at least 233 million

users were stolen.

Home Depot details of 56 million customers were

retrieved by the attackers. And last, but not least, one of the most in-

credible and bizarre stories comes right

from the European Central Bank, where hack-

ers stole the credentials to access the portal and

the database containing the details of events held

at the Euro Tower, along with the personal informa-

tion of participants.

The computer expert team of the institute had not

noticed anything unusual until the criminals sent an

email asking for a ransom in exchange for the sto-

len database.

The interesting news is that 28% of the perpetra-

tors were employees, former employees or exter-

nal suppliers of the companies. The main point to

take home is that relying on security experts is es-

sential, but it is not enough to protect your busi-

ness. A combination of security technology and

safety procedures is the most effective path to

minimize your cyber exposure.

Disaster Recovery Beyond Back-Ups

It's clear Sony didn't have a proper plan in

place to ensure the necessary technology was

available to employees following the attack,

says Alan Berman, president and CEO of the Dis-

aster Recovery Institute, commenting on the most


famous cy-ber attack of 2014. If a company as big as Sony could be damaged to a great ex-tent, it's all the more reason for all organiza-tions to plan ahead and prepare for negative events and to ensure business continuity. An effective

Disaster Re-

covery (DR)

solution provides protection for your cyber assets,

improves your business resilience, and makes it

easier to overcome critical contingencies.

Once upon a time periodic back-ups alone were thought to be enough to achieve these goals, but experienced showed many companies overesti-mated their chances, mostly because this ap-proach tends not to be tested on a regular basis. Too often organizations found themselves unable to recover crucial data and operative systems, even though they had been diligently saving redun-dant copies of their hard drives' content. Even worse, when they are actually able to restore their systems through their back-up facility, they may discover the hard truth that even for systems of medium complexity the process may take very long, a period during which their business is basi-cally forced to a stop. Therefore, it is paramount to implement specific strategies for DR, if you want to ensure that your business can continue through a cyber crisis. Server virtualization has definitely changed the

landscape of DR and medium-to-small companies

can now rely on cloud-based infrastructures to ac-

complish this task. A good solution is to implement

a virtualized internal server and to purchase the

appropriate cloud-based extensions of this system.

It doesn't mean that you have to relinquish your back-up system, but having multiple layers of resil-ience is always advisable. This makes DR way more manageable, but you will still need to choose your cloud provider carefully.

These are some guidelines to get you

started:

Focus on maximum compatibility and speciali-

zation. You need a cloud provider that offers

the same type of virtualization environment you

use in your system. Besides, look for someone

that offers advanced features for the product

you want, as not all providers display an even

range of services across the different environ-

ments.

Establish what type of extension you need.

Your goal is to obtain the services that best suit

your DR model.

Privacy is essential. Ideally your cloud provider

must have an effective privacy policy. Remem-

ber that you are trusting them with your critical

systems and data, so demand maximum pro-

tection.


Implement your new system progressively, move one step at a time and test every new feature thoroughly before adding another.

Prepare for the worst-case scenario. Nothing is

like the real thing, when a disaster happens you want to be able to rely on your DR infrastruc-ture. The only way to be sure that it actually works is to perform regular recovery tests and try to push the limits of your system..

Passwords, So Misunderstood So Under-

valued!

Astonishingly enough, passwords are still the weak

link in the security chain. If your passwords are not

secure then all the time and money spent to protect

the sensitive information of your business will be

wasted (See the Case Study: 5-Star Hotel, 1-Star

Passwords). The basic rules to create a password

are very often disregarded, but I am going to show

you why it's a terrible idea. Let's have a look at

what makes a good password first. Ideally, there

must be nothing connecting the owner to their

password. Secondly, you should choose a string

longer than eight characters and it should include

uppercase and lowercase letters, numbers and at

least three special characters. Examples of good ones:

Va,bH?5<G7 -3iH:eW<9 1Q9a.)t!D

To crack a password like the ones above a malicious user would need something like 200,000 centuries (yes, that's not a typo, it’s really a hundred years times two hundred thousand!)

