E-Mediat: Day 2 Networked Nonprofit
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Transcript of E-Mediat: Day 2 Networked Nonprofit
Train the Trainers
Day 2:The Networked Nonprofit
Translating to an Arabic NGO Context
This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)
Beth Kanter
Learning Objectives
• To understand the six principles of “being” a Networked Nonprofit
• To translate useful concepts to an Arabic NGO local context
• To identify ways to integrate Networked Nonprofit principles into social media training/coaching as appropriate
Agenda
9:00-9:45 Welcome and IcebreakerFraming, Overnight Thoughts
9:45-10:30 Networked Nonprofit Overview
10:45-11:30 Social Culture
11:30-Noon SimplicityLunch
1-1:45 Listening, Engaging, and Building Relationships
1:45-2:15 Transparency and Free Agents
2:30-3:30 Laptop/Blogging Time
3:30-4:00 Reflection and Closing
#emediat
Training Techniques
Presentation
Activity
Discussion
Laptop Time
Overnight Reflections
Write on a sticky note …..
What was your key reflection yesterday?What are you most curious about for today?
Activity
Icebreaker Day 2: TranslationIs there an Arabic word for that?
Activity
1.The next couple of slides are social media sites and taglines.
2.Find a partner. Is there an Arabic word for that? What does the transliteration look like in Arabic?
3.For each slide, find a different partner.
Instructions
Activity
YouTube allows billions of people to discover, watch and share originally-created videos.
Definition: Networked Nonprofits
Networked Nonprofits are simple, agile, and transparent NGOs that allow insiders to get out and outsiders to get in. They are experts at using social media tools to make the world a better place. Networked Nonprofits first must “be” before they can “do.” For some NGOS, it means changing the way they work. Others naturally work in a networked way so change isn’t as difficult.
Presentation
Being a Networked Nonprofit: Not just having an Internet connection or Facebook Profile.
Modified illustration by David Armano The Micro-Sociology of Networks
NGO: Not Networked
With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
NGO
With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
Networked
NGOStaff
Some nonprofits are born networked nonprofits; it is in their DNA ….
Surfrider Foundation: Networked Nonprofit
Not Afraid of Letting Go Control
Everyone Uses Social Media To Spread Mission
Simplicity: Focus on what you do best and network the rest
Not all NGOs are born as Networked Nonprofits or can easily transform …
Some take a longer time ….
The Networked Nonprofit
BE DO
Understand Networks Work with Free Agents
Create Social Culture Work with Crowds
Listen, Engage, and Build Relationships
Learning Loops
Trust Through Transparency Friending or Funding
Simplicity Govern through Networks
Activity
1.Work in small groups as a team.2. Think of of an NGO in your
country that is or becoming a Networked Nonprofit? What is it about the way they work?
3.Write their name on a sticky note with some words that describe the way they work.
Questions:
How does the concept translate?How would you introduce the concept in training your country?
Discussion
Social Culture
Many people in the NGO use social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.
Presentation
Definition: Social Culture
Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice
Make mistakes
Perception of wasted of time and resources
Safety and security concerns
Don’t Run Away
Questions:
Review the list of concerns and identify which ones you think may be relevant for NGOs in your country. Are there other concerns not on the list?How would you coach a NGO that was facing these barriers?
Think of a time when you have worked with an NGO or individual to introduce them a technology tool. How did you get them to be open to learning?
Discussion: Share Pair
Three Ways To Begin Change Inside
•Talk about the issues
•Mistakes as teachers
•Write down the rules
Talk about the Issues
Mistakes As Teachers
Joyful Funerals: Momsrising
Momsrising: Joyful Funerals
What worked, what didn’t?What should we stop doing?What did we learn?
• Encouragement and support
• Why policy is needed• Cases when it will be used,
distributed• Oversight, notifications, and
legal implications
• Guidelines• Identity and transparency• Responsibility• Confidentiality • Judgment and common
sense
• Best practices• Tone• Expertise• Respect• Quality
• Additional resources• Training• Press referrals• Escalation
• Policy examples available at wiki.altimetergroup.com
Source: Charlene Li, Altimeter Group
Write Down the Rules
Questions:
What ideas translate? What doesn’t?If you were leading a training, what would you incorporate? Why or why not?
