E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS
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Transcript of E-MARKETING & SOCIAL MEDIA for NON-PROFIT ORGANIZATIONS
E-MARKETING & SOCIAL MEDIA
Mark M. Deutsch, MBAExecutive Director/CEOBNI-Central Virginiawww.markdeutsch.com
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.
- Charles Darwin
Efficient vs. Effective
Search Engine Marketing
SEM = Popularity Contest
1. Articles2. Videos3. Blog Posts4. Press Releases
www.prlog.org
EducateInform
Integrate
Social Media Marketing
830,000+PEOPLE JOIN FACEBOOK EVERY SINGLE DAY
Distribute Content on Facebook
OVER 155 MILLION USE FACEBOOK IN THE US– Look at Facebook as a valuable business platform– Businesses are increasingly understanding its business value– Chances are you can benefit from it, too
LOOK AT FACEBOOK AS A WAY TO:– Connect … Share … Join … Give– Drive traffic to your website
• BOOST ONLINE PRESENCE• REFERRALS• INCREASE IN BRAND AWARENESS• APPEAR TRANSPARENT• PLATFORM TO SYNDICATE YOUR CONTENT• DEVELOP STRONG RELATIONSHIPS WITH CLIENTS
3 BILLION VIDEOS A DAY WATCHED ON YOUTUBE– Becoming most used search engine in the world– #1: Google … #2: Facebook … #3: YOUTUBE
LOOK AT YOUTUBE AS A WAY TO– Extend your media presence for FREE– Become more credible and searchable– Drive traffic to your website
OVER 460,000 TWITTER ACCOUNTS CREATED DAILY– Chances are that your target market is there
LOOK AT TWITTER AS A WAY TO– Build and retain customers– Share information– Speak to your audience directly– Drive traffic to your website
Distribute Content on Twitter
• ARTICLE OR BLOG POSTS• OTHER PEOPLE’S CONTENT• TIPS• VIDEOS & PHOTOS• UPCOMING EVENTS• COMMUNITY NEWS• NEWS AND VIEWS
Average Age 41Household IncomeCollege EducatedDecision Makers
$109,70374%50%
LinkedIn Professional Profile
DASHBOARD – Home Page
The dashboard lists all the activities in your network:
Status updates, Recommendations, New Connections, etc.
COMPLETE YOUR PROFILE
Your profile should be 100% complete. Fill out your contact information, work history and upload your photo. Link your website, blog and list any awards/professional recognition.
PEOPLE YOU MAY KNOW
From the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly
SEARCH FOR OPPORTUNITIES
You can use your connections list to look into their own contacts and ask to be introduced to potential leads, prospects or business partners.
JOIN 5 GROUPS OF INTEREST
RECOMMENDATIONS
Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers!
Distribute Content on LinkedIn
Distribute Content on LinkedIn
STATUS UPDATES: What you’re working on, links
RECOMMENDATIONS: Ask for them & give them
ANSWERS: Ask questions & answer
JOIN 5 GROUPS: 3 professional groups & 2 target client groups
Distribute Content on Google+
HAVE A USER-FRIENDLY WEBSITE
BE HONEST & REAL
LISTEN TO YOUR CUSTOMERS
USE CLIENT TESTIMONIALS
FOCUS ON DELIVERING VALUE
"Skate to where the
puck is going, not to where
it is."
Contact Info.Mark M. Deutsch, MBAExecutive Director/CEOBNI – Central Virginia
(804) [email protected]
Visit DeutschResources.comfor a comprehensive & ever-growing list of tools that I have personally used
in most cases – or came highly recommended to me …Here are two of my favorites!
• Building the Ultimate Network: My best-selling book on building YOUR business by referrals & word-of-mouth marketing! http://goo.gl/cruRx
• FREE GIFT: One Page Strategic Plan System – Just CLICK HERE & complete a quick form. You’ll also get an idea of how I automate follow-up. https://dancingele.infusionsoft.com/app/form/marks-networking-book-one-page-strategic-plan-download
DeutschResources.com
Resources