Visit this site to test the effective-ness of your password, you will be amazed!!! www.passwordmeter.com/


But it's not enough .... keeping your passwords secret is just as important as making them im-possible to guess. - DO NOT tell anyone your password. Remember that the main purpose for which a password is used is to ensure that no one else can use your resources or do so in your name. - DO NOT write down your pass-words, or at least don't keep them in any place where it could be read easily, especially close to your computer. DO NOT let anyone peek

what you type on the keyboard when

entering your password.

Case Study: 5-Star Hotel, 1-Star Passwords

Problem The author and her consultant

group were contacted by the owner of a famous hotel in Spain, because some personal information of habitual customers had been compromised. The owner needed to find out discreetly where the se-curity breach took place, without alerting either the customers or the staff, then to define the best strategy to address the problem avoiding leaking the news. At the beginning, an audit of the internal staff was conducted - to determine who had ac-cess to the data - along with a basic assessment of computer security. Almost immediately it was discovered that to access the system the employ-ees were using a single password that was easy to guess, composed simply by the hotel name fol-lowed by the current year. For example, this year their password would have looked like "Hotel2015". Both the owner and the management

were aware of the situation,

without realizing the dangers of such practice. Be-sides, due to the lack of individual security procedures, when typing the password none of the staff was con-cerned with not being observed by a third party. On top on that, to make

sure that all the staff knew the password – interns included – they had written it on a notebook containing useful numbers which was accessible to all personnel and was being kept at the reception. The company had not bought any insurance coverage for cyber liability, but fortunately they did not incur in any damage claims.

Solution The strategy chosen by the team - in

agreement with the owner - was to appoint a cyber security expert for a thorough examina-tion of the computer system, who later made sure to overhaul it to fix its vulnerabilities. Con-cerning the password, the system was changed in order to make it require that each user chose a word that met the security criteria enforced by the system itself, including setting a new pass-word at six-month intervals.

At the same time, the team proceeded to draft a manual of security procedures and designed initial training courses tailored to the company's need, to educate the staff to the value and importance of security in the business. Last, the team recommended to keep the security features of the computer system updated, to provide refresh courses on security to the personnel, and to buy in-surance coverage adequate to the cyber

risks faced by their business.


Getting Covered Using Cyber Insurance

Buying a cyber liability insurance might be confus-

ing when approached for the first time, and for a

couple of very important reasons. Indeed, the na-

ture of the risk itself is very fluid and constantly

changing, and so is the range of available policies.

The first step is to have clear in mind the main types of risks covered by cyber liability insurances. The areas you can get coverage for are several:

Hardware - any kind of malfunctions of the physi-cal infrastructures of your network. This may in-clude anything from repair costs, substitution of ir-reparable equipment, and compensation for inter-ruption of service

Software failure - problems falling into this area do not arise from malicious attacks. The coverage is similar to that of hardware failures.

Network Security - This is the broadest category

that can be broken down further. Data breach is

the most important subcategory. Remember that

data can be compromised not only as a conse-

quence of an attack, but also for negligence or by

chance. That's an important detail to remember

when selecting your policy. Other type of attacks

can be covered for example: web defacement, de-nial of service, ransomware and more sophisti-cated techniques. Of course, the list goes one and evolves hand in hand with the ever changing tech-nology.

Case Study: The Importance of Having a

Good Cyber Insurance The hacking of Sony’s PlayStation Network 2011

Sony suffered a data breach in 2011, 77 million ac-counts and 12 million credit card numbers were compromised. Sony could not claim any compen-sation from Zurich American Insurance Company with which it had stipulated a policy for Cyber Li-ability Coverage. Since the breach was caused by third-party hack-ers, Zurich American was not obliged to reimburse Sony, given that the insurance only covered ac-tions taken by Sony itself. The company reported costs of $171 million as a result of the attack, but estimates including other overheads go as high as $250 million.

Nearly two years after the accident, the British In-formation Commissioner's Office (ICO) fined Sony

explaining that what happened "was some-thing that could have been avoided."

http://www.tomshw.it/cont/news/sony-multata-per-l-attacco-hacker-ricevuto-ad-aprile-2011/42936/1.html


The hacking of Sony Picture’s

Servers 2014

A huge amount of data, several terabytes, were

stolen, which include years of email exchanges

of the executives of Sony Pictures, passwords,

credit card numbers, Social Security numbers

of 47 thousand employees, but also contracts,

salaries, images and even some film in full.