Discussion: Debrief
Social Culture
Simplicity clarifies organizations and helps them focus their energy on what they do best, while leveraging the resources of their networks for the rest. It is important to make sure that social media isn’t just one more thing to do.
Presentation
Definition: Simplicity
Social Culture
Focus on what you do best, network restLeverage your networksHow much time will you spend doing the work once you learn skills?
Presentation
Simplicity in Social Media Practice
Social CultureFocus on what you do best, network rest
Social CultureLeverage your networks
Social CultureLeverage your networks
Social CultureHow much time will you spend doing the work once you learn skills?
Listen ParticipatePromote Publish Build Community
Original concept by Beth Kanter, revised by Aliza Sherman15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk
Low Engagement
High Engagement
Content IntensiveNo Engagement Broadcast/Share
+ + + +
Questions:
What ideas translate? What doesn’t?If you were leading a training, what would you incorporate? Why or why not?
Discussion: Debrief
Lunch Flickr photo by Littlelakes
Definition: Listening, Engaging, Building Relationships
Networked Nonprofits are skilled at listening, engaging, and building relationships with people and organizations in their networks. Rather than just talking to, or worse, at people on social networks, organizations first should listen to what people are talking about, what interests or concerns them, and how they view the organization. Listening is a terrific way for NGOs to orient themselves online once they have mapped their network. It also helps organizations are nervous or concerned about opening themselves up online to ease their way in.
Presentation
Keywords: Definition
Words or phrases that are important to your NGO, Cause, or network.
Presentation
Jessica and Mohamad will be teaching you how to use these tools and more on Day 4 …
Keywords: Examples
Presentation
NGO name and URLOther NGOsProgram, services, and event namesTerms or phrases associated with a cause or programIssue area, synonyms, geography
Remember your maps from yesterday?
Activity
1. Work in teams2. Review your network map3. Brainstorm keywords should
you follow4. Write on sticky notes5. Add to your map6. Debrief: Walking Around
Definition: Transparency
Networked Nonprofits are transparent organizations that make it easy for insiders to get out and outsiders to get in. They know how to build trust through greater transparency. Transparency is not a black and white issue. It doesn’t have to be that everything is open or everything is closed. NGOs start with small steps. There are some things are appropriate to remain private, for example if it impacts safety and security.
Fortress
Sponge
Transparency: EDF
Presentation
Is your NGO a Fortress or a sponge?
Fortress Transparent
Complicated approval processes Engage with and build relationships
Closed meetings Values easily seen and understood
Limited outside input Culture and operations are apparent to all
Slow moving Communicate good and bad results
Questions:
If everything were open, what would you close? Identify examples of what needs to be closed for security and privacy reasons and what can be open for networking reasons.
Discussion: Share Pair
Debrief
Definition: Free Agents
Uses social media tools to organize, mobilize, raise funds, and communicate with constituents but does not formally work for NGO.
Presentation
Free Agent: Uncultured
“I can’t single-handedly end global poverty, but I can take actions and inspire others.”
Free Agent: Uncultured
Free Agent: Uncultured
“The problem is that YOUR nonprofit is a fortress. Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. “
Free Agent: Uncultured
Free Agent: Uncultured
Questions:
Do think NGOs and Free Agents in the Arab world should work together? What are the benefits and challenges? Do you have an example or story to share?
Discussion: Share Pair
Debrief
Laptop Time
Write One Blog Post
1. Social Culture: What does a social culture look like in an Arab NGO?
2. Simplicity: What can you do less of to make more time for social media?
3. Listening: List of keywords4. Transparency: What should be open for networking,
what should be closed for safety/privacy?5. Free Agents: An example of a free agent in my
country is ….
Reflecting and Closing
Discussion
1. Silent Reflection: Sit quietly and think about the day, write down what you learned
2. Share Pair: Find someone in the room you haven’t spoken with and share your reflection
3. Full Group: Gather in a circle and each person shares their reflection and thanks someone in the circle.
Shokran!
Rules for Using This ContentCreative Commons Attribution License
You are free to use this work as long you attribute the author Beth Kanter and include a link to Wiki: http://emediat.wikispaces.com