E-Marketing Project-BWL

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GROUP MEMBER TAN KHER XIAN YEOH SIEW CHING THONG WEI YEN TEH JA YING OH YIN FANG TAN CHIU PENG LIU PENG LE

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Transcript of E-Marketing Project-BWL

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GROUP MEMBER

TAN KHER XIANYEOH SIEW CHINGTHONG WEI YEN

TEH JA YINGOH YIN FANG

TAN CHIU PENGLIU PENG LE

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BWL Best World Lifestyle

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Introduction

• Founded in 1990 • Health and wellness manufacturer• Provide the best quality products to enhance

customers' lives

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Site Objectives

Build Awareness of BWL

Build Brand Image

Lower Operating Costs

Create business opportunity

Distribute information

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a. Build Awareness of BWL

my.bwlgroup.com

Domain name

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b. Build Brand Image

Best World Lifestyle

Brand name synonymous with

healthy, wellness and best lifestyle.

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Marketing Public Relations (MPR)

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Trust

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http://my.bwlgroup.com/avance

http://my.bwlgroup.com/drseager

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c. Deliver information

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Products

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Promotion

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Place

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• Currency

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Search box

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d. Create business opportunity

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e. Lower Operating Costs

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Site Objectives

Build Awareness of BWL

Customer Relationship

Management Features

Build Brand Image

Lower Operating Costs

Create business opportunity

Distribute information

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Additional Site Objective:

Customer Relationship Management

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