It is to early to define a definitive assessment of

the total costs of the attack, but current figures

are of about $100 million, which could include

computer repair or replacement, steps to pre-

vent a future attack and lost productivity while

operations were disrupted.

Early in January 2015 Sony CEO Mike Lynton had declared that the email systems were still expected to be restored within a week and that the computer network may took up to six weeks.

Tips and Tricks

to Choose the

Right Policy

With that in mind you

can now zoom in on the specific needs of your business

and assess what areas of your activity will profit from the coverage. But there is more. Not all insurances are made equal and when se-

lecting the best policy there are some nuances you should pay at-

tention to. For this reason, check out the list of 10 tips to choose the best policy for

your business.

1. Invest in security in order to lower your risks - and premiums - and concurrently seek for possible discounts. With the market of cyber policies being so dynamic, new bargains come up every day, so look for and seize those opportunities.

2. Insure your past as well as your past. Yes, you can

actually be covered for previous incidents - the so-

called retroactive coverage - as long as

they were unknown at the time of the stipulation of

the policy. Note: if your business has just started

out, then you might not need this provision.

3. Double check your policy limit, but don't stop just there, watch out for sublimits and deductibles too. Make sure not to underestimate the economic amount of damage covered in relation to the expo-sure of your business (see the case study “The Im-portance of Having a Good Cyber Insurance”).

4. Request coverage for your liability linked to faults of

third parties with which you entertain business rela-tions.

5. Credit card data are so sensitive that they are in a

class of risk of their own. If you handle this kind of information be extra sure that your insurance covers all the sources of claims related to this particular subject.


6. Not all incidents concerning data are security breaches. If you have read the section about Disas-ter Recovery, then you may want to seek coverage for simple data loss.

7. Don't overlook your already subscribed policies, as some areas of coverage might overlap. Try to avoid redundancies unless you benefit from particular conditions.

8. Get coverage for incidents related to the usage of personal devices of your employees, especially mo-bile ones, even if your organization does not ac-tively promote a Bring-Your-Own-Device policy (BYOD).

9. Don't forget the power of bargaining. If you think you have found the right policy, but there are still one or two details that you would like to change, remember that you have the right to negotiate better provi-sions, so use it at your advantage.

10. Stay away from policies with vague wording and unclear provisions, especially concerning causes of exclusion of liability. Those often lead to loose inter-pretations of the contract, refusals to cover the dam-age, litigation, and generally speaking money and time loss for your business.

Of course, these guidelines are not the be-

all and and-all. In an imperfect world it is impossi-

ble to attain perfect protection for your IT resources.

Yet, this is not a quest for perfection, but to devise the

best possible solutions to improve the resilience of

your organization, the continuity of your business, and

to facilitate the recovery process when a disaster hap-

pens.

Anna Corsaro is a Senior Crisis and Home-

land Security Advisor, whose clients are Corpo-

rations and Governments, which are in need of knowl-

edge and solutions to prevent and respond to crisis

situations. She is multilingual, a member of ASIS Inter-

national, and she holds a Master's Degree in Econom-

ics, a Postgraduate in Hotel Management with several

Courses and Certificates including, but not limited to,

Conflict Analysis, Negotiation, and Disaster Manage-

ment. For any inquires please contact her at

[email protected]

Ideas worth

spreading*

www.TED.com

TED

1700+ talks to stir

your curiosity

TALK

http://www.TED.com


What’s What’s What’s

Your Your Your

Mind Mind Mind

Set?Set?Set? By Tadia Rice


What does it take to shift your mindset: your set of

beliefs; your outlook on life; your mental attitude; the

way you think that determines your behavior?

Decades of research on suc-

cess and achievement reveals

that there are two mindsets: a

fixed mindset and a growth

mindset. People with fixed mindsets believe

that their basic qualities, like intelligence or talent,

cannot be changed. These types of people spend

their time documenting their intelligence or talent in-

stead of developing them. They believe that talent

alone creates success—without effort. Have you

ever wondered why brains and talent don’t always

bring success? Have you ever witnessed how brains

and talent can stand in the way of success?

To succeed you need to have a growth mindset.

People with a growth mindset believe that their

most basic abilities can be developed through dedi-

cation and hard work. Brains and talent are just a

starting point. The growth mindset possesses a

love of learning, and a resilience that is essential

for accomplishment. All great people have the

qualities of a growth mindset. And I believe that

each one of us can too. A growth mindset fosters

motivation and productivity, and also enhances re-

lationships because shift is constantly happening!

