E Philanthropy Strategic Plan
description
Transcript of E Philanthropy Strategic Plan
E-Philanthropy Strategic Plan
Lindsay Reene
What is E-Philanthropy?
Purpose: Engage those affected by Alzheimer’s in the arena most convenient to them. Caregivers at homeBusiness peopleGrandchildren
Successes
Future Forecast:
Drop the “E” in E-Philanthropy
Online Giving
Appeal to new generationThe “Age of Plastic”Go Green!
ROILife-long giving potentialPersonal wealth increases over timeEngage early with small barrier to entry
Distribution at Memory Walks
E-Marketing
Why? Provide encouragement and resources to motivate ongoing participants to give to the cause.
Memory Walk e-blasts Team Week Augusta example
Kintera Database Management
Provide resources for incoming staffAccessTrainingsToolbox … Toolbox … Toolbox!Limits of Kintera Girl
Assist participants in utilizing Kintera Monthly Kintera donation reports
Social Media – Why?
Create an empowered and informed online community of Alzheimer’sAssociation supporters
Social Media – Where?
Facebook Fan pageReal-time updatesPost conversations
Twitter YouTube Google Alerts
Call To Action Share YOUR Resources…
Recent articles Local fundraisers Community events
Call To Action Invite Others to …
FacebookJoin Fan page (Board)Post to profileShare with friends
Twitter Follow usTalk to us by typing @AlzGA
Subscribe to newsletter
Going Forward …
Online Strategy Development
Online Fundraising TrainingSurvey ResultsTraining TypesRoles
MW Homepage Management Website Interactivity
We are all hereIn Honor of those
who can’t be here alongside us.