E Marketing Submitted By Mohit Khurana
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Transcript of E Marketing Submitted By Mohit Khurana
Submitted byMohit Khurana
MBA(Ecom) Vith sem
The eMarketing AssociationAccreditation body for CeMA and CeM
CertificationsCertifications now offered in over 250 schoolsLargest association representing e-marketing
exclusivelyRecognized globallyExtensive e-marketing resources
Certification—a sign of competence and achievement in this field—is particularly important in a competitive job market. While relatively few advertising, marketing, and public relations managers currently are certified, the number of managers who seek certification is expected to grow.
Content
E-marketing definition
Six methods of e-marketing
E-marketing strategies
E-marketing models
Advantages and Disadvantages
Security Concerns
What is eMarketing?Internet or Online Marketing
Marketing a brand of the internet
Distributing information
Promoting an organization
E-Marketing Methods1) Search engine marketing
2) Display Advertising
3) E-mail marketing
4) Interactive marketing
5) Blog marketing
6) Viral marketing
E-Marketing Methods1) Search engine marketing
Advanced Search
Preferences
E-Marketing Methods2) Display Advertising2) Display Advertising
3) E-mail marketing (ex. Health related emails)3) E-mail marketing (ex. Health related emails)
4) Interactive Advertising 5) Blog Marketing4) Interactive Advertising 5) Blog Marketing
6) Viral Marketing (ex. Word of mouth)6) Viral Marketing (ex. Word of mouth)
E-Marketing StrategiesMarket research
E-mail marketing
Direct sales
Business Models
E-marketing
E-Commerce:Selling goods And services
online
Publishing:Where you sell
advertise
Lead-Based- Sites:Banner sites online
Advantages of eMarketingAvailability of Information
Saves money (ex. In Ramadan AlRai tv aired a 15 second
commercial for three days for 4,500 kd!)
Expansion
Low Cost
Efficiency of Advertising
Limitations / DisadvantagesTechnology
Low connection speed
Complication
Intangibility
Security Concerns
Privacy
Enryption
Ciphers
Classical
Rotor Machin
es
Modern
Substitution
Transposition
Private Key
Public Key
Stream
Block
Block Cipher
Stream Stream CipherCipher
Block Cipher
Encryption
Ciphered Text
Plain Text
Key
No Other Media Has All of the Advantages of eMarketing. Period.
Cost effectiveness Global reach Interactive response Measurability Personalization Real-time feedback
But E-marketing Suffers FromLack of data – 5 years vs. decades for
magazines, radioLack of understanding of technology by
marketersFast moving and turbulent arenaChanging technologiesLack of trained personalSenior management barriersCorporate culture
SummaryDefinition of e-marketing
E-marketing strategies and methods
Advantages and disadvantages
Security issues