People with a growth mindset have developed an

internal monologue that is focused on the positive.

If something goes wrong they say to themselves,

“What can I learn from this?” “How can I improve?”

“How can I help my partner do this better?”

A growth mindset allows you to see your qualities

as traits that can be developed through dedicated

effort and education, and I don’t necessarily mean

formal education but life-long learning. No one has

ever accomplished great things without years of

practice and learning.


Why do some people have a growth mindset yet

others have fixed mindsets? Experts agree that it’s

not nature vs. nurture, nor genes vs. environment.

Scientists now realize that people have more ca-

pacity for life-long learning and brain development

than ever known before. Although we’re born with

different temperaments and aptitudes, it is experi-

ence, training, and personal effort takes each indi-

vidual the rest of the way. So that is why it’s not

always the people who start out the smartest who

end up the smartest.

I’m sure we all know someone who has a fixed

mindset. They believe their qualities are carved in

stone and unchangeable. You see them behaving

with an urgency to prove themselves, over and

over because when a fixed mindset keeps them

clinging to the belief that they have only a certain

amount of intelligence, a certain personality, and a

certain moral character. So it is logical then that

they better prove they have a healthy dose of them. Think about it, do you know anyone that seems to have one consuming goal of proving themselves - in their careers - in their relation-ships? Every situation calls for a confirmation of their intelligence, personality, or character. Every situation is evaluated: Will I succeed or fail? Will I look smart or dumb? Will I be accepted or re-jected? Will I feel like a winner or a loser? In a soci-ety that values intelligence, personality, and char-acter, the fixed mindset becomes an impediment to change. The fixed mindset does not serving any-one well. Research has shown that the view you adopt for yourself profoundly affects the way you lead your life. It determines whether you become the person you want to be; whether you commit to and accom-plish the things you value. It boils down to the sim-ple belief that we have the power to transform our psychology and, as a result, our lives. With a growth mindset you can cultivate your basic quali-ties through effort and experience.


A growth mindset creates a passion for learning.

Why waste time proving over and over how great

you are, when you could be getting better? Why

hide deficiencies instead of overcoming them?

Why look for friends or partners who will just shore

up your self-esteem instead of ones who will also

challenge you to grow? And why seek out the tried

and true, instead of experiences that will stretch

you? The passion for stretching yourself, and stick-

ing to it - especially when it’s not going well, is the

hallmark of the growth mindset. This is the mindset

that allows people to thrive during some of the

most challenging times in their lives.

There are a few simple and powerful steps to begin

changing your mindset. First, as you approach a

challenge take on the challenge wholeheartedly.

Staying positive allows you to remain focused on

the big picture instead of being derailed by details.

Look at the obstacle as a problem that absolutely

has to be solved and then become your own

problem solver rather than

dwelling on the situation.

Everyone hit s a bump but if

you see it as a process toward

your success you can make it.

Second, if you hit a setback learn

from it and try again. Be prepared-

opportunity can knock at any time.

Be ready for that breakthrough mo-

ment. Reinventing yourself is a journey,

it doesn’t happen overnight. Remember to

celebrate the small victories and learn from

the roadblocks along the way.

Third, as you face criticism hear the criticism and

act on it. Consider the reputation of the person who

is criticizing you. If it’s destructive criticism target-

ing your personal beliefs and convictions it’s a per-

sonal attack. Stay calm, and don't engage. If the

criticism is constructive remind yourself that suc-

cessful people make more mistakes than unsuc-

cessful people do. Don't let mistakes weigh you

down. Remember to be patient with yourself, learn

from the difficulties and move on.

You CAN become your own motivator. Insure that

your mindset eliminates internal negative lan-

guage. Your intelligence and talent, traits and be-

haviors, all of these can be developed and culti-

vated through dedicated effort.

Lastly, RECOGNIZE THAT YOU HAVE A

CHOICE. How you interpret challenges, setbacks,

and criticism is your choice. You can interpret them

in a fixed mindset or you can interpret them in a

growth mindset that will innovate your strategies,

maximize your effort, stretch yourself, and expand

your abilities. The only limits are the ones you im-

pose, so push yourself and watch what happens!


Magic!- “RUDE” Parody-corporate Version

http://youtu.be/j4WvsJQhJxQ

http://youtu.be/j4WvsJQhJxQ


The Evil Lurking Behind Sugar

America in the last 30 years has watched obesity

double in children and quadruple in adults. The

children today are not just a little

‘heavy’, the children today are obese;

39% of them in fact, ages 6-19. Which

means that over 1/3 of our children have a much higher chance of obesity following them into adult-hood.

Here are some of the top weight gain culprits: Sugar Corn syrup High fructose corn syrup Refined flour Processed foods Maltose Sucrose


Unfortunately most of what is on that list is also in much of what we eat and in what our children are eating. Sugar is empty calories devoid of any vi-tamins and minerals and highly refined; leaving the brain feeling drowsy, foggy headed, cranky or depressed. To understand why that is, you need to understand how sugar and corn syrup affect the body. There are two sides to sugar glucose and fruc-tose.

What is Fructose & Glucose Glucose is converted straight to energy and used by the whole body, enabling it to func-tion properly. Glucose, found in legumes, vegetables, fruits and healthy grains, con-tains fiber, which allows for a slow release of sugar into the blood-stream. By making it harder for your body to di-gest, in essence, it is creating a natural form of time-released energy. Your brain uses 10% of the total glucose metabolized and requires twice the energy, in comparison to the rest of the body. Which means, as a busy, professional woman utilizing her mental capabili-ties to full capacity everyday; the glucose needs to be constantly refueled to maintain concentra-tion, focus and memory. Fructose is also found in fruits and healthy foods but at a lower consistency than glucose. Where it becomes extremely dangerous and problematic, is in sugary, over-processed foods filled with empty calories; containing little to no nutritional value. When fructose is released into the blood-stream, it goes in fast and hits the body like crack. You’ll most likely experience a spike of energy right away, but the eventual crash is never far behind.

Sugar Effects on the Body & Brain One reason is because as the fructose hits your bloodstream, the pancreas quickly starts to re-lease high amounts of insulin, resulting in the cells pulling all available glucose in the body to store for a later time and then dips.

This causes your brain to panic or crash and can take hours to fully recuperate back to normal. Fructose is your basic everyday bottom feeder, giving nothing but taking everything; forcing the body to pull key vitamins and minerals from eve-rywhere it can to eliminate the sugar and regulate the blood back to normal. The liver is the only organ that is able to break

down fructose and eliminate most of it as waste. During

the day as your bad sugar intake in-

creases, the liver is overwhelmed

by the influx of fructose and

cannot break it down. It then rere-

leases the excess back into the bloodstream to find pock-

ets in the body and store as fat. Hav-ing a problem losing that unwanted belly weight or fitting into your favorite jeans? Fatty acid pockets due to a poor or low fat diet may be the reason you are having such a problem.

Some say that High Fructose Corn Syrup is not different from table sugar, but the name should give it away; Fructose = Waste. In order to make HFCS, which has a sweeter taste, a large portion of the glucose from corn syrup is transformed into fructose. Companies discovered it in the 1970’s and decided to replace the sucrose (table sugar) they were using in products with HFCS because it was sweeter and cheaper. Researchers at Princeton University in 2010, conducted a sugar experiment using rats. The rats were broken down into groups and each fed a different type of sweetener. The ones given HFCS, gained 300% more weight over the ones fed regular table sugar.

"When rats are drinking high-fructose

corn syrup at levels well below those

in soda pop, they're becoming obese -

- every single one, across the board. Even when rats are fed a high-fat diet, you don't see this; they don't all gain extra weight."


Fructose + High Fructose Corn Syrup = Obesity,

that is simple enough. There is a correlation

between high consumptions of HFCS

leading to obesity and increasing the

chance type 2 diabe-

tes development. The

goal is to eliminate the prod-ucts containing these ingredi-ents completely from your lifestyle; this is harder said than done. Once you start making a habit of reading la-bels you will realize that HFSC is in most of the food around us. Once the ‘food’ aspect is removed from our food, there is nothing left but fillers, sugars, flavoring and chemicals, running havoc on our systems. A poor diet high in sugary foods is linked to diabetes, kidney and liver disease, thyroid issues and stroke.

Can Sugar Be

Addictive?

On average, people are consuming 22 teaspoons of sugar per day; the recommended daily supply for women is 9. This is a very important question to be asking, considering sugar, not only is in prac-tically everything we eat, but is consumed in such massively large quantities. Food companies have become our drug dealers; pumping sugar, addi-tives and high fructose corn syrup in our breakfast, lunch, dinner and snacks. Over the last 40 years we have seen an alarming rise in obesity, heart and autoimmune diseases, cancer and diabetes 1 & 2. To say there is no correlation here is simply ignoring the facts. You are what you eat; are you addicted to sugary foods? If given the choice be-tween a fresh juicy ripened peach or a double decker fudge brownie, which would you be more apt to choose? There has been a long-standing controversy whether it is possible to be addicted to sugar or not. The culprit responsible for all this uproar is a

neurotransmitter called dopamine and is released in the reward center of the brain. It’s function, in the broadest terms, is to inhibit or to excite. Do-pamine is responsible for mood, pleasure, learn-ing, sleep, depression, behavior and it has a highly motivating reward system; strong enough

to lure unwitting victims back with less to offer each time. This is where the controversy lies; addictive drugs and food use the same reward system elicit-ing similar responses. Caf-feine, also affected by same area, has addictive qualities with withdrawal, similar to drugs, so why not If we take into account that yes, sugar is addictive; you then need to take into ac-

count, there will be

symptoms of with-

drawal as you are

adopting a healthier

lifestyle. Irritation,

headaches, sleep-

lessness, lethargy,

and cravings, are

some of the possi-

bilities you may encounter. Minimize the

sugar withdrawal by supplying the body with enough good fats, proteins and fiber rich glucose to balance blood sugar and nourish the body at the same time. This is one of the keys to suc-cess for changing a habit successfully; if you de-prive the body of something, you need to replace it with something else. People tend to focus on one component of be-coming healthy like, giving up salt, reducing sugar or becoming a vegetarian; to the detriment of the rest of the body. Going to the source (your diet) to deal with the root of the problem (overall nutrition) is how the problem is solved and a plan created. Attack the issue as a whole, cleaning out the old oil and bringing in the new.

http://www.princeton.edu/main/news/archive/S26/91/22K07/


Consider the Lonely Toothbrush By Bruce Wiseman: President &CEO on Target Research

www.ontargetresearch.com 1-818-397-1401

It took Christopher Columbus 5 weeks to sail

across the Atlantic in the summer of 1492.

Not quite a Princess Cruise Line vacation, but

they made landfall on the Bahamas. The casi-

nos hadn’t been built yet, but, hey, there are

worse places to land.

Not many people know that Chris made that trip

four times over the following decade. The third trip

was undertaken in May of 1498. And while he was

racking up another bucket of Amex miles for his

third Caribbean vacation (or brownie points with

the Queen), another development of historical pro-

portions occurred on the other side of the planet -

Emperor Hongzhi of the Ming Dynasty in China

patented the toothbrush.

The device was made of hogback bristles set into

a piece of bone or bamboo. Ouch. Three hundred

years later, French dentists caught on to the idea

and promoted the use of the toothbrush.

Here is a picture of a silver handled, horse

hair, toothbrush made for Emperor Napo-

leon about 1795. Notice the “N” on the

handle.

The idea really took hold in the twentieth century

and today there are 4.2 billion toothbrushes

planet wide. (Imagine what the royalties would

have been for Hongzhi).

http://johntrumanwolfe.us4.list-manage1.com/track/click?u=c7cf21129eb60a1108219c058&id=57a57d87de&e=b233d2cb59


Copyright © 2015 Concentric Order, All

rights reserved.

On Target Research

Our mailing address is:

Concentric Order

PO Box 6160

Altadena, CA 91003

To give a point of comparison that also shines a market-ing light on the explosion of mobile communication in the last decade – 4.8 billion people own mobile phones.

And in case the marketing ramifications of this little fac-

toid didn’t get your attention, not only are 48% of emails

opened on a mobile device these days, but 51% - more

than half - of visits to retail websites are conducted with

a mobile device.

https://litmus.com/blog/48-of-emails-are-opened

-on-mobile-gmail-opens-down-20-since-tabs

http://www.mobilecommercedaily.com/mobile-shopping-

officially-trumps-desktop-report

Do we have to say it? If you haven’t optimized your

website for mobile devices, may we suggest that you do

that... like, yesterday. If you don’t have someone who

can do that for you, we can provide that service.

Even more importantly, if your website visitors are not

instantly greeted with properly surveyed hot buttons…

well...2015 is not going to be as prosperous as it could

http://johntrumanwolfe.us4.list-manage1.com/track/click?u=c7cf21129eb60a1108219c058&id=04145c82e9&e=b233d2cb59

http://johntrumanwolfe.us4.list-manage1.com/track/click?u=c7cf21129eb60a1108219c058&id=04145c82e9&e=b233d2cb59

http://johntrumanwolfe.us4.list-manage.com/track/click?u=c7cf21129eb60a1108219c058&id=09a84f08f5&e=b233d2cb59

http://johntrumanwolfe.us4.list-manage.com/track/click?u=c7cf21129eb60a1108219c058&id=09a84f08f5&e=b233d2cb59


www.woundedwarriorproject.org


Highlights from LA UNCUBED January 30th at the Annenberg Community

LA Uncubed took over the Annenberg Community Beach House on Friday, January 30th to connect a sold out crowd of creaters in tech, design, and business with LA's fastest-growing startups. Atten-dees enjoyed live art, snow cones, and drinks while meeting with companies such as Tinder, Media Temple, Bottlenose, and 25 more.

The day also featured exclusive skills classes and discussions with company founders, CEOs, and VPs of Engineering. In an interview with Uncubed's Chris Johnson, Whisper CEO and Co-Founder Mi-chael Heyward

discussed his companies incredible growth, dark secrets on Whisper and whether or not putting socks in the freezer is an actual cold remedy (as suggested by a Whisper user). SpaceX's VP of Software Engineering Jinnah Hosein walked the standing room-only crowd through SpaceX's engi-neering process and how they're relentlessly trying to inject innovation into the aerospace build proc-ess.

Uncubed connects you with exciting companies through content, conferences, classes and jobs and will be returning to LA this summer.

Completely sold out event - 400+ attendees and 25+ startups


Discussion w/ SpaceX VP of Software

Jinnah Hosein about how SpaceX is built

Q&A with Whisper's CEO and Co-Founder

Michael Heyward (moderated by

Uncubed CEO Chris Johnson)

Nicolle Richards of Fullscreen Speaks

Completely sold out event - 400+ attendees and 25+ startups

Lukas Silwka of Grindr Speaks


Join NAFE at any of these

Southern California Networks

Nafe is the largest global network for women with thousands of members. They recently cele-brated their 42

nd anniversary, headquartered in New York they have many affiliate networks

across the country. Would a group of women sharing their dreams…supporting, encouraging and mentoring you, be beneficial at this time of your life. Nafe offers great benefits to members, and the annual membership is only $39.00 go to www.nafe.com and check out all the wonderful benefits and information on Southern CA networks at www.wrnafe.com Meeting fees are $10.00 for Nafe Members and $15.00 for guests. As the Western & Mid Atlantic Regional Coordinator I invite YOU to join us at one of our monthly NAFE meetings, we also have several new networks soon to start, so get on the list so you can be invited to the kickoff meetings. It’s made up of entrepreneurs, small business owners, corporate executives and women working for companies or even women starting a business. Come and join us at one of these monthly Nafe affiliate meetings: Please contact the Director of the network below. Any Nafe questions you may contact me Robbie Motter Nafe Western & Mid Atlantic Regional Coordinator at 951-255-9200 or email [email protected]. Also another opportunity is to sign up on the network you are interested in joining meetup page, this gives you added exposure Nafe also has a Facebook, Linkedin and Twitter page and the Western Region Nafe also has a facebook page so those locations are also added benefits for our Global Nafe members. As a member you will join one of the networks but you may attend any of the network meet-ings each month as they all offer great networking opportunities. Carlsbad Nafe Affiliate Network is on hiatus. Contact Robbie Motter Nafe Western & Mid Atlantic Regional Coordinator 951-255-9200 or [email protected] to be on the list to be invited to the new meeting we are looking to relocate this network to a North Corridor San Diego location. Coastal Nafe Network Meets 3rd Thursday at 11:30 am at Marie Callender's 12489 Seal Beach Blvd Seal Beach, Ca , Director Bobbi Tomsovic 714-492-9262 email [email protected] Corona/Eastvale/.Norco/Chino Hills/Riverside Nafe Network Meets 1

st Monday at 6:30 pm at Marie

Callender’s 160 E Rincon Street, Corona, Ca, Director Grace Jeon 626-487-7181 email [email protected] Corona Meetup page is http://tinyurl.com/l55gkbk Irvine/Costa Mesa Nafe Affiliate Network Meets 4

th Tuesday, 6:00 pm Call for new Meeting Location

and date network will again start up, contact Rael Hall, Director at 949=284-6996, email [email protected], Irvine/.Costa Mesa meetup page is http://tinyurl.com/nw7b658 https://www.facebook.com/pages/IrvineCosta-Mesa-NAFE/1423017751287137?ref=hl

http://www.nafe.com/

http://www.wrnafe.com/







https://www.facebook.com/pages/IrvineCosta-Mesa-NAFE/1423017751287137?ref=hl


Los Angeles Nafe Affiliate Network Meets 2nd

Tuesday, 6:00 pm at Rush Street Restaurant, 9546 West Washington Boulevard, Culver City, Calif 90232(310) 837-9546 Director, Althea Ledford, 310-990-9496, email [email protected] Menifee Nafe Network, Lunch meets the 2

nd Wed 11:30 am, Boston Billie’s

Restaurant 26850 Cherry Hills Blvd, Sun City, Ca. Contact Robbie Motter, NAFE Western Regional Coordinator & Director of this network 951-255-9200 or email [email protected] Menifee/.Murrieta Meetup page http://tinyurl.com/cjbvurl Menifee Nafe Network Dinner meets the 4

th Thursday of the month at

5:30 pm at Boston Billie’s Restaurant 26850 Cherry Hills Blvd, Sun City, CA. Contact Robbie Motter, Nafe Western & Mid Atlantic Regional Co-ordinator & Director of this network 951-255-9200 or email [email protected] Menifee/Murrieta Meetup page http://tinyurl.com/cjbvurl Murrieta Nafe Network meets the 4

th Thursday of each month at 12:00

noon at R J’s Sizzling Steak House 41401 Kalima Street, Murrieta, CA Contact Robbie Motter, Director 951-255-9200 or email [email protected] Menifee/.Murrieta Meetup page http://tinyurl.com/cjbvurl North Orange County Nafe Network meets the 2

nd Monday 11:30am at

Marie Callender's 5711 East La Palma Ave Anaheim Hills. Ca 92807. Off the 91 Freeway at Imperial and LaPalma Contact Sheila A Caruso, Director 949-330-0927 email [email protected] NOC meetup page is

http://tinyurl.com/d6rcdzu

Palm Springs, Coming soon, contact Robbie Motter 951-255-9200 or email [email protected] to get your name on the list to be invited to the new net-work Rancho Cucamonga Nafe Affiliate Network meets the 3

rd Thursday of

each month at Carrows Restaurant 11669 Foothill Blvd Rancho Cucamonga CA 91730. Cross St: Carrows is Between Mayten and Masi Dr. Banquet Room on left of greeter/cash register area. contact Luz Garcia Pen-nock, Director 909-463-8480 [email protected] Riverside Nafe Coming in the new year Joan Wakeland Director 909-721-7648 or email [email protected] South Orange County Nafe Affiliate network meets the 1

st Thursday

6:30 pm at Sarducci’s 26701 Verdugo, San Juan Capistrano, CA Contact Mikki StGermain, Director 949-429-3438 or [email protected] Ventura County Nafe Affilate Network, meets 3

rd Wednesday 12:00

noon at Mimi’s Café, 400 N Moorpark Road Thousand Oaks, Ca 91320, Contact Director Sheryl Tash 805-794-4005 or email [email protected]

We are always looking for more individuals to step to the plate to start addi-tional Nafe networks in the Southern CA area, contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator,

[email protected] or 951-255-9200



http://tinyurl.com/cjbvurl








http://tinyurl.com/d6rcdzu




tel:949-429-3438




mailto:[email protected]%20or%20951-255-9200

E The Magazine For Tody's Female Executive February 2015 Issue

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